YOYO

What YOYO does

YOYO is a privately held, early-stage car subscription service founded in 2015 and headquartered in Menlo Park, California. The company operates a mobile app-based platform that gives members access to a fleet of vehicles on a per-mile, all-inclusive basis, with a YOYO agent delivering and picking up cars at the customer's location. Its core product is the YOYO mobile application, supported by a concierge logistics operation, automated driving record verification, and a vehicle recall management system. Members select from three pricing tiers — TALL ($0.50/mile, economy vehicles), GRANDE ($0.75/mile, mid-size/luxury), and VENTI ($1.00/mile, premium) — with a $99 promotional Lifetime Membership or $300/year recurring membership.

YOYO serves two customer segments: individual consumers seeking an alternative to car ownership (targeting pain points such as monthly payments, insurance, maintenance, and depreciation), and corporate customers via YOYO for Business, which positions the service as an alternative to company fleets, rental cars, taxis, and employee reimbursement. The go-to-market combines a direct-to-consumer mobile app signup with a 30-day money-back trial, a threshold-based city expansion model (1,000 signups trigger a new city launch within 3 months), and an early Indiegogo crowdfunding campaign used for both funding and customer acquisition.

Revenue is generated through two streams: usage-based per-mile fees tied to the vehicle tier selected, and recurring or one-time membership fees. All-inclusive pricing covers gas, insurance, unlimited vehicle swaps, and 24/7 roadside assistance. As of the available data, the company is in beta in the San Francisco Bay Area with 1-10 employees, no disclosed institutional funding, and no disclosed revenue figures; operations remain founder-led and grassroots.

Name

YOYO

Legal name

YOYO Inc.

Website

https://joinyoyo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

YOYO is a Menlo Park-based car subscription service that delivers a fleet of vehicles to members on demand for a per-mile fee plus membership, targeting individual consumers seeking alternatives to ownership and corporate customers via YOYO for Business.

Ownership category

akta.pro rank

Product category

Car Subscription Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Used / Refurbished Vehicle Subscription Programs (THADACAL)

akta.pro secondary industry

Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL)

Keywords

• Car subscription service
• Vehicle sharing platform
• Concierge car delivery
• Fleet mobility service
• On-demand vehicle access

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Usage-based per-mile fees: Customers pay per-mile pricing depending on vehicle tier selected. TALL plan at $0.50/mile, GRANDE at $0.75/mile, VENTI at $1.00/mile. No time-based charges - pay only for miles driven.
2. Membership subscription: Lifetime membership for $99 (promotional) or $300/year regular membership. Provides access to the fleet and concierge services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

YOYO is an on-demand car subscription service that gives members access to an entire fleet of vehicles via a mobile app, with a YOYO Agent delivering and picking up the chosen car to the member's location. Pricing is per-mile (TALL at $0.50, GRANDE at $0.75, VENTI at $1.00) with no time-based charges, and a separate YOYO for Business program targets companies as an alternative to fleets, taxis, and rental cars. All plans bundle gas, insurance, unlimited swaps, and 24/7 roadside assistance.

Product overview

YOYO is an on-demand car subscription service operating as a single unified platform with three pricing tiers (TALL at 50¢/mile, GRANDE at 75¢/mile, and VENTI at $1/mile). The service includes a mobile app for managing reservations, vehicle selection, and concierge delivery/pickup. A YOYO for Business program serves corporate customers, while the Lifetime Membership option provides ongoing access at a one-time fee. All plans include gas, insurance, unlimited swaps, and 24/7 roadside assistance. Members can swap vehicles at any time, with a 24-hour advance notice required for swaps.

Differentiator

Problem solved

Functional benefit

Products and services

• YOYO Car Subscription Service

Quantifiable outcome

• Save hundreds over car ownership
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Turo: Turo is a peer-to-peer car-sharing marketplace letting consumers rent vehicles from individual owners. It competes with YOYO for the ownership-alternative consumer, but Turo lacks YOYO's professional concierge delivery and bundled all-inclusive pricing model.
• Getaround: Getaround is a peer-to-peer car-sharing platform with hourly rentals from private owners. Comparable to YOYO as an alternative to ownership, though Getaround focuses on owner-side supply rather than a centrally managed fleet with delivery.
• Zipcar: Zipcar is the incumbent car-sharing service offering short-term vehicle access by the hour or day. YOYO competes directly with Zipcar by offering a similar vehicle-access alternative but differentiates with concierge delivery and per-mile pricing instead of fixed-pod pickup and time-based rates.
• Share Now (formerly car2go): Share Now operated free-floating car-sharing in dense urban areas. It is directly comparable to YOYO as a short-term car access alternative without ownership, though YOYO differentiates through delivery and per-mile versus per-minute pricing.

Emerging players

• Care by Volvo (Volvo Cars subscription): Care by Volvo is an OEM-backed car subscription program offering fixed-monthly all-inclusive access. Comparable to YOYO as a subscription alternative to ownership, but Volvo restricts the offering to its own vehicles, whereas YOYO offers a multi-brand fleet.
• Hyrecar: Hyrecar is a peer-to-peer car-sharing marketplace focused on rideshare and delivery drivers. It is a partial comparable to YOYO as a short-term vehicle access alternative, though targeting gig drivers rather than the general consumer subscription use case.
• Ford Canvas: Ford Canvas was an OEM car subscription service offering a multi-vehicle subscription with concierge pickup/delivery. Highly comparable to YOYO in model (subscription + delivery + multi-vehicle), though launched by an OEM with captive vehicle supply.
• Porsche Passport: Porsche Passport is an OEM subscription service giving members access to multiple Porsche models with concierge delivery. Comparable to YOYO's VENTI-tier premium experience and concierge delivery, but limited to a single luxury brand.

Broad incumbents

• Uber: Uber is a broad mobility platform that partially substitutes for car access through rideshare. YOYO positions itself as an alternative to Uber for longer or specialty trips, but Uber's scale and on-demand model overlap with YOYO's convenience story.
• Lyft: Lyft is a major rideshare operator competing for the same mobility wallet. Comparable to YOYO as a substitute for personal car ownership, especially for urban users who might otherwise rely on Lyft rather than subscribe to a car service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/weheartyoyo
• Facebookfacebook.com/weheartyoyo
• LinkedInlinkedin.com/company/yoyo-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOYO