Steelpro

What Steelpro does

Steelpro Safety is a B2B industrial safety equipment brand headquartered in Santiago, Chile, founded in 2003 and operated as a brand within Bunzl, a multinational distribution conglomerate. The company supplies personal protective equipment (PPE) and occupational safety products, including respiratory protection and lockout/tagout devices, to industrial customers across Latin America.

Steelpro Safety operates in four countries — Chile, Colombia, Peru, and Mexico — through dedicated regional websites (steelpro.cl, steelprocolombia.com, steelproperu.com, and steelprosafety.mx), each functioning as a Shopify-powered e-commerce storefront. The company leverages Bunzl's multinational distribution infrastructure, supply chain capabilities, and established procurement relationships to serve enterprise industrial buyers, while its country-specific sites enable direct sales to smaller buyers in each market.

The business model is hardware sales of branded industrial safety products distributed through a hybrid channel mix: Bunzl's wholesale distribution network targets enterprise accounts, and regional Shopify e-commerce storefronts target SMB and individual buyers. Customer segmentation is horizontal, spanning manufacturing, construction, and other industrial sectors with occupational safety requirements. Pricing is not publicly disclosed and is handled through direct inquiry or distributor channels. The company does not disclose revenue or headcount specifics beyond an employee range of 101–250.

Name

Steelpro

Website

https://steelprosafety.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Steelpro Safety is a Bunzl-owned B2B industrial safety equipment brand serving Latin American manufacturers and construction firms across Chile, Colombia, Peru, and Mexico with PPE and lockout products.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Safety Equipment Product Sales: Steelpro Safety generates revenue through the sale of industrial protection equipment and safety products, distributed through Bunzl's supply chain network across Latin American markets including Chile, Colombia, Peru, and Mexico.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Steelpro Safety sells industrial safety equipment and personal protective equipment (PPE) — including respiratory protection and lockout devices — to industrial and occupational safety buyers across Latin America. The company operates as a B2B brand under Bunzl, distributing through Bunzl's regional supply chain and dedicated country websites in Chile, Colombia, Peru, and Mexico.

Product overview

Steelpro Safety is a B2B industrial safety equipment brand operating under Bunzl, serving Latin America through dedicated country-specific websites for Chile (steelpro.cl), Colombia (steelprocolombia.com), Peru (steelproperu.com), and Mexico (steelprosafety.mx). The company offers industrial protection products and safety equipment across these markets. The source data provides only high-level brand positioning without detailed product portfolio or module information.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Safety Equipment and PPE Industrial safety gear and personal protective equipment (PPE) sold to industrial and occupational safety buyers across Latin America, including respiratory protection and lockout devices.
• Respiratory Protection Equipment Respiratory protective equipment for industrial and occupational workers, distributed through Steelpro Safety's LATAM channels.
• Lockout Devices (Lockout/Tagout) Lockout/tagout devices used to isolate energy sources during industrial maintenance and servicing, supplied to industrial safety buyers in Latin America.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BunzlcoreOthersSteelpro Safety is a brand owned and operated by Bunzl, a multinational distribution company. The company operates under the Bunzl corporate umbrella, leveraging Bunzl's global distribution infrastructure, supply chain capabilities, and established procurement relationships across Latin American markets. Bunzl is a leading international distribution and outsourcing company focused on essential everyday items.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Radians: Mid-sized PPE manufacturer offering hearing, eye, hand, and respiratory protection; comparable to Steelpro as a multi-category safety brand distributed through industrial channels.
• PIP (Protective Industrial Products): Specialty PPE manufacturer and distributor of hand protection, eye/face, hearing, and respiratory protection; directly comparable as a multi-category safety equipment brand serving industrial buyers through distribution.
• Delta Plus Group: European-headquartered PPE group with strong presence in Latin America; directly competes with Steelpro across head-to-toe industrial safety categories including respiratory and lockout products.
• MCR Safety: Manufacturer of personal protective equipment including gloves, eyewear, and respiratory protection; comparable to Steelpro in targeting industrial B2B buyers through multi-channel distribution.

Broad incumbents

• Ansell: Global leader in hand and body protection PPE with strong presence in industrial and healthcare segments; competes with Steelpro in industrial safety categories across Latin America.
• Dräger: German safety and medical technology company with a strong respiratory protection and gas detection portfolio; competes with Steelpro in industrial safety applications, particularly in mining-heavy LATAM markets.
• MSA Safety: Specializes in safety equipment including respiratory protection, gas detection, and fall protection; serves industrial customers globally including mining and construction — core verticals for Steelpro in LATAM.
• 3M: Global diversified manufacturer with a major Personal Safety division (respiratory, hearing, eye/face, fall protection) that directly competes with Steelpro's industrial safety/PPE offering across LATAM and worldwide.
• Honeywell Safety Products: Operates a large industrial safety portfolio (respiratory, fall protection, gas detection, lockout-tagout) that overlaps with Steelpro's product range; competes through established distributors and direct enterprise sales.

Others

• Bunzl: Steelpro's parent company and a global distribution and outsourcing group; comparable as the operating umbrella whose supply-chain and procurement infrastructure underpins Steelpro's distribution advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SteelproChile
• Facebookfacebook.com/SteelproSafety
• LinkedInlinkedin.com/company/steelpro-chile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steelpro