Clínicas Pedro Choy

What Clínicas Pedro Choy does

Clínicas Pedro Choy is a privately held Portuguese healthcare company specializing in Traditional Chinese Medicine (TCM), founded in 1986 and headquartered in Lisbon. The legal entity is Clínica Acupunctura Oriente, Lda. The company operates a network of 13 owned clinics plus 5 partner clinics across mainland Portugal, staffing dozens of licensed acupuncturists (minimum 5 years specific training, average 21 years of professional experience) who hold Cédula Profissional from ACSS under Portugal's Lei 71/2013 for Non-Conventional Therapeutics. The company is centrally directed by founder Dr. Pedro Choy, considered the face of Chinese Medicine and Acupuncture in Portugal.

The service portfolio is built around the proprietary Método Pedro Choy and centers on three modalities: traditional and laser acupuncture, Tuina therapeutic massage (including the registered TUINA CARE® and TUINA DREN® variants), and Fitoterapia (Chinese herbal medicine). Specialized programs include Lipoacupuntura® (a patented weight loss technique) paired with the Dieta Pedro Choy, plus smoking cessation and home visit services. Pricing is fee-for-service, ranging from €29.25 for re-evaluation consultations to €140 for home visits, with premium consultations with Dr. Choy priced at €130 first / €90 follow-up and a recurring Plano 6 package at €65/session. The patient-facing distribution combines online booking, phone scheduling, and video consultations, while a corporate protocol program with 145+ employer and union partners drives B2B patient acquisition.

Customer acquisition blends direct-to-consumer marketing (social media, website, earned media via Dr. Choy's TV appearances, community events including the 2026 "Porta Aberta 40 anos" open-door series), and corporate protocol partnerships with organizations such as ADSE, Jerónimo Martins, Sonae, Volkswagen Autoeuropa, Microsoft, IBM, Ericsson, and Cruz Vermelha Portuguesa. The company relies on a centralized, non-franchise operating model under Dr. Choy's direct supervision, with the partner clinic network serving as a low-risk footprint extension. Revenue is not publicly disclosed, and the company has no external funding rounds or institutional investors.

Name

Clínicas Pedro Choy

Legal name

Clínica Acupunctura Oriente, Lda

Website

https://clinicaspedrochoy.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Clínicas Pedro Choy is a Lisbon-based, 40-year-old Portuguese healthcare chain operating 13 owned plus partner clinics that deliver Traditional Chinese Medicine services — acupuncture, Tuina massage, and herbal medicine — under a proprietary methodology, serving individual patients and 145+ corporate protocol partners.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine Clinics

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro industry

PRIMARYHSALAEAO

Medical/Therapeutic Massage (Rehab/Pain Management)

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

Keywords

• Traditional chinese medicine
• Acupuncture treatment
• Tuina massage therapy
• Weight management program
• Chinese herbal medicine

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clinical Consultations and Treatments: Fee-for-service revenue from acupuncture sessions, Tuina therapeutic massage, laser acupuncture, and re-evaluation consultations. First consultations range €32.50-€65, follow-up sessions €30.25-€55, acupuncture sessions €36-€45.
2. Weight Management Programs: Revenue from specialized weight loss department including Lipoacupuntura® sessions (€59.50-€70), Tuina Dren massage, and the Pedro Choy Diet program with weekly follow-up sessions.
3. Prevention Services: Smoking cessation consultations (€32.50-€65) and Tuina Care massage sessions (€63-€70 for 50 minutes).
4. Home Visits: Domicile consultation services including acupuncture session (€126-€140) and additional acupuncture sessions at home (€76.50-€85).
5. Plano 6 Package: Prepaid treatment package offering discounted rates (€65 per session including one acupuncture session) for committed patients.
6. Dr. Pedro Choy Consultations: Premium consultations with Dr. Pedro Choy (founder) available in-person or video consultation: first consultation €130, follow-up/re-evaluation €90.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Clínicas Pedro Choy operates a network of 13 clinics across mainland Portugal plus partner clinics delivering Traditional Chinese Medicine healthcare services. The core offering includes acupuncture (traditional needle-based and laser), Tui Na therapeutic massage, Chinese herbal medicine (Fitoterapia), weight management programs (Lipoacupuntura® and Dieta Pedro Choy), smoking cessation treatment, and preventive wellness services. All treatments are delivered under the proprietary Método Pedro Choy, developed and supervised by founder Dr. Pedro Choy.

Product overview

Clínicas Pedro Choy operates a network of 13 clinics across mainland Portugal offering Traditional Chinese Medicine (TCM) treatments based on the proprietary Método Pedro Choy. The service portfolio centers on acupuncture (traditional needle-based, laser, and Lipoacupuntura®), Tui Na therapeutic massage (including TUINA CARE® variants), and Fitoterapia (Chinese herbal medicine). The offering extends to specialized programs for weight loss (Dieta Pedro Choy combined with Lipoacupuntura® and Tuina Dren®) and smoking cessation, as well as preventive wellness services. All treatments follow the personalized Pedro Choy Method under Dr. Pedro Choy's direct supervision, with consultations available both in-person and via video call.

Differentiator

Problem solved

Functional benefit

Brands

• Método Pedro Choy: Proprietary TCM treatment method developed by Dr. Pedro Choy over decades of clinical practice, including the Pedro Choy Diet for weight management
• Dieta Pedro Choy
• LIPOACUPUNTURA®
• TUINA CARE®
• Tuina Dren®

Products and services

• Acupuntura Tradicional Classical acupuncture technique using needles to stimulate specific body points for restoring energy flow and treating clinical conditions recognized by WHO for approximately 100 pathologies, including pain, neurological, emotional, digestive, women's health, and skin conditions.
• Acupuntura Laser Laser-based acupuncture method providing therapeutic benefits without needles, ideal for children, babies, and patients with needle fear.
• Fitoterapia (Chinese Herbal Medicine) Chinese herbal medicine using plant-based formulas to restore energy deficiencies and support global organism balance.
• Tui Na (Therapeutic Massage) Traditional Chinese medical massage therapy, one of the five therapeutic modalities of Traditional Chinese Medicine, used for pain treatment and health maintenance.
• Lipoacupuntura® (Patented Weight Loss Technique) Patented weight loss and localized fat reduction technique that improves fat metabolism and intensifies loss of fat in treated areas, complementing the Pedro Choy Diet.
• TUINA CARE® (Therapeutic Massage Variants) Therapeutic massage services for improving quality of life and physical/mental well-being, available in three variants: TUINA CARE RELAX (deep relaxation), TUINA CARE MOVE (pain and tension relief), and TUINA CARE DREN® (lower limb energy circulation).
• Dieta Pedro Choy (Weight Loss Diet Program) Low carb low fat diet program based on Oriental concepts developed by Dr. Pedro Choy, promoting approximately 1 kg weight loss per week while restoring metabolic health and balance, with weekly follow-up sessions.
• Tratamento para Deixar de Fumar (Smoking Cessation) Specialized smoking cessation treatment promoting physical and mental organism balance, addressing nicotine withdrawal symptoms and providing motivational support for habit change.
• Consulta de Pulsos (Pulse Diagnosis) Pulse diagnosis consultation for energy assessment and treatment planning based on Traditional Chinese Medicine diagnostic principles.
• Consulta ao Domicílio (Home Visit Consultation) Home visit consultation service including one acupuncture session, with additional travel fees for distances exceeding 30 km from the clinic.
• Video Consulta (Telehealth Consultation) Remote video consultation option available for all appointment types, including consultations with Dr. Pedro Choy, enabling remote patients to receive care.

Quantifiable outcome

• Sustainable weight loss of approximately 1kg per week with the Pedro Choy Diet, with greater results for severely obese patients (about 10% of excess weight per week in first 3-6 weeks)
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ADSE + VantagemcoreGTM or Marketing PartnerADSE (Direção-Geral de Proteção Social aos Funcionários e Agentes da Administração Pública) partnership offering health benefits to public sector employees at Clínicas Pedro Choy.
• Grupo Jerónimo MartinscoreGTM or Marketing PartnerCorporate health benefits partnership with major Portuguese retail group for employee wellness programs.
• STI Sindicato dos Trabalhadores dos ImpostosminorGTM or Marketing PartnerUnion partnership providing acupuncture and TCM health benefits to tax workers.
• MicrosoftminorGTM or Marketing PartnerCorporate wellness partnership with technology company for employee health benefits.
• IBMminorGTM or Marketing PartnerCorporate wellness partnership with technology company for employee health benefits.
• EricssonminorGTM or Marketing PartnerCorporate partnership with telecommunications company for employee health benefits.
• Volkswagen AutoeuropaminorGTM or Marketing PartnerCorporate wellness partnership with automotive manufacturer for employee health benefits.
• Nokia Siemens NetworksminorGTM or Marketing PartnerCorporate wellness partnership with telecommunications company.
• Cruz Vermelha PortuguesaminorGTM or Marketing PartnerPartnership with Portuguese Red Cross for employee health benefits.
• Hospital Garcia OrtaminorGTM or Marketing PartnerHealthcare partnership with hospital for employee health benefits.
• Universidade de ÉvoraminorGTM or Marketing PartnerUniversity partnership offering health benefits to faculty and staff.
• ISCTE - IULminorGTM or Marketing PartnerUniversity partnership offering health benefits to faculty and staff.
• SonaeminorGTM or Marketing PartnerCorporate wellness partnership with major Portuguese retail and technology group.
• Montepio GeralminorGTM or Marketing PartnerMutual association partnership offering health benefits to members.
• Casa do Pessoal RTPminorGTM or Marketing PartnerRTP employee association partnership for health benefits.
• Essência do Bem - LDA (Cascais)coreChannel Partner/ Reseller/ DistributorPartner clinic operating under Pedro Choy safety standards and therapeutic methodology in Cascais area.
• Clínica Choy Beviano - Meridianos Salutar - LDA (Mafra, Massamá, Odivelas)coreChannel Partner/ Reseller/ DistributorPartner clinic network operating under Pedro Choy safety standards and therapeutic methodology in Mafra, Massamá, and Odivelas areas.
• Centro Clínico UMC (Lisboa Marquês)minorChannel Partner/ Reseller/ DistributorPartner clinic operating under Pedro Choy methodology in Lisbon Marquês area.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modern Acupuncture: US-based franchise operating a multi-location chain of walk-in acupuncture clinics. Directly comparable to Clínicas Pedro Choy in core offering (acupuncture-led treatment) and multi-clinic, standardized-methodology model, though operating in a different geography.

Broad incumbents

• CUF: One of Portugal's largest private healthcare networks with hospitals, outpatient clinics, and ambulatory services. Comparable as a multi-site Portuguese healthcare operator serving the same patient base, though broader in scope (conventional medicine, hospitals) rather than TCM-specialized.
• Joaquim Chaves Saúde: Portuguese private healthcare group operating clinics, diagnostics, and wellness services across mainland Portugal. Comparable as a domestic outpatient operator with a multi-clinic footprint and corporate-care orientation.
• Luz Saúde: Major Portuguese private healthcare provider with a national network of hospitals and clinics under brands including Hospital da Luz. Comparable as a large, geographically distributed Portuguese outpatient provider competing for the same corporate-wellness and self-pay patients.
• Trofa Saúde: Portuguese private hospital and clinic network with multiple locations and corporate health offerings. Comparable as a domestic multi-site outpatient and corporate-care operator, though focused on conventional medicine rather than TCM.
• Beijing Tongrentang: Historic Chinese TCM company with retail clinics and herbal medicine offerings globally. Comparable as a large, brand-led TCM provider that combines proprietary methodology, clinic footprint, and herbal product lines—paralleling Clínicas Pedro Choy's acupuncture plus fitoterapia stack.

Regional players

• Well's: Portuguese pharmacy and wellness chain that bundles retail pharmacy with health and wellness services in physical locations across Portugal. Comparable as a regional multi-site health/wellness brand competing for the same consumer health wallet, though anchored in pharmacy rather than TCM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChoyClinicas
• YouTubeyoutube.com/user/ClinicasPedroChoy
• Facebookfacebook.com/Pedrochoyclinicas
• LinkedInlinkedin.com/in/clinicas-pedro-choy
• Instagraminstagram.com/clinicaspedrochoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clínicas Pedro Choy