What Family Orthodontics does

Family Orthodontics is a privately held orthodontic practice operating four clinical offices in central Massachusetts (Milford, Westborough, Grafton, and Worcester). The practice delivers teeth-straightening treatments for children aged 7 and older, adolescents aged 10-14, and adults, addressing malocclusions such as crowding, crossbites, overbites, underbites, spacing issues, and jaw development problems. Its clinical team is led by Dr. Matthew A. Evers, Dr. Mindy Nguyen, and Dr. Grace Kim (DMD, Tufts; DMSc, Harvard), supported by additional doctors including Dr. Clark, Dr. Vitsas, and Dr. Hur.

The practice's core offerings are organized around three technology platforms: the Damon Smile self-ligating braces system (passive slide mechanics using shape-memory titanium wires to reduce friction and shorten treatment time), Invisalign clear aligners, and iTero digital impression scanning that replaces traditional physical molds with 3D digital scans. Supporting services include Same Day Braces placement, the 7 & Up Orthodontic Check-Up program, Phase One early treatment with palatal expanders, and post-treatment retainers in Hawley, clear, and fixed-bonded formats. Family Orthodontics holds Invisalign Diamond Plus Provider status, a credential achieved by only the top 1% of U.S. Invisalign providers and requiring 400 or more cases annually.

Commercially, Family Orthodontics runs a direct-to-consumer model with no enterprise or institutional customers. Patients access the practice through a website (familyorthoonline.com), Instagram, Facebook, and direct office calls; initial consultations are free. Revenue is generated on a fee-for-service professional services basis, with insurance accepted and payment plans offered to patients. The most recent strategic move was the 2024-2025 acquisition and rebranding of OMG Braces as Family Orthodontics of Worcester, expanding the footprint into Worcester's largest city and growing the practice to four locations serving Worcester County communities including Milford, Shrewsbury, and Auburn.

Name

Family Orthodontics

Legal name

Family Orthodontics

Website

https://familyorthoonline.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Family Orthodontics is a privately held multi-location orthodontic practice operating four offices across central Massachusetts, providing braces, Invisalign clear aligners, and early orthodontic treatment to children, teens, and adults. It holds Invisalign Diamond Plus Provider status, placing it in the top 1% of U.S. providers by case volume.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Dental Equipment & Supplies (3843)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Orthodontic Group Practices (HLABAKAC), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic treatment services
• Braces treatment
• Invisalign clear aligners
• Early orthodontic intervention
• Orthodontic appliances

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Fee-for-service orthodontic treatments including braces (traditional metal, ceramic, gold) and Invisalign clear aligners. Revenue generated through treatment fees, with insurance accepted and payment plans offered to patients

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Family Orthodontics is a multi-location orthodontic practice that provides braces (metal, ceramic, gold, and Damon Smile self-ligating), Invisalign clear aligners, retainers, two-phase early treatment, and digital impression scanning for children, teenagers, and adults in Massachusetts. The practice operates four offices in Worcester County and complements in-office treatment with free initial consultations, insurance acceptance, and payment plans.

Product overview

Family Orthodontics is a multi-location orthodontic practice offering a comprehensive suite of teeth-straightening treatments across four Massachusetts locations (Milford, Westborough, Grafton, and Worcester). The core offerings include traditional and ceramic braces, the Damon Smile self-ligating braces system, and Invisalign clear aligners for children, teens, and adults. The practice also provides digital scanning via iTero technology, same-day braces placement, early childhood orthodontic intervention (7 & Up program), and post-treatment retainers. The portfolio is organized around the treatment journey: early evaluation, active treatment (braces or aligners), and retention maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• Damon Smile: Self-ligating braces system using passive slide technology for tooth alignment

Products and services

• Braces Treatment Orthodontic treatment using metal brackets, wires, and bands to gradually realign teeth. Available in traditional metal, ceramic (clear), and gold varieties for children, teens, and adults.
• Damon Smile Self-ligating braces system using a specialized slide mechanism instead of elastic ties, featuring light shape-memory titanium wires for faster treatment and fewer appointments.
• Invisalign Clear Aligners Series of invisible, removable plastic aligners that straighten teeth discreetly. Available for adults, teens, and children using custom-made trays created from digital impressions.
• Retainers Custom-made oral appliances that maintain teeth alignment after orthodontic treatment. Available in Hawley (wire and acrylic), clear plastic, and fixed/bonded types.
• iTero Digital Impressions Digital scanning technology that captures precise 3D impressions of the mouth using digital sensors, eliminating the need for traditional physical molds and impression materials.
• Early Treatment Two-phase orthodontic treatment beginning in childhood (Phase One) using appliances like palatal expanders to guide jaw development, followed by a resting period and Phase Two treatment during adolescence.
• Invisalign Diamond Plus Provider Service Top-tier Invisalign provider service offering orthodontic treatment with Invisalign clear aligners, supported by the practice's Diamond Plus Provider status achieved by completing 400+ Invisalign cases per year, placing the practice among the top 1% of Invisalign providers in the U.S.

Quantifiable outcome

• Faster treatment time with Damon Smile compared to conventional braces with fewer required appointments
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• OMG BracescoreStrategic or Co-development PartnerOMG Braces was acquired by Family Orthodontics and rebranded as Family Orthodontics of Worcester. The transition maintains the same trusted team, staff, high-quality orthodontic care, and same location/phone number for existing patients.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Aspen Dental: Large multi-location dental practice brand offering general dentistry with orthodontic services at many of its offices. Comparable as a similarly branded, multi-site consumer-facing dental group practice competing for the same patient demographic.
• Heartland Dental: One of the largest DSOs in the U.S., supporting thousands of dental offices with operational infrastructure. Comparable as a multi-practice dental group operator whose scale and acquisition playbook Family Orthodontics would need to emulate to grow beyond four locations.
• Archy Dental: Growing DSO operating multi-office dental practices with a patient-experience emphasis. Comparable as another scaling multi-location dental operator that competes for the same practice acquisition opportunities in the Northeast.
• Western Dental & Orthodontics: Large multi-location dental and orthodontic provider operating hundreds of offices, primarily in the western U.S. Comparable as a high-volume practice operator running integrated orthodontic service lines within a broader dental group.
• Pacific Dental Services: Major dental support organization providing non-clinical infrastructure to hundreds of affiliated dental practices, including orthodontic offerings. PDS illustrates the consolidated DSO model Family Orthodontics could grow into across New England, though PDS is much broader than orthodontics alone.
• MB2 Dental Solutions: Dental partnership group supporting affiliated practices across multiple states with practice management and growth resources. Relevant as an established DSO example Family Orthodontics could model for centralized support across multiple offices.

Regional players

• Great Hill Dental Partners: New England-area dental group practice operating multiple offices in Massachusetts. Most directly comparable as a same-state, multi-office dental group competing for the same Worcester-area patient base.

Direct peers

• Specialized Dental Partners: Specialty-focused DSO partnering with endodontists, periodontists, and orthodontists across multiple states. Comparable as a specialty-aligned group practice model directly adjacent to the orthodontic service family.
• Smile Doctors: The largest orthodontic-focused DSO in the U.S., operating hundreds of affiliated orthodontic offices across multiple states. Smile Doctors is the most directly comparable operator in terms of multi-location orthodontic service delivery and acquisition-led growth, the same playbook Family Orthodontics is beginning to execute.

Emerging players

• Tend: Modern, design-focused dental startup with consumer branding and premium patient experience across a growing footprint. Comparable as a newer, branding-forward consumer dental operator pursuing a similar upscale patient experience strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FamilyOrthodonticsMA
• Instagraminstagram.com/family_orthodonticsma
• LinkedInlinkedin.com/company/family-orthodontics-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Orthodontics