Russian Automobile Association

What Russian Automobile Association does

Russian Automobile Association (РАТ / АО «АВТОАССИСТАНС») is a Russian joint stock company founded in February 2006 and headquartered in Moscow, operating as a federal provider of roadside assistance, vehicle evacuation, technical aid, and legal/informational support for motorists and motorcyclists. The company reports a 49% share of the Russian road assistance market and operates a partner-coordinated network of 25,000 technical assistance vehicles and evacuators across 72 Russian cities plus CIS countries and Europe. Its flagship consumer product is the Road Assistance Card — a 1- to 5-year subscription bundling 30+ services including evacuation, on-road technical help, legal support, telemedicine, replacement vehicle and driver, hotel, and travel continuation. Two billion-row scale is evidenced by 38M+ historically served clients and 720,000 active subscribers generating 3M+ service requests per year.

The operational backbone is the proprietary SOKRAT (СОКРАТ) 2.0 platform — a multi-functional business management system built on C#, .NET, ASP.NET, PHP, MSSQL/Postgres, Docker, RabbitMQ, and Unity, with a SOKRAT-BUS data bus and SOKRAT-CRM module. SOKRAT integrates with ERA GLONASS emergency response, WirelessCar telematics, Genesys Pure Connect 2020 R3, Mango Office and Avaya telephony, Bitrix-24, 1C, and external analytics platforms (Compass, FAST, ELT-search, EAISTO). Native iOS, Android, and Windows mobile applications support one-button service requests with photo upload, geolocation, and white-label branding for partners. The infrastructure runs on a hybrid VMware cloud across two Tier-3 data centers. RAT itself is lean on direct headcount (the company discloses 130+ employees, with the contact center alone staffed by 300 operators across 1,150 seats) and functions primarily as a technology-led aggregator orchestrating regional partner networks through SOKRAT.

RAT's revenue model spans subscription-based assistance cards (the largest stream), 1- to 3-year Extended Warranty contracts, outsourced omnichannel Contact-Center services for dealers, OEMs, banks and leasing firms, IT platform licensing and custom development (from 80,000 RUB per technical specification), and one-off paid service requests. Approximately 72% of revenue flows through B2B partners — auto manufacturers (Hyundai, Mercedes-Benz, Chery, Geely, GAZ, UAZ, MAN, Ford, Aurus, Avtodor), dealers (ROLFE Group, Inchcape Russia), banks (Sberbank, Alfa-Bank, T-Bank), leasing firms (SberLeasing, VTB Leasing, ALD Automotive) and insurers (Rosgosstrakh) — embedding RAT services into vehicle sale packages, premium banking cards, and fleet contracts. The company is bond-listed on Moscow Exchange (ticker RU000A109UE5) on the TQCB board, holds a BB+.ru credit rating from NKR, and is registered as a Skolkovo Foundation technology company resident.

Name

Russian Automobile Association

Legal name

Акционерное общество «АВТОАССИСТАНС»

Website

https://0560.ru

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Russian Automobile Association (РАТ / АО «АВТОАССИСТАНС») is a Moscow-based federal operator of roadside assistance, vehicle evacuation, and related automotive services, holding an estimated 49% of the Russian market and serving 720,000 active clients through a 360+ B2B partner network.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (488410), Support Activities for Road Transportation (4884)

SIC

Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)

akta.pro primary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

Keywords

• Roadside assistance services
• Vehicle warranty products
• Automotive assistance subscriptions
• Contact center outsourcing
• Fleet management platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Road Assistance Card Subscriptions: Subscription-based road assistance cards providing unlimited service requests over 1-5 years. Includes 30+ services: technical assistance, evacuation, legal support, telemedicine. 72% of revenue through partner channels. Services sold via dealers, leasing companies, banks, and insurance companies as part of their customer offerings.
2. Extended Vehicle Warranty: Extended warranty product with 1-3 year coverage for key vehicle components and assemblies. Sold through official dealers at point of vehicle purchase or during maintenance. Provides significant customer savings.
3. IT Platform Services: Technology platform licensing and services for auto business customers including dealer and client portals, tender systems, and integration modules. Revenue from software development services per technical specifications starting from 80,000 rubles.
4. Contact Center Services: Outsourced contact center services for auto manufacturers, dealers, leasing companies, and banks. Services include hotlines, reception, online consultation, surveys, SMS campaigns, telemarketing, and concierge services.
5. One-time Road Assistance Services: Individual service requests for non-subscribers. Includes evacuation, technical assistance, legal consultations, and other road services charged per occurrence.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Russian Automobile Association (РАТ) is a federal operator of roadside assistance services providing subscription-based road assistance cards covering 30+ services including evacuation, technical roadside help, legal support, telemedicine, replacement driver/vehicle, and travel continuation across Russia, CIS, and Europe. The offering is powered by the proprietary SOKRAT 2.0 IT platform and includes extended vehicle warranty products, omnichannel contact center services, and IT platform licensing for auto business partners.

Product overview

РАТ (Российское автомобильное товарищество / АО «АВТОАССИСТАНС») operates as a federal operator of automotive assistance services. The core product is the Карты помощи на дороге (Road Assistance Cards) — a subscription-based program offering unlimited service requests over 1–5 years, covering 30+ services including evacuation, technical roadside assistance, legal support, and telemedicine. This is supported by the proprietary IT-платформа СОКРАТ, which serves as the unified backend for order management, customer communications, and partner integrations. Two key add-on modules extend the offering: Продлённая гарантия (Extended Warranty), providing 1–3 year coverage on vehicle assemblies alongside the roadside card, and Услуги Контакт-центра (Contact Center Services), an omnichannel B2B offering for dealers, leasing companies, and manufacturers. Additionally, the IT platform itself is offered as a standalone product to automotive industry partners.

Differentiator

Problem solved

Functional benefit

Brands

• Сократ (Sokrat): Proprietary multi-functional business management system developed in-house for controlling vehicle condition with algorithmic recommendations for operation and organizing assistance to motorists on roads.
• Сократ-CRM
• Сократ-BUS

Quantifiable outcome

• 49% market share of Russian road assistance market
• +4 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Logika Stars Group (Группа Лоджик Старс)coreTechnology or Integration · 1 July 2025Strategic technology partnership announced July 1, 2025. Logika Stars Group is the developer of the innovative digital platform LSAvto Pro. Partnership aims to combine digital platform capabilities with RAT's nationwide road assistance network, forming a new technology alliance in the Russian automotive services market.
• AXA Assistance (France)coreTechnology or IntegrationEuropean road assistance partner for providing technical assistance and evacuation services in European Union countries. AXA Assistance is the designated service provider for RAT clients traveling in Europe.
• ERA GLONASScoreTechnology or IntegrationIntegration with Russian emergency response system ERA GLONASS for automatic service calls when accidents occur, vehicle breakdown data transmission, and location tracking. Enables automatic triggering of road assistance services.
• Mango OfficecoreTechnology or IntegrationTelephony platform integrated with SOKRAT system for omnichannel contact routing, IVR, call recording, and reporting. Part of the core contact center infrastructure.
• Genesys (Pure Connect 2020 R3)coreTechnology or IntegrationEnterprise contact center platform integrated with SOKRAT for omnichannel routing, skill-based call distribution, SLA tracking, KPI monitoring, and speech analytics. Core infrastructure for customer service operations.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ANWB: Dutch membership-based mobility organization providing roadside assistance, towing and insurance. Directly comparable subscription-card model with broad automotive service ecosystem.
• ADAC: Germany's largest automobile club with roadside assistance, towing and mobility membership products. Closely mirrors RAT's subscription-card model, partner dealer distribution, and integrated service ecosystem.
• Generali Global Assistance: Global provider of travel insurance, roadside assistance and warranty administration services. Comparable as a partner-distributed B2B2C assistance and protection-product operator.
• AAA (American Automobile Association): U.S. federation of automobile clubs offering roadside assistance memberships, towing, insurance, and travel services. Comparable business model: membership subscriptions, partner distribution, and add-on insurance/warranty products.
• AXA Assistance: Global roadside and travel assistance provider that is RAT's designated European service partner for clients traveling in the EU. Directly comparable as a multinational B2B2C roadside assistance operator with similar subscription, towing and concierge offerings.
• ARC Europe: Network of European automobile clubs (including ADAC, RACC, ANWB) providing cross-border roadside assistance. Directly comparable as the federation model that enables international coverage similar to RAT's CIS/Europe footprint.
• Allianz Assistance: Global travel and roadside assistance brand of Allianz Partners, offering breakdown cover, concierge and warranty-adjacent services. Comparable as a global player bundling assistance with insurance and warranty products through partner channels.
• RAC (UK): UK roadside assistance provider with subscription breakdown cover, patrol network and B2B partnerships with manufacturers, insurers and finance companies. Mirrors RAT's B2B2C distribution through dealers, banks and OEMs.
• RACC (Reial Automòbil Club de Catalunya): Spanish automobile club offering roadside assistance, insurance and travel services to members. Mirrors RAT's combination of subscription roadside assistance and partner-distributed automotive service products.

Regional players

• JAF (Japan Automobile Federation): Japanese automobile club providing nationwide roadside assistance, towing and membership services. Comparable subscription/membership model, but operates in a distinct geography and does not directly compete with RAT.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/raf.0560

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russian Automobile Association