Hasås
Hasås AS is a Norwegian timber processor founded in 1957, specializing in cladding, panels, moldings, and terrace products for Norwegian weather conditions, sold B2B through a nationwide authorized dealer network to builders and contractors.
- Company typePrivate
- Founded1957
- HeadquartersTønsberg, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hasås does
Hasås AS (operating through FramTre Trelast) is a Norwegian timber processor founded in 1957 and headquartered in Tønsberg, Norway. The company specializes in cladding (kledning), interior and exterior panel products, terrace decking, flooring, K-virke and lekter, moldings/listverk, and custom timber solutions (skreddersøm), with a stated differentiation around products engineered for the demanding Norwegian climate. It is Miljøfyrtårn (Environmental Lighthouse) certified, signaling a sustainability posture relevant to the Norwegian construction market.
The company's go-to-market is exclusively wholesale: products are distributed through a nationwide authorized dealer network across Norway, with a public dealer-locator on the company website. Its primary customer segment is professional builders, contractors, and construction companies purchasing timber cladding and panel products for residential and commercial projects, with secondary reach to DIY consumers via the same dealer channel. The firm does not publish pricing; quotes are handled through sales.
The business model is a standard specialty industrial wholesale model: value-added timber manufacturing (timber and lumber processing is the core technology) sold B2B through resellers, with demand generation driven by an inspiration-style website rather than direct e-commerce. The firm is privately held, has no public funding or investor signals in the data, and operates with 11–50 employees. The provided website content is entirely in Norwegian, reflecting a domestic-only geographic footprint.
Hasås firmographics
Firmographics- Name
- Hasås
- Legal name
- FramTre Trelast
- Website
- https://hasas.no
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hasås AS is a Norwegian timber processor founded in 1957, specializing in cladding, panels, moldings, and terrace products for Norwegian weather conditions, sold B2B through a nationwide authorized dealer network to builders and contractors.
- Ownership category
- akta.pro rank
Hasås industry classification
Industry- Product category
- Building Materials (Timber and Lumber Products)
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Wood Product Manufacturing (321)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)
- akta.pro secondary industries
- Veneer & Specialty Wood Products Trading (IMAMAIAL), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)
Keywords
Where Hasås is headquartered
LocationHeadquarters
- HQ city
- Tønsberg
- HQ country
- Norway
- HQ region
- Europe
Markets served
Hasås business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
Hasås product offering
Product offeringCore offering
Hasås (operating as FramTre Trelast) is a Norwegian timber supplier that produces and distributes exterior cladding (kledning), interior panels, terrace boards, structural timber and battens (K-virke og lekter), flooring, moldings (listverk), and custom-cut timber solutions. Products are marketed through an inspiration-driven website and distributed exclusively via an authorized dealer network across Norway, with offerings tailored to withstand demanding Norwegian weather conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Cladding (Kledning) Exterior timber cladding products designed for the demanding Norwegian climate, including paint-ready and pre-painted options. Used by builders and contractors for residential and commercial facades.
- Panel (Interior Paneling) Interior timber paneling products used for aesthetic wall and ceiling treatments in residential and commercial interiors.
- Terrasse (Terrace Boards) Timber terrace/ decking boards for outdoor residential and commercial applications.
- K-virke og lekter (Structural Timber and Battens) Structural timber (k-virke) and battens (lekter) used in construction framing and roof/ wall assemblies.
- Gulv (Flooring) Timber flooring products for residential and commercial interior applications.
- Listverk (Moldings) Timber moldings and trim products for interior finishing applications.
- Skreddersøm (Custom-cut Solutions) Custom-cut and bespoke timber solutions tailored to specific customer or project requirements.
Companies that use Hasås
Customer profileSegments1 record
Ideal customer profiles1 record
Hasås technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hasås partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Hasås competitors and assessment
Company assessmentDirect peers
- Setra: Swedish sawmill and wood-products company producing sawn timber, panels, and value-added cladding. Closely comparable on product mix and Nordic building-materials customer base.
- Moelven: Pan-Nordic wood-products group producing sawn lumber, cladding, panels, and interior products. Most directly comparable to Hasås on product range and Scandinavian distribution model, but at materially greater scale.
- Bergene Holm: One of Norway's largest sawmill and timber-product operators, supplying construction lumber, panels, and processed wood to the Norwegian market. Direct competitor in domestic cladding and panel categories.
- Hunton: Norwegian wood-products manufacturer known for fiberboard, structural timber, and building systems. Comparable Norwegian supplier serving builders and dealers with overlapping panel and structural categories.
Emerging players
- James Hardie: Global leader in fiber-cement cladding and panels. Competes for the same exterior-cladding specification in Norway and represents a key substitute-material threat to timber-based cladding suppliers.
Broad incumbents
- UPM: Finnish forest-products group with engineered wood, plywood, and timber offerings across Europe. Comparable on engineered-wood product categories relevant to construction.
- Metsä Group: Finnish forest-industry group producing sawn timber, plywood, and engineered wood for construction. Relevant overlap in Nordic wood-product supply to building-materials channels.
- Stora Enso: Global forest-products major with Nordic sawmills, CLT, and panel products. Overlaps with Hasås in wood-based cladding and panel supply but at vastly larger scale and with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hasås social profiles
Digital presenceHasås financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hasås leadership team
Management profileNumber of profiles
Hasås funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hasås M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hasås
What does Hasås do?
Hasås (operating as FramTre Trelast) is a Norwegian timber supplier that produces and distributes exterior cladding (kledning), interior panels, terrace boards, structural timber and battens (K-virke og lekter), flooring, moldings (listverk), and custom-cut timber solutions. Products are marketed through an inspiration-driven website and distributed exclusively via an authorized dealer network across Norway, with offerings tailored to withstand demanding Norwegian weather conditions.
Is Hasås a public or private company?
Hasås is a private company. It is classified as unknown and is currently operating.
When was Hasås founded?
Hasås was founded in 1957. It employs 11 to 50 people.
Where is Hasås based?
Hasås is headquartered in Tønsberg, Norway, in the Europe region.
Who are Hasås's main competitors?
Direct peers on record are Setra, Moelven, Bergene Holm and Hunton. James Hardie is listed as an emerging player. Broad incumbents are UPM, Metsä Group and Stora Enso.
Does Hasås have an API?
No public API is recorded for Hasås.
What industry is Hasås in?
Hasås's product category is Building Materials (Timber and Lumber Products). Its primary akta.pro industry code is IMAMAIAC, Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard), with a secondary code of IMAMAIAL, Veneer & Specialty Wood Products Trading. Its NAICS code is 3212 and its SIC code is 5031.