What Pareto 80/20 does

Pareto 80/20 is a privately-held Swedish consulting and training company registered as Pareto 80/20 i Sverige AB, headquartered in Helsingborg, Sweden, and operating since 2004-2005. The firm delivers leadership development, sales training, and organizational development services built around the Pareto (80/20) principle as a unifying methodology. Its product portfolio spans seven leadership training programs (e.g., Ny som chef, Att leda i förändring, Företagsledarutbildning, Walk'n Talk), eight sales and negotiation training programs (e.g., Utesäljutbildning, Innesäljare, Värdebaserad försäljning, Affärsförhandling), four behavioral analysis tools (Pareto 360° Leadership, Pareto 360° Sales, IPU Profilanalys/DISC, TTI Success Insights), and broader organizational development services including Medarbetarskap and custom corporate programs.

The underlying technology is a human-delivered training and coaching platform layered on Zoom/web-based delivery, web-hosted 360° survey instruments, and DISC-based behavioral profiling (IPU Profilanalys via Carl Jung / William Moulton Marston typologies). Proprietary methodology assets include the 4B Säljmetodik sales framework, SPEL Frågemetodik questioning methodology, and a suite of 80/20 analysis tools (Team Diagnosis, Project Diagnosis, Employee Surveys, Sales Simulator, Leadership Simulator). There is no disclosed AI/ML capability; all analytical outputs are generated through psychometric surveys and human coaching.

The business model is professional services revenue earned primarily through per-participant fees on open-enrollment courses (e.g., 4,000 SEK for Att sälja på distans, 29,000 SEK for Att leda i förändring) and quote-based pricing for customized multi-day corporate and multi-year executive programs (Företagsledarutbildning is a 2-year, 21-day engagement). Go-to-market is direct-to-consumer and inside-sales driven: phone numbers are prominently featured on the website, supplemented by a Swedish/English website, a LinkedIn company page, short inspirational videos, and book-a-meeting CTAs. The customer base is concentrated in Sweden and spans both mid-market and enterprise buyers across building materials, construction, banking, automotive, food service, security, travel, and consulting — including named references such as Sveriges Fria Bygghandlare (16+ year relationship), Riksbyggen, BorgWarner, Hydro, PwC, TUI, and Menigo. The company operates with a lean 1-10 person team anchored by co-founders Patrik Utter and Mikael Åkesson, following the 2012 passing of co-founder Anders Fridlund, and has remained bootstrapped without external institutional investment.

Name

Pareto 80/20

Legal name

Pareto 80/20 i Sverige AB

Website

https://pareto8020.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Pareto 80/20 is a Swedish consulting and training firm that delivers leadership development, sales training, and organizational development services to Swedish mid-market and enterprise clients, using a proprietary 80/20-based methodology and behavioral assessment tools.

Ownership category

akta.pro rank

Product category

Leadership and Sales Training Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL)

Keywords

• Leadership training
• Sales training
• Executive coaching
• Business acumen
• Organizational development

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training and Education Services: Professional services revenue generated through delivery of leadership training, sales training, organizational development, and analysis tools to individuals and organizations. Course formats include open enrollment, customer-adapted programs, and multi-year executive programs. Revenue is earned through participant fees, group pricing, and custom program quotes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pareto 80/20 is a Swedish consulting and training company that delivers leadership development, sales training, and organizational development services built around the 80/20 (Pareto) principle. Its core offerings include leadership training programs for managers at all levels, sales training programs for inside/outside/retail sellers, proprietary 360-degree analysis tools, and customized organizational development engagements delivered to Swedish enterprises.

Product overview

Pareto 80/20 is a Swedish consulting and training company offering a portfolio of leadership and sales training programs, analysis tools, and organizational development services, all guided by the 80/20 (Pareto) principle. The core offerings include: Leadership training programs (Ny som chef, Att leda utan att vara chef, Företagsledarutbildning, 80/20 Ledarskap, Att leda i förändring, Leda på distans, Walk'n talk); Sales training programs (Affärsmannaskap för alla, Att sälja på distans, Innesäljare, Utesäljutbildning, Butikssäljare, Frågemetodik säljare, Affärsförhandling, Värdebaserad försäljning); Analysis tools (Pareto 360° Leadership, Pareto 360° Sales, IPU Profilanalys/DISC, TTI Success Insights); and Organizational development services. All offerings incorporate the 80/20 principle to help clients focus efforts for maximum impact with minimal input.

Differentiator

Problem solved

Functional benefit

Products and services

• Ny som chef (New Manager) Six-day leadership training program for new managers focusing on practical leadership skills including feedback, goal-setting, and various conversation situations. Includes training materials, leader support for the participant's manager, a development contract, web survey, and individual coaching.
• Att leda utan att vara chef (Leading Without Being a Manager) Training program for individuals in key positions who need to get things done through others without formal management authority.
• Företagsledarutbildning (Executive Leadership Program) Two-year executive leadership program with 21 training days, including strategic leadership work, business planning, coaching, and 360-degree analysis. Quote-based pricing with multi-year contract structure.
• 80/20 Ledarskap (80/20 Leadership) Leadership program applying the 80/20 principle for effective leading, prioritizing, engaging, and following up. Includes goal management, meeting facilitation, and situational leadership.
• Att leda i förändring (Leading Change) Nine-step change leadership program covering preparation, implementation, and anchoring phases to increase success in change management. Priced at 29,000 SEK per participant excluding VAT, including 9 steps of 3 hours each, training materials, video package, two coaching sessions, and practical homework.
• Leda på distans (Leading Remotely) Webinar training on leading remotely, addressing new attitudes post-COVID and providing tools for digital leadership. Priced at 995 SEK excluding VAT for a 2-hour webinar including preparatory assignment, training materials, and web-based homework.
• Walk'n Talk (Outdoor Coaching) Outdoor coaching sessions combining walking with development discussions, approximately 10-13 km over a full day. Priced at 950 SEK per person excluding VAT, including lunch, snacks, and training materials.
• Affärsmannaskap för alla (Business Acumen for All) Business acumen training for all employees, developing understanding of business operations, customer relationships, and individual impact on profitability.
• Att sälja på distans (Selling Remotely) Training program for becoming a more effective remote seller using digital tools, addressing digital customer meetings. Priced at 4,000 SEK per participant or 20,000 SEK per group/company excluding VAT, including preparatory assignment, 3+2 hours Zoom training, materials, and individual action plan.
• Innesäljare (Inside Sales) Inside sales training for B2B sales representatives, focusing on 80/20 methodology, upselling, price discussions, and customer psychology.
• Utesäljutbildning (Outside Sales Training) Six-day outside sales training program emphasizing 80/20 focus for prioritizing customers and activities, improving sales effectiveness and results. Includes Pareto 360° Sales analysis and the 4B sales methodology.
• Butikssäljare (Retail Sales) Retail sales training for specialty retailers, combining product expertise with sales methodology for increasing purchase decisions and customer satisfaction.
• Frågemetodik säljare (Sales Questioning Methodology) Question methodology course teaching sales professionals to use the right questions at the right time for relationship development, needs analysis, and closing, based on the proprietary SPEL methodology.
• Affärsförhandling (Business Negotiation) Business negotiation training focusing on attitudes, process, tactics, and path to mutual results in high-stakes negotiations.
• Värdebaserad försäljning (Value-Based Sales) Six-day value-based sales training for sellers seeking higher returns on value investments, focusing on customer understanding and value communication.
• Pareto 360° Leadership Web-based 360-degree leadership assessment collecting feedback from employees, managers, colleagues, and external contacts (10-30 respondents) to identify strengths and development areas. Generates detailed reports with diagrams and actionable feedback.
• Pareto 360° Sales Web-based 360-degree analysis for sales professionals measuring business relationships across 12 areas with feedback from customers, managers, colleagues, and self-assessment.
• IPU Profilanalys (DISC) Web-based behavioral analysis tool based on Carl Jung's typologies and William Moulton Marston's research, creating personal reports with color-coded behavioral wheel for leadership and sales training.
• TTI Success Insights Suite of analysis tools including Profile Analysis (DISC), Motivation Analysis, and EQ assessments for individual and organizational development.
• Medarbetarskap (Employee Development Programs) Employee development programs including individual competency development, group development, kick-offs, team-building, coaching, and corporate academy programs.
• Organisationsutveckling (Organizational Development) Organization development services including coaching and training at all levels, communication structure reviews, meeting efficiency, and change leadership.

Quantifiable outcome

• Confident leaders, organizational clarity, reduced conflicts, increased motivation, life balance, and efficient organizations
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PA Consulting: Global management consultancy with practices in strategy, innovation, and people & organizational change. Comparable on organizational development, leadership, and change management content, but operates as a broad management consultancy rather than a specialized training firm.
• Mercuri Urval: Swedish-founded global executive search and talent advisory firm with leadership advisory, board services, and assessment offerings. Overlaps with Pareto 80/20 on leadership development and assessment, but operates at a much larger scale and broader portfolio (search + leadership + advisory).
• Korn Ferry: Global organizational consulting firm with leadership development, talent assessment, and executive search practices. Comparable on leadership development and 360°/behavioral assessment offerings, but at a vastly larger scale and across multiple geographies and adjacent services.
• DDI (Development Dimensions International): Global leadership and sales training firm with assessment, leadership development, and selection solutions for large enterprises. Comparable on leadership/sales training portfolio, assessment-based methodology, and enterprise B2B delivery, but operates at significantly larger scale.

Direct peers

• Mannaz: Nordic consulting and leadership development firm offering executive programs, leadership training, and organizational change services. Directly comparable to Pareto 80/20 in target market (Nordic managers/leaders), delivery model (customized corporate programs + open enrollment), and curriculum focus (leadership, change, business acumen).
• FranklinCovey: Global leadership and effectiveness training company offering proprietary frameworks (e.g., '7 Habits', '4 Disciplines of Execution') to enterprise clients. Directly comparable on leadership development methodology, enterprise B2B sales motion, and global brand-building around a unified content system.
• Dale Carnegie Training: Global leadership, sales, and communication training franchise with courses in leadership, sales, presentation, and interpersonal skills. Directly comparable to Pareto 80/20's flagship offerings (leadership + sales training), with overlapping curricula (e.g., value-based selling, leadership development, team engagement).
• Center for Creative Leadership: Global leadership research and education provider offering open-enrollment and customized leadership programs, 360° assessments, and coaching. Directly comparable on leadership curriculum, research-based methodology, and assessment tools (e.g., 360° feedback).
• BTS Group: Swedish-origin strategy execution and sales force effectiveness firm offering customized business simulations and leadership/sales programs. Comparable on geography (Nordic origin), target buyer (enterprise), and overlapping solutions (sales methodology, leadership development, business acumen).

Regional players

• Implement Consulting Group: Scandinavian-based management consultancy offering strategy, transformation, and organizational change services across the Nordics. Comparable on regional focus, change leadership content, and enterprise customer profile, though broader in scope than Pareto 80/20's training-led model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pareto-80-20

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pareto 80/20