What 360 Experience Group does

360 Experience Group is a privately held Dutch holding company, founded in 2020 and headquartered in Amsterdam, that operates as a federation of 11 specialized live-event and entertainment brands serving entertainment, sports, and corporate clients worldwide. Through its brands — Unlimited Productions, Unlimited Solutions, Unbranded, Live Legends, 4Light Technical Projects, Vision Impossible, Iridium Dreams, Soulmates Creative LED, Loovision, Studio Twenty5, and Flockey — the group delivers full-circle solutions spanning design and content, scenic construction, technical production (audio, video, lighting, LED, projection mapping), creative engineering of moving stages, and crowd management, supported by a 235-person team and in-house manufacturing facilities at the Hilversum media park.

The group's technology stack is built around physical event production rather than software, with proprietary elements including the patented Flockey BLE-based COVID-19 crowd management tool (co-developed with Forkbeard and EY), blockchain-based ticketing via GET Protocol integration, and custom-engineered stage machinery and smart electronics developed by Iridium Dreams for moving stages and effects. Recent additions include Studio Twenty5's green-screen studio for virtual/hybrid events and self-developed workflow optimization software at 4Light. Marquee projects include Eurovision Song Contest sets (5 builds since 2015), Adele in Munich (10 shows to 80,000 fans per show), Olympic Games London 2012, and tours for Roger Waters, Katy Perry, and Muse.

The business model is project-based, custom-quoted professional services for large-scale live events, with revenue tied to anchor mega-projects and multi-year contracts with major brands (Philips, KLM, EY, Allianz, KPN, FrieslandCampina), entertainment promoters (Live Nation Entertainment, Leutgeb Entertainment Group), and rights-holders (Eurovision, Formula-E). Distribution is direct B2B for enterprise clients and through agency/promoter partnerships, with marketing driven primarily by portfolio showcase, industry awards (Eventex), and trade press coverage.

Name

360 Experience Group

Legal name

360 Experience Group

Website

https://360experiencegroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

360 Experience Group is a Dutch holding company operating 11 specialized brands that deliver full-circle live event production, scenic construction, technical engineering, and creative design for entertainment, sports, and corporate clients worldwide, anchored by marquee projects such as Eurovision and Adele in Munich.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Other Performing Arts Companies (71119), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Corporate Event Production & A/V Services (Staging, Lighting, Sound) (MPAGAHAN), VIP, Hospitality & Premium Experiences (MPAGAAAK)

Keywords

• Live event production
• Stage design construction
• Audiovisual production services
• Experiential brand activations
• Scenic experience build

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Event Production Services: Full-service live event production including design, content creation, scenic construction, technical production (audio, video, lighting), and special effects for entertainment, sports, and corporate brand events. Revenue is project-based, typically large-scale one-time events with some recurring clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

360 Experience Group provides full-circle live event production services including event organization, creative design, content creation, scenic and stage construction, and technical production (audio, video, lighting, special effects) for entertainment, sports, and brand/corporate clients. The group operates through 11 specialized subsidiary brands covering the entire event production value chain, from concept design and immersive scenic builds through to technical execution and post-event broadcast. Services are delivered as custom, large-scale project engagements for mega-events such as Eurovision, Adele concerts, the Olympics, and corporate brand activations.

Product overview

360 Experience Group is a portfolio company operating in the live entertainment sector, comprising a group of specialized companies that provide integrated event and entertainment production services. The company functions as a platform of complementary sub-brands rather than a single unified product. The portfolio includes: Unlimited Productions/Unlimited Solutions (event production), Unbranded (stage/set construction, including multiple Eurovision Song Contest builds), Live Legends (experience design and audiovisual spectacles), Soulmates Creative LED (LED solutions), Loovision (visual production), 4Light Technical Projects (technical engineering), Vision Impossible (motion graphics and projection mapping), Iridium Dreams (moving stages and custom stage effects), Studio Twenty5 (virtual/digital studio production), and Flockey (crowd management technology). Services offered across brands include Design & Content, Production, Scenic- & Experience Build, and Specials (Custom LED, Show Control, Voice Systems). The company employs 235 industry experts and delivers full-circle solutions for Entertainment, Sports, and Brands sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Content Creative design and content creation service covering concept development, experiential design, lighting, audio, video, and content production for live events and brand experiences. Used by entertainment promoters, sports organizations, and corporate brands.
• Production End-to-end event and live entertainment production service including organization and technical production for concerts, corporate events, sports events, and brand activations. Delivered by Unlimited Productions and other group brands.
• Scenic- & Experience Build Construction and building of scenic elements, stage sets, and immersive experience environments for large-scale events. Performed in-house at the Hilversum media park facility and delivered for clients including the Eurovision Song Contest (2015, 2017, 2021, 2025), Adele Munich concerts, and the 2012 London Olympics.
• Specials (Custom LED, Show Control, Voice Systems) Specialized technical services including custom LED solutions, show control systems, and voice systems for events. Includes interactive LED technology integration and custom-engineered stage effects machinery.
• Live Legends Live experience design studio creating audiovisual spectacles and experiential designs combining design, lighting, audio, and content. Serves corporate brands (Philips, KLM) and large-scale events (esports, festivals, clubs). Recognized with Eventex Platinum Live Communication Agency award (2024).
• 4Light Technical Projects Technical production partner developing and technically producing shows and productions worldwide, focusing on technical engineering and all audio-visual techniques and constructions. Develops self-software to optimize workflows.
• Vision Impossible Global creative studio founded in 1996 specializing in motion graphics, video, performance, and projection mapping, as well as stage, club, and show design. Known for EDM festivals, music videos, and projection mapping on major landmarks.
• Iridium Dreams Creative technical company designing and building moving stages, custom-engineered stage effects, and technical structures. Develops own specialized machinery and smart electronics. Has delivered for Roger Waters, Katy Perry, Muse, and the 2012 London Olympics.
• Studio Twenty5 Full-service green-screen studio producing TV-quality studio programs and custom event concepts for companies hosting online conferences, team briefings, product launches, and other important events. Clients include EY, Ahold, FrieslandCampina, European Society of Cardiology, Allianz, and KPN.
• Unbranded Stage and set construction company with over 70 years of experience building sets for large-scale events. Built the Eurovision Song Contest set in Vienna (2015), Kyiv (2017), Rotterdam (2021), Basel (2025), and won the International Impact of the Year 2025 award.
• Flockey Plug-and-play crowd management tool using patented Bluetooth low energy (BLE) technology for proximity logging, anonymous contact tracing, blockchain-based ticketing via GET protocol, and triage/health verification. Deployed at Eurovision 2021 to create visitor bubbles.

Quantifiable outcome

• Eurovision Song Contest reaches 180+ million viewers worldwide
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor, flagship, core and strategic.

• Events.nlminorGTM or Marketing Partner · 1 August 2025Dutch events industry publication featuring coverstory interview with CEO Olivier Monod de Froideville.
• EB LiveminorGTM or Marketing Partner · 23 December 2024Industry publication featuring interview with CCO Olivier Monod de Froideville on storytelling and craftsmanship.
• TURF EventminorGTM or Marketing Partner · 4 October 2024City-wide event in Breda celebrating electronic music, art, culture, and technology. 360 Experience Group is official partner.
• Live Nation EntertainmentflagshipStrategic or Co-development Partner · 1 August 2024Major entertainment promoter and producer. Served as client/production partner for Adele in Munich concert series with 10 shows and 80,000 fans per show.
• Leutgeb Entertainment GroupflagshipStrategic or Co-development Partner · 1 August 2024Entertainment production group. Co-produced Adele Munich concert series alongside Live Nation Entertainment.
• Wieder Design (Florian Wieder)flagshipStrategic or Co-development Partner · 1 August 2024Renowned stage designer for Eurovision and Adele Arena. Designs stage concepts which 360 Experience Group brands execute and build.
• Soulmates Creative LEDcoreTechnology or Integration · 18 May 2021Creative LED technology partner providing interactive LED systems for Eurovision Song Contest decor. Partnered for main stage, green room, and interval acts with over 4000 meters of LED cable.
• RAI AmsterdamcoreStrategic or Co-development Partner · 4 April 2021Major venue partner for 'The Stage Is Yours' plug & play concept enabling events up to 1175 people during COVID-19 restrictions.
• Mansveld ExpotechcoreTechnology or Integration · 4 April 2021Technical partner in 'The Stage Is Yours' plug & play concept with RAI Amsterdam, Unlimited Productions, and ACS.
• ACScoreTechnology or Integration · 4 April 2021Technical partner in 'The Stage Is Yours' plug & play concept for COVID-era events at RAI Amsterdam.
• Formula-Eindhoven FoundationstrategicStrategic or Co-development Partner · 2 April 2021Unlimited Productions part of winning bid team for Dutch E-Prix alongside Triple Double and gr8 agency.
• Triple DoublestrategicStrategic or Co-development Partner · 2 April 2021Sports marketing agency in Formula-Eindhoven bid team partnership with Unlimited Productions.
• gr8 agencystrategicStrategic or Co-development Partner · 2 April 2021Content marketing agency in Formula-Eindhoven bid team partnership.
• ForkbeardcoreTechnology or Integration · 1 April 2021Co-developed patented Bluetooth low energy technology for Flockey COVID-19 crowd management tool.
• EYcoreTechnology or Integration · 1 April 2021Co-developed Flockey crowd management technology and listed as client for Studio Twenty5 online events.
• GET ProtocolcoreTechnology or Integration · 1 April 2021Provides blockchain-based ticketing technology integrated into Flockey app for secure, verifiable tickets.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TAIT Group: Provider of staging, scenic fabrication, automation, and show technology for live entertainment, theme parks, and touring productions. Closely comparable to 360 Experience Group's Unbranded (set construction) and Iridium Dreams (moving stages) capabilities, serving similar concert and mega-event clients.
• PRG (Production Resource Group): Global leader in event production and entertainment technology, providing lighting, audio, video, rigging, and scenic solutions for concerts, theater, broadcast, and corporate events. Directly comparable to 360 Experience Group as a multi-brand full-service live event production platform serving mega-events and marquee clients worldwide.
• Encore Global: Global provider of audiovisual, staging, and event technology services for meetings, conferences, and live events. Comparable to 360 Experience Group's 4Light and Unlimited Productions operations in delivering end-to-end AV and production for enterprise and live event customers.
• Wink Events: European provider of integrated live event production, design, and technical solutions with multi-brand portfolio serving entertainment, corporate, and public events. Direct competitor to 360 Experience Group in the European mega-event market.
• Stageco Staging Group: European specialist in temporary staging structures, grandstands, and event infrastructure for festivals, concerts, and major outdoor events. Closely comparable to Unbranded's scenic/set construction work for Eurovision and other mega-events.
• Freeman Company: Large integrated event production and brand experience company offering audiovisual production, scenic, design, and exhibitor services for trade shows, conventions, and corporate events. Directly comparable to 360 Experience Group across experiential and corporate event production with multi-brand service breadth.

Others

• L-Acoustics (L-Group): Manufacturer of premium professional audio systems and creator of immersive sound experiences for live events. Adjacent peer representing the supply ecosystem in which 360 Experience Group operates for high-end concert and event productions.

Broad incumbents

• Momentum Worldwide: Global experiential marketing agency delivering brand activations, sponsorships, and live events. Comparable to 360 Experience Group's brand/corporate experiential work but operating as a creative-led agency rather than a technical production platform.
• Jack Morton Worldwide: Global brand experience agency producing events, activations, and content for major brands. Comparable to 360 Experience Group's Live Legends corporate/brand segment work (Philips, KLM) though as a broader agency model rather than a technical production specialist.

Regional players

• Gearhouse Group: Integrated event technical production company providing lighting, sound, video, staging, and rigging across Africa, UK, and Middle East. Comparable to 360 Experience Group's multi-brand full-service production approach, though operating primarily outside the anchor's European core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/360experiencegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Experience Group