MagiKats Tuition Centres

What MagiKats Tuition Centres does

MagiKats Tuition Centres operates a UK franchise network delivering out-of-school tutoring in maths and English to children from pre-school through GCSE and National 5, with supplementary programmes covering reasoning, SATs preparation, GCSE/National 5 support, and a summer workshop. The company's core product is weekly small-group workshops (maximum six students) combining individual mentoring with collaborative group activities, supplemented by weekly core-skills work packs for home study; delivery is available both in-person at locally-owned Tuition Centres and online via an Online Tuition Directory. The operational backbone is a proprietary KATS system, developed in-house by co-founder Rick, which underpins workshop delivery, tracks student progress, and supports franchise management across the network. Programme content has been developed over 30 years and is aligned with both the UK National Curriculum and Scotland's Curriculum for Excellence, with continual revision by subject specialists at HQ.

The business is structured as a franchisor (MagiKats Ltd, registered in Farnham, Surrey) selling franchise licences to independent Principals who own and operate local Tuition Centres across England, Scotland, and Wales. MagiKats Ltd itself maintains a small HQ team (11-50 employees) handling content development, marketing, and franchise support, and is led by Directors Sarah Marsh and Emma Lomas — the daughters of founders Jan Lomas (Curriculum Director) and Rick. The company monetises through franchise/licence fees paid by Principals and through the Study Central sister brand, a secure online learning platform that licences MagiKats programme materials to independent tutors and tutoring organisations via monthly subscription. End-consumer pricing is set per subject per month (typically £70-£90) on a rolling monthly contract with a three-month minimum, paid directly to local Principals. The customer base is distributed: parents of school-age children seeking supplementary maths/English support, exam preparation, or remediation for confidence or SEND-related needs, served through both centre-based and online channels.

Name

MagiKats Tuition Centres

Legal name

MagiKats Ltd

Website

https://magikats.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MagiKats Tuition Centres is a UK franchise network providing out-of-school maths and English tutoring to children from pre-school through GCSE and National 5, delivered through independently-owned Tuition Centres and an online tuition directory, supported by a proprietary KATS system and the Study Central tutor platform.

Ownership category

akta.pro rank

Product category

Educational Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Math Learning Centers (Small-Group) (EDANAHAE), Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)

Keywords

• Maths tutoring
• English tutoring
• Out-of-school tuition
• Tuition centres
• Education franchise

Headquarters

HQ city

Farnham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tuition Fees: Monthly subscription fees charged per subject for tutoring services. Fees vary by location (area to area) but typically range from £70 to £90 per subject per month. Students attend weekly workshops in-person or online, with additional work packs and core skills assignments included.
2. Franchise Fees: Franchise business opportunity for aspiring business owners. Two routes available: face-to-face Tuition Centre ownership through educationalfranchise.co.uk, and online-only tutoring through Study Central with monthly subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MagiKats Tuition Centres delivers out-of-school tutoring in maths and English for children from pre-school through GCSE and National 5. The service is delivered via a UK franchise network of independent Tuition Centres running small-group workshops (maximum six students per session) with individual mentor support, complemented by weekly work packs and a sister online learning platform (Study Central). Both in-person workshops at local centres and online tutoring are available.

Product overview

MagiKats Tuition Centres operates a franchise-based tutoring business offering out-of-school maths and English education for children from pre-school through to GCSE and National 5. The core product is the MagiKats Maths and English Tuition programme, delivered through two main delivery methods: in-person workshops at local Tuition Centres and online tuition via the Online Tuition Directory. The programme portfolio includes subject-specific offerings (Maths and English Programmes for England & Wales and Scotland), supplementary programmes (Reasoning Programme, SATs Preparation Programme, GCSE Support Programme, National 5 Support Programme, Summer Programme), and a Core Skills Training component with weekly work packs. The company also operates a sister brand, Study Central, an online learning platform for independent tutors, and offers franchise opportunities for aspiring tuition centre owners. All programmes are delivered in small groups with individual mentor support, using materials developed over 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• Study Central: A unique online learning platform developed by the team behind MagiKats. Provides independent tutors and tutoring organisations with access to MagiKats materials through a secure online learning environment via an affordable monthly subscription package.

Products and services

• MagiKats Maths and English Tuition Out-of-school tutoring service in maths and English for children from pre-school to GCSE and National 5 level, delivered through weekly workshops in small group settings with individual mentor support.
• MagiKats Workshops Weekly in-person or online tutoring workshops supporting the school curriculum, featuring small group learning with a maximum of six students per session and hands-on teaching from trained mentors.
• Maths Programme England & Wales Bespoke maths tutoring programme covering all key aspects of mathematics for students from pre-school through secondary school, aligned with the National Curriculum and Key Stages.
• Maths Programme Scotland Maths tutoring programme for Scottish students aligned with Scotland's Curriculum for Excellence, covering Primary 1 through to National 4/5 and Highers.
• English Programme England & Wales English literacy tutoring programme covering spelling, grammar, punctuation, reading, writing comprehension, and vocabulary development for students from age 5 through secondary school.
• English Programme Scotland English literacy tutoring programme for Scottish students aligned with Scotland's Curriculum for Excellence, covering Primary 1 through to National 4/5 and Highers.
• Reasoning Programme Reasoning skills programme helping students aged 9-14 develop verbal and non-verbal reasoning abilities through activity-based sessions with specially trained mentors.
• SATs Preparation Programme Key Stage 2 SATs tuition programme with engaging materials centred around the curriculum, strong emphasis on Reasoning and question practice for Year 6 students.
• GCSE Support Programme GCSE preparation programme supporting students with Maths and English learning before crucial exam periods, specifically set up around curriculum threads and reinforced with essential core skills.
• National 5 Support Programme National 5 examination support programme for Scottish students in Maths and English, helping consolidate subject skills for 3rd and 4th year students.
• Summer Programme Fun summer programme helping students get a head start on the new academic year, typically running 6-8 weeks with sharpen-up weeks before term begins.
• MagiKats Core Skills Training Weekly work packs of five short core skills assignments designed to maintain learning momentum between workshop sessions, covering functional skills development.
• Study Central (Online Learning Platform) Online learning platform providing independent tutors and tutoring organisations with access to MagiKats materials through a secure learning environment via monthly subscription.
• MagiKats Tuition Centre Franchise Franchise business opportunity for running a local MagiKats Tuition Centre, offering face-to-face tutoring services using the MagiKats brand, programmes, and central support.
• Online Tuition Directory Directory of MagiKats centres offering online learning options, allowing parents to find and enquire with tutors providing remote tuition services.

Quantifiable outcome

• 100% GCSE pass rate achieved at MagiKats Cardiff Llandaff North
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Tutor Doctor: Franchise-based, in-home one-to-one tutoring service for K-12 across the UK, operating on a similar franchise-led distribution model targeting UK parents.
• Mathnasium: International franchise specialising in maths-only tutoring for school-age children via small-group in-centre sessions. Closely aligned franchise-plus-proprietary-method model.
• Explore Learning: UK-based chain of after-school tuition centres for children aged 4-14 in maths, English, and reasoning - the closest like-for-like competitor to MagiKats' small-group in-centre tutoring model.
• Kumon: Global franchise network of maths and English tutoring centres serving children across multiple age groups. Highly comparable franchise-driven, curriculum-led model with monthly subscription fees.
• Kip McGrath: Franchise tutoring centres operating in the UK and globally, providing small-group maths and English tuition to school-age children - directly comparable structure and target market to MagiKats.

Emerging players

• Bright Young Things Tuition: Smaller UK tutoring provider offering small-group maths and English sessions for primary-aged children - niche competitor in the same segment MagiKats targets.
• MyTutor: UK online one-to-one tutoring platform connecting school-age students with vetted tutors. Competes for the same parent budget on the online/digital delivery side.
• Third Space Learning: UK-based online maths tutoring provider focused on school partnerships and small-group sessions - a digital challenger to MagiKats' small-group tutoring proposition.

Broad incumbents

• Oxford Learning: Established North American franchise network offering supplemental education across multiple subjects and ages - comparable small-group tutoring model, broader footprint.

Regional players

• Fleet Education Services: UK-wide tutoring provider delivering in-person and online tutoring across primary and secondary subjects, often through school partnerships - comparable UK-centric provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MagiKats Tuition Centres