Your Travel & Cruise

What Your Travel & Cruise does

Your Travel & Cruise Pty Ltd is an Australian-owned host agency headquartered in Nundah, Brisbane, operating since 2003 under the trading names Your Travel Centre and Cruise Holidays. The company recruits and supports independent, home-based travel agents across Australia who run their own client-facing businesses under their own brands while leveraging the host’s technology, supplier access, and accreditations.

The core platform comprises the Agentmate mid-office and CRM system, a customisable mobile-compatible agent website with a live cruise, hotel, and airfare booking engine (integrated with CruiseMart, Touramigo, and choice of Galileo or Amadeus GDS), a fortnightly co-branded email marketing program, and The Bridge intranet for training and supplier information. Agents access 100+ preferred suppliers spanning 14 cruise lines (including Azamara, Carnival, Celebrity, Cunard, Hurtigruten, MSC, Norwegian, Oceania, Ponant, Princess, Royal Caribbean, Seabourn, Silversea, Viking) and 16 tour operators (including AAT Kings, APT, Bunnik Tours, Contiki, Scenic, Trafalgar, Tauck). The company is a member of the Magellan Travel Group (a Helloworld Travel subsidiary) and holds ATIA, AFTA/ATAS (A10496), and CLIA accreditations.

Revenue is generated through three streams: (1) retained commissions on bookings, where agents keep 80% and the host retains the balance; (2) recurring monthly hosting fees — $200 incl. GST for the Premium Package (custom website, live booking engine, email marketing, full support) and $100 incl. GST for the Budget Package (no website or email marketing); and (3) one-time startup fees of $695 for experienced agents and $1,495 for new entrants holding a Certificate III in Travel. The GTM is sales-led and recruitment-focused, with marketing concentrated on a dedicated join portal, training partnerships with Travel Training Australia, an agent-only Facebook community, and direct enquiry capture. End consumers (Australian individual travellers seeking cruises, escorted, luxury, rail, and packaged holidays) are reached through the agents’ own websites and the company’s direct sales channel.

Name

Your Travel & Cruise

Legal name

Your Travel & Cruise Pty Ltd

Website

https://yourtravelcentre.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Your Travel & Cruise is an Australian host agency, founded in 2003 and based in Brisbane, that provides home-based independent travel agents with a technology platform, supplier access, and accreditations to run their own branded travel businesses selling cruises, tours, and package holidays to Australian consumers.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Cruise Retail Travel Agencies (THAKABAF)

akta.pro secondary industries

Cruise Booking Platforms (THALAFAG), Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA)

Keywords

• Host travel agency
• Cruise booking services
• Travel agent support
• GDS booking platform
• Home-based travel agents

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Booking Commissions: The company earns commissions from travel suppliers (cruise lines, airlines, tour operators, hotels) on bookings made by their network of home-based agents. Agents retain 80% of commissions earned, with the company taking the remainder.
2. Hosting/Management Fees: Monthly management fees from agents for the Premium Package ($200/month GST incl) and Budget Package ($100/month GST incl). These fees provide agents access to technology tools, marketing support, training, and administrative services.
3. Startup Fees: One-time startup fees for new agents: $695 for agents with 2+ years industry experience, $1495 for those with no industry experience who have completed a Certificate III in Travel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Your Travel & Cruise Pty Ltd operates a host travel agency platform that onboards independent home-based travel agents under their own brand and supplies them with proprietary technology, supplier access, marketing, training, and back-office services. The company retains a share of travel supplier commissions on every booking the agent transacts and charges monthly hosting/management fees plus a one-time startup fee, with agents keeping up to 80% of commissions. It also retails cruises, escorted tours, and package holidays to consumers directly through its own website and the Cruise Holidays specialist brand.

Product overview

Your Travel Centre is a host agency platform that enables independent travel advisors to operate their own travel businesses under their own brands. The platform consists of multiple integrated tools: a custom website with live booking engine (CruiseMart for cruises, Touramigo for tours, plus live hotel and airfare search), the Agentmate mid-office/CRM system for end-to-end booking management, choice of GDS systems (Galileo or Amadeus), fortnightly email marketing newsletters, The Bridge intranet for training and resources, and head office client accounting support. The company also operates the Cruise Holidays sub-brand as a cruise specialist offering. Agents retain up to 80% commission and operate under their own trading names, not the host agency's brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Your Travel Centre Host Agency Platform Turnkey host-agency service for independent home-based travel agents, bundling the Agentmate mid-office/CRM, live cruise/hotel/air booking engine, GDS access, customisable agent website with live booking, co-branded email marketing, training, accreditation, supplier relationships (Magellan Travel Group network of 100+ preferred suppliers), client accounting, professional indemnity insurance, and 24/7 emergency traveller assistance. Agents contract for Premium or Budget packages and keep up to 80% of supplier commissions.
• Cruise Holidays specialist brand Cruise-focused distribution brand under the Your Travel & Cruise parent that supports independent home-based cruise agents and retail affiliate cruise agents across Australia, providing specialist cruise marketing, supplier access, and a consumer-facing cruise booking channel for ocean, river, and luxury cruise product.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Magellan Travel Group / Helloworld TravelcoreStrategic or Co-development Partner · 1 January 2003Your Travel & Cruise is a member of Magellan Travel Group, a wholly owned subsidiary of Helloworld Travel. This membership provides agents with access to preferred supplier relationships, buying power, and industry credentials typically available only to large travel groups.
• Travel Training AustraliacoreStrategic or Co-development PartnerPartnership with Travel Training Australia, an AFTA award winning training organisation, to deliver professional training programs from initial induction through to advanced courses including the Luxury Travel Specialist course. TTA delivers SIT30222 Certificate III in Travel qualification for new agents.
• ATIA (Australian Travel Industry Association)coreOthersATIA membership provides accreditation and represents the interests of travel professionals and businesses. Accreditation recognises businesses that meet criteria across ethical conduct, compliance and sound business practices.
• CLIA (Cruise Lines International Association)coreOthersCLIA membership provides access to cruise line relationships, training resources, and industry accreditation for cruise specialists.
• Preferred Cruise LinescoreChannel Partner/ Reseller/ DistributorPreferred cruise line partnerships including Azamara, Carnival, Celebrity, Cunard, Hurtigruten, MSC, Norwegian, Oceania, Ponant, Princess Cruises, Royal Caribbean, Seabourn, Silversea, and Viking. Agents access exclusive deals and commissions through these supplier relationships.
• Preferred Tour OperatorscoreChannel Partner/ Reseller/ DistributorPreferred tour operator partnerships including AAT Kings, Albatross Tours, APT, Bunnik Tours, Captain's Choice, Club Med, Contiki, Globus, Insight Vacations, Inspiring Vacations, Intrepid, International Rail, Scenic, Trafalgar, Tauck, Uniworld, and Viva Holidays.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inspiring Vacations: Australian tour operator and package holiday retailer offering escorted, luxury and river cruise itineraries, often positioned as an affordable alternative to traditional agency-sold packages. Competes for YTC's escorted-holiday and luxury-holiday package revenue.
• Cruiseabout: Australian cruise-focused retail agency brand within the Flight Centre network, specialising in mainstream and premium cruise sales. Directly comparable to Your Travel Centre's Cruise Holidays sub-brand in product mix and target customer.
• House of Travel: Network of independent retail travel agencies in Australia and New Zealand selling cruises, tours and packages. Operates a similar franchise/affiliate-style model and goes after the same leisure booking customers as Your Travel Centre's host agents.
• Luxury Escapes: Australian luxury packaged-holiday retailer offering discounted five-star hotel, cruise, and resort deals direct to consumers. Comparable as a consumer-facing competitor for the luxury holiday and cruise segments that YTC's host advisors sell.
• TravelManagers Australia: Australian host agency network operating an almost identical business model: recruiting independent home-based travel advisors, providing technology, marketing, supplier access, and taking a share of commissions. The most comparable competitor on the local host-agency side of Your Travel Centre's business.
• MyCruise: Australian retail cruise-specialist agency offering cruises from multiple lines with a strong online booking presence. Directly comparable in cruise-only travel agency positioning and target customer to Your Travel Centre's Cruise Holidays sub-brand.

Broad incumbents

• Helloworld Travel Limited: ASX-listed parent of the Magellan Travel Group of which Your Travel & Cruise is a member. Operates a broad retail travel and wholesale network across Australia/NZ; overlaps with YTC on retail travel and cruise distribution but at much larger scale and with corporate/wholesale lines as well.
• Flight Centre Travel Group: Large Australian-listed retail travel agency network (FCM, Travel Associates, Infinity) selling flights, cruises, tours, and packages to consumers. Competes for the same discretionary travel wallet as YTC at significantly larger scale and with both leisure and corporate verticals.
• Corporate Traveller: Australian corporate-focused travel management brand under the Flight Centre umbrella, with adjacent retail/leisure offerings. Adjacent competitor for any future expansion of YTC's GDS-enabled booking platform into SME or corporate travel.
• Webjet Limited: Listed Australian online travel agency marketplace for flights, hotels, and packages with a growing presence in cruise and tours. Competes with YTC's direct consumer site and the live booking engine offerings provided to host agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourtravelandcruise
• LinkedInlinkedin.com/company/your-travel-and-cruise

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Travel & Cruise