NormanMax Insurance Holdings
- Company typePrivate
- Founded2022
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
NormanMax Insurance Holdings firmographics
Firmographics- Name
- NormanMax Insurance Holdings
- Legal name
- NormanMax Insurance Holdings, Inc.
- Website
- https://normanmax.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NormanMax Insurance Holdings industry classification
Industry- Product category
- Parametric Insurance
- NAICS
- Insurance Carriers (5241), Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Flood Insurance (FSAJACAG)
Keywords
Where NormanMax Insurance Holdings is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NormanMax Insurance Holdings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Direct Insurance Premiums: No-deductible parametric insurance coverage for commercial and residential property clients. Coverage for hurricane, earthquake, and flood perils with rapid trigger-based payouts. Premiums collected through brokers or direct placement.
- Reinsurance Capacity: Quota share, facultative per-risk, and embedded white-label reinsurance provided to insurers and reinsurers. NormanMax provides 100% reinsurance of carrier participation or Syndicate 3939 capacity.
- Embedded/White-Label Solutions: No-deductible parametric layer embedded within existing insurance products of carriers and brokers. Distributed via MGA platforms, broker programs, or carrier embedding. NormanMax provides capacity, trigger framework, and Lloyd's security.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
NormanMax Insurance Holdings product offering
Product offeringCore offering
NormanMax Insurance Holdings provides no-deductible parametric insurance, parametric reinsurance, and embedded parametric solutions for hurricane, typhoon, earthquake, flood, and severe convective storm perils. Coverage is underwritten by Lloyd's Syndicate NMX 3939 (managed by Apollo Syndicate Management) and distributed through its MGA NormanMax Insurance Solutions and the acquired FloodFlash platform with proprietary IoT sensor technology. Payouts are triggered by predefined events (wind speed, barometric pressure, seismic magnitude, or sensor-verified flood depth) rather than loss adjustment.
Product overview
NormanMax Insurance Holdings is a vertically integrated parametric (re)insurance group operating through three interconnected entities: NormanMax Insurance Solutions (full-service MGA offering direct no-deductible coverage for hurricane, earthquake, and flood), Lloyd's Syndicate NMX 3939 (the world's first dedicated no-deductible parametric syndicate at Lloyd's providing $20M per risk capacity managed by Apollo Syndicate Management), and FloodFlash (acquired in 2025, providing proprietary IoT sensor-enabled flood coverage). The group distributes via three channels: direct insurance, reinsurance (quota share, facultative, and embedded white-label), and embedded parametric solutions integrated into existing insurance platforms. Coverage spans hurricane, typhoon, earthquake, flood, and severe convective storm perils across 200+ territories.
Differentiator
Problem solved
Functional benefit
Brands
- FloodFlash: Sensor-enabled parametric flood coverage with IoT sensor technology. Acquired by NormanMax in 2025.
Products and services
- Lloyd's Syndicate NMX 3939 The world's first dedicated no-deductible parametric syndicate at Lloyd's, managed by Apollo Syndicate Management. Provides $20M capacity per risk per occurrence across hurricane, typhoon, earthquake, flood, and severe convective storm perils through direct insurance, reinsurance, and embedded white-label channels, with AM Best A+ and S&P AA- financial backing.
- NormanMax Insurance Solutions (MGA) Full-service MGA providing no-deductible parametric insurance for hurricane, earthquake, and flood risks. Offers direct coverage underwritten by Lloyd's Syndicate 3939 with global licensing across 75+ countries (including all 50 US states).
- FloodFlash Sensor-enabled parametric flood coverage powered by proprietary IoT sensor technology. Sensors installed at insured properties measure actual water depth at millimeter accuracy, triggering rapid claim validation and payout. Operates as a coverholder with IoT sensor network across UK and US markets.
- Hurricane & Typhoon Parametric Cover No-deductible parametric hurricane and typhoon coverage triggered by wind speed and barometric pressure. Offers rapid post-storm payout, insurance and reinsurance layers, and global coverage from the Gulf Coast to Asia-Pacific.
- Earthquake Parametric Cover Magnitude and intensity-based parametric earthquake cover using Richter scale/MMI triggers, no deductible structure, limited exclusions, and business interruption cover. Designed for the hardest-to-place earthquake risks.
- Flood Parametric Cover (FloodFlash IoT) Sensor-enabled parametric flood coverage powered by FloodFlash IoT sensors installed at insured properties. Triggers on verified in-situ water depth at millimeter resolution (not modeled data), enabling accurate and rapid payouts; available as NFIP excess and standalone coverage.
- Embedded No-Deductible Cover Trigger-based no-deductible coverage integrated within existing insurance products or platforms. Enables carriers, brokers, MGAs, mortgage lenders, and real-estate platforms to offer no-deductible protection as a built-in feature through white-label or co-branded arrangements, with NormanMax providing capacity, trigger framework, and Lloyd's security.
- Parametric Reinsurance Capacity No-deductible NatCat reinsurance capacity provided to insurers and reinsurers via Syndicate 3939, available as quota share (proportional premium and loss participation), facultative per-risk or per-program placements, and embedded white-label structures across 200+ territories.
- Residential Parametric Hurricane Cover No-deductible parametric hurricane coverage extended to the residential market segment, offered through Syndicate 3939 capacity.
Quantifiable outcome
- Rapid claims processing - 48-hour approval and 28-day completion for flood claims
- +2 more outcomes
Companies that use NormanMax Insurance Holdings
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
NormanMax Insurance Holdings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NormanMax Insurance Holdings partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GallaghercoreInsurance broker Gallagher launched a new parametric flood insurance product for golf courses in partnership with FloodFlash (a NormanMax company). The product offers up to $10 million in flood coverage per course with customizable trigger depths and rapid claims processing including 48-hour approval and 28-day completion timelines. FloodFlash installs sensors around courses to measure water levels at millimeter resolution.
- London UnderwriterscoreLondon Underwriters, a wholesale insurance broker, partnered with NormanMax Insurance Solutions to expand access to commercial insurance products and launch specialized parametric and excess/surplus lines solutions. The partnership enables agents to access NormanMax parametric insurance solutions online.
- Apollo Syndicate ManagementcoreApollo Syndicate Management serves as the managing agent for Lloyd's Syndicate NMX 3939. They provide active oversight and regulatory framework under Lloyd's, with Active Underwriter Stuart Newcombe ACII bringing 30+ years of trigger-based underwriting experience.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
NormanMax Insurance Holdings competitors and assessment
Company assessmentEmerging players
- Kin Insurance: Kin is an emerging InsurTech focused on catastrophe-exposed homeowners, particularly in Florida. Comparable coastal property exposure and tech-enabled distribution, though using traditional indemnity rather than parametric structures.
Direct peers
- Arbol: Arbol is a direct parametric insurance peer offering weather and climate parametric coverage to commercial clients using index-based triggers. Comparable product architecture and customer base to NormanMax's parametric NatCat offerings.
- FloodFlash: FloodFlash was the closest direct peer in sensor-enabled parametric flood insurance prior to being acquired by NormanMax in May 2025. Listed here to anchor the direct peer set; effectively now a subsidiary.
- Elementum Ventures: Elementum is a direct parametric NatCat reinsurance peer specializing in earthquake, tropical cyclone, and severe weather trigger-based risk transfer. Closely comparable peril coverage and trigger-based architecture.
- Demex Group: Demex is a direct parametric reinsurance peer building climate peril transfer solutions with trigger-based structures. Closely comparable business model targeting reinsurers and insurers seeking clean parametric exposure transfer.
Others
- Howden Group: Howden is a global insurance intermediary with a dedicated no-deductible solutions practice (previously led by NormanMax CRO Nick Griffiths). Distribution-side peer and likely embedded channel partner for NormanMax.
Broad incumbents
- Munich Re: Munich Re is a broad incumbent global reinsurer that ran the Lloyd's Innovation Syndicate 1840 (previously led by NormanMax's Active Underwriter). Overlapping NatCat underwriting and parametric innovation capabilities.
- Swiss Re: Swiss Re is a broad incumbent global reinsurer with a substantial parametric and ILS franchise, comparable NatCat peril exposure management, and similar B2B reinsurance / structured solutions customer base.
Regional players
- Heritage Insurance Holdings: Heritage Insurance is a regional Florida and catastrophe-exposed property carrier with overlap to NormanMax CEO and CFO alumni networks. Comparable homeowners and commercial property exposure in NatCat-heavy geographies.
- Universal Property & Casualty Insurance Company: Universal P&C is a Florida homeowners carrier previously led by NormanMax CEO Bradley Meier. Comparable coastal property exposure and customer demographic, though using traditional indemnity rather than parametric.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
NormanMax Insurance Holdings social profiles
Digital presenceNormanMax Insurance Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
NormanMax Insurance Holdings leadership team
Management profileNumber of profiles
Profiles12 records
NormanMax Insurance Holdings subsidiaries and ownership
Company hierarchySubsidiaries3 records
NormanMax Insurance Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NormanMax Insurance Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NormanMax Insurance Holdings
What does NormanMax Insurance Holdings do?
NormanMax Insurance Holdings provides no-deductible parametric insurance, parametric reinsurance, and embedded parametric solutions for hurricane, typhoon, earthquake, flood, and severe convective storm perils. Coverage is underwritten by Lloyd's Syndicate NMX 3939 (managed by Apollo Syndicate Management) and distributed through its MGA NormanMax Insurance Solutions and the acquired FloodFlash platform with proprietary IoT sensor technology. Payouts are triggered by predefined events (wind speed, barometric pressure, seismic magnitude, or sensor-verified flood depth) rather than loss adjustment.
Is NormanMax Insurance Holdings a public or private company?
NormanMax Insurance Holdings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NormanMax Insurance Holdings founded?
NormanMax Insurance Holdings was founded in 2022. It employs 11 to 50 people.
Where is NormanMax Insurance Holdings based?
NormanMax Insurance Holdings is headquartered in Miami, United States, in the North America region.
How does NormanMax Insurance Holdings make money?
Three revenue lines are on record. Direct Insurance Premiums are the primary driver. The others are reinsurance Capacity and embedded/White-Label Solutions.
Who are NormanMax Insurance Holdings's main competitors?
Kin Insurance is listed as an emerging player. Direct peers are Arbol, FloodFlash, Elementum Ventures and Demex Group. Howden Group is listed as an others. Broad incumbents are Munich Re and Swiss Re. Regional players are Heritage Insurance Holdings and Universal Property & Casualty Insurance Company.
Does NormanMax Insurance Holdings have an API?
No public API is recorded for NormanMax Insurance Holdings.
What industry is NormanMax Insurance Holdings in?
NormanMax Insurance Holdings's product category is Parametric Insurance. Its primary akta.pro industry code is FSAJACAG, Flood Insurance. Its NAICS code is 5241 and its SIC code is 6331.