What Alpha Australia does

Alpha Australia is the Australian national office of Alpha International, a UK-registered charity founded in 1977 at Holy Trinity Brompton church in London that develops and distributes faith-exploration course programs. Alpha provides an 11-week course built around video talks and small-group discussion, available in-person, online, and hybrid, and has expanded into adjacent offerings including the Alpha Film Series, Alpha Youth Series, The Marriage Course, Alpha Parenting Courses, and a daily Bible reading app. The core product is delivered via the myAlpha platform (app.alpha.org), which supports course management, training resources, and video content, with backend infrastructure hosted on AWS and Heroku, video delivery through Vimeo and Zoom/Twilio, CRM via Salesforce, and email communications through Mailchimp.

The business model is donation-funded and free to end users: Alpha provides all talks, tools, and training at no cost to churches, course organizers, and participants, monetizing through charitable contributions from individuals and organizations. Distribution runs through a global network of 68 national offices supporting local churches across 175 countries and 100+ languages, with the Alpha Film Series alone translated into 53+ languages. Alpha Australia functions as a regional office serving the Asia-Pacific market, part of a system that has reached 37+ million cumulative participants worldwide.

Alpha is part of the HTB Group, a coalition of four independent charities sharing Holy Trinity Brompton heritage, systems, and a formal data-sharing agreement. The organization is led by Nicky Gumbel, has no disclosed venture capital or private equity backing, and is structured as a private company limited by guarantee registered in England and Wales. No M&A activity, funding rounds, or restructuring events are disclosed; product investment is the primary strategic lever, evidenced by the 2016 Alpha Film Series launch and the 2024 redesigned Alpha Youth Series.

Name

Alpha Australia

Legal name

Alpha International

Website

https://alpha.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpha Australia is the Asia-Pacific regional office of Alpha International, a donation-funded charity that provides free Christian faith-exploration courses, video series, and supporting digital resources to churches and individuals across 175 countries.

Ownership category

akta.pro rank

Product category

Religious Education and Faith Exploration Programs

NAICS

Educational Services (611), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Christian faith courses
• Church evangelism resources
• Religious education programs
• Marriage enrichment courses
• Youth ministry resources

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Support: Alpha is a charitable organization that operates primarily through donations from individuals and organizations who support the global mission of spreading the Christian faith. The organization provides all resources, tools, and training for free to churches and participants worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Alpha Australia provides a free 11-week course that helps people explore the basics of the Christian faith through video talks and small group discussions. The organization supplies churches with talks, tools, and training at no cost, and delivers its programs in-person, online, and in hybrid formats across multiple languages. As a national office of Alpha International, it also offers supplementary courses on marriage, parenting, and youth ministry.

Product overview

Alpha Australia offers a faith-based course program as part of the global Alpha organization. The core product is the Alpha Course, an 11-week series exploring Christian faith through video talks and open conversation. The portfolio includes the Alpha Film Series for general audiences, Alpha Youth Series for younger people, Alpha Online for virtual participation, The Marriage Course, and Alpha Parenting Courses. Resources are free and supported by the global church network with 68 offices worldwide. The MyAlpha platform provides course management, training materials, and content access.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha Youth: Alpha Youth Series designed for young people to explore life, faith and purpose through videos and conversations.
• Alpha Film Series
• Alpha Marriage Course
• Alpha Parenting Courses
• Alpha Online

Products and services

• Alpha Course
• Alpha Youth Series
• Alpha Film Series
• The Marriage Course
• Alpha Parenting Courses
• Alpha Online
• MyAlpha Platform
• Bible with Nicky and Pippa Gumbel
• Alpha Leadership Conference

Quantifiable outcome

• 37+ million people have experienced Alpha globally
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• HTB Group (Holy Trinity Brompton)coreStrategic or Co-development PartnerAlpha International works in partnership with four other independent charities that have a shared heritage coming out of Holy Trinity Brompton church. These include HTB, St Paul's Theological Centre, Church Renewal Trust, and Church Revitalisation Trust. They share systems, processes, policies, and infrastructure with a formal data sharing agreement.
• National Alpha OfficescoreChannel Partner/ Reseller/ Distributor68 national offices operate globally to support churches in their regions with Alpha resources, training, and coordination. Each office serves as the local representative of Alpha in their country or territory.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RightNow Media: RightNow Media provides a subscription video library of Christian content for churches and individuals, acting as a digital distribution platform similar to Alpha's myAlpha and Film Series. It overlaps on content library and church-channel distribution, making it a direct digital competitor.
• Christianity Explored: Christianity Explored runs a structured, free course designed to introduce people to the Christian faith through group discussion and teaching — closely mirroring Alpha's core product. It is the most direct functional peer in the "evangelistic Christianity course" category.

Emerging players

• Young Life: Young Life is a youth-focused Christian outreach organization that engages adolescents through relational programs and faith conversations. Comparable to Alpha's Youth Series as a youth evangelism peer, though its distribution is staff-and-volunteer-led rather than course-curriculum-led.
• The Chosen: The Chosen is a multi-season streaming series dramatizing the life of Jesus, distributed free via apps and partnered with church groups. Comparable to Alpha as a free, viral, video-led evangelism asset that supports church-based outreach — an emerging digital peer in faith-content distribution.
• Youth for Christ: Youth for Christ runs evangelism programs targeted at young people in churches, schools, and communities worldwide. Comparable to Alpha's youth-track work as a thematic peer in youth-focused Christian outreach, with significant global distribution overlap.

Broad incumbents

• World Vision International: World Vision is a large global Christian humanitarian and development organization operating through donations and country offices worldwide. Comparable to Alpha at the broad-incumbent level as a faith-rooted, donation-funded, multi-region nonprofit with similar governance and donor-base patterns.
• Cru: Cru (formerly Campus Crusade for Christ) is a large, established faith-based organization delivering evangelism, discipleship, and missions programs globally. Comparable to Alpha as a broad incumbent in the same Christian formation space, but operating with paid staff models and a wider programmatic portfolio beyond the single 11-week course format.
• Focus on the Family: Focus on the Family produces Christian parenting, marriage, and family content including courses and resources used by churches and families. Directly comparable to Alpha's Marriage and Parenting add-on courses and overlapping on the church-distribution and family-formation audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBJoAsvxewja0-oSWeCieAw
• Facebookfacebook.com/Alpha
• Instagraminstagram.com/alpha.vietnam
• Xx.com/alphacourse
• LinkedInlinkedin.com/company/alpha-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Australia