odense zoo
Odense Zoo is a state-recognized Danish zoological garden in Odense selling day tickets, annual passes, animal feeding experiences, on-site dining, and corporate events, while operating the BIOTA conservation foundation for families, schools, and corporate visitors.
- Company typePrivate
- Founded1980
- HeadquartersOdense, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What odense zoo does
Odense Zoo is a Danish zoological garden and self-governing foundation (selvejende institution) established under Danish law on November 1, 1980, operating a single visitor site at Søndre Boulevard 306 in Odense, Denmark. It holds the statsanerkendt zoologisk anlæg designation, is supervised by Fødevarestyrelsen, and is a member of EAZA and DAZA, participating in European Endangered Species Programmes for Siberian tiger, red panda, and Grevy's zebra. The zoo houses over 50 animal species and operates seven on-site dining venues (Café Chunga, Safari Café, TigerIs, Isværket, Fritteriet, Bøgetrucken, Café Søløven) plus exhibits including the Bøgetoppen treetop walk and Darwin's House reptile exhibit.
Core products are day tickets (from 150 DKK) and annual passes (from 395 DKK, with subscription or fixed 12-month terms and a guaranteed minimum of 300 opening days per year), supplemented by paid experiences including giraffe feeding, the newly launched Søko manatee feeding experience, Camp Kiwara overnight stays, ZOO School educational programs, guided tours, children's birthday parties, tastings, and the 2025-launched Ivan Vildand Children's Universe also distributed on YouTube. The technology layer is a digital ticketing system with an iOS/Android mobile app that stores digital annual passes with photo identification, provides interactive zoo maps, and surfaces daily programming.
Revenue is generated through a diversified mix of one-time entrance tickets, subscription annual passes, on-site food and beverage sales, transaction-fee paid experiences, conservation donations through the affiliated BIOTA foundation, corporate ZOO Ambassador partnerships, and event hosting (team building, meetings, brunches, picnics, grill arrangements). Customer segments are horizontal — primarily families with children and schools, with secondary segments in corporate/business groups and conservation-minded visitors — distributed through direct-to-consumer channels including on-site box office, e-commerce at odensezoo.dk, the mobile app, and on-site retail.
odense zoo firmographics
Firmographics- Name
- odense zoo
- Legal name
- Odense Zoologiske Have
- Website
- https://odensezoo.dk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odense Zoo is a state-recognized Danish zoological garden in Odense selling day tickets, annual passes, animal feeding experiences, on-site dining, and corporate events, while operating the BIOTA conservation foundation for families, schools, and corporate visitors.
- Ownership category
- akta.pro rank
odense zoo industry classification
Industry- Product category
- Zoological Garden
- NAICS
- Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)
- akta.pro secondary industry
- Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)
Keywords
Where odense zoo is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
odense zoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Entrance Tickets: One-time day tickets for zoo admission, priced from 150 DKK, valid on selected date during selected time period.
- Annual Passes: Annual passes available as subscription (auto-renewing) or fixed-term (12 months), starting from 395 DKK. Subscription model with monthly billing cadence and annual prepayment options.
- Food and Beverage: On-site restaurants and food outlets including Café Chunga, Safari Café, TigerIs, Isværket, Fritteriet, Bøgetrucken, and Café Søløven offering burgers, salads, ice cream, fish and chips, and beverages.
- Special Experiences: Paid animal experiences including giraffe feeding (150 DKK), manatee feeding, guided tours, overnight stays in Camp Kiwara, ZOO school programs, and birthday parties.
- Conservation Donations: Donations supporting BIOTA conservation foundation, animal adoption programs, and wildlife conservation projects globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Day ticket from 150 DKK |
| Subscription | Annual | Annual pass from 395 DKK |
| Unit Pricing | Pay-as-you-go | Giraffe feeding experience at 150 DKK |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
odense zoo product offering
Product offeringCore offering
Odense ZOO sells admission to its zoological garden through day tickets and subscription-based annual passes, complemented by paid experiences such as giraffe and manatee feeding, Camp Kiwara overnight stays, ZOO School programs, guided tours, tastings, children's birthday parties, and Bøgetoppen treetop walk. The zoo also operates seven branded food and beverage outlets and offers corporate team-building packages, with revenue supporting animal welfare and international conservation through the affiliated BIOTA foundation.
Product overview
Odense ZOO is a zoological garden operating as a self-governing institution (fond) in Odense, Denmark. The zoo offers a comprehensive visitor experience centered around animal conservation and education. Core products include day tickets and annual passes providing access to the zoo's animal collections and daily programming. The experience portfolio includes animal feeding programs, overnight stays in Camp Kiwara safari-style shelters, guided tours, ZOO School educational programs, children's birthday parties, tastings, and corporate team building events. Dining options span multiple venues including Café Chunga (largest restaurant), Safari Café, TigerIs ice cream shop, Café Søløven, Isværket, Fritteriet, and Bøgetrucken. The zoo also operates BIOTA, its own conservation foundation supporting international wildlife projects. A new Ivan Vildand children's universe launched in 2025 featuring a character who solves wildlife mysteries, available both at the zoo and on YouTube. Digital offerings include a mobile app for iOS and Android enabling digital annual pass storage, daily program access, and interactive zoo navigation.
Differentiator
Problem solved
Functional benefit
Products and services
- Day Ticket (Dagsbillet) One-time admission ticket to Odense ZOO for individuals and groups, valid for the selected date and time slot and for up to 6 months from purchase. Priced from 150 DKK.
- Annual Pass (Årskort) Recurring membership product granting unlimited zoo access for 365 days, with auto-renewing subscription or fixed 12-month term options from 395 DKK and minimum 300 opening days guaranteed annually.
- Giraffe Feeding (Giraffodring) Guided 30-minute interactive encounter in which visitors tour the giraffe stables and feed giraffes from the feeding platform, priced at 150 DKK per participant.
- Søko (Manatee) Feeding Experience Paid visitor experience launched in 2025 that begins in the animal care kitchen to learn about manatee diet and concludes with feeding the manatees from the diving platform, with a seated option for accessibility.
- Camp Kiwara Overnight Stay Overnight accommodation in safari-style shelters on the zoo's savanna area among lions and giraffes, marketed to families and groups.
- ZOO School (ZOOSkole) Educational programs for organized school and youth groups, including the 5-day ZOOmmerskole summer camp, featuring behind-the-scenes animal care experiences.
- Guided Tours (Rundvisning) Expert-led tours of the zoological garden providing visitors with in-depth information about animals and conservation.
- Children's Birthday Parties (Børnefødselsdag) Booked party packages for children's birthdays held on the zoo premises.
- Tastings (Smagninger) Culinary tasting events, including beer tastings, hosted on-site at the zoo for adult visitors.
- Bøgetoppen Treetop Walk Elevated treetop walkway offering panoramic views of the zoo and surrounding area, available to paying visitors.
- Event Hosting (Fest i ZOO) Bookable private event hosting at the zoo, including brunch events, parties, picnics, and grill arrangements for groups.
- Corporate Team Building (Teambuilding) Corporate team-building packages using the zoo environment for group activities and engagement.
- Animal Adoption (Adopter et dyr) Symbolic animal adoption program through which supporters contribute to animal care and conservation at Odense ZOO.
- Café Chunga The zoo's flagship restaurant located by the large playground, serving burgers, panini, crispy fries, and salads.
- Safari Café Africa-area restaurant with views of lions and giraffes, serving organic coffee, cake, sandwiches, poke bowls, and sausage rolls.
- TigerIs Ice cream and confectionery outlet near the Siberian tigers offering a wide selection of ice cream, old-fashioned cones, pancakes, sweets, and drinks.
- Isværket Ice cream shop launched in 2025 in the Food Corner area near the farmyard, offering old-fashioned ice cream cones, soft ice cream, and affogato.
- Café Søløven Café located by the sea lions, offering barista coffee, churros, slush ice, and snacks.
- Fritteriet Food outlet at the Bøgetoppen treetop walk serving fish and chips, loaded fries, and mozzarella sticks.
- Bøgetrucken Food truck offering pita bread, Banh Mi, noodle salads, and hot dogs.
- Ivan Vildand Children's Universe Children's entertainment concept launched in 2025 featuring the Ivan Vildand character who solves wildlife mysteries, delivered at the zoo and on YouTube.
- Research Workshop on Animal Welfare 2.5-day paid professional workshop on animal welfare, scheduled for 21-23 October 2026, for animal care professionals, researchers, and managers, delivered in partnership with Animal Concepts EU.
Quantifiable outcome
- First manatee baby born in Scandinavia at Odense ZOO in 2003
- +1 more outcomes
Companies that use odense zoo
Customer profileSegments4 records
Ideal customer profiles4 records
odense zoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
odense zoo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Animal Concepts EUminorPartner for the 2.5-day Research Workshop on Animal Welfare (21–23 October 2026). Workshop designed for animal care professionals, researchers, and managers to strengthen behaviour monitoring, welfare assessment, and in-house research capacity.
- DAZA (Danish Association of Zoos and Aquariums)coreOdense ZOO is a member of DAZA, the Danish association for zoos and aquariums. Membership requires high standards of animal welfare, communication, education, and contributions to research. DAZA coordinates with EAZA on European breeding programs.
- EAZA (European Association of Zoos and Aquaria)coreOdense ZOO is a member of EAZA, participating in European Endangered Species Programmes (EEP) for breeding threatened species including Siberian tiger, red panda, and Grevy's zebra. Membership requires high standards of animal welfare, communication, education, and contributions to research.
- BIOTA - Odense ZOO Conservation FoundationcoreBIOTA is Odense ZOO's own conservation initiative that donates funds annually to conservation projects worldwide. Projects include Seychelles Island Foundation (Aldabra giant tortoises), Giraffe Conservation Foundation, Red Panda Network, Saola Foundation, and Save The Rhino. Zoo visitors contribute through donations and adoption programs.
- IUCN (International Union for Conservation of Nature)coreOdense ZOO supports the IUCN's One Plan Approach, a collaborative way of planning conservation efforts across species. This means working together to develop management strategies and support conservation initiatives, combining research in the wild with research in zoos.
- Seychelles Island FoundationminorBIOTA-supported project working to protect the giant tortoises of Aldabra. Odense ZOO houses Aldabra giant tortoises and supports their conservation in the wild.
- Giraffe Conservation FoundationminorBIOTA-supported conservation project for giraffes. Supported by youngest visitors who donate pacifiers to the giraffes at the zoo.
- Red Panda NetworkminorBIOTA-supported project working to conserve red pandas in their natural habitat. Odense ZOO houses red pandas and participates in EAZA breeding program.
- Saola FoundationminorBIOTA-supported project dedicated to finding and protecting one of the world's most endangered mammals – the Asian saola. Odense ZOO offers 'In the footprints of the saola' training camp experience in Thailand.
- Save The RhinominorBIOTA-supported project protecting endangered Sumatran rhinos. Part of Odense ZOO's global conservation commitment through its BIOTA foundation.
- Odense Klimapartnerskab (Odense Climate Partnership)minorOdense ZOO participates in the Odense Climate Partnership, a local initiative coordinating climate action among businesses and organizations in Odense municipality.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
odense zoo competitors and assessment
Company assessmentDirect peers
- Copenhagen Zoo: Denmark's largest and most-visited zoo, also EAZA/DAZA member with comparable ticketing, annual pass, F&B, and conservation program structure. Most direct comparable given shared Danish market and regulatory environment.
- Aalborg Zoo: Regional Danish zoo with comparable EAZA membership, family audience focus, and operational structure including animal feeding experiences and educational programming.
- Yorkshire Wildlife Park: UK wildlife park with comparable family-focused model, animal feeding experiences, annual membership, and conservation partnerships; useful benchmark for European mid-size zoological operations.
- Ree Park Safari: Danish safari park and zoo operator, competing for similar family and tourist segments with drive-through and walk-through animal experiences; direct overlap in conservation messaging and ticketing model.
- Givskud Zoo: Danish zoological park and safari attraction, also DAZA member, offering similar mix of animal exhibits, family experiences, and educational programming in the same domestic market.
Broad incumbents
- Chester Zoo: One of the UK's largest and most established zoos, EAZA member with extensive breeding programs and conservation foundation; serves as a broader incumbent benchmark for scaled zoo operations in Europe.
- Berlin Zoo (Zoologischer Garten Berlin): Major German zoological garden with EAZA membership, large species collection, and broad conservation program; comparable in regulatory structure (state-recognized) and operational scope though significantly larger scale.
- Tierpark Hagenbeck (Hagenbeck Zoo): Historic Hamburg zoo and Tierpark with established EAZA participation and similar family experience portfolio (animal feeding, themed areas, F&B); relevant benchmark for Northern European zoo operations.
Regional players
- Skansen: Sweden's open-air museum and zoo on Stockholm's Djurgården; comparable as a Nordic family attraction combining animal exhibits, cultural programming, and on-site dining, though not a direct zoo competitor.
- Kolmården Zoo: Large Swedish zoo and safari park operated by Parks and Resorts; offers comparable family ticketing, annual passes, animal experiences, and lodging (Camp Wild) that mirror Odense's Camp Kiwara overnight offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
odense zoo social profiles
Digital presenceodense zoo compliance and trust
Trust signalCompliance2 records
odense zoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
odense zoo leadership team
Management profileNumber of profiles
Profiles1 record
odense zoo subsidiaries and ownership
Company hierarchySubsidiaries1 record
odense zoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
odense zoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about odense zoo
What does odense zoo do?
Odense ZOO sells admission to its zoological garden through day tickets and subscription-based annual passes, complemented by paid experiences such as giraffe and manatee feeding, Camp Kiwara overnight stays, ZOO School programs, guided tours, tastings, children's birthday parties, and Bøgetoppen treetop walk. The zoo also operates seven branded food and beverage outlets and offers corporate team-building packages, with revenue supporting animal welfare and international conservation through the affiliated BIOTA foundation.
Is odense zoo a public or private company?
odense zoo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was odense zoo founded?
odense zoo was founded in 1980. It employs 11 to 50 people.
Where is odense zoo based?
odense zoo is headquartered in Odense, Denmark, in the Europe region.
How does odense zoo make money?
Five revenue lines are on record. Entrance Tickets are the primary driver. The others are annual Passes, food and Beverage, special Experiences and conservation Donations.
Who are odense zoo's main competitors?
Direct peers on record are Copenhagen Zoo, Aalborg Zoo, Yorkshire Wildlife Park, Ree Park Safari and Givskud Zoo. Broad incumbents are Chester Zoo, Berlin Zoo (Zoologischer Garten Berlin) and Tierpark Hagenbeck (Hagenbeck Zoo). Regional players are Skansen and Kolmården Zoo.
Does odense zoo have an API?
No public API is recorded for odense zoo.
What industry is odense zoo in?
odense zoo's product category is Zoological Garden. Its primary akta.pro industry code is THAJAEAE, Zoo & Aquarium Parks (Ticketed Wildlife Attractions), with a secondary code of THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections). Its NAICS code is 71213 and its SIC code is 7900.