PETRA
PETRA, LLC is a fully integrated real estate developer, owner, and operator serving institutional investors, family offices, HNW individuals, RIAs, and retirees across the U.S. Midwest and Sunbelt via three investment programs (Tailored Growth, Protect, Syndicated) with a vertically integrated lifecycle model.
- Company typePrivate
- Founded2016
- HeadquartersWichita, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PETRA does
PETRA, LLC is a fully integrated real estate developer, owner, and operator headquartered in Wichita, Kansas, with additional offices in Kansas City, Chicago, and Dallas. Founded in 2016, the firm concentrates on multifamily, build-to-rent (BTR), single-family rental (SFR), industrial, and retail assets across the U.S. Midwest and Sunbelt regions. The platform executes across the full real estate lifecycle — advisory, acquisition, development, and operational services — anchored by a leadership team with 150+ years of combined industry experience, 8 million square feet of development track record, and $18 billion in cumulative closed and managed transactions. Vertically integrated in-house property management is delivered through the AppFolio technology stack.
PETRA packages its capabilities into three differentiated investor programs: Tailored Growth (12-15% IRR, $100,000 minimum, growth-oriented multifamily/commercial investing), Protect (6-7% fixed income via commercial assets, positioned as an annuity/CD alternative for retirees), and Syndicated (10-20% IRR individual deals with 4-7% preferred return, 1-2 deals per quarter). All programs support IRA/401K rollover investment and carry multi-year commitment structures, with economics that include sponsor promote splits and, where applicable, management fees. Pricing is not publicly disclosed, and the firm emphasizes alignment of interests and transparent reporting.
The client base spans institutional investors, family offices, high-net-worth individuals, RIAs/wealth advisors, and pre-retirees/retirees. Go-to-market is sales-led and relationship-driven, anchored by personal networks of leadership and board members, supported by LinkedIn presence, mailing-list capture via the website (growwithpetra.com), and a growing RIA distribution channel led by a dedicated VP of Private Capital targeting enterprise advisor platforms. Marketing channels remain primarily organic and referral-driven rather than performance-marketing-intensive.
PETRA firmographics
Firmographics- Name
- PETRA
- Legal name
- PETRA, LLC
- Website
- https://growwithpetra.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PETRA, LLC is a fully integrated real estate developer, owner, and operator serving institutional investors, family offices, HNW individuals, RIAs, and retirees across the U.S. Midwest and Sunbelt via three investment programs (Tailored Growth, Protect, Syndicated) with a vertically integrated lifecycle model.
- Ownership category
- akta.pro rank
PETRA industry classification
Industry- Product category
- Real Estate Investment Management
- NAICS
- Real Estate and Rental and Leasing (53), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industries
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Single-Family Rental (SFR) Property Management (BPAJAFAB), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)
Keywords
Where PETRA is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
PETRA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Real Estate Investment Management: PETRA generates revenue through managing and investing in real estate assets across multifamily, build-to-rent (BTR), single-family rental (SFR), industrial, and retail properties. Revenue is derived from investment returns, management fees, and performance-based income through investment programs including Tailored Growth, Protect, and Syndicated offerings.
- Investment Program Returns: PETRA offers three investment programs generating returns: Tailored Growth (12-15% IRR, $100,000 minimum), Protect (6-7% fixed income), and Syndicated (10-20% IRR with 4-7% preferred return). Revenue includes performance-based splits and return distributions to investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | PETRA Tailored Growth - Value-add residential, multifamily, and commercial portfolio for capital growth |
| Outcome Based/ Performance | Multi-year contract | PETRA Protect - Commercial assets for steady income generation |
| Transaction based/ take rate | Multi-year contract | PETRA Syndicated - Individual deals for diversification |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
PETRA product offering
Product offeringCore offering
PETRA is a fully integrated real estate developer, owner, and operator that identifies, structures, develops, acquires, and operates real estate investments across multifamily, build-to-rent, single-family rental, industrial, and retail properties. The firm offers institutional and private wealth investors access to its investment platforms through three programs (Tailored Growth, Protect, and Syndicated) and provides advisory, acquisition, development, and operational property management services with offices across the Midwest and Sunbelt regions of the United States.
Product overview
PETRA operates as a technology-agnostic AI company offering orebody intelligence software solutions to the mining industry. The core product is MAXTA (version 6.0), which provides agentic AI capabilities for mine-to-mill optimization. PETRA was acquired by Maptek in 2026 while maintaining independent operations as a standalone business under CEO Dr. Penny Stewart.
Differentiator
Problem solved
Functional benefit
Brands
- PETRA Tailored Growth: Growth investment program focused on direct and joint venture investments in stable Midwest cities and the Sunbelt region, targeting 12-15% IRR with $100,000 minimum investment.
- PETRA Protect
- PETRA Syndicated
Products and services
- PETRA Tailored Growth Growth investment program focused on value-add residential, multifamily, and commercial real estate portfolio investments for capital growth, targeting 12-15% IRR with a $100,000 minimum investment. Features no investor fees and a 100% return on initial investment before balance split with PETRA. IRA/401K rollover available. Designed for investors seeking growth-oriented real estate exposure in stable Midwest cities and the Sunbelt region.
- PETRA Protect Income-focused investment program targeting a 6-7% fixed income stream without principal reduction, designed to outpace annuities, money markets, CDs, and other traditional retirement products. Built for pre-retirees, retirees, and retirement accounts seeking steady income without direct property management burdens. Includes preferred return structure and IRA/401K rollover capability.
- PETRA Syndicated Individual real estate deal investment program offering diversification through single-project participation, targeting 10-20% IRR with a 4-7% preferred return. Typically 1-2 deals offered per quarter. IRA/401K rollover available. Suited for investors seeking targeted exposure to specific real estate projects.
- Real Estate Advisory Services Disciplined advisory services for institutional investors and private wealth clients covering portfolio optimization, joint venture partnerships, market entry/exit evaluation, and investment strategy structuring. Tailored to high standards of performance, transparency, and alignment.
- Real Estate Acquisition Services Rigorous underwriting and acquisition services leveraging deep market knowledge in Midwest and Sunbelt markets to source and execute real estate investments across multifamily, build-to-rent, single-family rental, industrial, and retail property types.
- Real Estate Development Services Vertically integrated development services for multifamily, build-to-rent, single-family rental, industrial, and retail projects, supported by 8 million square feet of development experience and in-house construction management.
- Property Management Services Professional operational services for commercial and residential real estate assets, covering commercial and residential property management, supported by the AppFolio property management platform.
Quantifiable outcome
- 12-15% IRR for Tailored Growth program investors
- +4 more outcomes
Companies that use PETRA
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
PETRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
PETRA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AppFoliosupportingAppFolio provides the property management technology platform used by PETRA for investor login and property management operations. The platform enables efficient management of residential and commercial property portfolios.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PETRA competitors and assessment
Company assessmentBroad incumbents
- Colliers International: Global professional services and investment management firm focused on commercial real estate, with strong investment sales and capital markets offerings. Comparable to PETRA in serving institutions and HNW investors with real estate advisory and investment management.
- Newmark Group: Commercial real estate advisory and services firm offering investment sales, capital markets, and valuation across multifamily and other property types. Comparable to PETRA's commercial real estate advisory and capital-raising services.
- CBRE Group: World's largest commercial real estate services and investment firm with advisory, capital markets, and investment management capabilities. Comparable to PETRA in offering integrated real estate services but at global institutional scale.
- JLL (Jones Lang LaSalle): Global real estate services and investment management firm offering investment sales, advisory, property management, and capital markets across all major property types. Comparable to PETRA as a broad incumbent operating across the same verticals but at far greater scale.
- Greystar Real Estate Partners: Largest U.S. apartment and rental housing property manager and operator with investment management and development arms. Comparable to PETRA in vertical integration across multifamily, BTR, and SFR property operations.
Direct peers
- Marcus & Millichap: Specialized commercial real estate investment sales and financing firm serving private investors, family offices, and institutions. Comparable to PETRA's private-wealth-focused advisory and capital-raising activities across multifamily and commercial assets.
- Crow Holdings Capital: Dallas-based, vertically integrated real estate investment manager that develops, owns, and operates commercial and residential assets while serving institutional and high-net-worth investors. Closely comparable to PETRA's fully integrated sponsor model and Sunbelt/Midwest geographic emphasis.
- Harrison Street: Chicago-based alternative real estate investment manager serving institutional and wealth-channel investors across multiple property sectors. Comparable to PETRA in its multi-product platform, institutional LP base, and Chicago regional presence.
- Trinity Investors: Real estate investment firm focused on structured capital solutions for family offices and high-net-worth investors. Comparable to PETRA's HNW/family-office distribution channel and multi-program investment structure.
Others
- RealPage: Property management software and analytics platform serving multifamily, single-family, and commercial operators. Comparable to PETRA as a technology enabler/thematically related infrastructure provider (PETRA uses the competing AppFolio platform).
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PETRA social profiles
Digital presencePETRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PETRA leadership team
Management profileNumber of profiles
Profiles13 records
PETRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PETRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PETRA
What does PETRA do?
PETRA is a fully integrated real estate developer, owner, and operator that identifies, structures, develops, acquires, and operates real estate investments across multifamily, build-to-rent, single-family rental, industrial, and retail properties. The firm offers institutional and private wealth investors access to its investment platforms through three programs (Tailored Growth, Protect, and Syndicated) and provides advisory, acquisition, development, and operational property management services with offices across the Midwest and Sunbelt regions of the United States.
Is PETRA a public or private company?
PETRA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PETRA founded?
PETRA was founded in 2016. It employs 11 to 50 people.
Where is PETRA based?
PETRA is headquartered in Wichita, United States, in the North America region.
How does PETRA make money?
Two revenue lines are on record. Real Estate Investment Management is the primary driver. The others are investment Program Returns.
Who are PETRA's main competitors?
Broad incumbents on record are Colliers International, Newmark Group, CBRE Group, JLL (Jones Lang LaSalle) and Greystar Real Estate Partners. Direct peers are Marcus & Millichap, Crow Holdings Capital, Harrison Street and Trinity Investors. RealPage is listed as an others.
Does PETRA have an API?
No public API is recorded for PETRA.
What industry is PETRA in?
PETRA's product category is Real Estate Investment Management. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support). Its NAICS code is 53 and its SIC code is 6532.