Puntonorte Comunicaciones

What Puntonorte Comunicaciones does

Puntonorte Comunicaciones is a Santiago, Chile-based strategic communication consultancy founded in 1997 that delivers integrated communication services to large enterprises and government institutions. Its service portfolio spans five core pillars — Strategic Communication, Design & Branding, Event Production, Audiovisual Production, and Studies & Research — supplemented by specialized modules covering internal communications and engagement, change management, multiplatform campaigns, workshops and coaching, comprehensive social media management, and digital communication. The firm serves clients including Anglo American, Albemarle, Transelec, CGE, Coordinador Eléctrico Nacional, ProChile, UNICEF, INDH, Fiscalía de Chile, CDE, multiple municipal governments, and ports of Valparaíso and Antofagasta, executing projects such as a 62-office nationwide rebranding for CGE and internal communications programs covering 7,000+ workers at Anglo American.

The firm operates with a multidisciplinary team of approximately 24 professionals — journalists, designers, coaches, audiovisual producers, sociologists and publicists — led by Gerente General Daniel Molina Pavez. There is no proprietary technology platform; delivery relies on human expertise supported by standard commercial tools (Canva, Adobe, Hootsuite, SurveyMonkey, Google Analytics, Microsoft Power BI, SPSS). Revenue is generated through project-based and retainer professional services fees, with all engagements custom-scoped following inbound inquiries or direct consultative outreach. Go-to-market is relationship-driven and exclusively domestic, with no channel partners, self-serve options, or international expansion disclosed.

Puntonorte is privately held with no external investment, no parent company, and no disclosed funding rounds. It maintains an active thought leadership presence via a company blog, LinkedIn and Instagram, and converts through prominent client-logo social proof on its website. Pricing is not publicly disclosed and engagements are negotiated on a per-project or per-retainer basis. The firm has operated continuously for 27+ years and shows no public signals of distress or hyper-growth.

Name

Puntonorte Comunicaciones

Legal name

Puntonorte Comunicaciones

Website

https://puntonorte.cl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Puntonorte Comunicaciones is a Santiago-based strategic communication consultancy founded in 1997 that delivers integrated communication, branding, audiovisual, event, and research services to large Chilean enterprises and government institutions.

Ownership category

akta.pro rank

Product category

Communications Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Strategic communication consulting
• Corporate communications
• Internal communications
• Event production services
• Audiovisual production

Headquarters

HQ city

Providencia

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Consulting: The core revenue stream is professional services fees billed for strategic communication consulting engagements. Services include internal communications and engagement, strategic communication planning, change management, stakeholder relations, public affairs, and press management. These are typically project-based or retainer engagements with enterprise and government clients.
2. Audiovisual Production: Production of audiovisual content including institutional videos, corporate spots, informational capsules, and corporate series. Revenue is generated through production fees for custom audiovisual pieces delivered to client organizations.
3. Design & Branding Services: Visual identity development, branding campaigns, endomarketing design, and operational design services are billed as part of branding and communication projects. Revenue derives from creative service fees for institutional branding, graphic design, and visual communication campaigns.
4. Event Production: Design and execution of high-impact corporate events, experiential events, and event campaigns. Revenue is generated through event production service fees, typically scoped per event or series of events.
5. Studies and Research: Research services including corporate image and brand studies, pre/post testing of graphic and audiovisual pieces, audience diagnostics, internal/external communications impact measurement, and public opinion studies. Revenue derives from research project fees and measurement retainer engagements.
6. Coaching and Training Workshops: Customized experiential workshops for communication skills, leadership communication, media training, coaching, team development, and change management. Billed per workshop or coaching engagement, sized from 10 to 500 participants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Puntonorte Comunicaciones is a Chilean strategic communication consultancy, founded in 1997, that delivers integrated communication solutions to large enterprises and government institutions. Its offering spans five core pillars — strategic communication, design and branding, event production, audiovisual production, and studies/research — delivered by a multidisciplinary in-house team of approximately 24 professionals including journalists, designers, audiovisual producers, coaches, sociologists, and publicists.

Product overview

Puntonorte Comunicaciones is a strategic communication consulting firm operating since 1997 that offers an integrated portfolio of communication services organized around four core pillars: Comunicación Estratégica (Strategic Communication), Diseño & Branding (Design & Branding), Producción de Eventos (Event Production), and Producción Audiovisual (Audiovisual Production). The firm supplements these core services with specialized modules including internal communications and engagement, change management, multiplatform campaigns, workshops and coaching, studies and measurements, comprehensive social media management, digital communication, and high-impact event services. Operating as a consultancy rather than a software platform, Puntonorte delivers customized solutions through a multidisciplinary team of journalists, designers, coaches, audiovisual producers, sociologists, and marketers, serving diverse organizations including mining companies, public institutions, and corporations throughout Chile.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Internal communications managed for 7,000+ workers at Anglo American since 2016
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global advertising, marketing, and communications network with operations across Chile. Overlaps with Puntonorte in brand strategy, creative campaigns, and integrated communications, but with substantially larger scale, full-service media buying, and global client reach.
• Hill+Knowlton Strategies: Global public relations and communications consultancy with strong public affairs and corporate communications offerings. Overlaps with Puntonorte in strategic communication and stakeholder relations for large enterprises and government-linked institutions, though operating at much larger scale.
• Edelman: Global public relations and communications firm operating across corporate communications, public affairs, and brand marketing. Comparable to Puntonorte in strategic communications and stakeholder engagement work for large enterprises, but at vastly larger global scale with broader service portfolio.
• FleishmanHillard: Global integrated communications agency with strong corporate, public affairs, and brand offerings. Overlaps with Puntonorte's strategic communications, public affairs, and change management work for large organizations, but operates globally with significantly broader resources.
• McCann Worldgroup: Global advertising and integrated communications network with a Santiago presence. Comparable in branding, campaign development, and corporate communications work for enterprise clients in Chile, though part of a much broader global portfolio.
• WE Communications: Global communications consultancy with deep technology and B2B practice. Comparable in integrated communications, public relations, and content strategy for enterprises, but with stronger technology-sector specialization and broader geographic footprint.
• Burson (formerly BCW): Global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe. Comparable in strategic communications, public affairs, and corporate reputation work, but serves multinational clients across many geographies rather than concentrating in Chile.

Direct peers

• Prodigioso Volcán: Spanish-language strategic communications and content consultancy with operations across Spain and Latin America. Comparable to Puntonorte in editorial-led strategic communication, corporate publications, and integrated content services for large organizations in Spanish-speaking markets.
• Llorente & Cuenca (LLYC): Largest Spanish-language strategic communications consultancy in Latin America and Spain, offering integrated corporate communications, public affairs, branding, digital, and content services. Directly comparable to Puntonorte in service mix (strategy + creative + content) and in serving large enterprises and government accounts across Spanish-speaking markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/puntonorte-comunicaciones
• Instagraminstagram.com/puntonorte_comunicaciones

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puntonorte Comunicaciones