ALUDI

What ALUDI does

ALUDI (Asosiasi Layanan Urun Dana Indonesia) is the official industry association for equity crowdfunding (ECF) platforms in Indonesia, established in July 2020 and formally recognized by the Financial Services Authority (OJK) under Decree KEP-60/D.04/2020 on November 11, 2020. Organized as a perkumpulan (non-profit association) and headquartered in Jakarta Pusat, ALUDI serves as the collective voice and self-regulatory body for all OJK-licensed equity crowdfunding operators in the country, providing advocacy, regulatory engagement, information dissemination, consultation, and education services to its members. Its membership, which is a prerequisite for obtaining and maintaining an OJK equity crowdfunding license, currently comprises approximately 17-18 licensed platform operators.

ALUDI's revenue model is straightforward: recurring membership subscription fees paid by licensed equity crowdfunding platform operators. Beyond core advocacy and regulatory engagement, the association operates an expanding portfolio of member-facing programs. These include the LEADS Summit (an annual industry conference positioning ALUDI as the convening body for the sector), Magang ALUDI (an internship program operated in partnership with Indonesia's Kampus Merdeka higher-education initiative), LBH ALUDI (a legal aid service for members), an ethics committee, a public complaint service, and Pusat Data ALUDI, a centralized industry data portal currently under construction. The association's stated core values — Kebermanfaatan, Keadilan, Kebersamaan, Kemandirian, dan Keberlanjutan (Beneficence, Fairness, Solidarity, Independence, Sustainability) — frame its self-regulatory posture.

ALUDI maintains strategic partnerships across the Indonesian fintech and capital-markets ecosystem, including a Pentahelix MOU with KADIN (the Indonesian Chamber of Commerce), collaboration with LPS (Lembaga Penjamin Simpanan, the Deposit Insurance Corporation), and engagements with the Ministry of Tourism & Creative Economy, the Ministry of Investment, and the Indonesia Fintech Society. Governance is led by Patrick Gunadi in the role of Ketua Umum (Chairman). The association's geographic scope is exclusively Indonesia, and no funding rounds, equity investors, or financial disclosures are present in the available material.

Name

ALUDI

Legal name

Asosiasi Layanan Urun Dana Indonesia

Website

https://aludi.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

ALUDI (Asosiasi Layanan Urun Dana Indonesia) is the OJK-recognized industry association for equity crowdfunding platform operators in Indonesia, providing advocacy, regulatory engagement, and member services to approximately 17-18 licensed platforms under a recurring membership-fee model.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: ALUDI generates revenue through membership fees from equity crowdfunding platform operators. Membership is a required condition for platforms seeking official operating authorization from the Financial Services Authority (OJK), making this a prerequisite relationship for licensed operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ALUDI is an industry association for equity crowdfunding service providers in Indonesia that delivers advocacy, information, consultation, and ecosystem supervision services to its licensed platform operator members. Its membership is a regulatory prerequisite for obtaining and maintaining an official operating license from the Financial Services Authority (OJK). The association also maintains a public complaint service and an ethics committee to protect users of technology-based equity crowdfunding platforms.

Product overview

ALUDI (Asosiasi Layanan Urun Dana Indonesia) is an industry association for equity crowdfunding platforms in Indonesia, not a product company. It provides member services including advocacy, information, consultation, and ecosystem supervision. The organization connects equity crowdfunding platform operators (members with OJK licenses) and maintains an industry data center (Pusat Data ALUDI). Key services include complaint handling (Layanan Aduan Masyarakat), ethics committee (Komite Etik), member management for 18 licensed platforms, regulatory landscape information, and upcoming data analytics portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Pusat Data ALUDI A data center platform that aggregates and provides access to industry statistics and landscape data for equity crowdfunding in Indonesia. Targeted at industry stakeholders, researchers, and member platforms. The portal was under construction at the time of data collection.
• Layanan Aduan Masyarakat A public complaint service that allows users to report issues related to equity crowdfunding platforms operating in Indonesia, with confidentiality protection for reporter identities. Intended for investors and users of member platforms.
• Komite Etik dan Pedoman Perilaku An ethics committee and code of conduct service that provides security and comfort for users of technology-based equity crowdfunding platforms in Indonesia. Targeted at platform users and member operators to maintain industry ethical standards.

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and supporting.

• Otoritas Jasa Keuangan (OJK)coreStrategic or Co-development PartnerALUDI received official recognition as an equity crowdfunding association from Indonesia's Financial Services Authority (OJK) under Decree KEP-60/D.04/2020 dated November 11, 2020. The relationship involves regulatory oversight, licensing prerequisites, and policy collaboration within the capital market sector.
• Kementerian Komunikasi dan Informatika (Kominfo)coreStrategic or Co-development PartnerGovernment ministry partner supporting ALUDI's digital literacy and financial inclusion initiatives in Indonesia's technology and communication ecosystem.
• Kementerian Koperasi dan UKM Republik IndonesiacoreStrategic or Co-development PartnerGovernment ministry partner aligned with ALUDI's mission to drive MSME growth through equity crowdfunding. The partnership supports access to capital for small businesses and startups.
• Asosiasi Fintech Indonesia (Aftech)majorStrategic or Co-development PartnerIndonesia's national fintech association, providing ecosystem collaboration and shared advocacy for financial technology regulations affecting equity crowdfunding platforms.
• Asosiasi Fintech Syariah Indonesia (AFSI)majorStrategic or Co-development PartnerShariah fintech association partner supporting ALUDI's Islamic finance initiatives, including the dedicated Deputy Chairman II position for Sharia Affairs.
• Asosiasi Bank Kustodian Indonesia (ABKI)majorStrategic or Co-development PartnerAssociation of custodian banks in Indonesia, supporting the settlement and custodial infrastructure for equity crowdfunding transactions.
• Credit Bureau Indonesia (CBI)supportingTechnology or IntegrationCredit bureau providing data and credit information services that support risk assessment processes within the equity crowdfunding ecosystem.
• CRIF Lembaga Informasi Keuangan (CLIK)supportingTechnology or IntegrationFinancial information services provider offering credit data and analytics to support investor due diligence on ALUDI member platforms.
• Universitas Indonesia (UI)supportingStrategic or Co-development PartnerAcademic partnership with Indonesia's leading university for research collaboration, talent development, and financial literacy education.
• Himpunan Pengusaha Muda Indonesia (HIPMI)supportingStrategic or Co-development PartnerYoung entrepreneurs association providing a network of business talent and startups, complementing ALUDI's mission to bridge talent gaps and support MSME growth.
• Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf)supportingStrategic or Co-development PartnerGovernment ministry partner supporting creative economy entrepreneurs in accessing alternative financing through equity crowdfunding platforms.
• Komite Nasional Ekonomi dan Keuangan Syariah (KNEKS)supportingStrategic or Co-development PartnerNational sharia economics and finance committee supporting ALUDI's sharia-compliant equity crowdfunding initiatives and regulatory alignment.
• PT Pemeringkat Efek Indonesia (PEFINDO)supportingTechnology or IntegrationIndonesian securities rating agency providing credit ratings for issuers on equity crowdfunding platforms, supporting investor decision-making.
• XenditsupportingTechnology or IntegrationPayment gateway technology provider enabling payment processing infrastructure for equity crowdfunding transactions on ALUDI member platforms.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SIFMA (Securities Industry and Financial Markets Association): US capital markets industry association. Comparable as a mature, established industry body representing securities firms and market infrastructure, illustrating the type of scaled association ALUDI could evolve toward in Indonesia.
• AFME (Association for Financial Markets in Europe): European trade association for wholesale financial markets. Comparable as a large, established capital markets association that combines advocacy, data publishing, and standards-setting — the structural archetype ALUDI aspires to emulate.
• Kamar Dagang dan Industri Indonesia (KADIN): Indonesia's national chamber of commerce. ALUDI partnered with KADIN on the Pentahelix MOU initiative; KADIN serves as a broader incumbent business membership organization that dwarfs ALUDI in scale and policy reach.
• ASIFMA (Asia Securities Industry & Financial Markets Association): Asian regional capital markets industry association. Comparable as a broader regional peer providing advocacy, market data, and standards across Asian securities markets where Indonesia is a key jurisdiction.

Others

• Komite Nasional Ekonomi dan Keuangan Syariah (KNEKS): Indonesia's national sharia economics and finance committee and formal ALUDI partner. Comparable as a coordinating committee that shapes sharia capital market policy, of which ALUDI's sharia equity crowdfunding work is a sub-function.
• Otoritas Jasa Keuangan (OJK): Indonesia's Financial Services Authority. Not a peer in the competitive sense but the regulator that granted ALUDI its recognition; central counterparty whose policy stance directly determines ALUDI's operating viability.

Direct peers

• Asosiasi Fintech Indonesia (AFTECH): Indonesia's national fintech industry association covering payments, lending, and other fintech verticals. A formal ALUDI partner and the closest direct peer as a fellow OJK-recognized fintech association, though operating at a broader scope.
• Asosiasi Bank Kustodian Indonesia (ABKI): Association of custodian banks in Indonesia supporting settlement infrastructure for capital markets. A formal ALUDI partner and a structurally comparable industry association providing institutional infrastructure adjacent to equity crowdfunding.
• Asosiasi Fintech Syariah Indonesia (AFSI): Indonesian sharia fintech association and formal ALUDI partner. Comparable as an OJK-acknowledged industry association serving a defined fintech sub-segment, with which ALUDI coordinates on Islamic equity crowdfunding initiatives.

Regional players

• Himpunan Pengusaha Muda Indonesia (HIPMI): Indonesian young entrepreneurs association and formal ALUDI partner. Comparable as an Indonesian membership organization supporting startups and MSME growth, with overlapping constituency but broader scope than equity crowdfunding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ALUDI-100324521983951
• LinkedInlinkedin.com/company/asosiasi-layanan-urun-dana-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALUDI