Webjet
Webjet Group Limited (ASX: WJL) is an Australian digital travel company operating Webjet OTA (the number one OTA in Australia and New Zealand), Airport Rentals, Motorhome Republic, and Trip Ninja, serving consumer travellers with flights, hotels, vehicle rentals, and complex itineraries.
- Company typePublic
- Founded1998
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Webjet does
Webjet Group Limited (ASX: WJL) is an Australian publicly listed digital travel company headquartered in Melbourne. It was created on 17 September 2024 through the demerger of the Webjet B2C division from Web Travel Group Limited and listed on the Australian Securities Exchange on 23 September 2024. The group operates four wholly owned brands: Webjet OTA, the number one online travel agency in Australia and New Zealand; Airport Rentals and Motorhome Republic, global online vehicle rental platforms; and Trip Ninja, an in-house technology company providing solutions for complex multi-segment travel itineraries. The company also acquired Locomote in 2025, adding a corporate/integrated travel management capability.
The group's offering centres on consumer-facing booking platforms covering flights, hotels, vehicle rentals, and complex itineraries, underpinned by in-house technology developed to improve booking and transacting. For FY26 (12 months to 31 March 2026), Webjet Group reported 1.4 million bookings, Total Transaction Value of $1.5 billion, revenue of $136.4 million AUD, and EBITDA of $28.1 million AUD. The business operates primarily in Australia and New Zealand for its core OTA, while vehicle rental brands serve global markets.
Revenue is generated primarily through transaction commissions on bookings made through the Webjet OTA, Airport Rentals, Motorhome Republic, and Trip Ninja platforms. The go-to-market is direct-to-consumer via owned digital properties, supplemented by a performance and brand marketing apparatus (The Hallway, Nunn Media, Spike Digital, History Will Be Kind) supporting a 2025 brand refresh. The company declared an inaugural dividend in November 2025 with a 100% payout ratio, and FY26 dividends exceeded 100% of Underlying NPAT, signalling a capital-return-oriented posture alongside its stated goal to double Total Transaction Value by 2030.
Webjet firmographics
Firmographics- Name
- Webjet
- Legal name
- Webjet Group Limited
- Website
- https://webjetlimited.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Webjet Group Limited (ASX: WJL) is an Australian digital travel company operating Webjet OTA (the number one OTA in Australia and New Zealand), Airport Rentals, Motorhome Republic, and Trip Ninja, serving consumer travellers with flights, hotels, vehicle rentals, and complex itineraries.
- Ownership category
- akta.pro rank
Webjet industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
- akta.pro secondary industry
- Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)
Keywords
Where Webjet is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Webjet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Online Travel Agency Commissions: Webjet OTA generates revenue through commissions on flight, hotel, and travel bookings made through its digital platform. As an online travel agency, the company takes a transaction fee or commission on each booking completed through its websites and apps.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Webjet product offering
Product offeringCore offering
Webjet Group Limited operates a portfolio of consumer-facing online travel brands led by Webjet OTA, the number one online travel agency in Australia and New Zealand. The group sells flights, hotels, and vehicle rentals (cars and motorhomes) to consumers by aggregating third-party travel supplier inventory and earning commissions on bookings. Its portfolio includes Airport Rentals, Motorhome Republic, Trip Ninja (B2B airfare tech), and Locomote (corporate travel acquired in 2025).
Product overview
Webjet Group is a platform comprising multiple consumer-facing travel brands and technology solutions. The portfolio includes Webjet OTA (the core consumer digital travel platform and number one OTA in Australia/New Zealand), Airport Rentals and Motorhome Republic (global online vehicle rental brands), and Trip Ninja (a technology company providing complex travel itinerary solutions). These brands are unified under smart technology developed in-house that makes booking and transacting travel better. The group listed on ASX in September 2024 following the demerger from Web Travel Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Webjet OTA Webjet OTA is the group's flagship online travel agency offering Australian and New Zealand consumers a single platform to search and book flights, hotels, and travel packages. It generated the majority of FY26 group revenue and processed approximately 1.4 million bookings with $1.5 billion in total transaction value.
- Airport Rentals Airport Rentals is a vehicle rental comparison and booking platform that allows consumers globally to compare and book car rentals from multiple international rental suppliers at airport locations.
- Motorhome Republic Motorhome Republic is a global comparison platform for motorhome and campervan rentals, letting consumers search and book vehicles from multiple rental suppliers worldwide.
- Trip Ninja Trip Ninja is the group's proprietary airfare technology and itinerary-building platform, used to power flight search and complex multi-stop booking within the Webjet ecosystem.
- Locomote Locomote is a corporate travel booking platform acquired by Webjet Group in 2025 to expand the group's offering into the corporate and business travel segment.
Companies that use Webjet
Customer profileSegments3 records
Ideal customer profiles2 records
Webjet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Webjet partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The HallwaycoreAppointed as brand strategy and advertising agency to support Webjet's brand refresh and new creative platform targeting Australian and New Zealand travelers.
- Nunn MediacoreAppointed as media partner to support Webjet's brand refresh and new creative platform targeting Australian and New Zealand travelers.
- Spike DigitalcoreAppointed as performance marketing partner to support Webjet's brand refresh and new creative platform targeting Australian and New Zealand travelers.
- History Will Be KindcoreReappointed as PR partner to support Webjet's brand refresh and new creative platform targeting Australian and New Zealand travelers.
- LocomoteminorWebjet Group acquired Locomote as part of merger and acquisition activity in Q3 2025, focused on service integration within the travel sector.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
Webjet competitors and assessment
Company assessmentDirect peers
- Wotif Group (Expedia subsidiary): A leading ANZ-focused online travel brand owned by Expedia Group. A direct head-to-head competitor for Webjet OTA in the Australian and New Zealand consumer travel market.
- Flight Centre Travel Group: ASX-listed Australian travel retailer offering flights, hotels, and tailored leisure/corporate travel. A direct domestic peer competing in the same ANZ consumer and corporate travel market with overlapping product categories.
- Helloworld Travel: ASX-listed Australian travel distribution company operating retail travel agency brands and online platforms across ANZ. Directly comparable as a regional OTA and traditional travel agency competitor.
Emerging players
- Skyscanner: Global flight and hotel metasearch and booking platform owned by Trip.com Group. Comparable as an emerging OTA/price-comparison peer in the consumer travel discovery and booking funnel.
- Hopper: App-first travel platform focused on flights, hotels, and car rentals with predictive pricing technology. Comparable as an emerging digital travel player with overlapping consumer-facing functionality and proprietary technology.
- TourRadar: Online marketplace for multi-day guided tours and adventure travel. Comparable as an emerging digital travel player with adjacent multi-segment itinerary use cases similar to Trip Ninja.
Broad incumbents
- Trip.com Group: Global OTA (Trip.com, Ctrip, Skyscanner, Qunar) and a leading travel platform. Comparable as a broad incumbent competing across flights, hotels, and increasingly complex itinerary use cases globally.
- Expedia Group: Owns Expedia, Hotels.com, Vrbo, Trivago and Wotif (a direct ANZ consumer brand). A major global OTA incumbent competing directly with Webjet OTA in Australia and New Zealand.
- Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable. The largest global OTA operator, with overlapping consumer travel booking capabilities and significantly larger scale across ANZ.
Regional players
- Corporate Travel Management: ASX-listed Australian-headquartered corporate travel management company. Comparable as a regional travel services peer with overlapping itinerary-management technology needs that Trip Ninja could address.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Webjet social profiles
Digital presenceWebjet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webjet leadership team
Management profileNumber of profiles
Webjet subsidiaries and ownership
Company hierarchySubsidiaries5 records
Webjet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webjet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webjet
What does Webjet do?
Webjet Group Limited operates a portfolio of consumer-facing online travel brands led by Webjet OTA, the number one online travel agency in Australia and New Zealand. The group sells flights, hotels, and vehicle rentals (cars and motorhomes) to consumers by aggregating third-party travel supplier inventory and earning commissions on bookings. Its portfolio includes Airport Rentals, Motorhome Republic, Trip Ninja (B2B airfare tech), and Locomote (corporate travel acquired in 2025).
Is Webjet a public or private company?
Webjet is a public company. It is classified as public and is currently operating.
When was Webjet founded?
Webjet was founded in 1998. It employs 251 to 500 people.
Where is Webjet based?
Webjet is headquartered in Melbourne, Australia, in the Oceania region.
How does Webjet make money?
One revenue line is on record: online Travel Agency Commissions.
Who are Webjet's main competitors?
Direct peers on record are Wotif Group (Expedia subsidiary), Flight Centre Travel Group and Helloworld Travel. Emerging players are Skyscanner, Hopper and TourRadar. Broad incumbents are Trip.com Group, Expedia Group and Booking Holdings. Corporate Travel Management is listed as a regional player.
Does Webjet have an API?
No public API is recorded for Webjet.
What industry is Webjet in?
Webjet's product category is Online Travel Agency. Its primary akta.pro industry code is THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support), with a secondary code of THALAGAD, Online Booking Tools (OBT) & Corporate Booking UX. Its NAICS code is 561510.