Shopping Ibirapuera

What Shopping Ibirapuera does

Shopping Ibirapuera operates a 163,165 m² enclosed shopping center in the Moema neighborhood of São Paulo, Brazil, organized as Condomínio Shopping Center Ibirapuera and continuously operating since its 1976 inauguration. The asset spans 51,773 m² of gross leasable area (ABL) across 426 retail operations on four retail floors plus two food courts, supported by 3,110 parking spaces across six floors and a 10 km catchment that overlaps the Ibirapuera catchment, Congonhas Airport, and Estação Eucaliptos metro.

The tenant mix blends national apparel anchors (Zara, Nike, C&A, Renner, Riachuelo, Arezzo, Vivara) with specialty retail (Sephora, L'Occitane, Cacau Show), consumer electronics (Samsung), quick-service restaurants (Burger King, McDonald's), and essential services (Santander, Drogaria São Paulo). Revenue is generated through three principal streams: tenant rentals on the 51,773 m² ABL, paid parking services at R$30/hour + R$5 (Common) or R$45/hour + R$18 (VIP), and on-site promotional, media, and partnership revenues.

The operating model extends beyond retail into civic and flexible-workplace services, including an on-site Federal Police passport office, postal services, the IBIRAHUB coworking space, free WiFi, accessibility features, and pet-friendly policies. Technology deployment is conventional rather than proprietary: a mobile app, social media presence, and Google Analytics plus Meta Pixel integrations on the consumer web property. Staffing is indicated at 101-250 employees, and the asset holds LGPD-compliant data practices.

Name

Shopping Ibirapuera

Legal name

Shopping Center Ibirapuera

Website

https://ibirapuera.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Shopping Ibirapuera is a 163,165 m² enclosed shopping center in São Paulo's Moema district, operating since 1976, with 426 retail tenants, 51,773 m² of leasable area, and 3,110 parking spaces serving shoppers in the Ibirapuera catchment.

Ownership category

akta.pro rank

Product category

Shopping Center / Retail Real Estate

NAICS

Department Stores (4551), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center operations
• Retail real estate leasing
• Parking services
• Mall management
• Consumer retail destination

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Tenant Rentals: Revenue generated from renting retail space to approximately 426 store operators including fashion, food, services, and entertainment tenants across various store formats and sizes
2. Parking Services: Fee-based parking services including common parking (R$30/hour + R$5/hour additional) and VIP parking (R$45/hour + R$18/hour additional) with 3,110 total parking spaces across 6 floors
3. Promotion and Marketing Services: Revenue from promotional events and marketing activities including the '1 Carro por Mês' (1 Car Per Month) lottery promotion where customers exchange shopping receipts for raffle tickets

Pricing tiers

Distribution channels3 records

Marketing channels9 records

Core offering

Shopping Ibirapuera is a traditional São Paulo shopping center that leases retail space to approximately 426 stores across 51,773 m² of leasable area, offering consumers a consolidated destination for shopping, dining, entertainment, and services. The operation earns revenue primarily through recurring tenant rentals and supplemented by hourly parking services (3,110 spaces across 6 floors) and promotional campaigns such as the '1 Carro por Mês' automobile giveaway promotion.

Product overview

Ibirapuera Shopping is a traditional shopping center in São Paulo's Moema neighborhood, established in 1976. It operates as a unified platform with 426 stores across 4 floors, 2 food courts, and comprehensive services including VIP and standard parking (3,110 spaces across 6 floors), free Wi-Fi, coworking space (IbirAHUB), pet-friendly areas, and a coworking facility. The mall offers diverse retail categories including fashion, accessories, electronics, restaurants, gyms, and entertainment. Key services include a Federal Police passport office, postal services, electric car charging (BYD partnership), and accessibility features. Digital engagement includes a mobile app for promotions and a store portal for tenants. The shopping center runs promotional campaigns like '1 Carro por Mês' and entertainment events including 'Teatrando' children's theater performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Ibirapuera Shopping Mall One of Brazil's first shopping centers, located in the Moema neighborhood of São Paulo. Features 4 floors of stores with 426 operations including renowned stores, restaurants, gym, entertainment, and comprehensive services for the whole family.
• Promoção 1 Carro por Mês Ongoing consumer promotion from January 9, 2026 to December 26, 2026 where customers who spend R$500 receive a lucky number to enter monthly drawings for a Fiat Mobi 0KM automobile.
• Teatrando Theatrical performances for children held every weekend, bringing culture and entertainment with magical and emotional stories in a special weekend programming.
• Estacionamento VIP (VIP Parking) VIP parking offering covered area, waiting room, and valet service. Located on floor C1, accessible via side 3 and 4, with electric car charging via BYD partnership. Pricing: R$45 for first hour plus R$18 per additional hour fraction.
• Estacionamento Comum (Standard Parking) Standard parking for cars and motorcycles with hourly rates across 6 parking floors and 3,110 total spaces. Cars: R$30 for first hour plus R$5 per additional hour (15 minutes free). Motorcycles: R$26 for first hour.
• Estacionamento para Bicicletas (Bicycle Parking) Free bicycle parking with lockers, water fountains, and entry/exit control. Located in underground parking accessible via Ibirapuera avenue.
• IBIRAHUB Coworking Free coworking space for customers with tables and chairs, capacity for 22 people, power outlets for charging, 16 shared workstations, free Wi-Fi, and phone charging locations.
• Lave Park (Car Wash & Detailing) Automotive aesthetic and fast bodywork service including dry wash, detailed washing, polishing, crystallization, and body repairs within 2 hours.
• Aplicativo Ibirapuera Shopping (Mobile App) Mobile application for Android and iOS that allows customers to register shopping invoices for promotions and access various shopping center services.
• Portal do Lojista (Tenant Portal) Exclusive digital portal for store tenants to manage their operations within the shopping center, hosted on intranetmall.com.
• Espaço Família (Family Facility) Complete family facility including individual breastfeeding rooms, children's restroom, accessible bathroom for children with physical disabilities, playroom, baby food room, changing tables, and hygiene products.
• Pet Friendly Access Pet-friendly shopping center with designated rules permitting pet presence throughout the mall.
• Atendimento Polícia Federal (Federal Police Passport Service) Passport issuance service operated by the Brazilian Federal Police, located on Moema floor, operating Monday to Friday from 10am to 5:30pm.
• Posto dos Correios (Postal Services) Postal services including sending and Serasa CPF/CNPJ consultation, located on Campo Belo floor near Drogaria São Paulo.
• Van Service (Executive Shuttle) Free transportation service for executive customers in the Moema region, operating Monday to Friday from 12pm to 3pm with approximately 15 minutes waiting time.
• Wi-Fi Gratuito (Free Wi-Fi) Free Wi-Fi network available on all store floors. Users locate the Ibirapuera Shopping network and register through their mobile device.

Quantifiable outcome

• 426 retail and service operations across fashion, food, entertainment and services
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Patwork Assessoria de ImprensaminorGTM or Marketing PartnerPress relations agency handling media inquiries and communications. Contact: Patricia Alves (11 9.9101-6418) and Rafael Pereira (11 9.7675-9534).

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Iguatemi S.A. Brazilian mall operator with premium positioning across São Paulo and Brazil. Competes for high-end retail tenants and overlaps in target consumer segments.
• General Shopping Brasil: Brazilian shopping mall operator (formed via 2018 BR Malls combination) running a portfolio of mid-to-large regional malls comparable to Ibirapuera's format.
• Multiplan: Brazil's largest publicly listed shopping mall REIT (B3: MULT3) operating malls across Brazil, including competing São Paulo assets. Indirectly comparable in business model and tenant scale, but operates at much larger portfolio scale.

Direct peers

• Shopping Center Norte: Established São Paulo shopping mall in comparable ABL bracket (~50,000 m²) with multi-category retail, food court, and similar tenant brands. Direct competitor for São Paulo mall traffic.
• Shopping Pátio Paulista: Traditional São Paulo shopping center anchored by department stores and multiple retail categories. Directly comparable in scale, tenant mix and city-level catchment.
• Shopping Eldorado: Premium São Paulo mall in a similar high-income corridor. Competes for the same department store, beauty, and fashion tenants as Ibirapuera.
• Bourbon Shopping São Paulo: São Paulo shopping destination operated by the Bourbon network with broad retail and dining tenant mix competing in the same catchment.
• Villa Lobos Shopping: São Paulo shopping center adjacent to Parque Villa-Lobos with comparable multi-category retail, dining, and entertainment tenant mix serving similar demographics.
• Shopping Anália Franco: Mid-to-large São Paulo shopping center with comparable multi-category tenant roster and family-oriented positioning. Directly comparable Brazilian mall peer.
• Pátio Higienópolis: Premium São Paulo shopping center with similar department store and lifestyle tenant mix competing in the high-income São Paulo corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ibirapuera_shopping
• Facebookfacebook.com/ibirapuera
• Instagraminstagram.com/shoppingibirapuera
• TikToktiktok.com/@ibirapuera_shopping
• Xx.com/ibirapuera
• LinkedInlinkedin.com/company/shopping-ibirapuera

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Ibirapuera