Noble Oak
Noble Oak is a New York-based whiskey brand founded in 2017 that sells premium bourbon and rye whiskeys with a double-oak finishing process directly to consumers and through U.S. retail and on-premise channels, planting one tree per bottle sold via One Tree Planted.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Noble Oak does
Noble Oak is a U.S.-based whiskey brand founded in 2017 that produces premium bourbon and rye spirits with a sustainability mission: every bottle sold triggers the planting of a tree through a long-standing partnership with One Tree Planted, which has cumulatively resulted in 1,240,000 trees planted across 40+ reforestation projects in 24+ U.S. states. The company's core technology is a double-oak finishing process in which whiskeys are first rested in charred new American White Oak barrels for a minimum of two years and then finished using either Spanish sherry-seasoned oak or port wine staves sourced by the Master of Wood at Edrington (Noble Oak's parent company); the flagship Trinity Reserve expression extends this with a trilogy of woods from three continents (Japanese Mizunara Oak, Oloroso Sherry-seasoned European Oak, and American Ex-bourbon Oak). The product portfolio consists of three SKUs — Double Oak Bourbon (45% ABV), Double Oak Rye (48% ABV), and Trinity Reserve (50.3% ABV) — each carrying 90+ point ratings from multiple spirits competitions and several Gold/Double Gold medals.
Noble Oak operates a dual go-to-market model combining direct-to-consumer e-commerce on nobleoak.com with nationwide wholesale distribution through retail stores, bars, and restaurants, the latter accessed by consumers via a product locator tool. Marketing is built around content (cocktail recipes, food pairings), an email community called 'The Oak,' and active Facebook and Instagram presence, with the tree-planting mission serving as the central brand narrative. The company is privately held and wholly owned by Edrington Distillers Limited, a Scottish private limited company and parent of The Macallan; U.S. operations are conducted through Noble Oak Spirits Company, a private LLC headquartered at 18 W 24th St., 4th Floor, New York. There is no public listing, no institutional investor disclosed, and no headcount, revenue, or funding data in the public record.
Noble Oak firmographics
Firmographics- Name
- Noble Oak
- Legal name
- Noble Oak Spirits Company
- Website
- https://nobleoak.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Noble Oak is a New York-based whiskey brand founded in 2017 that sells premium bourbon and rye whiskeys with a double-oak finishing process directly to consumers and through U.S. retail and on-premise channels, planting one tree per bottle sold via One Tree Planted.
- Ownership category
- akta.pro rank
Noble Oak industry classification
Industry- Product category
- Premium Whiskey
- NAICS
- Beer, Wine, and Liquor Retailers (4453)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Noble Oak is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Noble Oak business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct-to-Consumer Whiskey Sales: Noble Oak sells bourbon and rye whiskeys directly to consumers through their e-commerce website with home delivery. Orders can be placed directly from the website.
- Wholesale/Retail Distribution: Products sold through retail stores, bars, and restaurants across the United States via a product locator system that helps consumers find Noble Oak products in their community.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Noble Oak product offering
Product offeringCore offering
Noble Oak is a New York-based whiskey brand that produces and sells premium bourbon and rye whiskeys (Double Oak Bourbon, Double Oak Rye, and Trinity Reserve) using a proprietary double-oak finishing process. The brand sells directly to consumers via its e-commerce website and through retail stores, bars, and restaurants across the United States, while running a sustainability mission in which one tree is planted for every bottle sold through its partnership with One Tree Planted.
Product overview
Noble Oak is a whiskey company offering three distinct bourbon and rye products. The core portfolio consists of Double Oak Bourbon (finished with Spanish sherry-seasoned oak), Double Oak Rye (finished with port wine staves), and Trinity Reserve (a premium bourbon finished with woods from three continents including Japanese Mizunara Oak). The company operates on a sustainability mission where every bottle sold plants a tree through partnership with One Tree Planted. All whiskeys are first rested in charred new American White Oak barrels for a minimum of two years before secondary finishing.
Differentiator
Problem solved
Functional benefit
Brands
- Double Oak Bourbon: Award-winning bourbon finished with Spanish sherry seasoned oak sourced by the Master of Wood at Edrington. ABV 45%, 750ml volume.
- Double Oak Rye
- Trinity Reserve
Quantifiable outcome
- 1,240,000 trees planted through tree-planting partnership with One Tree Planted
Companies that use Noble Oak
Customer profileSegments1 record
Ideal customer profiles1 record
Noble Oak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Noble Oak partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and secondary.
- One Tree PlantedcoreNoble Oak's primary environmental mission partner since 2017. Every bottle sold plants a tree through this partnership. One Tree Planted partners with local tree planting organizations that best understand the specific needs of each community. Together they have planted 1,240,000 trees across 40+ reforestation projects in the United States including California, Oregon, Washington, Idaho, Wisconsin, Montana, South Carolina, Florida, Pennsylvania, Michigan, Alabama, Arizona, Mississippi, Colorado, Georgia, Texas, Minnesota, New York, Tennessee, Missouri, Illinois, Arkansas, Maryland, and Washington.
- The Giving GrovesecondaryPartner in Noble Oak's urban reforestation initiative in Cincinnati, Ohio. The Giving Grove's mission is to provide healthy calories, strengthen community, and improve the urban environment through a nationwide network of sustainable little orchards.
- The Common Orchard ProjectsecondaryPartner in Noble Oak's urban reforestation initiative in Cincinnati, Ohio. The Common Orchard Project is a community-based orchard development program working to establish 100+ orchards across Greater Cincinnati over 10 years. Together they plant public orchards providing increased food access, tree canopy, walkable greenspace, and community building in neighborhoods that have experienced disinvestment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Noble Oak competitors and assessment
Company assessmentDirect peers
- Angel's Envy: Finished bourbon portfolio (port wine, rye, cask strength) with premium pricing. Directly comparable on secondary-cask finishing innovation and premium-tier targeting of bourbon enthusiasts.
- Jefferson's Bourbon: Premium bourbon with proprietary finishing techniques (ocean aging, wine/cognac cask finishes) targeting the connoisseur segment. Comparable on innovation-led differentiation and ultra-premium pricing strategy.
- Wilderness Trail: Craft Kentucky bourbon distillery with award-winning portfolio and DTC + retail distribution. Comparable on craft positioning, bourbon focus, and quality-led brand building in the premium tier.
- Woodford Reserve: Premium bourbon owned by Brown-Forman with a Double Oaked variant that mirrors Noble Oak's double-oak finishing concept. Comparable on premium positioning, finishing technique, and award-winning craft reputation.
- Catoctin Creek: Virginia-based craft distillery with rye whiskey focus and DTC-led distribution model. Comparable on craft premium rye positioning and direct-to-consumer emphasis.
- Redemption Whiskey: Rye-focused whiskey brand with premium positioning. Comparable on rye category leadership and craft positioning, though with a different finishing approach than Noble Oak's port-stave method.
- WhistlePig: Premium rye whiskey with a strong farm-to-bottle sustainability narrative and DTC-led growth. Closely comparable to Noble Oak on premium positioning, rye category focus, ESG story, and direct-to-consumer emphasis.
Broad incumbents
- Four Roses Bourbon: Established premium bourbon with broad portfolio and 10-distinct-recipe platform owned by Kirin. Comparable as a premium bourbon incumbent but with deeper portfolio and wider distribution than Noble Oak.
- Bulleit Bourbon: Mainstream premium bourbon owned by Diageo. Comparable on premium whiskey positioning in the US market, though with significantly larger distribution scale and broader portfolio including rye and other variants.
Emerging players
- Few Spirits: Craft distillery producing whiskey, gin, and bourbon with premium positioning. Comparable on craft premium spirits category but with broader portfolio and distillery-based operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Noble Oak social profiles
Digital presenceNoble Oak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noble Oak leadership team
Management profileNumber of profiles
Profiles1 record
Noble Oak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noble Oak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noble Oak
What does Noble Oak do?
Noble Oak is a New York-based whiskey brand that produces and sells premium bourbon and rye whiskeys (Double Oak Bourbon, Double Oak Rye, and Trinity Reserve) using a proprietary double-oak finishing process. The brand sells directly to consumers via its e-commerce website and through retail stores, bars, and restaurants across the United States, while running a sustainability mission in which one tree is planted for every bottle sold through its partnership with One Tree Planted.
Is Noble Oak a public or private company?
Noble Oak is a private company. It is classified as corporate owned and is currently operating.
When was Noble Oak founded?
Noble Oak was founded in 2017.
Where is Noble Oak based?
Noble Oak is headquartered in New York, United States, in the North America region.
How does Noble Oak make money?
Two revenue lines are on record. Direct-to-Consumer Whiskey Sales are the primary driver. The others are wholesale/Retail Distribution.
Who are Noble Oak's main competitors?
Direct peers on record are Angel's Envy, Jefferson's Bourbon, Wilderness Trail, Woodford Reserve, Catoctin Creek, Redemption Whiskey and WhistlePig. Broad incumbents are Four Roses Bourbon and Bulleit Bourbon. Few Spirits is listed as an emerging player.
Does Noble Oak have an API?
No public API is recorded for Noble Oak.
What industry is Noble Oak in?
Noble Oak's product category is Premium Whiskey. Its primary akta.pro industry code is CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 4453 and its SIC code is 5180.