What Meemic Insurance Company does

Meemic Insurance Company is a privately held personal lines insurance carrier headquartered in Auburn Hills, Michigan, founded in 1950 by a group of teachers in Detroit originally as Michigan Educational Employees Mutual Insurance Company (M.E.E.M.I.C.). The company underwrites and distributes auto, home, umbrella, flood, motorcycle, boat, recreational vehicle, antique auto, life (via AAA Life), and travel (via Allianz) insurance products exclusively to educators and educational-community members — including teachers, administrators, school staff, support staff, and retired educators. Meemic holds an AM Best A (Excellent) financial strength rating and is affiliated with the Auto Club Group within the broader AAA family, providing access to AAA's 60M+ member distribution network.

The company generates revenue through insurance premiums collected via monthly, three-payment, or annual pay-in-full plans, with pricing personalized to individual risk profiles. Distribution operates through three channels: a network of independent licensed insurance agents across Michigan, Illinois, and Wisconsin; an online self-service quoting and member account platform (memberapps.meemic.com); and the AAA/Auto Club Group affiliation. Recent product investments include the 2024 launch of the AAA Drive™ telematics program and the 2025 launch of Mobile Photo Estimating for photo-based vehicle damage claims. The Educated Choice® Repair Program provides a pre-approved collision repair network.

Meemic also operates The Meemic Foundation for the Future of Education, a 501(c)(3) nonprofit established in 1992 that funds classroom grants (Tools4Schools, PopIn2Win), the Meemic Masterpieces art contest, and the Michigan Teacher of the Year sponsorship. This Foundation is a core element of the company's educator-community ecosystem and brand strategy. Geographic operations have narrowed: Georgia new business ceased in January 2022, and the company's current public-facing website indicates active policy issuance is concentrated in Michigan, with Illinois and Wisconsin prospects directed to AAA partners. The Meemic Foundation operates as a wholly owned nonprofit affiliated entity, while product underwriting for lines such as umbrella and flood is conducted through MemberSelect Insurance Company, and non-affiliated carriers underwrite motorcycle, boat, and RV coverage via ACG South Insurance Agency.

Name

Meemic Insurance Company

Legal name

Meemic Insurance Company

Website

https://meemic.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Founded by teachers in 1950 and affiliated with the Auto Club Group, Meemic provides auto, home, and personal insurance exclusively to educators and the educational community. The company distributes policies through independent agents, an online self-service platform, and AAA's membership network.

Ownership category

akta.pro rank

Product category

Personal Lines Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

Keywords

• Personal auto insurance
• Homeowners insurance
• Educator insurance
• Personal umbrella insurance
• Recreational vehicle insurance

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Meemic Insurance Company generates revenue through the collection of insurance premiums on auto, home, umbrella, boat, and other personal insurance policies underwritten by the company. Premium revenue is collected through monthly payment plans, quarterly three-payment plans, or annual full-payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Meemic Insurance Company is a privately held mutual insurance company founded in 1950 in Detroit, Michigan that underwrites and sells personal lines insurance—primarily auto, home, and umbrella coverage—to educators and the educational community across Michigan, Illinois, and Wisconsin. The company is affiliated with Auto Club Group (ACG) within the AAA family and holds an A (Excellent) AM Best rating, with its headquarters in Auburn Hills, Michigan.

Product overview

Meemic Insurance Company offers a portfolio of personal insurance products primarily for educators, with auto and home insurance as core offerings complemented by specialized add-on coverages. The company provides motorcycle, boat, recreational vehicle, umbrella, and flood insurance as add-on modules. Partner products include life insurance through AAA Life and travel insurance through Allianz. Key service features include The Educated Choice® Repair Program for auto claims and AAA Drive™ telematics. The Meemic Foundation Club offers educational community grants as a non-insurance benefit. The company was founded as Michigan Educational Employees Mutual Insurance Company (M.E.E.M.I.C.) in 1950 and operates in Michigan, Illinois, and Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance for educators and members of the educational community in Meemic's licensed states.
• Home Insurance Homeowners insurance for educators and the educational community in Meemic's licensed states.
• Umbrella Insurance Personal umbrella / excess liability coverage that supplements underlying auto and home policies for educators and their households.
• Flood Insurance Flood insurance for educator households, addressing a peril typically excluded from standard homeowners policies.
• Motorcycle Insurance Insurance coverage for motorcycles owned by educators and the educational community.
• Watercraft & Boat Insurance Insurance for boats and watercraft owned by educators and their households.
• Recreational Vehicle Insurance Insurance coverage for recreational vehicles (RVs) owned by educators and their households.
• Antique Auto Insurance Agreed-value insurance for antique and classic vehicles owned by educators and their households.
• Life Insurance (via AAA Life) Life insurance coverage offered to Meemic's educator customers via partner carrier AAA Life.
• Travel Insurance (via Allianz) Travel insurance coverage offered to Meemic's educator customers via partner Allianz.
• AAA Membership AAA membership providing roadside assistance and member benefits, made available to Meemic customers via its Auto Club Group / AAA family affiliation.

Quantifiable outcome

• New policyholders who switched to Meemic auto insurance saved an average of $1,004 per year in Michigan (based on survey January 2025 to December 2025).
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Michigan Department of Insurance and Financial Services (DIFS)minorOthers · 24 April 2026Michigan's Department of Insurance and Financial Services issued Bulletin 2026-15-INS providing guidance for no-fault auto insurers on applying Medicare reimbursement caps to home health care claims, following a Michigan Court of Appeals ruling in West Michigan Home Care Services, Inc v. Meemic Insurance Company from October 20, 2025. The bulletin governs documentation requirements for providers appealing reimbursement decisions through DIFS's Utilization Review process.
• The Meemic Foundation for the Future of EducationcoreStrategic or Co-development Partner · 1 January 1992The Meemic Foundation for the Future of Education is a nonprofit organization established by Meemic Insurance Company in 1992 to provide financial assistance to schools and educators through grants. The Foundation offers programs including Tools4Schools grants ($1,000 to 75 schools), PopIn2Win monthly classroom grants, Meemic Masterpieces art contests, and the Foundation Club for educators. It is a registered 501(c)(3) nonprofit organization.
• AAA (American Automobile Association / Auto Club Group)coreStrategic or Co-development PartnerMeemic is a member of the AAA family and is affiliated with regional AAA clubs and Auto Club Group. Meemic offers exclusive insurance discounts to AAA members and leverages the AAA brand, distribution network, and membership base. AAA provides roadside assistance services and membership benefits that complement Meemic insurance products. Auto Club Group holds an AM Best Financial Strength Rating of A (Excellent).
• Allianz Global Assistance / AGA Service CompanyminorGTM or Marketing PartnerAllianz travel insurance products are offered through AAA and Meemic to provide travel protection for educators. Plans include trip cancellation, medical emergencies, and lost baggage coverage. Plans are underwritten by BCS Insurance Company or Jefferson Insurance Company. AGA Service Company is the licensed producer and administrator.
• AAA Life Insurance CompanyminorGTM or Marketing PartnerAAA Life Insurance Company provides life insurance products marketed through Meemic's platform, offering term life insurance to educators. Meemic refers members to AAA Life for life insurance coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• USAA: USAA is the closest peer to Meemic: a vertically-specialized insurance carrier that exclusively serves a defined community (military members and their families). Like Meemic, USAA combines affinity-based brand loyalty with multi-line P&C products, strong financial strength ratings, and member-exclusive benefits. Both companies demonstrate that niche-vertical insurance can achieve durable competitive advantage through community embeddedness rather than mass-market scale.
• Erie Insurance: Erie Insurance is a regional mutual P&C insurer with a strong agent-based distribution model and concentration in the Mid-Atlantic and Midwest states. Like Meemic, Erie emphasizes local agent relationships, strong customer service, and regional brand affinity rather than competing on national scale, making it directly comparable in business model and operational footprint.
• Auto-Owners Insurance: Auto-Owners Insurance is a regional mutual P&C carrier that operates almost exclusively through independent agents across a multi-state Midwestern footprint. Its exclusive-agent distribution model, regional concentration, and emphasis on relationship-driven service closely mirror Meemic's go-to-market approach.
• AAA Insurance (Auto Club Group): AAA Insurance through Auto Club Group is both Meemic's parent and closest operational peer, offering similar P&C products (auto, home, umbrella) through affiliated insurance entities across multiple states. Meemic leverages AAA's distribution and brand while serving a vertical sub-segment (educators) of AAA's broader membership base of 60M+.

Broad incumbents

• Progressive: Progressive is a top-3 U.S. personal auto insurer with a direct/online-led distribution model and aggressive pricing. It competes directly with Meemic in the personal auto market, particularly for price-sensitive educators in MI, IL, and WI.
• State Farm: State Farm is the largest U.S. personal lines insurer with a captive-agent distribution model that overlaps Meemic's agent-driven approach. While State Farm serves all customers rather than a vertical, its dominance in personal auto and homeowners insurance makes it Meemic's most direct mass-market competitor for educator prospects.
• Allstate: Allstate is one of the largest U.S. personal lines P&C insurers with national distribution and direct-to-consumer capabilities. It competes with Meemic across auto and home insurance in the Midwest and offers many of the same bundling and discount strategies at greater scale.
• GEICO: GEICO is the second-largest U.S. personal auto insurer, owned by Berkshire Hathaway, with a direct-to-consumer digital model. It is a primary mass-market competitor to Meemic in the personal auto category, particularly among digitally-engaged customers.
• Nationwide: Nationwide is a large U.S. P&C and financial services insurer with broad personal and commercial lines, operating across multiple distribution channels including captive and independent agents. It overlaps Meemic in personal auto, home, and umbrella coverage across Midwest markets.
• Liberty Mutual: Liberty Mutual is one of the largest U.S. P&C insurers with a broad multi-line portfolio including personal auto, home, and umbrella coverage. It competes with Meemic in personal lines across Midwest markets and serves as a benchmark for national-scale P&C operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Meemic
• YouTubeyoutube.com/Meemic
• Facebookfacebook.com/Meemic
• LinkedInlinkedin.com/company/69565
• Instagraminstagram.com/Meemic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meemic Insurance Company