Palm Primary Care
Palm Primary Care is a Dallas-Fort Worth primary care platform operating 9 clinics that deliver adult and senior primary care, chronic disease management, and in-clinic diagnostics to 50,000+ Medicare Advantage and managed Medicaid patients, backed by MBF Healthcare Partners II and affiliated with Palm Medical Centers.
- Company typePrivate
- Founded2023
- HeadquartersFort Worth, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Palm Primary Care does
Palm Primary Care operates a multi-location primary care platform in the Dallas-Fort Worth metro, delivering adult and senior primary care, chronic disease management, preventive services, and in-clinic diagnostics (echocardiogram, EKG, laboratory, ultrasound) across 9 owned clinics in Azle, Fort Worth, Dallas/DeSoto, Duncanville, Haltom City, Keller, and Mansfield. Its underlying technology stack is conventional rather than proprietary: eClinicalWorks Cloud for the EHR/EMR, the Healow platform for online scheduling and patient portal, and Healow Pay for billing, supplemented by telemedicine for a subset of visits. The care model is explicitly value-based, with reimbursement driven by Medicare Advantage and managed Medicaid capitation or FFS, supported by a concierge-style case management program called Palm Cares, 24/7 care team access, prescription delivery, and same-day appointments.
The company is a portfolio company of MBF Healthcare Partners II, L.P., and operates in affiliation with Florida-based Palm Medical Centers, from which it imports brand, mission, and operating playbook. Go-to-market blends direct-to-consumer access (walk-ins, online booking, community outreach, a health blog) with two B2B channels: in-network relationships with major payers (Humana, United Healthcare, WellCare, Aetna, Blue Cross Blue Shield, Cigna, Tricare) and a structured insurance agent/broker referral program. Growth has been executed primarily through acquisition of established primary care practices (MetHealth PA in September 2024, two Dallas County clinics in February 2024, and two Azle clinics in March 2026) on top of a de novo clinic build, reaching a reported 50,000+ enrolled patients with a 98%+ patient satisfaction rate.
Palm Primary Care firmographics
Firmographics- Name
- Palm Primary Care
- Legal name
- Palm Primary Care
- Website
- https://palmprimarycare.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Palm Primary Care is a Dallas-Fort Worth primary care platform operating 9 clinics that deliver adult and senior primary care, chronic disease management, and in-clinic diagnostics to 50,000+ Medicare Advantage and managed Medicaid patients, backed by MBF Healthcare Partners II and affiliated with Palm Medical Centers.
- Ownership category
- akta.pro rank
Palm Primary Care industry classification
Industry- Product category
- Primary Care Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro industry
- Public/County Primary Care Clinics
Keywords
Where Palm Primary Care is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Palm Primary Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Fee-for-Service (Medicare & Commercial Insurance): Palm Primary Care generates revenue by providing primary care and related medical services billed to Medicare, Medicare Advantage plans, managed Medicaid programs, and commercial insurance payers. The organization serves more than 50,000 patients enrolled in Medicare Advantage and managed Medicaid, accepting a broad range of plans including Humana, United Healthcare, WellCare, Aetna, Blue Cross Blue Shield, Cigna, Tricare, and others. Services billed include office visits, annual wellness visits, chronic disease management, diagnostic tests, and specialist referral coordination.
- Value-Based Care Arrangements: Palm Primary Care operates under a value-based care model aligned with Medicare Advantage, with a focus on quality outcomes and patient satisfaction. The organization's concierge-style case management program (Palm Cares) is provided at no extra cost to patients, designed to reduce adverse health outcomes and improve cost-effectiveness. Revenue is influenced by quality metrics, patient satisfaction scores (98%+), and the ability to manage chronic conditions effectively to reduce costly hospitalizations and specialist utilization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Medicare Advantage and managed Medicaid enrollment-driven access to comprehensive primary care services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Palm Primary Care product offering
Product offeringCore offering
Palm Primary Care operates a network of primary care clinics in the Dallas-Fort Worth metroplex delivering adult and senior primary care, chronic disease management, preventive screenings, diagnostic services, case management, weight loss programs, and telehealth visits. Care is offered under value-based contracts with Medicare Advantage and Managed Medicaid plans, with concierge-style access features such as same-day appointments, minimal wait times, 24/7 care team availability, in-house labs, and prescription delivery.
Product overview
Palm Primary Care operates as a multi-location primary care practice network offering comprehensive healthcare services across Texas. The core offering consists of Primary Care and Senior Primary Care services, supplemented by in-house Diagnostic Services (echocardiogram, EKG, laboratory, ultrasound) and a concierge-style case management program called Palm Cares. Additional services include a Weight Loss Program and Telemedicine/Video Visits for added patient convenience. The practice serves adult and senior patients, with a focus on Medicare Advantage and managed Medicaid populations across 9 clinic locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Care Services
Quantifiable outcome
- 50,000+ Medicare Advantage and managed Medicaid patients enrolled
- +3 more outcomes
Companies that use Palm Primary Care
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Palm Primary Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Palm Primary Care partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Palm Medical CenterscorePalm Primary Care carries forward the mission, core values, and guiding principles of genuine kindness that have made Palm Medical Centers renowned for community-focused primary care in Florida. Palm Primary Care is an affiliated brand operating under the same healthcare philosophy and management approach, with Palm Medical Centers serving as the parent and model for care delivery.
- Insurance Payers (Humana, United Healthcare, WellCare, Aetna, Blue Cross Blue Shield, Cigna, Tricare, and others)corePalm Primary Care has established in-network relationships with a broad spectrum of Medicare Advantage, managed Medicaid, ACA marketplace, and commercial insurance payers. These payer relationships are central to the revenue model, enabling the organization to serve 50,000+ patients whose care is reimbursed through these insurance plans.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Palm Primary Care competitors and assessment
Company assessmentDirect peers
- ChenMed: Family-owned, senior-focused primary care operator with clinics in multiple states including Florida and Texas. Operates a similar value-based, low-panel-size physician model targeting Medicare Advantage members with full risk arrangements.
- Oak Street Health: Senior-focused value-based primary care group operating clinics across multiple states (now owned by CVS Health). It is the most direct national comparable to Palm Primary Care, with the same Medicare Advantage-focused risk-bearing model and a similar multi-clinic acquisition strategy.
- Cano Health: Florida-originated value-based primary care group serving Medicare Advantage and Medicaid seniors, with a similar clinic acquisition and de novo growth playbook to Palm Primary Care. Highly comparable business model, payer mix, and patient demographic.
- VillageMD: Walgreens-backed primary care platform with a value-based care focus for seniors, including a senior-focused brand (Village Medical). Competes for the same Medicare Advantage patient panel and is actively expanding in Texas markets.
- P3 Health Partners: Value-based primary care company focused on Medicare Advantage populations, operating a provider-led model similar to Palm Primary Care. Targets seniors with chronic conditions through risk-bearing arrangements and clinic-based care delivery.
- CenterWell Senior Primary Care: Humana-owned senior primary care clinic network serving Medicare Advantage members through value-based contracts. One of the largest scaled incumbents in the exact same value-based senior primary care category Palm Primary Care competes in.
- Palm Medical Centers: Florida-based sister company and affiliate of Palm Primary Care, sharing the same parent platform under MBF Healthcare Partners II. Operates a near-identical senior-focused value-based primary care model, serving as the proven template for the Texas expansion.
Broad incumbents
- One Medical: Amazon-owned primary care platform offering a membership-based primary care experience. Less directly comparable due to its broader commercial/membership orientation rather than MA-focused risk-bearing model, but operates in the same value-based primary care category.
Emerging players
- Privia Health: Physician enablement company supporting independent primary care and specialty practices, including value-based arrangements with Medicare and commercial payers. Operates an adjacent primary care infrastructure model with comparable payer relationships and risk-based contracts.
- Agilon Health: Value-based care enablement platform partnering with primary care physicians to manage Medicare Advantage populations under full risk. Comparable in that it operates in the same MA risk-bearing primary care space, though as a partner/aggregator rather than a directly owned clinic operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Palm Primary Care social profiles
Digital presencePalm Primary Care compliance and trust
Trust signalCompliance2 records
Palm Primary Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palm Primary Care leadership team
Management profileNumber of profiles
Profiles6 records
Palm Primary Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palm Primary Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palm Primary Care
What does Palm Primary Care do?
Palm Primary Care operates a network of primary care clinics in the Dallas-Fort Worth metroplex delivering adult and senior primary care, chronic disease management, preventive screenings, diagnostic services, case management, weight loss programs, and telehealth visits. Care is offered under value-based contracts with Medicare Advantage and Managed Medicaid plans, with concierge-style access features such as same-day appointments, minimal wait times, 24/7 care team availability, in-house labs, and prescription delivery.
Is Palm Primary Care a public or private company?
Palm Primary Care is a private company. It is classified as private equity controlled and is currently operating.
When was Palm Primary Care founded?
Palm Primary Care was founded in 2023. It employs 101 to 250 people.
Where is Palm Primary Care based?
Palm Primary Care is headquartered in Fort Worth, United States, in the North America region.
How does Palm Primary Care make money?
Two revenue lines are on record. Fee-for-Service (Medicare & Commercial Insurance) is the primary driver. The others are value-Based Care Arrangements.
Who are Palm Primary Care's main competitors?
Direct peers on record are ChenMed, Oak Street Health, Cano Health, VillageMD, P3 Health Partners, CenterWell Senior Primary Care and Palm Medical Centers. One Medical is listed as a broad incumbent. Emerging players are Privia Health and Agilon Health.
Does Palm Primary Care have an API?
No public API is recorded for Palm Primary Care.
What industry is Palm Primary Care in?
Palm Primary Care's product category is Primary Care Services. Its primary akta.pro industry code is HLAFAGAI, Public/County Primary Care Clinics. Its NAICS code is 621111 and its SIC code is 8011.