T&T Honda

What T&T Honda does

T&T Honda is an authorized Honda automobile dealership operating from a single showroom at 888 Meridian Road NE in Calgary, Alberta. It sells the full Honda lineup including the Civic, CR-V and CR-V Hybrid, HR-V, Accord and Accord Hybrid, Pilot, Odyssey, Passport, Prelude, and Ridgeline, alongside certified pre-owned inventory. The dealership operates as a franchise within the Go Auto dealer network, which supplies the website platform, cross-dealership programs (30-Day Exchange, Go Card rewards, Go Auto App), and group financing arrangements.

The business earns revenue across four streams: margin-based new and used vehicle sales, F&I income from financing and leasing arrangements (primarily through Honda Financial Services), and service, maintenance, parts, and detailing revenue from the in-house service department. Pricing is presented as weekly lease rates in Canadian dollars, with current offerings including the 2026 CR-V Sport Hybrid at $134.53/week, CR-V LX at $114.01/week, and Civic Sedan LX at $99.00/week, all on 60-month terms with $0 down payment. Promotional activity includes a Trade In Trade Up event offering up to $2,500 for trade-ins through July 31, 2025.

Customer acquisition is omnichannel through the Go Auto-branded website, organic social media on Facebook, X, and YouTube, SEO targeting Calgary-area search terms, email marketing via registered user accounts, and community engagement through the Go Gives Back program. Geographic reach is concentrated in Calgary and Airdrie, Alberta. The dealership is regulated as an AMVIC Licensed Business and benefits from Go Auto's 2025 Canada's Best Managed Companies Platinum Member recognition. T&T Honda does not disclose financial figures, operate multiple rooftops, or evidence any AI/ML capability beyond standard automotive retail technology.

Name

T&T Honda

Legal name

T&T Honda

Website

https://tandthonda.ca

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

T&T Honda is an authorized Honda franchise dealership in Calgary, Alberta, selling new and used Honda vehicles with integrated financing, service, parts, and trade-in operations under the Go Auto dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (Supply Chain), Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Honda vehicles including cars, SUVs, and trucks. Revenue generated from the difference between invoice and retail price.
2. Used Vehicle Sales: Sales of pre-owned vehicles from trade-ins and auctions. Same margin-based revenue model as new vehicle sales.
3. Financing and Leasing: Vehicle financing and leasing arrangements facilitated through Honda Financial Services and other lenders. Dealer may receive commission or spread on financing.
4. Service and Maintenance: Vehicle service, maintenance, repairs, parts sales, and related services performed in the dealership service department.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

T&T Honda is an authorized Honda franchised dealership in Calgary, Alberta that sells new and pre-owned Honda vehicles (Civic, CR-V, HR-V, Accord, Pilot, Odyssey, Passport, Prelude, Ridgeline). The dealership also provides vehicle financing and leasing through Honda Financial Services, full-service maintenance and repairs, parts ordering, professional detailing, and trade-in valuation services as part of the Go Auto dealer network.

Product overview

T&T Honda is a Honda automobile dealership offering a comprehensive lineup of new and used Honda vehicles as part of the Go Auto dealership network. The core product portfolio includes Honda's full vehicle range: Civic (sedan, hatchback, Si, Type R), CR-V and CR-V Hybrid (compact SUV), HR-V (subcompact SUV), Accord and Accord Hybrid (midsize sedan), Pilot (three-row SUV), Odyssey (minivan), Passport (adventure SUV), Prelude (sporty coupe), and Ridgeline (midsize pickup). The dealership complements vehicle sales with integrated services including financing through Honda Financial Services, full vehicle maintenance and detailing, trade-in programs, and parts ordering. A Go Card loyalty program provides service discounts and benefits. All vehicles come equipped with Honda Sensing driver-assistance technologies as standard.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Sale of new Honda vehicles including 2026 model year vehicles such as CR-V Sport Hybrid, CR-V LX, and Civic Sedan LX with various trim levels and configurations, targeted at individual consumers in the Calgary and Airdrie markets.
• Used Honda Vehicles Pre-owned Honda vehicle sales including certified pre-owned options across multiple models (Civic Sedan, Civic Type R, CR-V, CR-V Hybrid, HR-V, Odyssey, Passport, Pilot, Ridgeline) sourced from trade-ins and auctions.
• Vehicle Financing Financing options for vehicle purchases including online pre-approval, loan calculator, and partnerships with Honda Financial Services and other lenders, including subprime options through the "We Finance You If Banks Won't" program.
• Vehicle Service and Maintenance Full-service maintenance including oil changes, tire services, brake service, and multi-point inspections, featuring free loaner vehicles and Go Card 10% discount for service customers.
• Vehicle Detailing Professional auto detailing services including interior and exterior cleaning, paint protection, and cosmetic restoration services for customer vehicles.
• Trade-In Services Vehicle trade-in program offering better-than-market prices for existing vehicles, with online estimate tools and same-day cash payment options through Go Auto.
• Parts and Accessories Genuine Honda parts and accessories ordering service including tires, remote starters, and replacement components available through online ordering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Go AutocoreStrategic or Co-development PartnerT&T Honda is operated as part of the Go Auto dealer network. Go Auto provides the website platform, dealership branding, cross-dealership programs (30-Day Exchange, Go Card rewards), marketing support, and group purchasing power for financing and inventory.
• Honda CanadacoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealer representing Honda Canada Inc. Receives new vehicle inventory, manufacturer incentives, warranty support, and brand representation rights in exchange for meeting sales and service standards.
• Honda Financial ServicesmajorChannel Partner/ Reseller/ DistributorPreferred financing and leasing provider for Honda vehicles. Facilitates customer financing arrangements, receives shared customer information for credit applications, and provides lease/financing products through the dealership.
• Go InsuranceminorGTM or Marketing PartnerInsurance partner available through the dealership for vehicle coverage. Promoted on the website as an additional service for customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AutoNation: AutoNation is the largest franchised automotive retailer in the United States with ~300 stores across 30+ OEM brands. It is comparable as a large incumbent franchised dealer group offering new/used sales, financing, service, and parts — though at much greater scale than T&T Honda.
• Sonic Automotive: Sonic Automotive is a US franchised auto dealer group with new and used vehicle dealerships plus EchoPark used-vehicle stores. Comparable in business model and revenue mix to T&T Honda but at much larger scale and with a US footprint.
• Penske Automotive Group: Penske Automotive Group operates premium franchised dealerships in the US, UK, and other markets with a focus on luxury and premium brands. Comparable as a broad incumbent franchised dealer group; less directly aligned with T&T Honda's mass-market Honda focus but highly comparable in operating model.
• Asbury Automotive Group: Asbury Automotive Group operates ~150 franchised dealerships across the US. Comparable as a broad incumbent franchised dealer group offering new/used sales, finance, service, and parts — similar business model to T&T Honda at materially larger scale.
• Lithia Motors: Lithia Motors is the largest US franchised auto retailer by revenue, operating stores globally across many OEM brands. Comparable as a broad incumbent franchised dealer group with similar revenue mix but materially larger scale than T&T Honda.
• Group 1 Automotive: Group 1 Automotive is a US and UK franchised auto retailer operating ~200 dealerships. Comparable as a broad incumbent franchised dealer with new vehicle, used vehicle, finance, service, and parts operations.

Emerging players

• CarMax: CarMax is the largest US used-car retailer, operating a national inventory-led model with financing and extended warranties. Comparable as a meaningful but partial overlap with T&T Honda's used-vehicle and F&I economics, though CarMax bypasses franchised new-car sales entirely.

Direct peers

• Woodbine Automotive Group: Woodbine is a major Canadian dealer group with franchised new vehicle, used vehicle, and service operations. It is comparable to T&T Honda in operating model and customer segments within the Canadian franchised dealer landscape.
• AutoCanada: AutoCanada is a large Canadian publicly-traded franchised auto dealership group operating multiple brands across the country. It is the closest publicly-traded peer to T&T Honda in terms of business model, customer base, and revenue mix (new/used vehicles, finance, service, parts).
• Dilawri Group: Dilawri is one of Canada's largest privately-held automotive dealer groups, operating franchised stores across multiple provinces. Compares directly to T&T Honda as a multi-brand franchised Canadian dealer group with similar revenue streams and franchise relationships with global OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/go_auto
• YouTubeyoutube.com/user/goautotv
• Facebookfacebook.com/TandTHonda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T&T Honda