Reset Hotel

What Reset Hotel does

Reset Hotel operates a 65-room boutique hospitality property on 180 acres of high desert land at 7000 Split Rock Ave, Twentynine Palms, California, positioned less than five miles from the north entrance of Joshua Tree National Park. Opened in 2025 as the first new hotel in Joshua Tree in over fifteen years and the first boutique property near the park, the property was designed by co-founder and architect Benjamin Uyeda using prefabricated steel-frame units styled after shipping containers, with industrial steel, clean lines, natural textures, and minimalist interiors. The room portfolio spans four types — Mountain View King with Outdoor Tub (268 sq ft interior, 500 sq ft patio with private stone soaking tub), Mountain View King, Desert King (with four ADA-compliant variants), and Moonlight Queen — each featuring a private patio and Solo Stove fire pit. The legal entity is Wander Hotel JT, LLC, operating as a private, for-profit LLC.

The property monetizes through five primary streams: nightly room rentals (summer rates from $149/night), a mandatory $35 + tax resort fee, on-site F&B at Split Rock Café + Bar, curated packages (Summer Landing, Sky Experiences with retired NASA/JPL astronomer Dr. Gary Blackwood, Under the Stars, Bed + Breakfast, High Desert Design Week, Paws + Pause, Stay 3+ Nights Save 20%), and ancillary fees including a $75/night pet fee and $25/hour late check-out. Distribution runs through direct website booking via the Synxis platform, phone, email reservations, and a dedicated corporate sales team targeting retreats, weddings, and group events. Tech infrastructure is intentionally lightweight: Synxis for bookings, Google Analytics and Google Maps for web, keyless entry and smart thermostats in rooms, and a Celestron partnership that provides AI-powered Origin telescopes, StarSense Explorer DX 102AZ units, and binoculars for the signature Moonpad stargazing program and Dark Sky Park experiences.

Customer segmentation is hybrid and skews toward individual leisure, couples, wellness-focused travelers, design-conscious guests, outdoor enthusiasts, corporate retreat groups, and wedding parties — with no single customer concentration disclosed. Marketing relies heavily on earned media (Oprah Daily, Condé Nast Traveler, Wallpaper*, Travel + Leisure, Outside Magazine, FTN News, Observer, SF Chronicle, LA Times, Forbes, Bloomberg) and organic social on TikTok, Instagram, and Facebook, supported by the Freewrite writer's residency program as a content engine. The company is privately held with no disclosed funding rounds, parent company, or public ticker.

Name

Reset Hotel

Legal name

Reset Hotel and Wander Hotel JT, LLC

Website

https://stayreset.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Reset Hotel operates a 65-room boutique property on 180 acres near Joshua Tree National Park in Twentynine Palms, California, serving leisure travelers, wellness-focused guests, corporate retreat groups, and wedding parties through room rentals, on-site F&B, and curated stargazing and design packages.

Ownership category

akta.pro rank

Product category

Boutique Hospitality / Resort Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Eco-Resorts (THAGACAK), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Boutique hotel accommodations
• Wellness retreat hospitality
• Desert resort lodging
• Wedding and event venues
• Corporate retreat destinations

Headquarters

HQ city

Twentynine Palms

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Rentals: Primary revenue from 65 guest rooms across four room types: Mountain View King with Outdoor Tub, Mountain View King, Desert King, and Moonlight Queen. Rooms feature private patios with fire pits and connect guests to the desert landscape. Pricing varies by season with summer rates starting from $149/night.
2. Food & Beverage: Split Rock Café + Bar generates revenue from breakfast, lunch, dinner, and poolside service. Menu features tapas-style dishes, craft cocktails, local wines, and specialty coffee. Food and beverage credits included in various package offerings.
3. Packages & Experiences: Specialty packages including Summer Landing ($149/night with $25 F&B credit), Sky Experiences with Dr. Gary Blackwood, High Desert Design Week, Stay 3+ Nights Save 20%, Paws + Pause (pet-friendly), Under the Stars ($50 beverage credit + telescope access), and Bed + Breakfast ($40 F&B credit).
4. Resort Fee: Daily resort fee of $35 + tax per room includes Wi-Fi, pool, jacuzzi, sauna, cold plunge, sculpture art park, communal clubhouse, on-site parking, and EV charging stations.
5. Ancillary Services: Additional revenue from pet fees ($75/room/night), late check-out fees ($25/hour), and meeting/event space for corporate retreats and weddings.
6. Writer's Residency Program: Partnership with Freewrite providing complimentary Sunday-Thursday stays for selected writers in exchange for content creation and social media exposure. Complimentary breakfast included.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Reset Hotel operates a 65-room boutique hotel on 180 acres adjacent to Joshua Tree National Park, offering four room types (Mountain View King with Outdoor Tub, Mountain View King, Desert King, and Moonlight Queen) with private patios, fire pits, and desert views. The property delivers hospitality experiences including on-site food and beverage at Split Rock Café + Bar, wellness amenities (heated saltwater pool, cedar sauna, cold plunge), and signature stargazing programming through a Celestron telescope partnership and astronomer-led celestial events. Additional revenue comes from event hosting (weddings, corporate retreats), curated seasonal packages, and a writer's residency program in partnership with Freewrite.

Product overview

Reset Hotel is a boutique hotel property near Joshua Tree National Park offering 65 design-forward guest rooms across four room types: Mountain View King with Outdoor Tub, Mountain View King Room, Desert King Room, and Moonlight Queen Room. The property operates Split Rock Café + Bar as its on-site food and beverage venue, along with amenities including a heated saltwater pool, hot tub, sauna, cold plunge, firepits, stargazing Moonpad with Celestron telescopes, and an Art Park. The hotel offers curated packages including Sky Experiences with NASA astronomers, the Writer's Residency program in partnership with Freewrite, seasonal packages (Summer Landing, Bed & Breakfast), and event hosting for weddings and corporate retreats. The portfolio includes special programming like High Desert Design Week and wellness-focused experiences designed around the property's 180-acre high desert setting.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain View King with Outdoor Tub Premium king suite with a private patio, Solo Stove fire pit, and private outdoor stone soaking tub offering uninterrupted views of Joshua Tree National Park; indoor space 268 sq ft, private patio 500 sq ft.
• Mountain View King Room King suite with unobstructed views into Joshua Tree National Park, private patio with fire pit, and spa-inspired shower with Jolie filtered shower heads; indoor space 268 sq ft, private patio 500 sq ft.
• Desert King Room Spacious king room with private patio, fire pit, and natural finishes; includes ADA-accessible options; indoor space 268 sq ft, private patio 600 sq ft.
• Moonlight Queen Room Queen room designed for solo travelers or guests with pets, featuring a fully enclosed private patio with fire pit, outdoor day bed for stargazing, and spa-inspired shower; indoor space 135 sq ft, private patio 360 sq ft.
• Split Rock Café + Bar On-site poolside bistro-style café and full bar serving breakfast, lunch, dinner, and signature cocktails featuring local wines, microbrews, specialty craft cocktails, and tapas-style dishes.
• MTN View Pool + Hot Tub Heated outdoor saltwater pool with mountain and desert views, adjacent hot tub, and poolside loungers and cabanas.
• Sauna + Cold Plunge 5-person cedar sauna and outdoor plunge pool offering restorative wellness rituals with easy access from the pool area.
• Firepits + Stargazing Moonpad Communal outdoor firepits and Moonpad stargazing area featuring the Moon Landing Stargazing Base art installation, on-site Celestron telescopes and binoculars for guided night sky viewing.
• Sky Experiences with Dr. Gary Blackwood Celestial event viewing experiences hosted by retired NASA/JPL astronomer Dr. Gary Blackwood featuring telescope viewing of meteor showers and planets, constellation laser-guided tours, and educational talks.
• The Residency (Writer's Residency) Writer's residency program in partnership with Freewrite offering complimentary Sunday-Thursday stays, Freewrite writing devices, and complimentary breakfast for selected writers and creatives.
• Wedding Services Design-forward wedding venue services at the Joshua Tree property supporting intimate ceremonies, elopements, rehearsal dinners, and wedding weekends with local vendor recommendations.
• Corporate Retreat Services Corporate retreat hosting with meeting spaces, team-building activities, and catering options designed for wellness-focused team off-sites and strategy sessions.

Quantifiable outcome

• Oprah Daily's 2026 Hotel O-Awards recognition
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• FreewriteminorStrategic or Co-development PartnerPartnership with Freewrite to offer a writer's residency program. Writers receive complimentary Sunday-Thursday stays at RESET Hotel in exchange for using Freewrite devices during their stay and sharing their experiences with their communities. The program includes complimentary breakfast and dedicated creative space.
• CelestroncoreTechnology or IntegrationPartnership with Celestron, a leader in optics technology for over 60 years, to provide guests with premium telescope equipment. Guests can access the AI-powered Origin Telescope for guided sessions on the moonpad, StarSense Explorer DX 102AZ telescopes for constellation tracking, and binoculars for casual stargazing.
• Dr. Gary BlackwoodcoreStrategic or Co-development PartnerRetired NASA/JPL astronomer leading exclusive celestial viewing experiences at RESET. Dr. Blackwood hosts four evening events annually including constellation laser-guided tours, telescope viewing sessions, and educational talks. Events include Perseids Meteor Shower (Aug 12), Saturn Rising (Oct 2), and Mars Returns (Dec 5).

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AutoCamp: AutoCamp operates design-forward Airstream and cabin-based boutique outdoor lodging in destination markets (Yosemite, Russian River, Cape Cod, Joshua Tree-adjacent). Directly comparable to Reset as a similarly positioned, design-led experiential outdoor lodging brand targeting design-conscious travelers in nature destinations.
• Under Canvas: Under Canvas operates luxury safari-inspired glamping near US national parks (Yellowstone, Zion, Yosemite, Moab, Grand Canyon). Directly comparable to Reset as a premium experiential lodging concept tied to national park visitation, with similar wellness and stargazing positioning.
• Casa Cody: Casa Cody is a historic boutique hotel in Palm Springs, California. Comparable to Reset as an independent, design-forward boutique hotel in the Southern California desert resort corridor, attracting a similar design- and wellness-oriented traveler base.
• Collective Retreats: Collective Retreats operates luxury outdoor retreats and glamping properties in destination markets. Closely comparable to Reset in offering premium, design-forward outdoor lodging with curated wellness and culinary experiences in nature-anchored locations.
• Arrive Hotel: Arrive is a collection of design-forward boutique hotels (Palm Springs, Memphis, Austin, etc.) targeting style-conscious leisure and business travelers. Comparable to Reset as an independent boutique hotel concept emphasizing design, food & beverage, and social programming over large-scale convention business.
• Sacred Sands: Sacred Sands is a boutique desert retreat in Joshua Tree, California, offering small-format luxury accommodations in a similar high-desert wellness positioning. Directly competitive with Reset for design-conscious travelers visiting the Joshua Tree market.

Emerging players

• Pioneertown Motel: Pioneertown Motel is a small boutique property near Joshua Tree in Pioneertown, California. Comparable to Reset as a small-format, design-led desert lodging concept competing for the same Joshua Tree-adjacent leisure traveler segment.
• Kokopelli's Cave Bed & Breakfast: Kokopelli's Cave is a unique cliffside lodging near Farmington, New Mexico, serving experience-driven travelers in a Southwest desert setting. Comparable to Reset as a small-format experiential desert lodging concept with a strong novelty/place-based narrative.

Broad incumbents

• Amangiri: Amangiri is an ultra-luxury desert resort in southern Utah near Lake Powell. Comparable to Reset as a high-end desert destination resort with strong design, wellness, and stargazing positioning, though at a substantially higher price point and operating scale.

Regional players

• The Inn at Death Valley: The Inn at Death Valley and the Oasis at Death Valley operate historic resort properties within Death Valley National Park. Comparable to Reset as a national-park-adjacent boutique lodging concept serving experience-driven travelers in a California/Nevada desert context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Reset-Hotel-61563351872467
• Instagraminstagram.com/reset.hotel
• TikToktiktok.com/@resethotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reset Hotel