Marketing Association of Thailand
- Company typePrivate
- Founded1965
- HeadquartersSathon, Thailand
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Marketing Association of Thailand firmographics
Firmographics- Name
- Marketing Association of Thailand
- Legal name
- Marketing Association of Thailand
- Website
- https://marketingthai.or.th
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Marketing Association of Thailand is headquartered
LocationHeadquarters
- HQ city
- Sathon
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Marketing Association of Thailand business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Annual Membership Fees: Individual professional members pay 856 THB per year. Organization members pay 5,350 THB per year. Educational institution members pay 2,140 THB per year. These fees fund association activities and programs.
- MAT Award Competition Fees: Entry fee of 2,000 THB per campaign submission for the annual Marketing Award of Thailand competition. The award has multiple categories including Strategic Marketing, Brand Experience & Communication, Innovations & Martech, and Sustainable Marketing.
- Training Courses and Events: The association generates revenue through marketing training programs, seminars, workshops, and the annual Thailand Marketing Day conference. Programs include J-MAT youth initiatives, Marketing Trainee, and professional development courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual professional member (สมาชิกสามัญ) |
| Subscription | Annual | Organization member (สมาชิกองค์กร) |
| Subscription | Annual | Educational institution member (สมาชิกสถาบันการศึกษา) |
| Other | Pay-as-you-go | MAT Award campaign entry fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Marketing Association of Thailand product offering
Product offeringCore offering
The Marketing Association of Thailand (MAT) is a nonprofit professional association that sells annual memberships (individual, organizational, and educational institution tiers), delivers marketing training courses, seminars, and workshops, runs the annual Marketing Award of Thailand campaign competition, hosts the annual Thailand Marketing Day conference, and operates the J-MAT youth development club and Marketing Trainee program. Revenue is generated from membership fees, event and training registrations, award entry fees, and corporate sponsorships.
Product overview
The Marketing Association of Thailand (MAT) operates as a professional membership organization offering a portfolio of programs for marketing professionals and aspiring marketers. The core offerings include the Marketing Award of Thailand (major campaign competition), J-MAT youth programs (J-MAT Award, J-MAT Next Gen, Marketing Trainee), professional training courses and seminars, annual Thailand Marketing Day conference, and education scholarships through the MAT Foundation. These programs work together to develop marketing talent, recognize excellence in marketing, and connect marketers across Thailand.
Differentiator
Problem solved
Functional benefit
Brands
- J-MAT: Youth membership club for marketing students and young professionals (ages 18-25) to develop marketing skills and network.
- MAT Award
- Marketing Award of Thailand
Products and services
- J-MAT (Young Marketing Club) A youth membership program under MAT that provides opportunities for university students (years 2-4) to develop marketing skills through Learning by Doing activities, networking, and events.
- J-MAT Award National-level marketing plan competition where university students compete for royal-sponsored trophies and scholarships worth over 500,000 THB, currently in its 30th edition.
- J-MAT Next Gen One-year program for university students interested in marketing, providing activities and training under MAT supervision with networking opportunities from various institutions.
- Marketing Trainee Intensive two-month marketing training program combining theory and practice, where participants develop real marketing plans from challenging briefs.
- Marketing Award of Thailand Thailand's largest annual marketing campaign competition recognizing outstanding marketing campaigns across four pillars: Strategic Marketing, Brand Experience & Communication, Innovations & Martech, and Sustainable Marketing. Entry fee 2,000 THB per campaign submission.
- Training Courses and Seminars Various training programs and seminars for marketers covering topics such as marketing plans, digital marketing, CRM, brand management, and marketing research.
- MAT Foundation for Education Scholarships (The Future Marketer) Continuing education scholarships for university students administered through the Foundation for Education of the Marketing Association of Thailand, cultivating future marketers through educational support beyond financial assistance.
- Thailand Marketing Day Annual Conference Annual flagship event featuring thought leadership sessions, industry discussions, and networking opportunities for marketing professionals. The 2025 edition focused on 'Prompt the Future' themes including consumer centricity, wellness economy, and marketing ethics.
Quantifiable outcome
- Asia Marketing Federation coverage of 17 countries and economic zones
Companies that use Marketing Association of Thailand
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Marketing Association of Thailand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marketing Association of Thailand partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Asia Marketing Federation (AMF)coreMAT is an active member of the Asia Marketing Federation, a regional network covering marketing associations across 17 countries and economic zones in Asia. This membership provides Thai marketers access to international platforms, cross-border knowledge exchange, and regional marketing trend insights.
- PTT Public Company LimitedminorPTT is listed as a sponsor of the Marketing Association of Thailand, supporting the association's activities and programs.
- SCG (Siam Cement Group)minorSCG is listed as a sponsor of the Marketing Association of Thailand, supporting the association's activities and programs.
- Boonrawd Brewery ( Singha)minorBoonrawd Brewery (Singha) is listed as a sponsor of the Marketing Association of Thailand.
- BGC GroupminorBGC is listed as a sponsor of the Marketing Association of Thailand.
- Siam KubotaminorSiam Kubota is listed as a sponsor of the Marketing Association of Thailand.
- Yamaha Motor ThailandminorYamaha Motor Thailand is listed as a sponsor of the Marketing Association of Thailand.
- Phyathai HospitalminorPhyathai Hospital is listed as a sponsor of the Marketing Association of Thailand.
- GAMBOL (บิ๊กสตาร์)minorGAMBOL (บิ๊กสตาร์) co-organized the J-MAT Award #30 national marketing plan competition with J-MAT youth club.
- Boonrot Brewery (บริษัท บุญรอดบริวเวอรี่ จำกัด)minorBoonrot Brewery co-organized the J-MAT Award #29 national marketing plan competition with J-MAT youth club.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Marketing Association of Thailand competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Marketing Association of Thailand social profiles
Digital presenceMarketing Association of Thailand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Association of Thailand leadership team
Management profileNumber of profiles
Profiles7 records
Marketing Association of Thailand subsidiaries and ownership
Company hierarchySubsidiaries1 record
Marketing Association of Thailand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Association of Thailand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Association of Thailand
What does Marketing Association of Thailand do?
The Marketing Association of Thailand (MAT) is a nonprofit professional association that sells annual memberships (individual, organizational, and educational institution tiers), delivers marketing training courses, seminars, and workshops, runs the annual Marketing Award of Thailand campaign competition, hosts the annual Thailand Marketing Day conference, and operates the J-MAT youth development club and Marketing Trainee program. Revenue is generated from membership fees, event and training registrations, award entry fees, and corporate sponsorships.
Is Marketing Association of Thailand a public or private company?
Marketing Association of Thailand is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Marketing Association of Thailand founded?
Marketing Association of Thailand was founded in 1965. It employs 101 to 250 people.
Where is Marketing Association of Thailand based?
Marketing Association of Thailand is headquartered in Sathon, Thailand, in the Asia region.
How does Marketing Association of Thailand make money?
Three revenue lines are on record. Annual Membership Fees are the primary driver. The others are MAT Award Competition Fees and training Courses and Events.
Does Marketing Association of Thailand have an API?
No public API is recorded for Marketing Association of Thailand.