EXPO 2027

What EXPO 2027 does

EXPO 2027 d.o.o. Belgrade is a Serbian government-owned special-purpose company (d.o.o., the Serbian equivalent of a limited liability company) established in 2022 to organize and execute the Specialised Expo 2027 Belgrade, scheduled from May 15 to August 15, 2027. The company operates exclusively as the legal and operational vehicle for delivering this single international exhibition; it is wholly controlled by the Government of the Republic of Serbia with no private shareholders or independent equity investors disclosed. Its core deliverable is a 93-day exhibition spanning 25 hectares in Belgrade under the theme 'Play for Humanity,' with sub-themes 'Sport and Music for All.' The event has attracted 139 confirmed international participants from countries including Japan, China, Germany, Italy, Greece, and South Africa, with 4.1 million visitors projected across 130+ participating nations.

The company's product surface consists of three components: the EXPO 2027 Belgrade exhibition itself (the core event product); the ExpoPlaymakers Volunteer Portal, an online registration and management platform for event volunteers; and the IP Portal at ipportal.rs, an intellectual property management system for participants. Technology infrastructure is provided through partnerships with Telekom Srbija (communications and connectivity) and other major-tier partners including Air Serbia (transportation) and the Chamber of Commerce and Industry of Serbia (institutional commercial engagement). The Bureau International des Expositions (BIE) serves as the regulatory oversight body under whose authorization the expo operates, established through the SEE Agreement adopted in Paris.

Its business model is structurally non-commercial in the conventional sense: revenue mechanics rely on direct government budget allocation, corporate sponsorship categories (managed via [email protected]), and partnership contributions rather than disclosed ticket pricing or admission revenue. The entity serves four primary customer segments: international visitors and tourists (consumer persona), participating countries and organizations (B2B/government), corporate partners and sponsors (B2B), and ExpoPlaymakers volunteers (operational labor). Office operations are based at 5 Kralja Milana Street, Belgrade (Stari grad), with a current headcount of 51-100 employees under CEO Danilo Jerinic and Director Dusan Borovcanin.

Name

EXPO 2027

Legal name

EXPO 2027 d.o.o. Belgrade (Stari grad)

Website

https://expobelgrade2027.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

EXPO 2027 d.o.o. Belgrade is a Serbian government-owned special-purpose company organizing the Specialised Expo 2027 Belgrade (May 15 to August 15, 2027), the first such expo in the Western Balkans. It serves 139 participating countries, corporate sponsors, and an expected 4.1 million visitors.

Ownership category

akta.pro rank

Product category

International Exhibition & Event Management

NAICS

Convention and Trade Show Organizers (56192), Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Technology & Innovation Expos Organizers (THAHABAE)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Fairgrounds & Expo Parks (THAHAAAH), Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)

Keywords

• International exhibition events
• Specialised expo organisation
• Event management services
• Cultural exchange programs
• National pavilion hosting

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels4 records

Marketing channels6 records

Core offering

EXPO 2027 d.o.o. Belgrade organizes and hosts the Specialised Expo 2027 Belgrade, a BIE-recognized international exhibition running from May 15 to August 15, 2027, across 25 hectares in Belgrade, Serbia. The event brings together 139+ confirmed participating countries and international organizations under the theme "Play for Humanity," with expected attendance of 4.1 million visitors over 93 days. Supporting offerings include the ExpoPlaymakers Volunteer Portal and the IP Portal for participant intellectual property management.

Product overview

EXPO 2027 is a specialized international exhibition event organized by EXPO 2027 d.o.o. Belgrade, scheduled for May 15 to August 15, 2027, in Belgrade, Serbia. The core offering is the EXPO 2027 Belgrade Specialised Expo — a global gathering under the theme 'Play for Humanity' — supported by auxiliary platforms including the ExpoPlaymakers Volunteer Portal for volunteer recruitment and management, and the IP Portal for participant intellectual property management. The event covers 25 hectares, expects 4.1 million visitors, and has confirmed 139 international participants from countries including Japan, China, Germany, Italy, Greece, South Africa, and others. The central theme focuses on sport and music for all, positioning the event as the world's largest playground of ideas and innovation.

Differentiator

Problem solved

Functional benefit

Brands

• ExpoPlaymakers: Official volunteer program of EXPO 2027 Belgrade, responsible for recruiting and managing volunteers for the international exhibition event

Products and services

• EXPO 2027 Belgrade Specialised Expo A BIE-recognized international specialised exhibition event bringing together 139+ countries and international organizations under the theme 'Play for Humanity', spanning 25 hectares in Belgrade from May 15 to August 15, 2027, with sport, music, cultural, and innovation programming for an expected 4.1 million visitors.
• ExpoPlaymakers Volunteer Program A volunteer recruitment and management program that allows individuals to register and serve as Playmakers supporting the operations of EXPO 2027 Belgrade during the event period.
• IP Portal (ipportal.rs) An intellectual property management portal provided to EXPO 2027 participants to register and manage their IP rights during the exhibition period.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, supporting and core.

• Air SerbiamajorGTM or Marketing PartnerNational airline of Serbia serving as an official partner. Air Serbia is the flag carrier of Serbia, providing air transportation services and likely offering special flight arrangements for visitors and participants of EXPO 2027 Belgrade.
• Telekom SrbijamajorTechnology or IntegrationSerbian telecommunications company serving as an official partner. Provides communication and technology infrastructure services for the event, likely including connectivity and digital services for participants and visitors.
• Postal Savings Bank (Banka Poštanska Štedionica)supportingGTM or Marketing PartnerJoint Stock Company based in Belgrade serving as a financial partner for EXPO 2027 Belgrade, providing banking and financial services for the event operations.
• Belgrade WaterfrontsupportingGTM or Marketing PartnerBelgrade Waterfront is a major urban development project and real estate development in Belgrade. Serves as a partner likely contributing to the infrastructure and legacy aspects of the EXPO 2027 site area.
• Chamber of Commerce and Industry of Serbia (PKS)majorStrategic or Co-development PartnerInstitutional partnership agreement signed between EXPO 2027 and the Chamber of Commerce and Industry of Serbia. This partnership facilitates business engagement and commercial opportunities related to the expo.
• Bureau International des Expositions (BIE)coreOthersBIE is the intergovernmental organization that oversees international exhibitions. The SEE Agreement between the Republic of Serbia and BIE was adopted in Paris, establishing the official framework for EXPO 2027 Belgrade as a recognized specialized world exhibition.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deutsche Messe (Hannover Messe): Operator of Hannover Messe, one of the world's largest industrial trade fairs, and a network of international exhibition venues. Comparable as an established expo organizer with sovereign and corporate sponsorship structures similar to those supporting EXPO 2027 Belgrade.
• Informa Markets: One of the world's largest exhibition organizers, running hundreds of B2B trade shows and consumer expos globally. Comparable as a broad incumbent in the exhibition organizer space, though it operates a recurring portfolio rather than a single mega-event.
• RX Global (Reed Exhibitions): Global exhibition organizer operating flagship trade and consumer shows across multiple verticals and regions. Comparable for its international participant management and sponsorship commercialization capabilities, which mirror EXPO 2027's distribution model for national pavilions and corporate partners.
• Messe Frankfurt: Major German-headquartered trade fair organizer with a global portfolio of consumer and B2B expos. Comparable for venue-based exhibition operations, international exhibitor recruitment, and the cultural/entertainment programming that runs alongside core trade show activity.

Regional players

• IFEMA Madrid: Madrid's trade fair institution, operating large-scale exhibition and congress facilities in Southern Europe. Comparable as a regional expo venue operator hosting international trade and consumer events, though not directly competitive with Belgrade's geography.

Others

• Serbian Chamber of Commerce (PKS): National chamber of commerce for Serbia and a confirmed strategic partner of EXPO 2027. Included as an enabling/ecosystem participant that drives B2B engagement and exhibitor pipeline into the event.
• Belgrade Tourism Organization: Municipal destination marketing organization for Belgrade. An ecosystem participant rather than competitor — it amplifies inbound tourism and provides visitor services that complement EXPO 2027's operations during the 93-day run.

Direct peers

• Expo City Dubai: The legacy entity created to deliver and now operate Expo 2020 Dubai, the most recent Specialized/World Expo. It is the closest direct peer because it shares the same BIE-recognized expo model, large-scale international participation, and post-event legacy site conversion mandate.
• Expo 2025 Osaka: Organizing association for the upcoming Specialized/World Expo 2025 in Osaka. Directly comparable as the next BIE-sanctioned specialized expo with similar scale ambitions, country participation targets, and a single-event government-backed delivery structure.

Emerging players

• GSMA (Mobile World Congress): Organizer of Mobile World Congress in Barcelona, one of the largest specialized technology events globally. Comparable as a single-vertical mega-event with strong government and corporate sponsorship, similar scale of international attendance, and similar 1–2 week concentrated operating window.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/expo2027playmakers
• Facebookfacebook.com/Expo2027Belgrade

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXPO 2027