Indonesia Marketing Association

What Indonesia Marketing Association does

Indonesia Marketing Association (IMA) is a national professional association focused on the development of marketing as a profession in Indonesia, originally founded in 1991 and re-established with legal status at the Jakarta District Court in 1996, becoming a formal legal entity on October 20, 2020. It serves Indonesian marketing professionals, micro/small/medium enterprises (UMKM), government bodies, and academic institutions through a portfolio that includes the CPM Asia and iCPM professional certification programs, the annual IMA UMKM Award, the IMA UMKM Talkshow series, and large-scale events such as Rakernas (National Working Meeting) and Munas (National Deliberation). IMA is one of the 12 founding National Marketing Associations of the Asia Marketing Federation (AMF) and a founding member of the World Marketing Council launched in November 2025, and holds official government endorsement with the Indonesian Minister of Trade serving as Ex Officio Patron.

IMA's underlying infrastructure is a chapter-based community and event platform rather than a technology product: it operates 75+ chapters across Indonesia, an active membership of more than 873 professionals (with 607 holding CPM certification as of 2021), and a regular calendar of national events held at premium venues (Shangri-La, Hotel Century Park, etc.). Distribution occurs through the nationwide chapter network, major event venues, and the AMF regional channel for international programs; the organization's digital presence spans its website (ima.or.id), Facebook, Twitter, Instagram, and YouTube, and it has begun structured academic outreach via the IMA Mengajar program at Indonesian universities.

IMA generates revenue through three primary streams: recurring annual membership fees from its 873+ members, professional services fees from CPM Asia and iCPM certification exam preparation and credentialing, and transactional event fees from Rakernas, Munas, talkshows, workshops, and award programs. Pricing is not publicly disclosed but member-only discounts are offered on certification programs. Revenue figures are not reported because IMA operates as a private professional association/nonprofit, and no funding rounds have been disclosed.

Name

Indonesia Marketing Association

Legal name

Indonesia Marketing Association

Website

https://ima.or.id

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Indonesia Marketing Association (IMA) is a national nonprofit professional association offering CPM Asia and iCPM marketing certifications, UMKM awards, and large-scale events to marketing professionals, small businesses, government bodies, and academics across Indonesia via 75+ chapters.

Ownership category

akta.pro rank

Product category

Professional Association and Marketing Certification Services

NAICS

Business Associations (813910), Professional Organizations (813920), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Professional & Certification Expos Organizers (THAHABAD), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Marketing certification programs
• Professional association services
• Marketing professional development
• UMKM business awards
• Marketing networking events

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Revenue generated from annual membership fees paid by professional marketers across Indonesia's 47+ chapters
2. Certification Programs: Revenue from CPM (Certified Professional Marketer) Asia and iCPM (Indonesia CPM) exam preparation courses and certification fees
3. Event Fees: Registration and participation fees for Rakernas, Munas, marketing summits, workshops, and company visits

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Indonesia Marketing Association is a professional association that delivers marketing certification programs (iCPM national and CPM Asia), hosts recurring national events such as Rakernas, Munas, UMKM Awards, talkshows, and company visits, and runs community education programs (IMA Mengajar). It operates a nationwide network of 47–75 chapters serving more than 873 active marketing professionals across Indonesia.

Product overview

Indonesia Marketing Association (IMA) offers a portfolio of professional marketing development services centered around its certification programs (CPM Asia and iCPM), award programs (IMA UMKM Award), and various marketing events and educational initiatives. The organization serves as a forum for marketing professionals in Indonesia, providing certification pathways from national (iCPM) to regional (CPM Asia) levels, along with regular events including Rakernas, Munas, talkshows, company visits, and the IMA Mengajar educational outreach program.

Differentiator

Problem solved

Functional benefit

Products and services

• CPM Asia (Certified Professional Marketer Asia) A regional marketing certification program promoting the latest marketing theories and best practices across Asia, preparing marketers to compete at the Asian level. Designed for marketing professionals and business owners seeking Asia-recognized credentials; administered by IMA as Indonesia's representative in the Asia Marketing Federation.
• iCPM (Certified Professional Marketer Indonesia) A national-level marketing certification delivered in Indonesian language that helps Indonesian marketers build credibility and a solid foundation before transitioning to CPM Asia. Intended for Indonesian marketing professionals, UMKM owners, and practitioners.
• IMA UMKM Award An annual award program recognizing outstanding micro, small, and medium enterprises (UMKM) in Indonesia that demonstrate innovation, resilience, and market potential, under the theme 'Local Champion to Global Champion'. Targeted at Indonesian UMKM owners seeking recognition, marketing visibility, and access to IMA's national network.
• IMA Marketing Events (Rakernas, Munas, Talkshows, Company Visits, Studium Generale) Recurring IMA-organized marketing events including Rakernas (National Working Meeting), Munas (National Deliberation), talkshows, company visits, and Studium Generale sessions. Open to IMA members and external participants, designed for marketing professionals seeking networking, knowledge sharing, and continuing professional development.
• IMA UMKM Talkshow An interactive talk show series focused on Indonesian micro, small, and medium enterprises, providing education and networking opportunities for UMKM stakeholders. Designed for UMKM owners, marketers supporting UMKM, and policy stakeholders.
• IMA Mengajar A community-service educational program in which IMA members serve as practitioner-lecturers at universities, sharing business experience and industry insights with students. Targeted at Indonesian university students, faculty, and academic partners in marketing and business.

Quantifiable outcome

• 607 members with CPM certification as of 2021
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Asia Marketing Federation (AMF)coreStrategic or Co-development Partner · 14 November 2025IMA is one of 12 founding National Marketing Associations of AMF established in November 1991. IMA actively participates in AMF Annual General Meetings, Board meetings, and events including the 9th Asian Marketing Summit.
• Centre for Islamic Marketing (CIM)coreStrategic or Co-development Partner · 14 November 2025Strategic cooperation agreement signed during AMF Annual General Meeting 2025 in Colombo for joint development of Islamic marketing knowledge and programs.
• World Marketing CouncilflagshipStrategic or Co-development Partner · 12 November 2025Launched during World Marketing Forum 2025 in Colombo, Sri Lanka - a cross-global marketing organization collaboration involving IMA as part of the founding members.
• Universitas Padjadjaran (Unpad)minorStrategic or Co-development Partner · 27 May 2022Academic partnership hosting Studium Generale events during Rakernas IMA 2022 at Unpad campus. Collaboration for marketing knowledge sharing with academic community.
• Indonesia Global Compact Network (IGCN)coreStrategic or Co-development Partner · 16 October 2021Collaboration with IGCN led by Y.W. Junardy to campaign for sustainable business principles according to the 10 principles of UN Global Compact (UNGC). Focus on building business sustainability awareness among IMA members.
• Minister of Trade Republic IndonesiaflagshipGTM or Marketing Partner · 16 October 2021Government partnership providing official support and endorsement. Minister of Trade serves as The Ex Officio Patron of IMA, enabling participation in government marketing programs.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• HubSpot Academy: Free, globally adopted marketing and sales certification platform that overlaps IMA's CPM value proposition for Indonesian marketers, especially in digital and inbound marketing.
• Digital Marketing Institute: Global certification body for digital marketing professionals; competes indirectly with IMA's CPM/iCPM programs by offering internationally recognized, employer-endorsed digital credentials.

Direct peers

• Marketing Institute of Singapore: Singapore's national marketing association and fellow AMF member; operates a near-identical model of professional certification, chapter-based membership, and events targeted at marketers.
• Philippine Marketing Association: Philippines' national marketing association and AMF member; closely mirrors IMA in providing certification, professional events, and SME-oriented marketing programs.
• Persatuan Pemasar Malaysia (Marketing Society of Malaysia): Malaysia's national marketing association and fellow AMF member; comparable professional membership, certification, and event-driven business model.
• Marketing Association of Thailand: Thailand's national marketing association, AMF co-founding peer; comparable in scope of certification programs, chapter activity, and government engagement.

Broad incumbents

• Asia Marketing Federation (AMF): Regional federation of national marketing associations that IMA co-founded; comparable in mission (advancing marketing profession across Asia) but operates one level above national associations.
• American Marketing Association: The largest and longest-standing national professional marketing association in the world. Directly comparable to IMA in mission (certifying marketers, hosting events, advocacy) but operates at far larger scale and primarily in the US.
• Chartered Institute of Marketing (CIM): UK-based professional body for marketing offering certifications, training, and membership — directly comparable to IMA's CPM Asia/iCPM credentialing business model.

Others

• World Marketing Council: Global marketing organization launched at the World Marketing Forum 2025 with IMA as a founding member; comparable as a cross-border institutional counterpart in the marketing profession.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@IMAIma
• Facebookfacebook.com/100063575331643
• LinkedInlinkedin.com/company/indonesia-marketing-association-ima-cn-sc-tsm

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indonesia Marketing Association