CIRE

What CIRE does

CIRE S.p.a. is a Catania-headquartered, family-owned (Corona family, three generations) distributor of automotive spare parts and professional workshop equipment, founded in 1948 and operating exclusively in Southern Italy. The company supplies independent auto-parts retailers (ricambisti) and independent repair workshops (officine) with a multi-brand portfolio led by Bosch (partnership since 1959) and complemented by Valeo, TRW, Monroe, Schaeffler (INA/LuK/FAG), Castrol, Metelli Group, MIDAC Batteries, and TUNAP. Its product mix spans mechanical, electrical, electronic, and diesel components alongside capital equipment: Bosch AC service stations (ACS 511–863 series covering R-134a and R-1234yf refrigerants), battery testers/chargers (BAT 115/645/690), ADAS calibration devices (DAS 3000 S10/S20), hybrid-isolation testers (FSA 050), wireless oscilloscopes (FSA 500), diesel injector test benches (DCI 700, EPS 118/205/708), and wheel-service equipment (WBE 4140/4400 balancers, tire changers, vehicle lifts), plus Beta tool cabinets and Ravaglioli items. Some premium ACS units integrate WiFi, smartphone apps, refrigerant identifiers, and Bosch Connected Repair / Asanetwork compatibility, indicating that CIRE is increasingly bundling connected-diagnostic offerings into its workshop equipment portfolio.

CIRE's business model is B2B distribution with three revenue streams: (1) recurring parts distribution to retailers on a transactional basis; (2) one-time-sale workshop equipment and tooling; and (3) professional-services revenue from technical and managerial training (Bosch courses via the TECNESI platform, AUTOCREW management training, technical webinars on ADAS, diesel systems, air conditioning). Go-to-market combines regional field-sales agents covering assigned territories, a dedicated commercial office in Catania, an e-commerce storefront at shop.cire.it, and — critically — operation of three branded workshop networks: Bosch Car Service, AutoCrew, and AD-Giadi (AD Service / G Service). The latter functions as both a customer-acquisition channel and a recurring-services platform (training, equipment refresh, parts replenishment). Pricing is predominantly quote-based; one disclosed unit price (Beta C24E/VA tool cabinet at €769.00) confirms a per-unit transactional model for smaller equipment. Marketing channels include the company website, social media (Facebook, Instagram), email/newsletter updates, technical webinars, and workshop-network events.

Strategically, CIRE has spent the past decade consolidating its parts commercialization under a unified brand (2009), transitioning leadership to the second generation with Alessia and Alberto Corona assuming directional roles alongside CEO Luigi Corona (2018), and progressively expanding the product portfolio through new brand partnerships (TUNAP in 2020) and line extensions in filtration, wheel bearings, and auxiliary electric water pumps. The company is privately held with no external investors, no subsidiaries, no M&A activity, no public funding rounds, and an employee base in the 11–50 range, positioning it as a stable, regionally concentrated specialist distributor rather than a scaling platform.

Name

CIRE

Legal name

Cire S.p.a.

Website

https://cire.it

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

CIRE S.p.a. is a family-owned, Catania-based distributor of automotive spare parts and professional workshop equipment, serving independent auto-parts retailers and repair workshops across Southern Italy since 1948 through Bosch-led multi-brand partnerships, regional field sales, and branded workshop networks.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

akta.pro secondary industry

Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG)

Keywords

• Automotive parts distribution
• Workshop equipment supply
• Automotive diagnostic tools
• ADAS calibration equipment
• Automotive technical training

Headquarters

HQ city

Catania

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Auto Parts Distribution: Distribution of mechanical, electrical, electronic, and diesel spare parts to auto parts retailers. Products include filters, clutches, brakes, steering components, and more from major brands like Bosch, Monroe, Valeo, TRW, and others.
2. Workshop Equipment Sales: Sale of professional automotive workshop equipment including diagnostic tools, AC service stations, battery service equipment, ADAS calibration systems, diesel test benches, and wheel service equipment.
3. Training Services: Technical and managerial training courses for workshops including Bosch training, AUTOCREW management training, and technical updates on vehicle systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CIRE distributes automotive spare parts (mechanical, electrical, electronic, diesel components) and resells professional workshop equipment to auto parts retailers and auto repair workshops in Southern Italy. The product portfolio spans Bosch air conditioning service stations, battery testers and chargers, ADAS calibration systems, diagnostic modules, diesel test benches, wheel balancers, tire changers, and Beta tool cabinets. Beyond distribution, CIRE provides Bosch-branded technical training and operates support programs for franchised workshop networks.

Product overview

CIRE is an automotive parts distributor and workshop support services company based in Catania, Italy, serving Southern Italy with 70 years of experience. The company offers a comprehensive portfolio of equipment products organized into categories: Climate Service (air conditioning charging stations - ACS series), Battery Service (testers and chargers - BAT series), ADAS Calibration (DAS 3000 systems), Diagnostics (FSA series), Diesel Testing (DCI and EPS series), and Wheel Service (balancing and tire changing equipment). Products are distributed primarily from Bosch, with some BETA tools and RAVAGLIOLI workshop equipment. The company also provides technical training courses through Bosch and operates workshop networks including Bosch Car Service, AutoCrew, and AD-Giadi.

Differentiator

Problem solved

Functional benefit

Products and services

• Bosch ACS Air Conditioning Service Stations (ACS series) Range of Bosch automatic air conditioning charging stations for cars, light commercial vehicles, and heavy-duty applications, supporting R-134a and R-1234yf refrigerants with features such as integrated vehicle databases, electronic scales, vacuum pumps, refrigerant identifiers, WiFi connectivity, and Bosch Connected Repair integration.
• Bosch BAT Battery Service Equipment (BAT 115, BAT 645, BAT 690) Bosch battery testers and chargers for 6V, 12V, and 24V systems including support for hybrid and electric vehicles. BAT 115 tests lead-acid, EFB, Gel, and AGM batteries from 40-2000 CCA with multiple testing standards; BAT 645 and BAT 690 provide 45A/90A charging with support/buffer modes and multi-chemistry compatibility.
• Bosch DAS 3000 ADAS Calibration Systems (S10 and S20) Computerized universal calibration and adjustment devices for Advanced Driver Assistance Systems (ADAS). Performs precise calibration of front-facing cameras and radar, with the S20 model offering virtual centerline positioning, combined VW model panel and radar reflector, universal claw with target set, and digital camera alignment. Uses ESI[tronic] 2.0 Online diagnostic software for vehicle-specific calibration procedures.
• Bosch FSA Diagnostic Equipment (FSA 050, FSA 500) Bosch diagnostic modules for automotive workshops. The FSA 050 is a hybrid isolation tester for electric and hybrid vehicles, CAT III (1000V) / CAT IV (600V) safety rated. The FSA 500 is a wireless measurement module and oscilloscope with approximately 30 preset component tests, integrated signal generator, and compatibility with KTS modules.
• Bosch Diesel Test Benches (DCI 700, EPS 118, EPS 205, EPS 708) Bosch diesel testing equipment for Common Rail injector and fuel injection systems. DCI 700 tests Common Rail injectors for cars and commercial vehicles, testing four injectors in under 20 minutes. EPS 118 is a compact device with touchscreen and built-in vehicle database. EPS 205 is an entry-level test station for CRI, CRIN, Delphi DFI, Denso and Siemens/Continental injectors. EPS 708 is a professional bench with 8KW output and up to 4000 RPM.
• Wheel Service Equipment (WBE 4140, WBE 4400, TCE 4400, TCE 4430, lifts) Wheel balancers and tire changers for automotive workshops. WBE 4140 provides precise wheel measurement with static/dynamic balancing programs and TFT screen; WBE 4400 handles cars, motorcycles, and vans with a 19-inch TFT monitor, weight positioning detection, and wheels up to 1200mm/70kg. Range includes TCE 4400 and TCE 4430 tire changers and vehicle lifts.
• Beta Tool Cabinets (C24E/VA and C24E/VI) Beta tool cabinets with comprehensive repair tool assortments for workshop technicians. C24E/VA includes 149 tools with 6 drawers, ball-bearing telescopic slides, 700kg static load capacity. C24E/VI includes 182-piece industry tool assortment with combination wrenches, sockets, screwdrivers, and digital caliper.
• Bosch Technical Training Courses (Corso di formazione Bosch) Technical and managerial training courses for automotive aftermarket professionals delivered through Bosch's TECNESI platform. Covers product technology, regulations, services, electronic service books, ADAS calibration, diesel systems, and air conditioning service. Targets workshop technicians and AutoCrew network members.
• Automotive Spare Parts Distribution (Mechanical, Electrical, Electronic, Diesel) Distribution of automotive spare parts and components to independent auto parts retailers (ricambisti) across Southern Italy. Product categories include filters, clutches, brakes, steering components, suspension, drivetrain, engine parts, batteries, and lubricants from major international brands.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor, core and major.

• TUNAPminorChannel Partner/ Reseller/ Distributor · 1 January 2020New partnership announced in 2020 for distribution of TUNAP automotive products. TUNAP is a leader in research, development and production of solutions for the automotive world, focusing on effectiveness, innovation and safety.
• BoschcoreChannel Partner/ Reseller/ Distributor · 1 January 1959Long-standing partnership since 1959. CIRE distributes Bosch products including diagnostic equipment, AC service stations, battery service tools, ADAS calibration systems, diesel test equipment, and automotive spare parts. Bosch is the primary brand in CIRE's portfolio.
• AutoCrew (Bosch)coreStrategic or Co-development PartnerAutoCrew is a Bosch brand of automotive workshops ensuring high quality through standardized processes. CIRE supports and develops the AutoCrew network in their territory, providing management training and technical support.
• Bosch Car ServicecoreStrategic or Co-development PartnerBosch Car Service is the largest independent auto repair workshop network globally with 100 years of experience. CIRE supports this network with complete product range, tools, equipment, and technical support.
• AD-Giadi (AD Service and G Service)majorStrategic or Co-development PartnerAD-Giadi is an Italian group with international vision connected to AD International. They provide high-quality services to independent auto repair professionals. CIRE supports the AD-Giadi networks with products and services.
• Valeo ServicemajorChannel Partner/ Reseller/ DistributorValeo is a key automotive supplier and strategic partner for global car manufacturers. CIRE distributes Valeo products including Dual Dry Clutch systems, filters, and other automotive components.
• TRW AftermarketmajorChannel Partner/ Reseller/ DistributorTRW Aftermarket is a leading supplier in vehicle safety systems and brake parts. CIRE distributes TRW aftermarket products for steering and suspension components.
• Metelli GroupminorChannel Partner/ Reseller/ DistributorMetelli Group, with over 30 years of experience in transmission components, offers wheel bearing kits, water pumps, and drivetrain products distributed by CIRE.
• MIDAC BatteriesminorChannel Partner/ Reseller/ DistributorMIDAC produces starting batteries for automotive applications with high quality standards. CIRE distributes MIDAC battery products as a new brand in their portfolio.
• CastrolmajorChannel Partner/ Reseller/ DistributorCastrol is a leading manufacturer, distributor and supplier of lubricant products. CIRE distributes Castrol automotive oils and lubricants.
• MonroemajorChannel Partner/ Reseller/ DistributorMonroe is one of the most respected brands in automotive and vehicle components, specializing in shock absorbers and suspension systems.
• Schaeffler Automotive Aftermarket (INA, LuK, FAG)majorChannel Partner/ Reseller/ DistributorSchaeffler Automotive Aftermarket provides complete solutions for valve timing, distribution, and drivetrain components under brands INA, LuK, and FAG.

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Rhiag Group: Italian aftermarket parts wholesale distributor now part of LKQ Corporation, distributing automotive parts across Italy to workshops and retailers. Operates the same wholesale-to-ricambisti model as CIRE with overlapping brand portfolio.
• GroupAuto Italia: Italian network of independent automotive aftermarket parts distributors operating a similar B2B wholesale model serving ricambisti and workshops. Closely comparable in product breadth, customer segments and multi-brand distribution approach.
• Ferdinand Bilstein Group: German aftermarket parts manufacturer and distributor selling under its own brand portfolio to European workshops and distributors; comparable B2B distribution model for replacement parts with multi-revenue orientation.
• AD Italia: Italian arm of AD International, operating workshop networks and parts distribution for independent auto repairers; directly connected to CIRE through the AD-Giadi network partnership that CIRE supports in its territory.
• Inter Cars: Polish-headquartered European aftermarket parts distributor with Italian operations, offering parts, workshop equipment and training to independent garages. Comparable multi-revenue model spanning distribution, equipment and service.

Emerging players

• Autodoc: Berlin-headquartered European online auto parts retailer with dedicated Italian storefront, competing on commodity parts pricing and delivery speed; a structural threat to traditional regional distributors like CIRE on parts margin.
• Mister Auto: European online auto parts retailer serving multiple countries including Italy; competes with traditional distributors on commodity parts via e-commerce, representing the same channel disruption vector as Autodoc.

Regional players

• Euro Car Parts: UK aftermarket parts distributor owned by LKQ Corporation, operating primarily in the British market with similar B2B workshop supply model; useful as a same-category peer in a different geography.

Broad incumbents

• Autodis Group: French-headquartered European aftermarket parts distributor with broad portfolio across multiple countries; overlaps with CIRE in parts distribution to workshops and independent retailers but at significantly larger scale.
• Alliance Automotive Group: Pan-European aftermarket parts distributor (acquired by Genuine Parts Company) operating across multiple countries with a much larger portfolio than CIRE, but serving the same B2B customer base of workshops and retailers.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xgoogle.com/search?client=firefox-b&q=cire.it
• Facebookfacebook.com/cirespacatania
• LinkedInlinkedin.com/company/c.i.r.e.-concessionaria-italiana-ricambi-elettrodiesel-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIRE