Unlimited Productions

What Unlimited Productions does

Unlimited Productions B.V. is an international full-service event production company headquartered in Breda, Netherlands, with a newly opened USA office in New York City (2026). The company originated from a 2018 merger of Livetime Productions (founded 2005) and Unlimited Productions (founded 2009), and was subsequently acquired MY Productions (effective 2020). It operates as a subsidiary of 360 Experience Group. With a team of nearly 40 professionals, the company delivers end-to-end event production across four core disciplines: Project and Production Management, Technical Production (sound, lighting, video, rigging, staging, special effects), Site Production, and Event Production Management. It applies a proprietary four-phase production blueprint (Definition, Concept, Pre-Production, Production) and operates verticalized subsidiaries Unlimited FX (pyrotechnics, CO2, flame, confetti) and Silk Production Design / Silk Show Architects (scenic design).

The company serves a mix of enterprise clients across multiple segments: corporate events (HP, LinkedIn, Booking.com, Philips, Vodafone, TCS, KLM), music festivals and touring (Tiësto, Martin Garrix, Davina Michelle), concerts and theater, sports (via Philips Signify LED partnerships at PSV, Sevilla, Celtic stadiums), broadcast, experience/exhibition, and public events (including Dutch royal inaugurations and a US presidential visit). Revenue is generated through project-based professional services contracts, with pricing quoted per project based on scope and complexity rather than publicly disclosed or standardized. The go-to-market is direct enterprise sales supplemented by event-driven credibility (awards, high-profile project portfolio), content marketing through a blog and case studies, and social media presence.

The business is non-AI-native, with technology differentiation centered on integrated production design (360-degree experience design combining lighting, LED walls, projection mapping, motion tracking, and content creation) and a strategic partnership with Philips Signify for LED lighting implementations. The company is privately held with no disclosed funding rounds, no public ticker, and no institutional investment indicated in the source materials.

Name

Unlimited Productions

Legal name

Unlimited Productions B.V.

Website

https://unlimited-productions.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Unlimited Productions is an international full-service event production company (nearly 40 staff) delivering end-to-end project management, technical production, site production, and event production management for corporate clients, music festivals, touring artists, and public events across Europe and the USA.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Other Performing Arts Companies (71119), Other Performing Arts Companies (711190), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Backline & Musical Instrument Rental (MPAGAKAJ)

akta.pro secondary industries

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

Keywords

• Event production services
• Technical event production
• Corporate event management
• Live event production
• Festival production

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Project-based professional services for event production including project management, technical production, site production, and creative design. Revenue generated through fixed-price project contracts for corporate events, festivals, tours, and public events.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Unlimited Productions is a full-service event production company that plans and executes live events for corporate clients, artists, festivals, and public-sector organizations. Core services include project and production management, technical production (sound, lighting, video, rigging, staging, and special effects), site production, and end-to-end event production management across formats such as corporate events, festivals, tours, concerts, sports, and broadcast productions. The company complements these services with specialist subsidiaries for special effects (Unlimited FX) and show and production design (Silk Production Design / Silk Show Architects).

Product overview

Unlimited Productions is an international full-service event production company offering a unified suite of production management and technical execution services. Its core offering spans four interconnected disciplines: Project and Production Management, Technical Production (sound, lighting, video, rigging, staging, special effects), Site Production, and Event Production Management. The company operates a proprietary four-phase production blueprint (Definition, Concept, Pre-Production, Production) to guide every project end-to-end. The portfolio is complemented by two key subsidiaries — Unlimited FX (special effects including flame, CO2, confetti, and pyrotechnics) and Silk Production Design / Silk Show Architects (scenic and stage design) — which are tightly integrated into the production workflow. A dedicated Production Risk Assessment tool is applied per event. Projects span corporate events, festivals, concerts, theater, sports, broadcast, and public events across international markets. The company maintains its operational headquarters in Breda, Netherlands, and opened its first USA office in New York in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Project and Production Management
• Technical Production
• Site Production
• Event Production Management
• Unlimited FX
• Silk Production Design / Silk Show Architects

Quantifiable outcome

• International Impact of the Year 2025 award for Tiësto Live at the Great Pyramids of Giza
• +1 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered acquisition, merged, parent and core.

• MY ProductionsacquisitionStrategic or Co-development Partner · 1 December 2019Acquisition effective January 1, 2020. MY Productions team and project portfolio integrated into Unlimited Productions operations. MY Productions specialized in Rotterdamse Wereldhavendagen, Nederlandse Veteranendag, Masters of LXRY, and corporate events for Tommy Hilfiger, KPN, Unique, V&D.
• Livetime ProductionsmergedStrategic or Co-development Partner · 1 March 2018Merger in April 2018 combined Unlimited Productions (corporate, festivals, touring) with Livetime Productions (large-scale public events, concerts, sports). Created market leader position with 23-25 professionals. Led by Willem Loos (CEO), Olivier Monod de Froideville (CCO), and Bart Roelen (COO).
• 360 Experience GroupparentOthersParent company overseeing Unlimited Productions and potentially other event production entities. Part of corporate structure.
• Philips SignifycoreTechnology or IntegrationPartnership for ArenaVision and Optivision LED Lighting systems implementation. Specialized in show control, time-coded programming, and light design integration for sports venues and events. Delivered implementations in PSV, Sevilla, and Celtic stadiums.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TAIT: Global provider of stage engineering, automation, and live event production technology. Comparable in concert touring and theatrical production infrastructure, though larger and more automation-focused.
• MCI Group: Global event management and experiential marketing agency. Comparable in large-scale corporate events and conferences for multinational clients (similar enterprise customer base to HP, LinkedIn, Vodafone).
• NEP Group: Global broadcast and live event production services provider. Comparable in broadcast support and large-scale event production, particularly sports and stadium events where Unlimited Productions also operates.
• PRG (Production Resource Group): Global leader in event production services including lighting, video, audio, and rigging. Larger, broader portfolio competitor that overlaps in large-scale concerts, tours, and corporate events worldwide.

Direct peers

• Rentall: Dutch event production and equipment rental company serving corporate events, festivals, and concerts. Comparable in technical production scope and Benelux market focus.
• Splendid: Dutch-based full-service event production company offering technical production, creative design, and event management. Highly comparable in geography, service portfolio, and target segments (corporate events, festivals, touring).
• Faber Audiovisueel: Dutch audiovisual and event production company providing lighting, sound, video, and stage solutions. Direct competitor in the Netherlands event production market with similar scale and service offerings.
• Ampco Flashlight: Dutch audio, lighting, and video rental and production company. Comparable technical production capabilities and shared Dutch market, with several former employees moving between the two firms (e.g., Walter Bakker).
• Jurlights: Dutch lighting and event production rental company. Comparable in technical lighting services and Dutch festival/corporate event market segment.

Others

• disguise: Provider of visual experience technology for live events including projection mapping, real-time rendering, and show control. Adjacent technology provider/supplier that Unlimited Productions integrates into productions (e.g., projection mapping capability).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unlimited-productions-bv
• Instagraminstagram.com/unlimited_productions
• Xx.com/unlimitedproduc
• Facebookfacebook.com/unlimitedproductionsbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unlimited Productions