What Ymás does

Ymás (legal entity: ENTRADAS YMAS VIVE EL OCIO SL) is a Madrid-based corporate cultural events and experiential marketing agency that has operated for approximately 15 years, building a service portfolio around the intersection of Spanish culture (theater, music, cinema) and corporate marketing objectives. The company serves large enterprise clients across energy, insurance, financial services, transportation, retail, and publishing — including Iberdrola, Repsol, Mapfre, Sabadell, Heineken, American Express, Air Europa, and Penguin Random House — producing cultural sponsorships, VIP client loyalty experiences, custom corporate events with storytelling, team-building programs led by professional actors, and influencer marketing leveraging cultural figures.

The firm's core product lines include Patrocinio Cultural para Empresas (corporate cultural sponsorship), Momentum (VIP theater access and actor meet-and-greet experiences), Comunica con Impacto (custom storytelling-driven corporate events), Team Building Reinventado (immersive theater-based team building), Marketing de Influencers, and an omnichannel Marketing 360 offering for cultural producers. Ymás also operates proprietary platforms and initiatives including the annual Foro Empresa y Cultura industry forum series, the Teatros Verdes Iberdrola sustainability project spanning 16 Madrid theaters, the Vuelve a la Vida pandemic-recovery initiative, and a training program co-developed with the Madrid Chamber of Commerce.

The business is a custom-priced professional services agency with no standard pricing tiers and no disclosed technology platform — operations are service-led rather than software-led, and the company's core intellectual property is its curated network of 80+ actors, directors, and cultural figures (anchored by President Antonio Resines, a prominent Spanish actor) and its established relationships with cultural institutions. Distribution is direct enterprise sales with a sales-led, consultation-driven motion targeting corporate decision-makers in Spain; the company does not claim an international footprint.

Name

Ymás

Legal name

ENTRADAS YMAS VIVE EL OCIO SL

Website

https://ymas.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ymás is a Madrid-based corporate cultural events and experiential marketing agency serving large Spanish enterprises with cultural sponsorships, VIP loyalty experiences, actor-led team building, and influencer marketing, leveraging a network of 80+ cultural figures and 16 Madrid theater partnerships.

Ownership category

akta.pro rank

Product category

Experiential Marketing and Corporate Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Corporate event management
• Cultural sponsorship services
• Experiential marketing agency
• Influencer marketing services
• Corporate team building

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Cultural Sponsorship Services: Corporate cultural sponsorship planning and activation, positioning brands in the cultural territory through theater, music, cinema, and art sponsorships
2. Corporate Events: Custom-designed corporate events including loyalty events, team building experiences, and branded cultural activations with storytelling elements
3. Influencer Marketing: Marketing services connecting brands with cultural influencers and celebrities for authentic brand recommendations
4. Marketing 360 Services: Omnichannel marketing strategies for producers, publishers, and theaters to maximize campaign impact

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Ymás designs and produces corporate cultural events, branded sponsorship activations, VIP loyalty experiences, and team building programs that fuse corporate objectives with theater, music, and cinema. The company also runs influencer marketing campaigns and omnichannel marketing strategies for cultural producers, publishers, and theaters. Engagement is custom-built per client, leveraging a network of 80+ actors, producers, and cultural figures to deliver theatrical storytelling experiences.

Product overview

Ymás is a corporate events and cultural marketing company that creates experiences connecting businesses with culture. The core offering comprises five integrated services: Patrocinio Cultural para Empresas (cultural sponsorships that position brands in the cultural territory), Momentum (VIP client loyalty experiences combining theater with actor interactions), Comunica con Impacto (customized corporate events with storytelling), Team Building Reinventado (culture-based team building with actors and creative workshops), and Marketing de Influencers (influencer marketing leveraging cultural figures). Supporting services include Marketing Online/Offline for omnichannel campaigns and an Exclusive Client Club. The company also manages notable projects including Teatros Verdes Iberdrola (sustainability initiative with 16 Madrid theaters) and Vuelve a la Vida (cultural reconstruction initiative), and organizes industry forums (I and II Foro Empresa y Cultura). A training program called 'Comunica, Lidera y Emociona' extends the offering into professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Momentum ymás: Client loyalty and VIP event experiences featuring exclusive theater access and actor encounters.
• Vuelve a la Vida
• Teatros Verdes Iberdrola
• Foro Empresa y Cultura

Products and services

• Patrocinio Cultural para Empresas Cultural sponsorship service that helps companies position themselves as cultural references through theater, music, and cinema sponsorships, creating emotional connections with audiences.
• Momentum VIP event experiences combining theater visits with exclusive meet-and-greets with actors, designed to create memorable moments for client loyalty and relationship building.
• Comunica con Impacto Customized corporate events designed with storytelling that reflects the company's identity, featuring actors and cultural elements to create impactful presentations and meetings.
• Team Building (Reinventado) Team building experiences that fuse corporate objectives with culture through theater, music, and cinema-based activities, featuring immersive storytelling and creative workshops led by actors.
• Marketing de Influencers Influencer marketing services that connect brands with cultural figures and celebrities to promote products and services through authentic, credible content.
• Marketing Online/Offline Omnichannel marketing strategies helping producers, publishers, and theaters establish campaigns to maximize impact across digital and traditional channels.
• Club de Clientes Exclusivos Exclusive client membership program offering preferential access to cultural events and VIP experiences.
• Comunica, Lidera y Emociona Professional development training program developed with Madrid Chamber of Commerce, teaching communication, leadership, and emotional skills through performing arts techniques over six weekends.

Quantifiable outcome

• 97% of guests say the experience created the perfect moment to know their provider better
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• IberdrolacoreStrategic or Co-development PartnerIberdrola sponsors the Teatros Verdes project led by ymás, transforming 16 Madrid theaters into sustainable spaces powered by green energy. This flagship project combines cultural sponsorship with sustainability messaging, positioning Iberdrola in the cultural territory while supporting Madrid's theater ecosystem.
• Cámara de Comercio de MadridcoreStrategic or Co-development PartnerCo-development of the 'Comunica, Lidera y Emociona' training program, applying performing arts techniques to business skill development. The program runs over six weekends with participation from notable cultural figures.
• 16 Madrid TheaterscoreStrategic or Co-development PartnerNetwork of 16 Madrid theaters (Teatro Marquina, Teatro Las Maravillas, Teatro Amaya, Teatro Pavón, Teatro Abadía, Teatro Luchana, Teatro Sanpol, Teatro Eslava, Teatro Arlequín, Teatro La Latina, Teatro Reina Victoria, Teatro Bellas Artes, Palacio de la Prensa, Sala Cuarta Pared, Teatro Lara, Teatro Príncipe Gran Vía) participating in the Teatros Verdes Iberdrola sustainability initiative

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: Experience marketing and creative agency producing brand experiences, sponsorships, and live events — comparable on the custom-event-for-enterprise delivery model.
• George P. Johnson Experience Marketing: Experience marketing agency focused on brand activations, sponsored events, and cultural programming for enterprise clients — directly comparable on multi-year sponsorship program design.
• Sparks: Experiential marketing agency delivering brand experiences, pop-ups, and cultural activations — comparable scope of custom event design and enterprise client focus.
• Momentum Worldwide: Global experiential marketing agency creating brand experiences, VIP events, and cultural activations for major enterprises — directly comparable to Ymás's experiential model, just at global scale.
• Jack Morton Worldwide: Brand experience agency specializing in events, sponsorships, and integrated experiential campaigns for global brands — closest analog to Ymás's corporate cultural-sponsorship activation model.
• Imagination Group: Brand experience and communications agency known for cultural sponsorships, immersive events, and creative campaigns — shares Ymás's model of fusing brands with cultural institutions.

Emerging players

• Drum Agency London: Creative brand experience agency focused on cultural and entertainment-driven brand partnerships — narrower scope but similar emphasis on cultural-territory positioning for brands.

Regional players

• Wink (previously Tapsa): Spanish advertising and brand experience group with cultural-sponsorship and event capabilities — comparable Spanish competitor offering enterprise clients full-service cultural and event marketing.
• Brutal Media: Spanish creative content and branded-content agency producing campaigns for major Spanish brands — overlaps with Ymás's Marketing 360 / branded content service line within the Spanish market.
• Sherlock Events: Madrid-based creative event agency serving enterprise clients with custom corporate events, team building, and brand activations — operates in the same geography and serves the same Spanish corporate market as Ymás.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ymas_eu
• YouTubeyoutube.com/c/Entradasymas/videos
• Facebookfacebook.com/ymas.eu
• LinkedInlinkedin.com/company/ymas-eu
• Instagraminstagram.com/ymas.eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ymás