What Sustainability Award does

Sustainability Award is a privately held, Sydney-based company that operates a global environmental awards programme for sustainable products and organisations. Founded in 2024 by Anna Chatburn and Bobby Holmes, the company was developed in consultation with more than 50 environmentally focused organisations including Lush and UpCircle, and launched on World Environment Day (June 5, 2024). The platform awards four tiers of recognition — Organisation Sustainability Award, Product Sustainability Award, and their respective Diamond tiers — evaluated against six UN Sustainable Development Goals with a particularly strict policy that automatically disqualifies applicants using plastic where sustainable alternatives exist. The fully digital application process produces results within 15 business days, and the company has recognised 90 winners across 40 businesses in 10 countries in its first six months, with over 200 cumulative applicants awarded.

The underlying technology is a digital awards platform with online application intake, evaluation workflows, and digital seal distribution. Evaluation combines website research, social media analysis, reviews, certifications, and physical product assessment where applicable, performed by a distributed expert panel across Australia, USA, UK, Germany, New Zealand, South Korea, and Spain. The platform also offers free assessment tools (Sustainability Quiz, Sustainability Checklist) and a nomination form enabling community-driven recommendations.

The business model rests on three revenue streams: application assessment fees (one-time licence per evaluation), optional promotional services for winners (social posts, SEO articles, press release distribution priced in AUD), and report services including custom SDG reports, annual sustainability reports, and DIY editable templates. Distribution is globally self-serve via sustainabilityaward.org, with the marketing motion layered across content/SEO, organic social on LinkedIn, Facebook, and Instagram, and a registered consumer database for promotional offers. Customer segments are primarily sustainable product and service organisations across SMB and enterprise tiers, with secondary exposure to eco-conscious consumers via offers listings.

Name

Sustainability Award

Legal name

Sustainability Award

Website

https://sustainabilityaward.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Sustainability Award is a Sydney-based global environmental awards programme that evaluates sustainable products and organisations against six UN Sustainable Development Goals, charging application assessment fees plus promotional services to a diversified SMB and enterprise customer base across 10 countries.

Ownership category

akta.pro rank

Product category

Environmental Awards & Sustainability Certification

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Sustainability & Environmental Certifications (Carbon, Water, Regenerative) (AFALAMAC)

akta.pro secondary industry

Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)

Keywords

• Environmental awards programme
• Sustainability certification
• UN SDG assessment
• Green product recognition
• Eco-label accreditation

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Application Assessment Fees: Organisations and products pay an assessment fee to apply for the Sustainability Award. After paying the fee, applicants complete an application form outlining their environmental sustainability practices.
2. Promotional Services: Optional promotional products and services available for purchase by award winners, including dedicated social posts (AUD $209), article inclusions (AUD $158), SEO-optimised articles (AUD $647), press release distribution (AUD $746-$1,420), and sustainability marketing messaging guides (AUD $71).
3. Report Services: Custom sustainability report creation services including SDG Reports (AUD $932), Annual Sustainability Reports (AUD $703+), and Sustainability Assessment Reports. Also available as DIY editable templates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Sustainability Award is an international environmental awards programme that evaluates and recognises products, services, and organisations for environmental sustainability leadership against six UN Sustainable Development Goals. Applicants pay an assessment fee, complete an online application, and receive evaluation results within 15 business days; winners receive digital award seals. The company also sells optional promotional services (social posts, articles, press releases) and custom sustainability reporting services/templates to award winners.

Product overview

Sustainability Award operates as a global environmental awards program based in Australia, offering four tiers of awards for sustainable products and organisations: Organisation Sustainability Award and Product Sustainability Award (standard tier), and Diamond Organisation Sustainability Award and Diamond Product Sustainability Award (top tier). The platform provides complementary assessment tools including a Sustainability Quiz and Sustainability Checklist to help organisations gauge their award readiness. Additional offerings include marketing services (social media posts, article inclusion, SEO articles, press releases), reporting services (Sustainability Reports, SDG Reports, Assessment Reports), and downloadable DIY report templates. Organisations and products are evaluated against six UN Sustainable Development Goals covering responsible production & consumption, climate action, life on land and water, sustainable cities, and clean energy. The awards process is entirely digital with global accessibility and no physical ceremony.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisation Sustainability Award Award recognising organisations (product or service-based) that demonstrate exceptional leadership in environmental sustainability compared to others in their industry, evaluated against six UN Sustainable Development Goals.
• Product Sustainability Award Award recognising individual products which demonstrate outstanding environmental sustainability and significantly outperform others in their category.
• Diamond Organisation Sustainability Award Highest-tier award for the most sustainable and exceptional winners of organisation awards, reserved for top achievers demonstrating pinnacle sustainable innovation.
• Diamond Product Sustainability Award Highest-tier award for topmost sustainable and exceptional product award winners, representing pinnacle of sustainable product innovation globally.
• Sustainability Quiz Free online assessment tool that estimates an organisation's readiness for a Sustainability Award, providing Green/Amber/Red likelihood indicators against award criteria.
• Sustainability Checklist Downloadable checklist aligned with Sustainability Award application criteria, helping organisations assess their environmental responsibility against six UN Sustainable Development Goals.
• Sustainability Marketing Messaging Guide Digital guide providing best practices for crafting authentic sustainability marketing messages, emphasising clarity, connection, conversion, and consistency for purpose-driven brands; priced at AUD $71 (USD $49 on cart page).
• Dedicated Social Post on Our Channel Social media post service where Sustainability Award creates and shares content about the organisation on their Facebook, Instagram, or LinkedIn platforms; priced at AUD $209 per post.
• Social Post For Your Channel Custom social media post created using the organisation's brand look, feel, tone, colours and fonts, delivered as PNG images for the organisation's own scheduling; priced at AUD $280 per post.
• Article Inclusion Inclusion of contextual summary, image and link for the organisation or product in a relevant Sustainability Award article; priced at AUD $158.
• Detailed SEO-Optimised Article Professionally written 1000-word article by an experienced SEO marketing professional with sustainability marketing and copywriting expertise; priced at AUD $647.
• Press Release & Distribution Standard Standard press release writing and distribution service to amplify award recognition; priced at AUD $746.
• Press Release & Distribution Premium Premium press release and distribution service with enhanced reach and visibility features; priced at AUD $1,420.
• Sustainable Development Goals Report Custom sustainability report creation service focused on United Nations Sustainable Development Goals alignment; priced at AUD $932.
• Annual Sustainability Report Professional annual sustainability report creation service for organisations to document their environmental impact and progress; priced from AUD $703.
• Sustainability Assessment Report & Action Plan Comprehensive sustainability assessment report with actionable recommendations for improvement; priced at AUD $703.
• Sustainable Development Goals Report Template Editable DIY template for organisations to create their own United Nations Sustainable Development Goals reports.
• Sustainability Report Template Editable DIY template for organisations to create their own annual sustainability reports.

Quantifiable outcome

• Award-winning businesses can see a 37% sales boost
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• LushcoreStrategic or Co-development PartnerLush was one of over 50 leading environmentally focused organisations consulted during the development of the Sustainability Award programme. Lush helped test and refine the award process and was among the founding winners.
• UpCirclecoreStrategic or Co-development PartnerUpCircle was consulted during the award development process to help create a comprehensive and user-friendly evaluation framework for sustainable products and organisations.
• I'm Plastic FreeminorStrategic or Co-development PartnerConsulted during the award development process to provide expertise on plastic-free and low-plastic alternatives assessment.
• True GreenminorStrategic or Co-development PartnerConsulted during the award development process to provide expertise on sustainable business practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EcoVadis: EcoVadis provides business sustainability ratings used in global supply chains. While more B2B-focused, it competes for the same corporate sustainability-validation budget and overlaps with Sustainability Award's organisation-level assessment offering.
• Rainforest Alliance: Rainforest Alliance certifies products against environmental and social criteria, with strong consumer brand recognition in food, cosmetics, and forestry. Comparable to Sustainability Award as a third-party sustainability seal for products and organisations.
• B Lab: B Lab operates the B Corp Certification, the most recognised third-party sustainability verification for businesses globally. It is the most direct comparator to Sustainability Award, competing for the same sustainability-validation marketing budget from purpose-driven brands.
• Cradle to Cradle Products Innovation Institute: Cradle to Cradle Certified awards material health, reutilisation, renewable energy, water, and social fairness certifications to products. Comparable as a rigorous product-level sustainability mark aimed at premium and purpose-driven brands.
• Fairtrade International: Fairtrade runs the globally recognised FAIRTRADE Mark for ethically and sustainably sourced products. It competes directly in product-level sustainability labelling with Sustainability Award, especially in food and consumer goods categories.
• Climate Neutral Certified: Climate Neutral Certified is an emerging consumer-facing climate certification label for brands. Closely comparable to Sustainability Award in targeting eco-conscious consumers and emerging-brand customers with a transparent sustainability badge.

Emerging players

• Green America: Green America certifies and promotes green businesses through its Green America Approved seal. It is an emerging/established player in the consumer-facing sustainability recognition space comparable to Sustainability Award's organisation-level award.
• 1% for the Planet: 1% for the Planet is a network that certifies and recognises member brands donating a percentage of sales to environmental causes. Comparable to Sustainability Award as a purpose-driven brand verification and consumer-discovery network.

Broad incumbents

• Green Seal: Green Seal is a long-established environmental certification body for products, services, and facilities. It is a broader incumbent in the same product-level sustainability certification space Sustainability Award is targeting.
• SCS Global Services: SCS Global Services is an accredited third-party certifier offering sustainability, environmental, and quality labels across multiple categories. It is a broad incumbent overlapping with Sustainability Award's product and organisation verification space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sustainabilityawardorg
• LinkedInlinkedin.com/company/sustainability-award-org
• Instagraminstagram.com/sustainability_award

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainability Award