MoveApp

What MoveApp does

MoveApp, also doing business as "VoudZap Mobilidade," is a Brazilian direct-to-consumer mobility platform founded in 2014 and headquartered in Caxias Do Sul, Rio Grande do Sul. The company operates a web-based service (moveapp.com.br) that connects passengers with independent drivers for point-to-point transportation and on-demand package deliveries. Rather than distributing a native mobile app, MoveApp routes all driver-customer communication, verification, and dispatch through WhatsApp, leveraging WhatsApp's near-universal penetration in Brazil to reduce adoption friction and eliminate app-store onboarding. The platform supports two core products — Transporte de Passageiros (passenger transport) and Serviço de Entregas (delivery service) — accessed through a single request form that captures pickup, up to three intermediate stops, destination, vehicle preference (Car or Moto), and payment method (PIX, card, or cash). Real-time fare calculation displays distance, estimated time, and price in R$ before trip confirmation.

The underlying technology is a lightweight, browser-based dispatch layer over WhatsApp. Drivers register through a dedicated portal (cadastro_de_motorista.html) that captures personal data, PIX key for payouts, vehicle metadata (manufacturer/model, plate, Renavam), CNH documentation, and a selfie for identity verification. Drivers can register up to two vehicles and must verify the specific cities in which they will operate, creating a city-anchored supply model. Customer-side verification relies on WhatsApp number capture plus a selfie submitted at first booking; subsequent visits are auto-identified via the stored WhatsApp profile, producing light repeat-customer friction. The architecture is intentionally minimal — no disclosed API, no SDK, no public-facing developer surface, and no AI/ML components — positioning MoveApp as an operationally lean marketplace rather than a technology-heavy platform.

MoveApp's business model is a transactional take-rate on each completed ride or delivery. Pricing is dynamically calculated based on distance and estimated time and presented to the customer before confirmation; payment is collected from the rider via PIX, card, or cash and routed to the driver, with MoveApp retaining a platform commission. The company has no disclosed funding, no enterprise customers, no partnerships, no published awards or certifications, and operates with 1-10 employees per the firmographic record. Revenue, ownership, and management team details are absent from the available data, leaving the company's commercial scale and equity structure unverified.

Name

MoveApp

Legal name

MoveApp

Website

https://moveapp.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MoveApp is a Brazilian WhatsApp-native mobility platform connecting individual passengers with independent drivers for ride-hailing and package delivery services across city-verified markets, monetizing via a transactional commission on each completed trip.

Ownership category

akta.pro rank

Product category

Ride-hailing and Delivery Platform

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)

SIC

Transportation Services (4700)

akta.pro primary industry

Airport Transfer Services (Meet-and-Greet, Fixed-Route) (THADAEAG)

Keywords

• Ride hailing services
• Delivery platform
• Driver marketplace
• WhatsApp integration
• Urban mobility

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Ride and Delivery Transaction Fees: MoveApp charges passengers a fare for transportation and delivery services. The fare is calculated based on distance (km) and estimated time, displayed before trip confirmation. Drivers receive payment through PIX, card, or cash, with MoveApp retaining a portion as platform commission.
2. Driver Subscription/Registration: Drivers register on the platform and receive service calls based on their vehicle type and registered city. Drivers provide PIX key for receiving payments directly from customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

MoveApp is a Brazilian mobility marketplace platform that connects individual passengers with independent driver-partners for on-demand passenger transportation and package delivery services. Customers access the service via the web at moveapp.com.br, entering pickup, destination, and vehicle type preferences, with WhatsApp serving as the primary communication layer for driver dispatch and verification. Fares are dynamically calculated based on distance and time, and payments are accepted via PIX, card, or cash.

Product overview

MoveApp is a mobility platform offering two core services: passenger transportation (Transporte de Passageiros) and delivery (Serviço de Entregas). The platform operates through a driver-partner model where individuals can register to provide transportation or delivery services using the Cadastro de Motorista registration system. Users access services through the same app interface, selecting their service type, specifying locations, and choosing payment methods including PIX, card, or cash.

Differentiator

Problem solved

Functional benefit

Products and services

• MoveApp - Transporte de Passageiros (Passenger Transportation)

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• inDrive: Global ride-hailing platform where passengers set fares and drivers counter-offer. Active in Brazil and other emerging markets, with a similar emphasis on low-friction, on-demand passenger transport that competes for the same price-sensitive rider cohort.
• Uber: Global ride-hailing leader and one of the two dominant platforms in Brazil alongside 99. Competes head-to-head with MoveApp on passenger transport with a substantially larger driver supply, brand, and capital base.
• 99: Brazil's largest homegrown ride-hailing app, now a subsidiary of DiDi Chuxing. Directly comparable on geography (Brazil) and product (on-demand passenger and delivery via 99Entregas), making it MoveApp's most immediate domestic competitor.
• Cabify: Latin American and Spanish ride-hailing operator with active service in Brazil. Comparable on region and on offering passenger transport to both consumers and corporate clients, overlapping with MoveApp's persona.

Broad incumbents

• DiDi Chuxing: Chinese ride-hailing giant and parent of Brazil's 99. Operates a much broader mobility and delivery portfolio globally; relevant as the corporate incumbent whose capital and technology stack MoveApp must contend with through 99.
• Lyft: US ride-hailing incumbent with the same two-sided marketplace model of dispatching drivers to passengers. Not active in Brazil, but provides a structural benchmark for unit economics, take rate, and driver-supply dynamics.

Regional players

• Careem: Super-app offering ride-hailing, delivery, and payments across the Middle East, North Africa, and Pakistan. Comparable on combining mobility and delivery under one driver network, though in a different geography.

Emerging players

• Maxim: International taxi and delivery hailing app operating across 20+ countries including Latin America. Similar emerging-market positioning and overlapping passenger-transport offering make it a relevant emerging peer.
• Ola: Indian ride-hailing platform with international expansion to markets like the UK and Australia. Comparable business model of dispatching drivers via mobile app and competing in emerging-market passenger transport, though not active in Brazil.
• Rappi: Latin American delivery super-app with parcel and on-demand services across the region. Most directly comparable to MoveApp's Serviço de Entregas product in the same Brazilian geography, though delivery-first rather than passenger-transport-first.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveApp