Ravenol
- Company typePrivate
- Founded1946
- HeadquartersWerther, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ravenol does
RAVENOL, legally Ravensberger Schmierstoffvertrieb GmbH, is a German specialty lubricant manufacturer founded in 1946 by Hans Triebel in Werther, North Rhine-Westphalia. The company develops, produces, and distributes a broad portfolio of premium automotive and industrial fluids including engine oils for passenger cars, trucks, motorcycles, marine, and agricultural/construction equipment; gear oils and automatic transmission fluids; hydraulic and industrial oils; greases; coolants; brake fluids; fuel and oil additives; vehicle care products; and adhesives/sealants. Differentiated in-house technologies include USVO® (Ultra Strong Viscosity Optimization) for shear-stable viscosity, CleanSynto® for engine cleanliness, BioSyntoLub® bio-based racing oils, and the recently launched EV-Synto line addressing electric vehicle transmission fluids. Manufacturing runs across two owned facilities: the Werther headquarters and Deutsche Ölwerke Lubmin GmbH (acquired 2013) on the German coast, the latter equipped with a marine ship berth completed in 2020.
Ravenol firmographics
Firmographics- Name
- Ravenol
- Legal name
- Ravensberger Schmierstoffvertrieb GmbH
- Website
- https://ravenol.de
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Ravenol industry classification
Industry- Product category
- Automotive Lubricants
- SIC
- Miscellaneous Chemical Products (2890), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
- akta.pro secondary industry
- Gear Oils & Transmission Fluids (IMAEAMAE)
Keywords
Where Ravenol is headquartered
LocationHeadquarters
- HQ city
- Werther
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Ravenol business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Lubricant and Fluid Sales: Primary revenue from manufacturing and selling premium lubricants including motor oils (PKW, LKW, motorcycles, marine), transmission fluids (automatic and manual), hydraulic oils, industrial oils, greases, and specialty fluids.
- Vehicle Care Products: Revenue from automotive care products including cleaners, polish, leather care, glass cleaners, and accessories for both consumer and professional use.
- Coolants and Winter Chemicals: Sales of radiator coolants (Kühlerfrostschutz), brake fluids, and winter-specific products.
- Workshop Products: Sales of sealants, adhesives, threadlockers, assembly pastes, and workshop chemicals for automotive and industrial applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B distributor pricing through authorized dealer network |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Ravenol product offering
Product offeringCore offering
Ravenol (Ravensberger Schmierstoffvertrieb GmbH) manufactures and sells premium lubricants and specialty fluids for automotive, industrial, marine, agricultural, and motorsport applications. Its portfolio spans engine oils (passenger cars, trucks, motorcycles, marine, 2-stroke/4-stroke, classic cars), transmission fluids (manual, automatic, EV), hydraulic oils, industrial oils, greases, coolants, brake fluids, additives, adhesives/sealants, and vehicle care products, supported by proprietary technologies including USVO, CleanSynto, and BioSyntoLub.
Product overview
RAVENOL is a German manufacturer and supplier of premium lubricants and fluids for vehicles, founded in 1946 as Ravensberger Schmierstoffvertrieb GmbH. The company offers a comprehensive product portfolio centered around engine oils, gear oils, coolants, hydraulic oils, industrial oils, greases, brake fluids, and specialty additives. Key product lines include the EV-Synto line for electric vehicles, Racing Eco products for motorsport applications, BioSyntoLub for sustainable lubrication, and a complete vehicle care product line including sealants, adhesives, and cleaning products. The portfolio is supported by online tools (Ölfinder and ATF-Finder) for product selection and includes the Dynamic Exchanger service equipment. RAVENOL serves automotive, marine, industrial, agricultural, and motorsport sectors, with products used in over 100 racing series worldwide including DTM, Formula 1 (as Scuderia AlphaTauri partner), and 24h Nürburgring.
Differentiator
Problem solved
Functional benefit
Brands
- RAVENOL: Primary brand for premium lubricants, engine oils, transmission fluids, and automotive chemicals
- EV-Synto
- USVO®
- CleanSynto®
- ATF Professional Line
- BioSyntoLub®
Products and services
- RAVENOL Engine Oils (Motorenöl)
Quantifiable outcome
- 1.15% fuel savings compared to SAE 0W-16 with RAVENOL Ultra Fuel Economy UFE SAE 0W-8
- +3 more outcomes
Companies that use Ravenol
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles4 records
Ravenol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ravenol partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- NürburgringflagshipExpanded partnership includes naming of first corner as 'RAVENOL-S', VIP lounge naming rights, official lubricant partner of Nürburgring Driving Academy, and naming rights for RAVENOL Media Center. Partnership extends until at least 2028. RAVENOL has been present at Nürburgring since 2016.
- Iron LynxcoreRAVENOL announced as Official Partner to Iron Lynx from 2025 season. Partnership includes technical support for GT racing activities including 24h Le Mans participation. RAVENOL provides full product range and on-site technical support.
- DTM (Deutsche Tourenwagen Masters)flagshipRAVENOL became official lubricant partner of DTM, DTM Trophy, and DTM Classic series. Multi-year partnership with ADAC includes branding on starter fields and race events.
- Mercedes-AMG MotorsportflagshipRAVENOL became Official Supplier to Mercedes-AMG Motorsport Customer Racing Program in May 2023. Multi-year partnership includes technical cooperation on motor and transmission development, RAVENOL branding on Performance vehicles, and first-fill products for new vehicles. Focus on sustainability with plant-based base oil development.
- Mitropa Rally CupminorMulti-year partnership as lubricant partner to one of Europe's oldest rally series (founded 1965). RAVENOL logo appears on all rally vehicles across 9 events in 6 countries.
- Scuderia AlphaTauricoreMulti-year partnership as Official Lubricant Partner. RAVENOL logo on AT03 car nose, driver race suits, and team clothing. Partnership covers industrial products for team's Italian machine factory and racing vehicles.
- Team RosbergcoreTechnical partnership with Keke Rosberg-founded racing team for DTM. RAVENOL supplies high-performance lubricants for Audi R8 LMS GT3 vehicles and provides track-side support. Partnership includes joint development and specialization.
- Winward RacingcoreLong-term partnership with Mercedes-AMG Team Winward Racing. David Schumacher drives Mercedes-AMG GT3 in RAVENOL design for DTM. Team uses RAVENOL products for racing operations.
- Phoenix RacingcoreTechnical partnership with 6-time winner of 24h Nürburgring. RAVENOL provides racing lubricants and technical support for GT and endurance racing activities.
- ADAC (Various Series)flagshipPartnership with ADAC covering multiple series: ADAC GT Masters, ADAC GT4 Germany, ADAC XC Cup, and Prototype Cup Germany. Logo presence on number plates and race events.
- GRT (Grasser Racing Team)coreRAVENOL became Official Lubricant Supplier to GRT, providing high-performance lubricants for their racing activities.
- HWAcoreStrategic partnership making RAVENOL official lubricant partner of HWA, the performance and racing organization affiliated with Mercedes-AMG.
- GEDLICH GT Summer SeriesminorRAVENOL became Official Lubricant Partner of GEDLICH GT Summer Series, expanding presence in international motorsport.
- Deutsche Ölwerke Lubmin GmbHcoreAcquired by RAVENOL Group in 2013, operating as subsidiary. Located in Lubmin, Germany with marine facilities including ship berth for coastal logistics.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Ravenol competitors and assessment
Company assessmentDirect peers
- Motul: French premium lubricant manufacturer competing in the same motorsport-validated, specialty-lubricant niche as RAVENOL, with strong presence in automotive, motorcycle, and racing oils across global markets.
- Liqui Moly: German Mittelstand competitor headquartered near Ulm, offering a comparable product portfolio of motor oils, additives, and vehicle care products, distributed through a similar German-engineering brand-led model.
- Fuchs Petrolub: German-listed global lubricant manufacturer with leading position in industrial lubricants, automotive oils, and specialty greases — the largest German-headquartered direct comparable to RAVENOL.
Broad incumbents
- Castrol (BP): One of the world's largest lubricant brands owned by BP, with extensive motorsport partnerships and a full product portfolio spanning automotive, marine, and industrial — competing head-to-head with RAVENOL in passenger car and commercial vehicle oils.
- Mobil 1 (ExxonMobil): Global premium synthetic motor oil brand from ExxonMobil with massive OEM relationships and motorsport presence (including Formula 1), competing directly in the premium passenger car and motorsport lubricant segments.
- Shell Helix / Shell Lubricants: World's largest lubricant supplier by volume, with extensive passenger car (Helix), commercial (Rotella), and motorsport offerings, providing scale-based competition to RAVENOL across nearly every category RAVENOL serves.
- TotalEnergies Lubricants: Major global lubricant division of TotalEnergies with broad automotive, industrial, and EV-fluid offerings, competing with RAVENOL in OEM relationships, marine lubricants, and EV transmission fluid development.
- Valvoline: US-headquartered publicly-traded lubricant and automotive care company with strong passenger car motor oil and quick-lube service presence, comparable to RAVENOL in consumer/aftermarket channels and premium motor oils.
Emerging players
- Millers Oils: UK-based specialist lubricant manufacturer with strong motorsport and classic-car focus, comparable in scale and product positioning to RAVENOL, especially in racing and niche performance categories.
- Wolf Oil Corporation: Belgian independent lubricant blender with European distribution focus, comparable in size and business model to RAVENOL as a mid-sized specialty lubricant manufacturer serving automotive and industrial markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ravenol social profiles
Digital presenceRavenol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ravenol leadership team
Management profileNumber of profiles
Profiles3 records
Ravenol subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ravenol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ravenol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ravenol
What does Ravenol do?
Ravenol (Ravensberger Schmierstoffvertrieb GmbH) manufactures and sells premium lubricants and specialty fluids for automotive, industrial, marine, agricultural, and motorsport applications. Its portfolio spans engine oils (passenger cars, trucks, motorcycles, marine, 2-stroke/4-stroke, classic cars), transmission fluids (manual, automatic, EV), hydraulic oils, industrial oils, greases, coolants, brake fluids, additives, adhesives/sealants, and vehicle care products, supported by proprietary technologies including USVO, CleanSynto, and BioSyntoLub.
Is Ravenol a public or private company?
Ravenol is a private company. It is classified as family owned and is currently operating.
When was Ravenol founded?
Ravenol was founded in 1946. It employs 101 to 250 people.
Where is Ravenol based?
Ravenol is headquartered in Werther, Germany, in the Europe region.
How does Ravenol make money?
Four revenue lines are on record. Lubricant and Fluid Sales are the primary driver. The others are vehicle Care Products, coolants and Winter Chemicals and workshop Products.
Who are Ravenol's main competitors?
Direct peers on record are Motul, Liqui Moly and Fuchs Petrolub. Broad incumbents are Castrol (BP), Mobil 1 (ExxonMobil), Shell Helix / Shell Lubricants, TotalEnergies Lubricants and Valvoline. Emerging players are Millers Oils and Wolf Oil Corporation.
Does Ravenol have an API?
No public API is recorded for Ravenol.
What industry is Ravenol in?
Ravenol's product category is Automotive Lubricants. Its primary akta.pro industry code is TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners), with a secondary code of IMAEAMAE, Gear Oils & Transmission Fluids. Its SIC code is 2890.