MPM International Oil Company

What MPM International Oil Company does

MPM International Oil Company B.V. is a Dutch specialist in lubricants and specialty fluids headquartered in Delft, Netherlands, operating as a subsidiary of Emotive Group. Founded in the early 1990s, the company manufactures and markets more than 350 SKUs across motor oils (mineral, semi-synthetic, and premium synthetic), gearbox and differential oils, brake fluids, coolants and antifreeze, hydraulic oils, greases, motorcycle oils, car care products, and engine additives. The product range is designed to comply with OEM specifications covering automotive, truck and bus, agricultural, maritime, earthmoving, and industrial applications, with claimed coverage of more than 99% of vehicle lubricant possibilities. The core digital platform is a license-plate and make/model-based product recommendation engine that maps vehicles to the correct MPM fluid, supported by product and safety data sheets download services.

The company generates revenue primarily through one-time sales of lubricants and fluids, distributed via a multi-tier channel model: wholesale distributors (grossiers), a certified 'MPM Oliespecialist' dealer program for independent garages, and an e-commerce-enabled website with dealer locator. MPM extends beyond commodity fluid sales with bundled dealer services including free fleet analysis, workshops, branded displays, loyalty lottery prizes, KIWA BRL-K903-certified bulk installation equipment (1000L and 1500L systems), oil collection and filling systems, branded merchandise, and a courtesy car subscription program starting at €262 per month. Marketing combines content marketing, email newsletters, social media, and motorsport sponsorships (Dakar Rally, British Supersport, F1 events) targeting independent garage decision-makers.

MPM serves six primary customer segments: independent automotive garages and workshops (primary), truck and bus fleet operators, maritime vessel operators, agricultural equipment users, earthmoving and construction operators, and industrial machinery buyers. The company holds ISO 9001:2015 certification, is registered as a Dutch B.V. private limited company, and operates localized websites in 30+ countries across Western, Northern, Southern, Central, and Eastern Europe, the Middle East, Asia Pacific, and North America. Management team, headcount granularity, ownership stake details, and financial statements are not publicly disclosed.

Name

MPM International Oil Company

Legal name

MPM International Oil Company B.V.

Website

https://mpmoil.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

MPM International Oil Company is a Dutch subsidiary of Emotive Group that manufactures and distributes 350+ OEM-specification lubricants and specialty fluids to independent garages, fleet operators, and industrial customers across more than 50 countries via wholesale and certified dealer channels.

Ownership category

akta.pro rank

Product category

Automotive Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Automotive Lubricants & Fluids (IMAEAMAA)

akta.pro secondary industries

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK), Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Gear Oils & Transmission Fluids (IMAEAMAE), Fuel Additives & Lubricant Additives (IMAEAMAL)

Keywords

• Automotive lubricants
• Motor oils
• Industrial fluids
• Brake fluids
• Gearbox oils

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lubricant and Specialty Fluid Sales: MPM generates revenue through the sale of automotive and industrial lubricants, including motor oils, gearbox oils, brake fluids, coolants, hydraulic oils, and specialty fluids. Products are sold through channel partners (distributors), direct dealer relationships, and e-commerce. The company offers products across multiple viscosity grades and OEM specifications to cover diverse vehicle requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MPM International Oil Company manufactures and distributes a portfolio of more than 350 automotive and industrial lubricants and specialized fluids — including motor oils, gearbox and differential oils, brake fluids, coolants, engine additives, hydraulic oils, greases, and car care products — formulated to meet OEM specifications for passenger cars, trucks, buses, motorcycles, agricultural, maritime, earthmoving, and industrial applications. The company sells its products through wholesale distributors and a certified dealer network (MPM Oliespecialist) across 50+ countries, supported by an online product recommendation tool that matches vehicles to the correct lubricant.

Product overview

MPM International Oil Company is a Dutch lubricant and specialized fluid manufacturer with over 25 years of experience. The company operates as part of Emotive Group and offers more than 350 different lubricants and specialized fluids. The product portfolio includes Motor Oils (ranging from mineral to premium synthetic, including single-grade and multi-grade formulations), Gearbox Oils & Differential Oils (manual transmission, ATF, hydrostatic), Brake Fluids (DOT 3/4/5.1), Coolants & Antifreeze (ready-to-use and concentrate), Engine Additives (fuel system cleaners, DPF cleaners, engine flush), 2-Stroke & 4-Stroke Motorcycle Oils, Hydraulic Oils, Greases, Car Care Products, and Industrial Products (compressor oils, chainsaw oils, chemicals). Products are sold under the MPM Oil brand with applications spanning Automotive, Trucks and Buses, Motorcycles, Agriculture, Maritime, Earthmoving, and Industrial sectors. The company also offers equipment (bulk installations, pumps, collection wagons), branded merchandise, a courtesy car program for dealers, and the MPM Oliespecialist certification program.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Oils Range (mineral, semi-synthetic, and premium synthetic) Portfolio of motor oils spanning mineral (15W-40 Multi Grade), semi-synthetic (10W-40), and premium synthetic grades (5W-40, 0W-30, 0W-40) formulated to meet ACEA, API, and OEM specifications (including BMW Longlife, Renault Sport, Alpine, and Stellantis) for passenger car, light commercial, and high-performance engines.
• Gearbox and Differential Oils Range of gearbox oils covering manual transmission, automatic transmission (ATF — including a multi-vehicle ATF), hydrostatic, and differential oils for passenger cars, commercial vehicles, and off-highway equipment.
• Brake Fluids
• Coolants and Antifreeze Ready-to-use coolants and antifreeze concentrates formulated for various passenger car, commercial vehicle, and industrial engine cooling systems.
• Engine Additives (AD series) Engine and fuel-system additives including Complete Petrol System Cleaner, Octane Booster, E10 Fuel Protector, DPF Cleaner, Engine Flush, and the AD16300/AD17300/AD18300 motor oil additives for oil leaks, oil consumption, and internal deposit contamination in petrol and diesel engines.
• 2-Stroke and 4-Stroke Motorcycle Oils Motorcycle and powersport engine oils in semi-synthetic and premium synthetic ester formulations for 2-stroke and 4-stroke applications.
• Hydraulic Oils Hydraulic oils including HVI, HLP, biodegradable, and fork oil formulations for industrial, mobile, and motorcycle applications.
• Greases Greases including Multipurpose Grease EP2, MoS2 Grease, Copper Grease, Lithium Grease, and Ceramic Grease for automotive, industrial, and marine applications.
• Car Care Products Car care products including shampoos, cockpit sprays, interior cleaners, and MPM GreenQleaner for vehicle cleaning and detailing at the workshop or end-consumer level.
• Bag-in-Box Motor Oil Packaging 20-liter Bag-in-Box motor oil packaging designed as an environmentally friendly and 100% recyclable alternative to traditional plastic packaging, with reduced transport space for garage businesses; available in multiple motor oil grades including 0W-30 ESP-L and 5W-30 RN.
• MPM Bulk Installation Systems Complete bulk lubricant installation systems (1500L and 1000L) built to KIWA BRL-K903 standard with PE-tank in galvanized steel housing, for garage bulk oil storage and dispensing.
• MPM Oil Collection Wagons Mobile oil collection wagons (90L reservoir) and oil collection wagons with 65L crankcase suction for used-oil handling in workshops.
• MPM Oil Filling Systems Mobile oil filling systems with hose and dispensing meter for 205L drums, for workshop lubricant dispensing.
• MPM Courtesy Car Program Operational-lease loan car program for MPM-branded partner garages in the Netherlands, offering vehicles (Toyota Aygo X, Kia Picanto, Toyota Yaris Hybrid, ProAce City, and electric ë-C3) with MPM branding and the garage's name/logo, starting from €262.00 per month excluding VAT.
• MPM Oliespecialist Certification Program Free certified-dealer program for partner garages offering fleet analysis, tailored technical advice, free point-of-sale displays, training workshops, sales-support materials, 10% discount on base premium, and access to an annual loyalty lottery with €10,000 in total prizes.
• Product Recommendation Tool Free online product recommendation tool that allows users to identify the correct MPM oil or fluid by entering a license plate or selecting vehicle make, model, and type with year-range filtering, to receive OEM-specified product recommendations.
• MPM Branded Merchandise MPM-branded merchandise including T-shirts, polo shirts, sweaters, vests, jackets, caps, notebooks, stickers, and LED signs, supplied to partner garages and staff for branding and point-of-sale use.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• LKQ FourceminorGTM or Marketing Partner · 26 November 2024LKQ Fource and MPM are co-sponsors of the Coronel Dakar Team, supporting the team's participation in the Dakar Rally 2025. The sponsorship was announced at the new car reveal event in Huizen, Netherlands.
• Emotive GroupcoreOthersEmotive Group is the parent company of MPM International Oil Company. The footer states 'MPM Oil is part of Emotive Group' and Emotive Group website is referenced for additional information about the company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liqui Moly: German specialist manufacturer of motor oils, additives and car care products sold largely through independent workshops in Europe — the closest direct analogue to MPM in terms of product breadth, channel focus and regional center of gravity.
• Millers Oils: UK-based specialist blending and packaging lubricants and additives for motorsport, classic vehicles and performance cars — comparable as a focused specialist competing against majors in niche specification segments.
• Motul: French specialty lubricants company with strong focus on synthetic motor oils, motorcycles and motorsport — comparable product positioning, premium synthetic emphasis and Europe-based garage-channel distribution.
• Ravenol: German manufacturer of automotive and racing lubricants, gear oils, hydraulic fluids and additives distributed through independent workshops across Europe — comparable as a focused specialist with a similarly broad catalogue and racing-endorsement marketing.

Broad incumbents

• Fuchs Petrolub SE: Largest independent lubricants manufacturer globally with a portfolio spanning automotive and industrial oils, including brands such as Castrol-equivalent Fuchs Titan — directly comparable in product breadth but materially larger and more diversified.
• TotalEnergies Lubrifiants: Global lubricants business unit of TotalEnergies selling automotive, commercial and industrial lubricants across multiple brands — competes head-on with MPM across European aftermarket distribution and OEM approvals.
• Castrol (BP): Global lubricants major with leading automotive and industrial lubricant brands, OEM partnerships and motorsport marketing budget — competes with MPM for the same independent garage shelf space and end-customer brands.
• Shell Lubricants: One of the largest global lubricant players with extensive automotive, commercial and industrial product range and F1 sponsorship-driven workshop presence — primary competitive incumbent for MPM in the European aftermarket.
• Valvoline Inc. US-listed global lubricant and oil-change specialist with both branded lubricant sales and service-center operations — comparable product set for engine oils, ATFs and gear oils plus strong B2B garage relationships.
• Petronas Lubricants International: Global lubricants arm of Petronas with strong premium synthetic positioning and motorsport tie-ups — a comparable competitors landscape with major-brand OEM-approved lubricants across automotive and industrial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mpmoil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPM International Oil Company