What Queensland Baptists does

Queensland Baptists is a non-profit denominational movement founded in 1855 and headquartered in Gaythorne, Queensland, Australia, coordinating more than 200 affiliated Baptist churches and a diversified portfolio of wholly-owned service organisations across the state. Its operating subsidiaries span community care (Carinity, ~1,500 staff across 24 Queensland locations serving nearly 7,000 people annually through residential aged care, home care, retirement villages, disability support, education and chaplaincy), outdoor education and conferencing (QCCC venues at Mount Tamborine, Mapleton and Brookfield), theological and vocational education (Malyon, which in 2025 merged with Morling College to become a Brisbane campus), treasury and financial services (Baplink, including Xero integration support), children's and youth ministry (QB Kids & Families, QB Youth and Young Adults), child safeguarding compliance (QB Safe Spaces), culturally and linguistically diverse ministries (QB CALD Ministries with TESOL programming), church planting (Mission to Queensland), governance for educational enterprises (QBCES) and archival services (QB Archives with records from 1860).

The movement is governed congregationally by its member churches under standard Baptist polity and is affiliated with Australian Baptist Ministries nationally and the Baptist World Alliance internationally, including co-hosting the 23rd Baptist World Congress in Brisbane in 2025 with over 3,500 delegates from 130 nations. Revenue is generated through four primary streams: Bapshare church contributions to the denomination, fee-for-service community care revenue at Carinity, accredited course fees at Malyon Vocational Training, and venue hire plus outdoor education programmes at QCCC. Distribution is multi-modal, combining a physical network of churches and service campuses with digital channels including the qb.org.au website, Around the Movement podcast, YouVersion devotionals, the QB Leadership Academy online platform launched August 2026, and event registration through Brushfire.

Recent product and programme launches include the Fan the Flame devotional series (April 2025), QB Online Public Lectures (February 2025), the Mission 25 Alpha Australia evangelism campaign, and the Safe Spaces Roadshow supporting compliance with the Queensland Child Safe Organisation Act 2024. The technology base is described in source material as primarily community- and event-driven rather than platform-driven, with no disclosed AI/ML capabilities and a SaaS stack comprising Xero, Brushfire, YouVersion, Spotify, Apple Podcasts and Microsoft Teams.

Name

Queensland Baptists

Legal name

Queensland Baptists

Website

https://qb.org.au

Company type

Private

Founded year

1855

Operating status

Operating

Headcount range

1–10 employees

Short description

Queensland Baptists is a non-profit denominational movement coordinating 200+ Baptist churches across Queensland, Australia, through wholly-owned service arms spanning aged care and community services (Carinity), camping and outdoor education (QCCC), theological education (Malyon/Morling), financial services (Baplink), youth and children's ministries, and safeguarding compliance.

Ownership category

akta.pro rank

Product category

Religious Denomination Services

NAICS

Religious Organizations (8131), Religious Organizations (813110)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Hospitals (8060)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Denominational & Ecclesiastical Governance Bodies (Dioceses, Synods, Conferences) (BPAGAJAB), Denominational Theological Colleges (e.g., Catholic, Orthodox, Protestant, Evangelical) (EDAHAKAM), Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Religious denomination services
• Church planting ministry
• Theological education
• Aged care services
• Outdoor education camps

Headquarters

HQ city

Gaythorne

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Church Contributions: Member churches contribute financially to Queensland Baptists through the Church Contribution Scheme (Bapshare) to support denominational operations and services.
2. Carinity Services: Carinity generates revenue through residential aged care fees, home care services, retirement village payments, education fees, and disability support services across 24 Queensland locations.
3. Educational Services: Malyon Vocational Training and affiliated schools generate revenue through accredited course fees for theological and vocational education.
4. Camping and Conference Services: QCCC generates revenue through venue hire, outdoor education programs, school camps, and conference facilities at four Queensland venues.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels13 records

Core offering

Queensland Baptists is a statewide movement of more than 200 affiliated Baptist churches that provides denominational support, community-care services, theological training, outdoor education, and faith-formation programs. Its affiliated service organizations include Carinity (aged care, disability support, education, retirement villages), QCCC (camping and conference venues), Malyon Vocational Training (accredited theological education), Baplink (treasury/financial ministry for churches), QB Kids & Families, QB Youth and Young Adults, QB Safe Spaces (child safeguarding), and Mission to Queensland (church planting).

Product overview

Queensland Baptists is a movement of churches offering a comprehensive portfolio of ministries, services, and programs. The core offerings include Baplink (treasury and financial services), Carinity (aged care and community services), QB Kids & Families, QB Youth and Young Adults, Malyon Vocational Training (theological education), and Queensland Conference and Camping Centres (QCCC). Supporting initiatives include Alpha courses (evangelism), Fan the Flame devotionals (biblical engagement), QB Leadership Academy (online learning), Retreat in a Box (spiritual retreats), QB Safe Spaces (child safeguarding), and QB CALD Ministries. Major annual events include QB Conference, QB Worship & Creative Gathering, and the QB Annual Assembly. The movement also supports church planting through Mission to Queensland, maintains denominational archives, and provides Christian education services through QBCES.

Differentiator

Problem solved

Functional benefit

Products and services

• Carinity Not-for-profit Christian care organization providing residential aged care, home care, education for students who have not found success in mainstream schooling, retirement villages, disability support, counselling, youth accommodation, and chaplaincy across 24 Queensland locations serving nearly 7,000 people annually.
• Queensland Conference and Camping Centres (QCCC) Outdoor education, experiential education, leadership retreats, expeditions and conference facilities across four venues at Mount Tamborine, Mapleton, and Brookfield, serving schools, churches and community groups.
• Malyon Vocational Training Registered training organization providing accredited theological education and practical ministry leadership training through VET-level courses, empowering pastors and ministry workers for more than 20 years.
• Baplink

Quantifiable outcome

• Record 886 baptisms in 2023, the highest in Queensland Baptist history, demonstrating evangelistic effectiveness through Alpha courses and community outreach
• +3 more outcomes

Named customers11 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Morling CollegecoreStrategic or Co-development Partner · 1 January 2025In 2025, Malyon Theological College became a campus of Morling College, merging to provide increased centralized resources, services, and greater learning offerings for theological education in Queensland.
• Outback ConnectminorStrategic or Co-development Partner · 1 January 2025Partnership with Outback Connect and Outback Aerial Mission for flood recovery efforts in outback Queensland following 2025 floods affecting Longreach region.
• Queensland Family and Child CommissionminorStrategic or Co-development Partner · 1 January 2024QB Safe Spaces Roadshow supported by funding from Queensland Family and Child Commission to help churches comply with Child Safe Organisation Act 2024.
• Australian Baptist MinistriescoreStrategic or Co-development PartnerQueensland Baptists is proudly affiliated with Australian Baptist Ministries, a national body connecting Baptist churches and movements across Australia through shared mission and theological foundation.
• Alpha AustraliacoreStrategic or Co-development PartnerQueensland Baptists partners with Alpha Australia to deliver Alpha courses across QB churches, with over 200 courses offered in 2023 and Mission 25 initiative for nationwide evangelism in 2025.
• Baptist Mission AustraliacoreStrategic or Co-development PartnerBaptist Mission Australia's vision is to see more people experiencing the transforming love of Jesus through church planting, mission partnerships, and supporting local believers and ministry partners.
• Baptist World Aid AustraliaminorStrategic or Co-development PartnerBaptist World Aid Australia partners with Australian Christians to end poverty through overseas partnerships and domestic church engagement in generous giving, ethical consumption, advocacy, and prayer.
• Baptist World AlliancecoreStrategic or Co-development PartnerQueensland Baptists co-hosted the 23rd Baptist World Congress in Brisbane in 2025 with over 3,500 delegates from 130 nations, connecting global Baptist churches and leaders.
• Local Produce GrowersminorStrategic or Co-development PartnerRosewood Baptist Church partners with local produce growers to distribute surplus food to those in need during COVID-19 pandemic and ongoing food hamper ministry.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Regional players

• Baptist Union of Victoria: State-level Baptist denominational movement in Victoria with affiliated churches and service organizations. Directly comparable in structure to Queensland Baptists but operating in a different Australian state.
• Baptist Churches NSW & ACT: State-level Baptist movement covering New South Wales and ACT with similar church network, mission, and ministry arm structure. Comparable denominational peer operating in a different Australian geography.
• Lutheran Church of Australia, Queensland District: Denominational body operating in Queensland with affiliated churches, schools, and community services. Comparable as a regional faith-based organization with a similar congregational and service-delivery model.

Direct peers

• Australian Baptist Ministries: National umbrella body for Australian Baptist churches. Queensland Baptists is proudly affiliated with ABM, making ABM the closest structural peer in the same Baptist denomination across Australia.
• Churches of Christ in Queensland: Queensland-based Christian denomination providing church networks, aged care, retirement living, and community services. Directly comparable to QB in operating geography and the breadth of faith-based community services.

Emerging players

• Alpha Australia: Strategic partner that supplies the Alpha evangelism courses run across QB churches. While not a denomination, it is the most directly comparable operating entity to QB's primary evangelistic program with overlapping methodology.

Broad incumbents

• Anglican Diocese of Brisbane (Anglican Church Southern Queensland): Larger established Christian denomination operating across the same Queensland geography with overlapping faith-based community services, theological education, and aged care operations through organizations like Anglicare Southern Queensland.
• Australian Christian Churches: National Pentecostal movement with affiliated churches and education/training operations. Comparable faith-based movement operating across Australia with overlapping ministry and education programs.
• Baptist World Alliance: Global fellowship of Baptist churches that QB co-hosted the 23rd World Congress with in 2025. Comparable as the international umbrella body that connects QB to over 250,000 Baptist churches worldwide.
• Uniting Church in Australia, Queensland Synod: Major Queensland denominational body operating churches, theological education, and community services (including BlueCare aged care). Comparable faith-based organization with similar community-care scale and denominational structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@queensland-baptists
• Facebookfacebook.com/QueenslandBaptists
• Instagraminstagram.com/queenslandbaptists
• LinkedInlinkedin.com/company/queensland-baptists

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Queensland Baptists