Yuhor

What Yuhor does

Yuhor is a Serbian meat processing company founded in 1902 and headquartered in Jagodina, Serbia, operating as a wholly-owned subsidiary of Delta Holding since 2004. The company manufactures a full portfolio of processed meat products — smoked products, fermented sausages, hams, boiled products, sausages and hot dogs, pâtés and cold cuts, and a newly launched ready meals category (Gotova Jela) — across modern facilities equipped with MAP (modified atmosphere) packaging, a 3,000 sqm fermented products facility added in 2019, and solar power capacity installed in 2022. The business model combines wholesale distribution to Serbian retail chains, direct institutional supply to the HoReCa channel, and a directly-owned retail chain (Yuhor dućan) with 67+ locations across 30+ Serbian cities that captures consumer margin end-to-end. The company holds ISO 9001/14001/45001/22000, IFS Food, HALAL, and HACCP certifications, and exports to the USA (since 1990), the EU (meat permits 2005, meat product permits 2008), and Russia (since 2006 via SETRA pâté). Recent strategic activity includes the end-2025 acquisition of Belgrade-based poultry processor Food Star Plus and April 2026 launches of a ready meals category and 9 new sliced SKUs, signaling active portfolio broadening under Delta Holding's meat-sector consolidation strategy.

Name

Yuhor

Legal name

Yuhor

Website

https://yuhor.rs

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Yuhor is a Serbian meat processor founded in 1902, producing smoked, fermented, ham, boiled, sausage, pâté, and ready meal products. It serves retail consumers across Serbia via 67+ owned Yuhor dućan stores, wholesale retail chains, and HoReCa customers, and exports to the USA, EU, and Russia.

Ownership category

akta.pro rank

Product category

Processed Meat Products

NAICS

Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industries

Sausage & Ground Pork Manufacturing (Fresh & Cooked) (AFANABAF), Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG), Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

Keywords

• Meat processing
• Processed meats
• Smoked meats
• Fermented sausages
• Ready meals

Headquarters

HQ city

Jagodina

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Meat Product Sales: Yuhor generates revenue through the manufacture and sale of a full range of processed meat products including smoked products, fermented products, hams, boiled products, sausages and hot dogs, pâtés and cold cuts, and poultry products. Revenue is derived from both retail store sales (Yuhor dućan chain) and wholesale/distribution to retail chains and institutional customers (HoReCa).
2. Fresh Meat and Poultry Sales: Yuhor dućan retail stores sell fresh meat, delicatessen items, and prepared meals directly to consumers through their own retail network of 67+ store locations across Serbia.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Yuhor is a Serbian meat processing company founded in 1902 and headquartered in Jagodina, Serbia. The company manufactures and sells a range of processed meat products including smoked products, fermented products, hams, boiled products, sausages, pâtés, and ready meals. Distribution is primarily through its network of 67+ branded retail stores across Serbia, complemented by wholesale and HoReCa channels.

Product overview

Yuhor is a Serbian meat processing company founded in 1902, based in Jagodina. The company operates a unified product portfolio centered on meat processing, offering smoked products, fermented products, hams, boiled/cooked products, sausages and hot dogs, pâtés and cold cuts, and a newly launched ready meals category (Gotova jela). Yuhor serves retail and institutional customers through its nationwide distribution network and 60+ Yuhor dućan retail stores across Serbia. The company expanded through the acquisition of Food Star Plus in 2025, strengthening its poultry meat segment. Yuhor kuhinja serves as a complementary recipe platform that showcases products and inspires consumer usage.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoked Meat Products Smoked processed meat products sold to Serbian retail consumers through Yuhor retail stores and to HoReCa customers through institutional channels.

Quantifiable outcome

• Doubling of fermented sausage production capacity in 2019
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Food Star PluscoreStrategic or Co-development Partner · 1 January 2025Yuhor acquired Food Star Plus (FOOD STAR PLUS DOO BEOGRAD), a Belgrade-based poultry meat processing company, completed at the end of 2025. The acquisition strengthens Yuhor's production capacities and expands its portfolio in the poultry meat segment. Integration focuses on food quality and safety standards, employee retention, and professional development, maintaining uninterrupted production during the transition period.
• MiratorgminorStrategic or Co-development Partner · 1 January 2025Yuhor partnered with Miratorg to host the 'Chef Show' event, a two-day showcase and tasting event focused on premium beef (Black Angus & Cross Wagyu). The event took place at Radisson Collection Hotel and Jagodina, bringing together HoReCa channel partners and friends to experience Yuhor and Miratorg premium beef products.
• Živković Samardžić Law FirmminorImplementation/ SI/ Consulting Partner · 1 January 2025Živković Samardžić (Zivkovic Samardzic) law firm acted as legal advisor to Yuhor for the acquisition of Food Star Plus. The legal team advised on corporate, competition, real estate, and dispute resolution aspects of the transaction.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Miratorg: Russia's largest meat producer covering beef, pork, and poultry with further-processed product lines. Miratorg is a named strategic partner of Yuhor (Chef Show premium beef events), operates a similar integrated model, and competes in the same product categories on a regional cross-border basis.
• Perutnina Ptuj: Slovenia-based poultry and meat processing company with branded products sold across the Western Balkans and CEE markets. Comparable to Yuhor in product mix (further-processed poultry and red meat) and target retail channel, though anchored in Slovenia rather than Serbia.

Broad incumbents

• Tyson Foods: One of the world's largest meat processors with broad portfolio of fresh and prepared chicken, beef, pork and prepared foods sold globally through retail and foodservice. Comparable to Yuhor on further-processed meat categories and HoReCa/government channel exposure, but at far greater scale and broader geographic reach.
• JBS S.A. Brazilian-headquartered global meat processor (beef, pork, chicken, prepared foods) operating across the Americas, Europe and Australia. Comparable to Yuhor on integrated processing, branded retail products and export reach, though serving an entirely different and much larger scale.
• Hormel Foods: US food company with a brand-led portfolio of further-processed meats (SPAM, deli meats, hams, sausages) and refrigerated meals strongly analogous to Yuhor's product mix. Comparable product portfolio and shelf-stable/refrigerated packaging strategy, though it competes in different geographies.
• WH Group: Hong Kong/Shenzhen-listed parent of Smithfield Foods and Shuanghui, the world's largest pork processor with vertically integrated operations in the US, Europe and China. Comparable to Yuhor in further-processed pork (sausages, hams, deli meats) and certified retail/foodservice supply chains, but operating globally.
• Cargill (Protein & Food): US-based privately held food and agriculture conglomerate with a substantial meat/protein business (fresh and processed beef, poultry, value-added protein). Overlaps with Yuhor on further-processed meats and global retail/foodservice channels, though Cargill's protein division is one part of a much broader inputs-to-consumer portfolio.

Direct peers

• Carnex: Serbian meat processing company headquartered in Srbobran producing sausages, hams, and further-processed meats for retail and HoReCa across Serbia. It is the closest direct competitor to Yuhor in the same category, customer base, and Serbian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@yuhorofficial
• Facebookfacebook.com/YUHORJagodina
• LinkedInlinkedin.com/company/yuhor
• Instagraminstagram.com/yuhor_official
• TikToktiktok.com/@yuhorofficial
• Xx.com/yuhorjagodina

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yuhor