What Morito does

Morito Co., Ltd. (TYO: 9837) is a Japanese parts general trading company headquartered in Osaka, founded in 1908 as a hardware and snap-button dealer. The group operates through three wholly-owned subsidiaries — Morito Apparel (fashion components such as metal snaps, hooks, buttons, zippers, and Magic Tape/Velcro products), Morito Japan (B2B materials, OEM, narrow fabrics, and selected consumer products like insoles and power-assist suits), and Morito Auto-Parts (automotive interior components for seats, doors, flooring, and ceilings) — and holds the World No.2 / Japan No.1 share position in metal snap buttons. The portfolio spans roughly 36,000 product items across apparel, automotive, industrial, and consumer verticals, with manufacturing and sales operations in Japan, Asia, Europe, and North America including a Shenzhen production base.

Morito's business model combines B2B parts trading to apparel manufacturers and automotive OEMs with a smaller direct-to-consumer brand portfolio (ALL WEATHER HIGH SPEC WEAR, YOSOOU, 52 BY HIKARUMATSUMURA, ZAT, THREE RUNNERS, is-fit, PROSAFETY) sold through e-commerce and POPUP retail. Revenue is generated through quote-based pricing with monthly billing across four reported streams — Apparel Materials and Parts, Automobile Interior Parts, Consumer Products (B2C), and Industrial Products. The company is publicly listed on the Tokyo Stock Exchange, led by President and Representative Director Takaki Ichitsubo, and has pursued inorganic growth through the November 2024 acquisition of Ms.ID Inc. and the January 2025 acquisition of Mitsuboshi Corporation.

Sustainability and functional materials are an increasingly important product layer: MURON is a 100%-recycled Japanese fishing-net yarn addressing marine plastic waste, MUZIN BUTTON is a 95%-material-utilization button produced at unmanned factories with roughly 500 million units monthly capacity, ASUKAMI is recycled paper from industrial waste, and the Rideeco umbrella initiative ties these to ocean, sky, and forest themes with sports-team and university partnerships. Underlying manufacturing technologies include resin molding, ultrasonic welding, high-frequency processing, pressing, and precision metal stamping, supported by RoHS/ELV-compliant QA instrumentation.

Name

Morito

Legal name

MORITO CO., LTD.

Website

https://morito.co.jp

Company type

Public

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

Morito is a Japanese parts general trading company (TYO: 9837) supplying metal snaps, hooks, Magic Tape, automotive interior components, and sustainable materials (MURON, MUZIN BUTTON) to apparel manufacturers, automotive OEMs, and consumer brands across Japan, Asia, Europe, and North America.

Ownership category

akta.pro rank

Product category

Apparel Components and Fasteners

NAICS

Apparel Accessories and Other Apparel Manufacturing (315990), Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Textiles & Fabric / Piece Goods Wholesale (CRAOADAH)

Keywords

• Apparel parts manufacturing
• Automotive interior components
• Metal snap fasteners
• Hook and loop fasteners
• Sustainable textile materials

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Apparel Materials and Parts: Manufacturing and sales of apparel-related materials including snap buttons, hooks, tape, and fashion accessories to apparel manufacturers globally
2. Automobile Interior Parts: Sales of automotive interior components including seat parts, door parts, floor mat parts, and fastening products to automotive manufacturers
3. Consumer Products (B2C): Direct-to-consumer sales of branded products including ALL WEATHER HIGH SPEC WEAR, YOSOOU, and other consumer goods through retail and e-commerce channels
4. Industrial Products: Sales of industrial parts and materials to various manufacturing sectors

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Morito is a parts general trading company (パーツの総合商社) that manufactures and sells handling footwear, apparel parts, and wide-use industrial materials. Its core offerings include metal snap buttons and hooks (world No.2 / Japan No.1 market share), Magic Tape hook-and-loop fasteners, apparel components, automotive interior parts (seats, doors, floor mats), and consumer/lifestyle brands. The company operates through wholly-owned subsidiaries Morito Apparel, Morito Japan, and Morito Auto-Parts, serving apparel manufacturers, automotive OEMs, and end consumers globally.

Product overview

Morito is a comprehensive parts trading company (パーツの総合商社) with subsidiaries specializing in apparel parts (Morito Apparel), B2B materials and OEM (Morito Japan), and automotive interior parts (Morito Auto-Parts). The company holds world No.2 and Japan No.1 market share in metal snaps/hooks. Its product portfolio includes core apparel components (metal snaps, hooks, buttons, Magic Tape), functional materials (Bio Prosper, BESPOT, silicone patches), sustainable products (MURON recycled yarn, Rideeco initiative), consumer brands (ZAT, THREE RUNNERS, is-fit, PROSAFETY, power suits), fashion brands (52 BY HIKARUMATSUMURA, YOSOOU, ALL WEATHER HIGH SPEC WEAR), and automotive parts. The group operates globally across Japan, Asia, and Europe with manufacturing and sales operations.

Differentiator

Problem solved

Functional benefit

Brands

• Rideeco: Environmental sustainability initiative focusing on recycling discarded fishing nets, environmentally friendly manufacturing, and paper rebirth initiatives
• MURON
• ALL WEATHER HIGH SPEC WEAR
• ZAT
• YOSOOU
• 52 BY HIKARUMATSUMURA
• THREE RUNNERS
• is-fit
• MUZIN BUTTON

Products and services

• Morito Auto-Parts (モリトオートパーツ) — Automotive Interior Parts Subsidiary specializing in automotive interior parts including seat components, door parts, luggage components, ceiling components, carpet parts, and floor mat components, manufactured using textile, resin, and metal processing technologies (sewing, ultrasonic welding, high-frequency processing, pressing). Sells to automotive OEMs globally via Shenzhen manufacturing base and Asia/America/Europe sales network.
• Morito Japan (モリトジャパン) — B2B Materials and OEM/Consumer Products Subsidiary handling materials and OEM products including Magic Tape, resin molding technology, precision metal parts, narrow tape products, special woven fabrics, and uniform products for B2B customers, plus consumer products including insoles, shoe care, waterproof bags, supporters, and power suits for end consumers.
• Metal Snaps/Hooks (ハトメ・ホック) Reversible hooks, eyelet hooks, and various snap fastener types for apparel, down jackets, uniforms, and outdoor products. World No.2 and Japan No.1 market share in metal snaps and hooks.
• Magic Tape (のマジックテープ) Hook-and-Loop Fasteners Hook-and-loop fastener products marketed under the Magic Tape brand, offered via a comprehensive catalog website for industrial and consumer applications including apparel, footwear, and industrial fastening.
• MUZIN BUTTON (ムジンボタン) Sustainable button featuring four MUZIN characteristics (無尽/Mujin-limitless, 無塵/Mujin-dustless, 無人/Mujin-unmanned, 無刃/Mujin-bladeless). Achieves 95% material usage rate, produced using injection molding at unmanned factories with monthly capacity of approximately 500 million units.
• COBRAX Premium Metal Snaps/Rivets/Buttons Premium metal snap, rivet, and button brand from Italy targeting luxury brands and denim brands with high-quality, innovative, and original products. Materials include brass, stainless steel, and copper.
• MURON (ムロン) Recycled Fishing Net Yarn Chemically recycled yarn made from 100% domestic Japanese discarded fishing nets, addressing approximately 40% of Japan's marine plastic waste. Used to manufacture sustainable everyday products including playground equipment (Umi no Hammock) in partnership with Jacquets Co., Ltd. and Yuko Nagayama Architecture Design.
• ALL WEATHER HIGH SPEC WEAR B2C brand offering new-generation field wear for various natural environments. Products include DotAir stretch polo shirts and shorts designed for outdoor activities including golf. Includes collaboration with Golf Digest Company for golf apparel.
• YOSOOU / YOSOOU Lab Eco-conscious and functional apparel brand. YOSOOU Lab represents a sustainable-materials-focused sub-line. Products include down-alternative jackets.
• 52 BY HIKARUMATSUMURA Bag Brand Bag brand under Morito Apparel featuring innovative structural aesthetics, targeting fashion-conscious consumers. Distributed via brand website and POPUP venues including Atre Kichijoji.
• ZAT Functional Daily-Life Products Brand offering functional products for daily life, part of Morito Japan's consumer product lineup.
• THREE RUNNERS (スリーランナーズ) Supporters and Sports Brand Sporting goods brand offering supporters and sports-related products.
• is-fit Fitness and Sports Products Consumer brand for fitness and sports-related products.
• Full Body Assist Power Suit (全身アシストパワースーツ) Power assistance suit designed to support physical labor and reduce strain on the body during work activities.
• Carry Assist Pouch (キャリーアシストポーチ) Assistive carrying pouch designed to reduce burden when transporting items.
• Bio Prosper (バイオプロスパー) Functional Material Anti-viral, antibacterial, and deodorizing lining material with hybrid catalyst TioTio Premium processing. Made with 52% recycled polyester for certain fabric types (knit and jersey).
• BESPOT (べスポット) Waist Adjuster Stylish waist adjuster compatible with needle detection systems. Features a sleek design suitable for golf pants and vests, made with nickel silver body, brass decorative parts, and nylon resin rail.
• Heat Transfer Silicone (熱圧着シリコーン) Anti-slip silicone patches with antibacterial properties. Available in various sizes and patterns, attachable via heat press or iron. Suitable for preventing shirt lift in slacks and skirts.
• SET UP TAPE (セットアップテープ) Shape-retaining tape for masks, shirt collars, jacket hoods, skirts, bags, and hats. Available in soft, hard, and super-hard varieties. Materials: polyester and polyethylene.
• PROSAFETY Safety and Protective Gear Safety and protective gear brand in Morito Japan's product lineup.
• Rideeco Sustainability Initiative Morito Group's environmental commitment initiative covering three pillars: FOR THE SKY (eco-friendly manufacturing), FOR THE OCEAN (recycling fishing nets via MURON), and FOR THE FOREST (recycled paper from industrial waste such as ASUKAMI). Includes the FOR THE MARINE project with Chiba Lotte Marines at ZOZO Marine Stadium addressing marine plastic pollution.

Quantifiable outcome

• World No.2, Japan No.1 in metal snap buttons
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Chiba Lotte MarinesflagshipGTM or Marketing Partner · 16 May 2026Official sponsor and partner in FOR THE MARINE project addressing marine plastic pollution through upcycling of team uniforms and SDG education programs at ZOZO Marine Stadium
• Tokyo Verdy (Women's Hockey)coreGTM or Marketing PartnerCorporate partner supporting product development, environmental conservation activities, and hockey promotion events including Parts Day collaboration
• Orix BuffaloescoreGTM or Marketing PartnerSports sponsorship including Happy Parts Day events and upcycling of team merchandise
• Golf Pocket / My Golf DigestminorGTM or Marketing PartnerCollaboration on ALL WEATHER HIGH SPEC WEAR golf apparel products sold through My Golf Digest e-commerce
• Jacquets Co., Ltd.minorStrategic or Co-development PartnerJoint product development of 'Umi no Hammock' playground equipment using MURON recycled fishing net rope
• Yuko Nagayama Architecture DesignminorStrategic or Co-development PartnerJoint design of 'Umi no Hammock' playground equipment incorporating MURON sustainable materials
• Atre KichijojiminorChannel Partner/ Reseller/ DistributorPOPUP store venue for 52 BY HIKARUMATSUMURA and YOSOOU Lab brands
• Wild Bird Society of JapanminorStrategic or Co-development PartnerSupport for environmental conservation through binocular cases and strap product donations
• Kansai Guide Dogs for the Blind AssociationminorStrategic or Co-development PartnerSupport for guide dog training through dog harness and leash product donations
• Setouchi Olive FundminorStrategic or Co-development PartnerSupport for environmental conservation and sustainability initiatives
• Japanese Universities (Osaka Institute of Technology, Otsuma Women's University, Kansai University, Kindai University, Kobe Women's University, Hosei University)minorStrategic or Co-development PartnerIndustry-university collaboration on manufacturing technology and environmentally friendly parts/materials development
• Shimon Iwasawa (Professional Skater)minorGTM or Marketing PartnerSupport for skateboarding development project in developing countries through product donations

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Scovill Fasteners: Scovill Fasteners is a North American manufacturer of metal snap buttons, eyelets, and apparel fasteners that was acquired by Morito in 2014. It now operates as a Morito subsidiary, illustrating how Morito's peer set is also part of its owned footprint.
• YKK Corporation: YKK is the global leader in fastening products including zippers, snaps, hooks, and hook-and-loop fasteners (Velcro-style products). It is Morito's most direct competitor in apparel hardware and shares the same B2B trading/distribution model across apparel and industrial end markets.
• Prym Group: Prym is a European-headquartered manufacturer of snap fasteners, buttons, zippers, and sewing notions with a heritage similar to Morito's. It competes head-to-head in metal snaps, eyelets, and apparel accessories for global apparel brands.
• Velcro Companies: Velcro Companies is the global leader in hook-and-loop fastening systems and a direct competitor to Morito's Magic Tape product line. It addresses overlapping apparel, industrial, automotive, and consumer use cases with a strong brand.

Broad incumbents

• Toyobo Co., Ltd. Toyobo is a Japanese textile, film, and functional materials manufacturer serving apparel, industrial, and automotive markets. It overlaps with Morito's industrial materials and functional materials (e.g., Bio Prosper, BESPOT) businesses.
• Toyota Boshoku: Toyota Boshoku is a major Tier 1 supplier of automotive interior systems (seats, door trims, filters, and interior components). It overlaps with Morito Auto-Parts' interior trim business at a much larger scale and serves many of the same global OEMs.
• Adient: Adient is one of the world's largest automotive seating and interior systems suppliers, with a broad OEM customer base. It competes with Morito Auto-Parts in seat components and interior trim and represents the scaled-incumbent benchmark.
• Suminoe Textile: Suminoe Textile is a Japanese manufacturer of automotive interior materials (floor mats, carpets, seat fabrics) and industrial textiles. It is a regional competitor to Morito Auto-Parts in OEM textile interior components.
• Teijin Limited: Teijin is a Japanese materials conglomerate with strong positions in high-performance fibers, textiles, and recycling technologies. It competes with Morito in advanced/sustainable materials and is a benchmark for the recycled-content scale Morito is building toward with MURON.

Regional players

• Kuraray Co., Ltd. Kuraray is a Japanese specialty chemicals and fibers producer (including man-made leather, hook-and-loop materials, and industrial fibers) with regional overlap to Morito's specialty materials portfolio, primarily serving Japan and Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/official_morito
• YouTubeyoutube.com/channel/UC58BHhrvT5pB0qFRSAGp5JA
• LinkedInlinkedin.com/company/morito-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morito