The BluWater Group

What The BluWater Group does

The BluWater Group is a privately-held, Orlando-headquartered luxury hospitality and private equity company founded in 2016 that operates four integrated service divisions: Hospitality (the BluLucayan Caribbean resort and the 11-room Inn at Warner Hall in Virginia), Aviation (BluWater Aviation, offering private jet charter, aircraft management, ancillary services, and the prepaid BluWater Card membership), Maritime (Simply Yachts for yacht sales, charter, and management, plus BluWater Marine Construction for marine construction and boat-lift installation—underpinned by parent affiliate CMMC N.V.), and Development (a private equity advisory and The BluWater Foundation). The firm targets ultra-high-net-worth individuals, private investors, yacht owners, and discerning luxury travelers, with a stated service philosophy built on anticipating client needs before they are articulated. There is no proprietary technology platform disclosed; differentiation rests on brand, staff training, and the cross-sell logic of an integrated aviation-yachting-hospitality membership ecosystem.

The company makes money through four revenue streams: subscription/recurring aviation and membership services (BluWater Aviation and the BluWater Card), transaction-fee maritime services (charters, sales, marine construction), managed-services private equity advisory, and subscription/recurring hospitality revenue from owned and operated resort properties. All pricing is quote-based and bespoke; no standard rates are publicly disclosed. Go-to-market is sales-led and direct-to-consumer, leaning on brand storytelling, content marketing through the BluWater blog, organic social (Facebook, Instagram, Twitter), PR features (Hotels Above Par, Forbes), and luxury-travel agency networks such as Virtuoso. Geographic reach centers on the Southeastern United States with a Caribbean foothold via the Bahamas, and aviation/maritime services are positioned globally. There are no disclosed funding rounds, no revenue figures, no public cap-table, and no AI/ML technical capability on record.

Name

The BluWater Group

Legal name

The BluWater Group

Website

https://bluwater.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The BluWater Group is a privately-held Orlando-based luxury holding company operating integrated hospitality (BluLucayan, Inn at Warner Hall), aviation (BluWater Aviation, BluWater Card), maritime (Simply Yachts, marine construction), and private equity advisory divisions for ultra-high-net-worth clients, investors, and luxury travelers.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Services

NAICS

Boat Dealers (441222), Hotels (except Casino Hotels) and Motels (72111), Tour Operators (561520)

SIC

Water Transportation (4400), Ship & Boat Building & Repairing (3730), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Boat & Marine Leasing (FSAKANAH)

Keywords

• Luxury yacht charters
• Private jet charter
• Luxury hospitality services
• Marine construction
• Private equity solutions

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Private Aviation Services: Revenue from private jet charter services, aircraft management, and ancillary aviation services including maintenance, repairs, advisory services, and the BluWater Card membership program.
2. Maritime/Yacht Services: Revenue generated from yacht charters, sales, and management through Simply Yachts and Curatedbybluwater platforms. Also includes marine construction services through BluWater Marine Construction (BWMC).
3. Private Equity/Development: Private equity investments and development services offering tailored investment solutions designed to unlock business potential and empower financial prosperity for investors and partners.
4. Hospitality/Hospitality: Revenue from luxury resort accommodations, including BluLucayan in the Caribbean and The Inn at Warner Hall in Virginia. World-class accommodations with state-of-the-art marina facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The BluWater Group is a luxury concierge and private equity company operating across four service divisions: Hospitality (luxury resorts such as BluLucayan in the Caribbean and The Inn at Warner Hall in Virginia), Aviation (private jet charter, aircraft management, and ancillary aviation services via BluWater Aviation), Maritime (yacht buying, selling, chartering, maintenance, and marine construction via Simply Yachts and BluWater Marine Construction), and Development (tailored private equity investment solutions and The BluWater Foundation). The BluWater Card membership ties these services together for ultra-high-net-worth clients.

Product overview

The BluWater Group is a luxury hospitality and lifestyle company operating a portfolio of four core service divisions: Hospitality (luxury resort accommodations including BluLucayan in the Caribbean and The Inn at Warner Hall in Virginia), Aviation (private jet charter and aircraft management via BluWater Aviation), Maritime (yacht charter, sales, maintenance, and marine construction via Simply Yachts and BluWater Marine Construction), and Development (private equity solutions and The BluWater Foundation). The BluWater Card serves as a membership program linking all services. The company positions itself as a curator of experiences rather than a product provider, focusing on anticipatory service and seamless luxury experiences across aviation, yachting, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Yachts: Luxury yacht sales, charters, and management services
• BluWater Card
• BluLucayan
• The Inn at Warner Hall

Products and services

• BluWater Aviation
• BluWater Card Prepaid membership card providing seamless access to aircraft charters, partner network offerings, and exclusive yachting experiences through sister companies in the BluWater portfolio.
• Simply Yachts Luxury yacht buying, selling, chartering, and management services including professional maintenance (mechanical systems, refinishing, painting, below-deck preparation) for yacht owners and charter clients.
• BluWater Marine Construction (BWMC) Marine construction, clean-up, salvage, and boat lift sales and installation services for marine and waterfront projects.
• BluLucayan Caribbean seaside resort located 88 miles from Palm Beach, Florida, offering luxury accommodations and state-of-the-art marina facilities.
• The Inn at Warner Hall Historic luxury boutique property in Gloucester, Virginia, featuring 11 restored guest rooms, waterfront Boathouse amenities, and on-site restaurant Austin's.
• Private Equity Services Tailored private equity investment solutions taking a holistic approach to ventures, ensuring economic and environmental sustainability while delivering returns to investors and partners.

Quantifiable outcome

• Virtuoso luxury travel bookings up 91% compared to pre-2020 levels
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CMMC N.V. (Parent Company)coreOthersCMMC N.V. is identified as the parent company of BluWater Marine Construction, described as 'a renowned marine management consulting company' providing expertise and experience supporting BluWater's marine construction operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camper & Nicholsons: Camper & Nicholsons is an established international yacht brokerage, charter, and management company. It directly competes with BluWater's yacht sales, charter, and management services.
• Wheels Up: Wheels Up is a membership-based private aviation company offering on-demand charter and managed programs. It is a direct competitor to BluWater Aviation and the BluWater Card membership model.
• Burgess Yachts: Burgess is a global leader in yacht brokerage, charter, sale and purchase, and new-build management. It is a direct peer to BluWater's Simply Yachts division and competes for the same UHNW yacht clientele.
• VistaJet: VistaJet operates a global fleet of business jets under a membership and charter model. It directly competes with BluWater Aviation and the BluWater Card program for high-net-worth private aviation customers.
• NetJets: NetJets is the world's largest private jet operator offering fractional ownership, jet cards, and charter. It is a direct peer to BluWater Aviation for the same UHNW travel customer.
• The Moorings: The Moorings is one of the world's largest yacht charter companies, offering bareboat and crewed yacht charters globally. It competes with Simply Yachts' charter offerings for luxury sailing and motor yacht experiences.
• IYC (International Yacht Collection): IYC is a global yacht brokerage, charter, and management firm competing head-to-head with Simply Yachts for charter clients and yacht sales/management mandates.

Broad incumbents

• Aman Resorts: Aman operates ultra-luxury resort properties worldwide with a quiet, service-driven ethos similar to BluWater's positioning. It is a broad incumbent competitor to BluWater's hospitality business at the very top end of the luxury segment.
• Belmond (LVMH): Belmond owns and operates luxury hotels, trains, and river cruises targeting UHNW experiential travelers. It is a broad incumbent competitor to BluWater's hospitality division and shares the curated-experience positioning.
• Four Seasons Hotels and Resorts: Four Seasons is a global luxury hotel and resort operator serving UHNW travelers. It is a broad incumbent competitor to BluWater's hospitality division (BluLucayan, Inn at Warner Hall) but at vastly larger scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The BluWater Group