WE BIKE

What WE BIKE does

WE BIKE (Webike) is a Buenos Aires-headquartered mobile platform that gamifies cycling commutes through GPS-based route tracking, a points-based reward system (Wepoints), and a marketplace of benefits from eco-conscious partner brands. The core product is a free consumer app available on iOS and Google Play, supported by two B2B modules: Webike para empresas (corporate subscription for employee sustainable-mobility programs) and Webike para comercio (a partner marketplace where retail brands publish offers in the app's benefit catalog). The platform is positioned as a multi-sided network serving individual cyclists, enterprises, commerce partners, and municipal governments, with city-level dashboards tracking cumulative CO2 savings, users, kilometers, and weekly trips. The app integrates with Strava for activity sync and supports QR-code-based benefit redemption.

The business model is freemium for consumers and B2B-driven for monetization, with revenue streams from enterprise subscriptions, city/government contracts, and marketplace commissions from partner brands. Go-to-market combines product-led mobile app distribution, referral mechanics, and direct enterprise and city sales. The operating entity appears to be IT Rock | Desarrollo Software (inferred from the Android app ID ar.com.itrock.webike), and the company maintains regional positioning across LATAM via the we_bike_latam social handle. No revenue, funding, headcount, management, patents, certifications, or named customers are disclosed in the available source material, and the city dashboards display placeholder metrics, indicating the platform is at an early commercialization stage.

Name

WE BIKE

Legal name

Not explicitly stated in source material. The company operates as Webike with the app ID referencing 'ar.com.itrock.webike', suggesting the parent entity may be 'IT Rock Desarrollo Software'.

Website

https://webike.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

WE BIKE is a Buenos Aires-based mobile platform that gamifies cycling commutes through GPS tracking, Wepoints rewards, and a partner benefit marketplace, serving individual cyclists, corporates, retailers, and municipal governments across LATAM.

Ownership category

akta.pro rank

Product category

Sustainable Mobility Platform

NAICS

Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700)

akta.pro primary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Cycling tracking app
• Sustainable mobility rewards
• Urban cycling platform
• Employee wellness mobility
• CO2 emissions tracking

Headquarters

HQ city

Benavidez

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise/B2B Solutions: Webike offers companies a dedicated platform to promote sustainable mobility among employees with exclusive benefits and tracking tools for organizational wellness programs.
2. Partner Commerce Integration: Commerce businesses join the responsible partners program to publish offers in Webike's benefit marketplace, potentially generating transaction-based value through increased foot traffic.
3. City/Government Partnerships: Municipalities and urban administrations subscribe to Webike to track and promote cycling metrics across the city, driving sustainability outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

WE BIKE operates a GPS-based mobile application that tracks cycling routes, calculates CO2 savings, and rewards users with Wepoints for sustainable commutes. The platform offers complementary B2B modules: Webike para empresas (corporate employee mobility programs) and Webike para comercio (a partner marketplace where businesses publish offers redeemable by cyclists via QR codes).

Product overview

Webike is a mobility-as-a-service platform built around a single mobile application (Webike APP) that gamifies cycling commutes through a Wepoints rewards system. The platform operates with two complementary modules: Webike para empresas (targeting corporations seeking to promote sustainable employee mobility) and Webike para comercio (enabling retail partners to offer deals within the app's benefit marketplace). The core app syncs with Strava and tracks CO2 savings to drive the gamification loop, while the enterprise and commerce modules add B2B revenue streams and partner engagement features.

Differentiator

Problem solved

Functional benefit

Products and services

• Webike APP

Quantifiable outcome

• CO2 emissions avoided per user per trip
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Strategic Allies (Institutional Partners)coreStrategic or Co-development PartnerPublic and private institutions support Webike's growth and mission to promote efficient mobility and environmental care. These strategic allies provide backing for the platform's expansion across cities and enterprise clients.
• Partner Brands (Environmental Brands)coreGTM or Marketing PartnerEco-conscious brands committed to the environment join the Webike application to offer products and services in the benefits marketplace, reaching environmentally engaged cycling users.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strava: Dominant consumer cycling and running activity tracker with social and subscription features. Webike integrates with Strava but competes for the same cyclist attention and rewards/sustainability narrative; both monetize engaged cyclists around ride data.
• Komoot: Cycling and outdoor route-planning app with strong European user base and premium subscription. Comparable because it sits on the same cyclist's home screen, captures ride data, and offers a premium monetization path that Webike's B2B model contrasts with.
• Ride with GPS: Cycling-focused route planning and ride-tracking app popular with road and gravel cyclists. It overlaps with Webike in GPS ride capture and cyclist user persona, but lacks the rewards/sustainability/B2B module layer Webike is building.

Broad incumbents

• Lime: Global shared micromobility operator (e-bikes, e-scooters). Competes indirectly for the same sustainable urban-mobility narrative and city partnerships, even though Webike is software-only and Lime owns physical fleets.
• Betterfly: LATAM-based employee benefits and corporate wellness platform that gamifies healthy habits. Operates in the same enterprise/B2B sustainable-mobility wedge Webike targets, but with a broader wellness lens and significantly larger enterprise installed base in the region.

Emerging players

• Charity Miles: Activity-tracking app that turns miles walked, run, or biked into corporate-sponsored donations. Closest conceptual peer to Webike in linking physical activity to an external reward (charity vs. eco-branded benefits), making the business model highly comparable.
• Zwift: Gamified indoor cycling platform with subscription revenue. Comparable to Webike in applying points/gamification to cycling engagement, though Zwift focuses on indoor training rather than commuting-mode sustainability.
• Sweatcoin: Move-to-earn app that converts verified steps into a tokenized currency and partner-brand rewards. Conceptually adjacent to Webike in linking physical activity to partner-brand benefits, though broader than cycling and built on its own token economy.

Regional players

• Tembici: Brazil's largest bikeshare operator with municipal contracts across major Brazilian cities. Relevant LATAM peer because it occupies the same urban cycling + city partnership lane as Webike, though it operates physical stations rather than a software rewards layer.
• Tier Mobility: European shared micromobility provider integrating with city sustainability programs. Comparable urban-mobility-and-city-partnership model, but geographically Europe-focused and hardware-based rather than a pure software rewards platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/61557082528213
• LinkedInlinkedin.com/company/we-bike
• Instagraminstagram.com/we_bike_latam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE BIKE