What Modern Acupuncture does

Modern Acupuncture is a private U.S. healthcare franchise founded in 2016 by Dr. Stephen Gubernick, Matt Hale, and Chad Everts, and headquartered in Scottsdale, Arizona. The company operates a multi-state network of independently owned and operated franchise clinics offering acupuncture as its core service, supplemented by IV Therapy, Vitamin Shots, and ancillary offerings including cupping, facial acupuncture, microneedling, LED light therapy, ear seeds, neuromuscular re-education manual therapy, and clinic-sold supplements. Treatment is delivered by licensed, state-certified acupuncturists in a standardized spa-like environment featuring zero-gravity heated massage recliners, therapeutic music, and nature visuals, with sessions typically lasting 20-30 minutes. The brand has publicly positioned itself as a modernized, accessible, and affordable alternative to traditional acupuncture, with treatment pricing kept below the reported $80 national average and endorsements cited from the World Health Organization and Johns Hopkins Medicine.

The underlying technology is service-delivery rather than software-centric: ultra-thin sterile needles applied at acupoints to stimulate the central nervous system and natural healing responses, augmented by a Mindbody-powered mobile app for booking, scheduling, promotions, and account management across all franchise locations. The business model combines one-time session revenue ($39-$89 first-time promotional pricing, $79-$109 standard) with recurring monthly membership subscriptions (4-visit, 8-visit, 12-visit, and unlimited tiers ranging $159-$420/month) and add-on service attach. Go-to-market is direct-to-consumer, driven by clinic-locator web traffic, content marketing, social media, and 50%-off first-session promotions, with HSA/FSA payments accepted. Customer segmentation is horizontal, targeting chronic pain sufferers, stress/anxiety-affected individuals, fertility treatment seekers, sleep-disorder patients, women's health, mental health seekers, cosmetic/beauty focus, and IV therapy customers, with chronic pain and stress as the primary use cases.

The company reports having served 150,000+ customers across its active locations in Texas, Arizona, North Carolina, and South Carolina. No revenue, headcount, funding, or financial-performance figures are publicly disclosed, and at least three locations (Bunker Hill/Houston, Cool Springs, Murfreesboro) are marked permanently closed, indicating ongoing footprint rationalization alongside continued franchise expansion.

Name

Modern Acupuncture

Legal name

Modern Acupuncture

Website

https://modernacupuncture.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Modern Acupuncture is a Scottsdale-based, private U.S. franchise founded in 2016 that operates a multi-state network of clinics delivering standardized acupuncture, IV therapy, vitamin shots, and ancillary wellness services to direct-to-consumer patients seeking natural pain relief, stress reduction, and holistic health treatments.

Ownership category

akta.pro rank

Product category

Acupuncture and Alternative Medicine Services

NAICS

Offices of Other Health Practitioners (6213)

akta.pro primary industry

Reflexology & Acupressure Services (HSALAFAM)

Keywords

• Acupuncture services
• Wellness clinics
• Pain management
• IV therapy
• Franchise healthcare

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Acupuncture Treatment Sessions: Core service providing acupuncture therapy for various conditions including pain relief, stress, fertility, and more. Single session pricing varies by location ($39-$89 first-time promo, standard rates $79-$109).
2. Membership Plans: Monthly subscription plans offering multiple treatments per month at discounted rates (4-visit, 8-visit, 12-visit, and unlimited plans). Provides recurring revenue through subscription model.
3. IV Therapy: Professionally supervised Nutritional IV Therapy delivering vitamins, minerals, amino acids, and antioxidants directly into the bloodstream. Takes approximately 45 minutes. Available at select locations.
4. Vitamin Shots: Concentrated intramuscular vitamin injections providing immediate nutrient delivery. Available at select clinics.
5. Supplementary Services: Additional services including cupping, facial acupuncture, LED light therapy, ear seeds, microneedling, neuromuscular re-education manual therapy, and supplements sold at clinics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Modern Acupuncture operates a franchise network of retail clinics that deliver acupuncture therapy using ultra-thin sterile needles inserted at specific acupoints to stimulate the central nervous system and trigger natural healing. Treatments are administered in a spa-like Zen lounge setting with zero-gravity heated massage recliners, therapeutic music, and calming nature visuals, with each 20-30 minute session followed by a personalized treatment plan. The company also offers complementary wellness services including Nutritional IV Therapy, Vitamin Shots, and supplementary modalities such as Facial Acupuncture, LED Light Therapy, Ear Seeds, Microneedling, Cupping, and Neuromuscular Re-Education Manual Therapy, plus high-quality supplements sold at clinics.

Product overview

Modern Acupuncture operates as a healthcare franchise offering acupuncture and complementary wellness services through a network of franchised clinic locations. The core offering is Acupuncture therapy, complemented by Nutritional IV Therapy and Vitamin Shots for nutrient delivery. Additional services include Facial Acupuncture, LED Light Therapy, Ear Seeds, Microneedling, Neuromuscular Re-education Manual Therapy, Rainbow LED Therapy, and Cupping therapy. The company provides a mobile app for scheduling and customer management, and offers high-quality supplements. The business model emphasizes affordable, accessible acupuncture treatments with membership plans, positioning acupuncture as a mainstream healthcare option.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Therapy Core acupuncture service involving insertion of ultra-thin sterile needles into specific acupoints to trigger the central nervous system, release natural painkillers and endorphins, and promote physical and emotional well-being. Sessions last 20-30 minutes in a Zen lounge with zero-gravity recliners, music, and calming nature visuals. A personalized treatment plan is created after the first session; available to individual consumers seeking natural relief for over 20 conditions.
• IV Therapy Professionally supervised Nutritional IV Therapy delivering vitamins, minerals, amino acids, and antioxidants directly into the bloodstream to bypass the digestive system for rapid nutrient absorption. Sessions take approximately 45 minutes and are available at select locations for energy, hydration, immune support, and hangover relief.
• Vitamin Shots Concentrated intramuscular vitamin injections providing immediate nutrient delivery to cells. Available at select clinics to support energy, immunity, and overall health.
• Facial Acupuncture Cosmetic acupuncture treatment targeting key areas of the face and neck to revitalize skin, reduce fine lines, enhance skin elasticity, and promote a glowing, youthful appearance.
• LED Light Therapy Non-invasive Red LED Light Therapy that stimulates skin cells at a deeper level to improve skin appearance and overall well-being.
• Cupping Therapy Traditional therapy where cups are placed on the skin to create suction, enhancing circulation and promoting deep tissue healing, pain relief, reduced inflammation, and relaxation.
• Neuromuscular Re-Education Manual Therapy (NRMT) Training and re-training of muscles, brain, and nerves to improve communication between them, enhancing movement, strength, balance, and function.
• Ear Seeds Gentle, non-invasive technique using small seeds or beads placed on specific points of the ear to stimulate corresponding body parts, promoting relaxation and health benefits for stress, pain, and other conditions.
• Microneedling Minimally invasive cosmetic procedure using fine needles to create tiny punctures in the top layer of skin, stimulating natural healing response and promoting collagen and elastin production to address scars, wrinkles, and large pores.
• Rainbow LED Therapy Light therapy utilizing specific wavelengths across the spectrum to address various skin concerns, promoting collagen production, fighting acne, reducing pigmentation, and enhancing overall skin health.
• Supplements High-quality supplements sold at clinic locations to enhance acupuncture treatment outcomes.

Quantifiable outcome

• 50% off first session promotional pricing across locations
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core and major.

• Mindbody SoftwarecoreTechnology or IntegrationPartnership with Mindbody Software provides the Modern Acupuncture mobile app enabling customers to book appointments, view schedules, receive promotions, manage accounts, and set reminders. The app seamlessly integrates with all Modern Acupuncture franchise locations, serving as a core customer engagement and retention platform.
• World Health Organization (WHO)majorOthersAcupuncture is endorsed by the World Health Organization as a recognized treatment modality, lending credibility to Modern Acupuncture's services and validating acupuncture as a mainstream healthcare approach.
• Johns Hopkins MedicinemajorOthersJohns Hopkins Medicine recognizes and endorses acupuncture as an effective treatment approach, providing institutional validation for Modern Acupuncture's service offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• StretchLab: Assisted stretching franchise with a comparable single-service focus, membership pricing, and franchised retail clinic model. Comparable on standardized in-clinic experience and the recurring service plan structure.
• The Now Massage: Boutique massage studio brand with a similar premium, design-forward spa environment and walk-in service model. Comparable on the modernization of an older wellness modality through a curated consumer brand experience.
• Restore Hyper Wellness: Multi-location wellness franchise offering IV therapy, cryotherapy, infrared, and other restorative services. Directly comparable on the IV Therapy and Vitamin Shots service lines and on the franchise-driven retail clinic model.
• WTHN: Modern acupuncture-focused brand with a similar mission of making acupuncture accessible through a contemporary, design-forward clinical experience. The closest comparable on the specific acupuncture modality and modernized brand positioning.
• Massage Heights: Membership-based therapeutic massage franchise with multi-location footprint and similar retail delivery model. Comparable on customer acquisition tactics, recurring revenue model, and the spa-clinic hybrid experience.
• Elements Massage: Massage therapy franchise with a comparable single-modality focus, recurring member pricing, and standardized clinic experience. Directly comparable on the franchise system structure and the therapeutic positioning to a general consumer.
• Hand & Stone Massage and Facial Spa: National franchise offering massage, facial, and hair removal services with a similar membership-driven model. Closely overlaps with Modern Acupuncture on spa-like clinic environment, walk-in appointments, and the same member-locked service pricing architecture.
• Massage Envy: The largest US massage and skincare franchise with a comparable multi-location subscription model and crossing of massage/facial services. Most direct comparable on franchise structure, recurring membership revenue, and spa-like retail clinic experience.
• Nava Health & Vitality Center: Integrative wellness center offering acupuncture, IV therapy, hormone therapy, and other holistic services. Comparable on multi-modality wellness positioning and the inclusion of acupuncture alongside IV therapy and supplements.

Emerging players

• Hydrant: Hydration and wellness brand offering effervescent hydration mixes and IV therapy-adjacent products. Comparable as an emerging consumer brand in the IV and vitamin therapy space that Modern Acupuncture competes with for the same health-conscious consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MA_modernacu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Acupuncture