Response Nordic
Response Nordic AS is a Norwegian B2B distribution company connecting brands of sports gear and electronics with retailers across the Nordic region via a registered-retailer e-commerce platform, headquartered in Tiller, Norway with 51–100 employees.
- Company typePrivate
- Founded2000
- HeadquartersTiller, Norway
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Response Nordic does
Response Nordic AS is a Norwegian distribution company headquartered in Tiller, Norway (Østre Rosten 102B, organization number 981 507 827), operating a B2B/B2C e-commerce platform that connects brands of sports gear and electronics with retailers, primarily across the Nordic/Baltic region. The firm's value proposition is to aggregate multiple brands into a single ordering portal so that retailers can source diverse product lines through one account rather than managing multiple supplier relationships; the company uses the tagline "Where brands and markets meet" to describe this intermediary role. The platform is gated behind retailer registration, with login-protected wholesale pricing, orderbooks, cart, checkout, and a dedicated special-offers section for registered customers, indicating a horizontal segmentation approach that targets SMB retailers as the primary customer segment.
The underlying technology stack is the Multicase Norge AS business system and webshop platform, which provides the e-commerce storefront, product catalog, search, ordering, and account management infrastructure. This is a third-party, commodity platform also available to other distributors, which limits proprietary technical differentiation. Distribution is conducted exclusively through the owned e-commerce channel at response-nordic.com, supplemented by organic social media presence on Facebook (ResponseNordicAS) and Instagram (response_nordic) for top-of-funnel product inspiration and news. There is no evidence of mobile apps, public APIs, SDKs, or proprietary technology features.
The business model is B2B product distribution on a transaction-fee-equivalent basis: retailers apply for accounts, receive wholesale pricing visibility, and place orders through the platform on a monthly billing cadence. Revenue is generated from the spread between wholesale procurement and retailer pricing on distributed brand products; no public consumer pricing, subscription tiers, or service fees are disclosed. The company is privately held with no disclosed funding rounds, subsidiaries, M&A activity, management team information, certifications, regulatory actions, or revenue figures in the available source material.
Response Nordic firmographics
Firmographics- Name
- Response Nordic
- Legal name
- Response Nordic AS
- Website
- https://beach-mountain.no
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Response Nordic AS is a Norwegian B2B distribution company connecting brands of sports gear and electronics with retailers across the Nordic region via a registered-retailer e-commerce platform, headquartered in Tiller, Norway with 51–100 employees.
- Ownership category
- akta.pro rank
Response Nordic industry classification
Industry- Product category
- Sports and Electronics Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Apparel Distribution (CRAOAJAA)
Keywords
Where Response Nordic is headquartered
LocationHeadquarters
- HQ city
- Tiller
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Response Nordic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Product Distribution: Response Nordic markets brands and distributes products to retailers through their e-commerce platform. They operate on a B2B model where retailers must apply for accounts to access wholesale pricing and place orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B retailer pricing model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Response Nordic product offering
Product offeringCore offering
Response Nordic AS is a Norwegian distribution company that aggregates sports gear and electronics brands and makes them available to retailers through a B2B e-commerce platform. Retailers must apply for accounts to access wholesale pricing, browse multi-brand catalogs, and place orders online. The company operates under the tagline "Where brands and markets meet" and serves the Nordic region.
Product overview
Response Nordic operates a B2B/B2C e-commerce platform connecting brands with markets in the Nordic region. The platform features product listings with pricing, special offers, orderbooks, cart functionality, and retailer applications. The website structure includes categories, brands, product searches, and article sections, though the source data does not provide named individual products, modules, or sub-brand details. The company serves as an intermediary facilitating retail transactions between brands and consumers across Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-brand B2B Distribution Service
Companies that use Response Nordic
Customer profileSegments1 record
Ideal customer profiles1 record
Response Nordic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Response Nordic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multicase™ Norge AScoreMulticase™ Norge AS provides Response Nordic's business system and e-commerce webshop platform. This is the core technology infrastructure powering their online retail operations, order management, and digital storefront.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Response Nordic competitors and assessment
Company assessmentRegional players
- Outnorth: Nordic-focused outdoor and sports e-commerce retailer distributing multiple international brands. Comparable as an online Nordic multi-brand aggregator with similar brand-distribution dynamics.
- Blue Tomato: Austrian-rooted action sports and snowboard retailer now owned by Zumiez, serving European and Nordic consumers online. Comparable as an online-first multi-brand action/winter sports distributor with overlapping Nordic customer base.
Broad incumbents
- Intersport: Global sporting goods retailer cooperative with significant Nordic presence. Comparable as a multi-brand sporting-goods aggregator operating across European markets including the Nordics.
- XXL ASA: Largest sporting goods retailer in the Nordics, operating both physical stores and online. Highly comparable as a Nordic sports distribution and retail platform serving both consumer and B2B-style procurement needs.
- Stadium Group: Major Swedish sporting goods retailer and wholesaler with multi-brand assortment and strong e-commerce presence. Comparable as a Nordic multi-brand sports distributor with online-first operations.
- Hervis: Austrian sporting goods retailer (part of SPORT 2000 group) with multi-brand sporting-goods distribution across DACH and broader European markets, including Nordic exposure.
Emerging players
- Addnature: Nordic outdoor and sports online retailer carrying multiple premium brands. Comparable as a smaller-scale online multi-brand sports distributor serving Nordic consumers and retailers.
Direct peers
- Sport1 Group: Norwegian sporting goods retailer chain with multi-brand assortment. Closely comparable as a Norway-based multi-brand sports distribution/retail platform with both physical and e-commerce channels.
- Sport Nordic: Nordic sporting goods distribution and retail concept focused on multi-brand sports assortments in the region. Directly comparable in the Nordic multi-brand sports distribution space.
Others
- Komplett Group: Nordic e-commerce retailer specializing in electronics and consumer products, operating both B2C and B2B channels from Norway. Comparable as a Nordic e-commerce distributor with overlapping electronics category exposure and similar headcount/order-platform dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Response Nordic social profiles
Digital presenceResponse Nordic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Response Nordic leadership team
Management profileNumber of profiles
Response Nordic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Response Nordic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Response Nordic
What does Response Nordic do?
Response Nordic AS is a Norwegian distribution company that aggregates sports gear and electronics brands and makes them available to retailers through a B2B e-commerce platform. Retailers must apply for accounts to access wholesale pricing, browse multi-brand catalogs, and place orders online. The company operates under the tagline "Where brands and markets meet" and serves the Nordic region.
Is Response Nordic a public or private company?
Response Nordic is a private company. It is classified as unknown and is currently operating.
When was Response Nordic founded?
Response Nordic was founded in 2000. It employs 51 to 100 people.
Where is Response Nordic based?
Response Nordic is headquartered in Tiller, Norway, in the Europe region.
How does Response Nordic make money?
One revenue line is on record: product Distribution.
Who are Response Nordic's main competitors?
Regional players on record are Outnorth and Blue Tomato. Broad incumbents are Intersport, XXL ASA, Stadium Group and Hervis. Addnature is listed as an emerging player. Direct peers are Sport1 Group and Sport Nordic. Komplett Group is listed as an others.
Does Response Nordic have an API?
No public API is recorded for Response Nordic.
What industry is Response Nordic in?
Response Nordic's product category is Sports and Electronics Distribution. Its primary akta.pro industry code is CRAOAJAA, Team Sports Equipment & Apparel Distribution. Its NAICS code is 42391 and its SIC code is 3949.