Ree Park Safari

Name

Ree Park Safari

Legal name

Ree Park Safari

Website

https://reepark.dk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Safari Park / Zoological Tourism

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Wildlife Safaris & Game Drives (THAJAIAB), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD), Safari Lodges & Tented Camps (THAAAHAC), Safari Camps & Tented Lodges (THAGAOAF)

Keywords

• Wildlife safari park
• Zoo admissions
• Annual safari pass
• Safari overnight lodging
• Animal encounter experiences

Headquarters

HQ city

Ebeltoft

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Admission Tickets: One-time admission fees for park entry. Adult tickets at 230 kr, child tickets (3-11 years) at 145 kr, with discounted afternoon tickets available during summer season. This represents the primary revenue driver for day visitors.
2. Annual Pass (REEKORT): Subscription-based annual memberships with automatic renewal option. Adult subscription at 450 kr/year, child at 300 kr/year (auto-renewal model). Also available with fixed 365-day expiry at higher prices (adult 550 kr, child 350 kr). Includes partner benefits at other Danish and Scandinavian attractions.
3. Experiences and Activities: Additional paid experiences including Land Rover Safari (60 kr/person), Offroad Patrol for children (50 kr/car), Amerika Expressen train ride, Go' morgen til Dyrene morning walking safari (90 kr/person), and 'Bag Kulissen' behind-the-scenes tours (1,299 kr/hut).
4. Overnight Accommodations: Various cabin and hut accommodations including Night Explorer Africa (2,298 kr), Night Explorer North America Premium (2,898 kr), Camel Camp (1,498 kr), Kamelhuset summer house (1,500 kr), and group overnight packages (from 6,400 kr for up to 33 persons). Revenue includes park entrance, animal feedings, and exclusive evening activities.
5. Animal Keeper Experiences: Full-day 'Dyrepasser for en dag' (Animal Keeper for a Day) experience providing exclusive behind-the-scenes access, animal feeding activities, and guided tours. Runs year-round including closed season.
6. Private Events and Celebrations: Corporate events, summer parties, Christmas parties, team building, meetings, conferences, weddings, confirmations, birthday parties, and school overnight programs with educational focus.
7. Junior Ranger Summer Camps: Week-long day camps for children ages 6-16 including Mini Ranger (6-8 years), Safari Ranger (9-11 years), and Mara Ranger (12+ years) programs at 1,950 kr per participant per week.
8. On-site Food and Retail: Restaurants, cafés (Café Bush Camp), gift shop, grill packages for accommodation guests, breakfast service at 140 kr (adult) / 95 kr (child), and miscellaneous retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ree Park Safari operates a wildlife safari park on Djursland, Denmark, displaying over 750 animals from 4 continents in naturalistic enclosures. Core offerings include admission tickets and REEKORT annual passes for park entry, guided Land Rover Safari and Amerika Expressen train tours, themed overnight accommodations (Night Explorer cabins adjacent to wolf, bear and savanna enclosures), children's Junior Ranger summer camps, educational Safariskolen programs for schools, and corporate/private event venues including corporate summer parties, Christmas parties, weddings and conferences.

Product overview

Ree Park Safari (now simply 'Ree Park') is a zoo and safari park located near Ebeltoft on Djursland, Denmark. The company operates a unified experience platform combining admission tickets and annual passes (REEKORT) with an extensive portfolio of themed attractions and services. Core attractions include guided safari experiences via Land Rover Safari and Amerika Expressen train, overnight accommodations (Night Explorer Cabins, Camel Camp, Kamelhuset), children's programs (Junior Ranger Camps for ages 6-11, Dyrepasser for en dag), educational services (Safariskolen for schools), and event venues for corporate events and celebrations. The park houses over 750 animals from 4 continents. The product portfolio operates as an integrated ecosystem where admission provides base access, while premium experiences (safari tours, overnight stays, animal encounters, educational programs) are add-on modules that enhance the core zoo visit.

Differentiator

Problem solved

Functional benefit

Products and services

• Ree Park Safari Day Admission One-time entry tickets for visitors to access the safari park and view animals from 4 continents in naturalistic enclosures. Includes all standard walking areas and viewing of animals. Targeted at individual visitors, families, and tourists.
• REEKORT Annual Pass Annual membership giving free park entrance on regular opening days, plus free tickets to partner zoos (Aalborg Zoo, Odense Zoo, Givskud Zoo) and discounts at partner attractions including LEGOLAND, Den Gamle By, Randers Regnskov, Borås Djurpark, Dyreparken Kristiansand, and Erlebnis Zoo Hannover. Auto-renewal subscription option at lower price.
• Land Rover Safari Guided safari vehicle tour through the African savanna enclosure where visitors observe rhinoceroses, giraffes, and ostriches while guides narrate about the animals. Approximately 20 minutes duration. Targeted at families and park visitors wanting closer wildlife encounters.
• Amerika Expressen Train ride experience through the North American prairie section of the park where visitors view bears, wolves, and bison from carriages while guides narrate. Targeted at families and park visitors wanting a different perspective of North American wildlife.
• Offroad Patrulje Children's electric Land Rover activity where kids drive on a patrol track, evade poachers, and spot wild animals. Completion earns the child a Junior Ranger Card. Duration approximately 10 minutes. Targeted at children.
• Go' morgen til Dyrene (Walking Safari & Dyrefodring) Exclusive morning tour where guests accompany guides at park opening to greet the animals and observe their first feeding. Includes behind-the-scenes insights. 1-hour duration, starts 09:00 at the Gepard statues. Targeted at safari enthusiasts.
• Night Explorer Africa Cabin Themed overnight cabin on a wooden platform overlooking the African savanna. Includes 2-day park entrance, shared animal feeding, snake presentation, and bed linens (not in 2026). Up to 4 persons (+500 kr per extra person). Targeted at experience-seeking tourists and couples/families.
• Night Explorer North America Premium Cabin Premium overnight cabin with views of Arctic wolf or black bear enclosures. Includes private toilet and bath facilities, 2-day park entrance, shared animal feeding, and bed linens (not in 2026). Up to 6 persons.
• Camel Camp Hytter Glamping-style accommodation cabins overlooking the Asian steppe with views of Bactrian camels and rare Persian wild donkeys (onagers). Cabins accommodate up to 4 persons without private toilet/bath facilities. Bring own bedding or rent at 100 kr/person.
• Kamelhuset Summer House Holiday house accommodation with fireplace, 3 separate bedrooms, 1 bathroom, private terrace with garden views. Accommodates up to 7 persons. Includes 7-person park entrance, animal feeding, grill facilities, kitchen amenities, and after-hours access.
• Junior Ranger Summer Camps Week-long day camp programs for children ages 6-16 (Mini Ranger 6-8 years, Safari Ranger 9-11 years, Mara Ranger 12+ years) including park access, wildlife feeding, safari tours, conservation activities, snacks, and grab pack. Lunch add-on available.
• Dyrepasser for en dag (Animal Keeper for a Day) Full-day exclusive experience as an animal keeper where participants prepare animal food, serve meals, activate animals in enclosures, and access restricted areas behind the scenes including reptile encounters. Meeting time 8:15, ends 15:00. Year-round including closed season. Targeted at wildlife enthusiasts.
• Bag Kulissen (Behind the Scenes) Exclusive behind-the-scenes evening tour in small groups (max 10 persons) with access to animal stables, close encounters with reptiles, and animal feeding demonstrations. 16:30-21:00. VIP exclusive option at 3,000 kr per hut available.
• Safariskolen (Safari School) Educational program for Danish schools and institutions offering hands-on learning experiences in nature and wildlife. Includes curriculum-aligned activities and behind-the-scenes access. Targeted at preschools, primary schools, middle schools, high schools, and special-needs classes.
• Overnight for Groups (up to 33 persons) Group overnight accommodation in tents or shelters for up to 33 persons. Includes 2-day park entrance, animal activation and feeding, snake presentation, and either Amerika Expressen or Land Rover Safari. Starting from 6,400 kr. Targeted at school groups and institutions.
• GEPARDEN Shuttle Bus (Aarhus Round-Trip) Direct shuttle bus service from Aarhus (DGI-house behind Bruuns Galleri) to Ree Park Safari and return, including transport. Operates Sundays during weeks 27-32 (July 5 - August 9). Journey approximately 50 minutes each way. Targeted at visitors from the Aarhus area without cars.
• Sommerfest i Ree Park (Corporate Summer Party) Annual company summer party experience at the park including entrance, food, drinks, garden games (beer bowling, petanque), street food, live music, and access to the Centralstation venue. 859 kr per person. Targeted at corporate groups.
• Firma Julefrokost (Corporate Christmas Party) Corporate Christmas party events held at Ree Park Safari using the park's unique safari-themed venues and dining experiences for company celebrations.
• Bryllup i Ree Park (Wedding Package) Wedding celebration packages held in the unique settings of the safari park with animal-themed backdrops and safari-inspired venues for couples.
• Konfirmation i Ree Park (Confirmation) Confirmation celebration packages with unique safari-themed venues and animal encounters for the special day of young Danes.
• Børnefødselsdag (Children's Birthday Party) Children's birthday party packages held at the safari park with safari-themed entertainment, animal encounters, and unique park venues.
• Organisationsudvikling (CBPU - Center for Bæredygtig Performance og Udvikling) Corporate organizational development programs using the safari park setting for leadership development and team building, led by Carsten Brandt through the Center for Bæredygtig Performance og Udvikling (Center for Sustainable Performance and Development). Targeted at Danish corporate clients.
• Møder og Konferencer (Meetings and Conferences) Meeting and conference facilities offered in unique safari-themed venues for corporate events, team meetings, kick-offs, and business gatherings. Listed via Danske Konference Centre network.

Quantifiable outcome

• REEKORT holders receive free entry to Aalborg Zoo, Odense Zoo, and Givskud Zoo
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major, regional and minor.

• Aalborg ZoocoreGTM or Marketing PartnerREEKORT annual pass holders receive one free visit to Aalborg Zoo as part of the annual pass benefits package, creating mutual visitor exchange between Danish zoos.
• Odense ZoocoreGTM or Marketing PartnerREEKORT annual pass holders receive one free visit to Odense Zoo as part of the annual pass benefits package, creating mutual visitor exchange between Danish zoos.
• Givskud ZoocoreGTM or Marketing PartnerREEKORT annual pass holders receive one free visit to Givskud Zoo as part of the annual pass benefits package, creating mutual visitor exchange between Danish zoos.
• LEGOLANDmajorGTM or Marketing PartnerREEKORT annual pass holders receive 25% discount on entrance to LEGOLAND theme park, one of Denmark's major tourist attractions.
• Den Gamle By (The Old Town), Randers Regnskov, Jesperhus, Tivoli FrihedenmajorGTM or Marketing PartnerREEKORT annual pass holders receive 50% discount on entrance to these partner attractions, expanding the value proposition of the annual pass across multiple Danish leisure destinations.
• Borås Djuroark (Sweden), Dyreparken Kristiansand (Norway), Erlebnis Zoo Hannover (Germany)regionalGTM or Marketing PartnerREEKORT annual pass holders receive 50% discount on entrance to these international partner attractions in Sweden, Norway, and Germany, extending the annual pass value across Scandinavia.
• GEPARDEN (Aarhus Shuttle Bus)coreChannel Partner/ Reseller/ DistributorGEPARDEN operates direct shuttle bus service from Aarhus to Ree Park Safari on Sundays during summer weeks 27-32. Departure from DGI-house behind Bruuns Galleri, return from park at 16:00. Journey approximately 50 minutes.
• FevertreeminorGTM or Marketing PartnerFevertree provides premium mixer drinks for corporate summer party events at Ree Park Safari. Featured in bar areas and special cocktail offerings during evening events.
• Danske Konference CentreminorChannel Partner/ Reseller/ DistributorListed as a conference venue partner through Danske Konference Centre network, expanding visibility for corporate meeting and conference bookings.
• Miljø- og Fødevareministeriet (Ministry of Environment and Food)minorOthersMinistry logo displayed on website indicating regulatory oversight and potential collaboration on animal welfare and conservation matters relevant to zoo operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Copenhagen Zoo: Largest and most established zoo in Denmark with broader animal collection and significantly higher visitor numbers. Competes for the same Danish family and tourist leisure spend but lacks Ree Park's drive-through safari format.
• LEGOLAND Billund: Denmark's flagship theme park and dominant family leisure attraction. Competes for the same Danish family tourism spend and serves as a REEKORT partner rather than a zoo competitor.

Direct peers

• Aalborg Zoo: Regional Danish zoo offering similar animal experiences and educational programs. REEKORT partnership indicates direct head-to-head competition for Danish family visitors.
• Knuthenborg Safaripark: Largest safari park in Denmark featuring drive-through safari experience with animals from multiple continents. Closest direct competitor on safari park format and Danish visitor market.
• Borås Djurpark: Sweden's largest zoo and safari park featuring drive-through safari and themed animal areas. Direct international comparable with overlapping REEKORT partner benefits.
• Givskud Zoo: Danish safari/zoo park with drive-through safari concept and large animal enclosures. Direct competitor in the safari park category and a REEKORT partner, making it a head-to-head comparable.
• Odense Zoo: Mid-sized Danish zoo with similar family-oriented offerings and educational focus. REEKORT partner and direct competitor for Danish family and school group visits.

Regional players

• Djurs Sommerland: Largest amusement park in Denmark located on the Djursland peninsula near Ree Park. Competes for the same regional family tourism market and leisure day-trip spend.
• Erlebnis Zoo Hannover: Major German zoo with themed animal worlds and immersive experiences. Comparable on experience-led positioning and serves as a REEKORT international partner.
• Dyreparken Kristiansand: Major Norwegian animal park with safari and animal experiences. Comparable product mix and serves as a REEKORT cross-border partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ReeParkSafari
• Facebookfacebook.com/reepark
• LinkedInlinkedin.com/company/reepark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ree Park Safari