tic technologies

What tic technologies does

tic technologies is an Australian privately-held digital services company founded in 1998 and headquartered in Sydney. The firm provides web development, content management, database integration, and digital marketing services to member-based organisations, with a particular focus on registered clubs and hospitality venues across Australia. It serves customers including Drinks Association Australia, RSL & Services Clubs Association, Leagues Clubs Australia, The Epping Club, Blacktown Lifestyle Group, Wallsend Diggers, and Hunter New England Health Libraries, with several client relationships spanning 16-20+ years.

The company's core product is tic CMS, a proprietary content management system built on the Microsoft .NET and SQL Server platform rather than open-source technologies. Around this CMS, tic technologies has assembled a modular suite including the Virtual Board Room (VBR) for board management, Member Logins with claimed exclusive integrations to IGT, Aristocrat and eBet membership systems, plus EDM email marketing, SMS marketing (delivered via an Australian onshore telco), e-commerce, intranet/extranet, and social media modules. The firm also delivers custom website design, database integration, and strategic marketing consulting through Managing Director Rhonda Bowen.

tic technologies operates with 1-10 employees and generates revenue through a mix of one-time project licences (custom website builds, intranet/extranet), recurring CMS subscriptions (Easynet monthly entry-level packages, enterprise annual licences), and professional services (database integration, social media, strategic marketing consulting). Pricing is quote-based and not publicly disclosed; an interactive 'Create my own Quote' tool is available on the website. The company distributes exclusively through direct sales within the Australian domestic market, supplemented by a Trade Supporter referral relationship with Club Managers Association Australia. It has no disclosed funding, no parent company, and no evidence of external institutional investment.

Name

tic technologies

Legal name

tic technologies

Website

https://tictechnologies.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

tic technologies is a privately-held Australian digital services firm, founded in 1998, that builds proprietary Microsoft .NET-based CMS, web, and member-engagement platforms primarily for registered clubs and member-based organisations across Australia.

Ownership category

akta.pro rank

Product category

Content Management System Software for Clubs and Member-Based Organisations

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Advertising Agencies (541810)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Governance, Entity Management & Board Management (BPAEAPAL)

akta.pro secondary industry

SMS/RCS Messaging Platforms (BPAMACAF)

Keywords

• Content management system
• Custom website design
• Member portal solutions
• Database integration services
• Digital marketing consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Content Management Solutions: Proprietary CMS packages ranging from Easynet packages for small businesses to enterprise-level CMS solutions. Revenue generated through software licensing, component add-ons, and ongoing maintenance.
2. Custom Website Design & Development: Bespoke website development services combining creative design with sophisticated technology. Services include responsive design, e-commerce, and custom functionality.
3. Database Integration Services: Integration of existing software systems (membership databases, e-commerce) with websites. Professional services for custom development.
4. Social Media Services: Social media setup, content management, campaign delivery, and ongoing social media management services.
5. Email Marketing Services: EDM system with template design, database management, and reporting services integrated into CMS.
6. SMS Marketing Services: SMS marketing platform with time-sensitive offers, promotions, and targeted communications using Australian onshore telco provider.
7. Strategic Marketing Consulting: Consulting services from Managing Director Rhonda Bowen covering market demands, brand positioning, competitor analysis, and strategic planning for member-based organisations.
8. Intranet and Extranet Development: Secure internal network systems integrated with CMS for document management, workflow optimization, and multi-permission access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

tic technologies develops and licenses a proprietary Content Management System (tic CMS) on Microsoft .NET/SQL Server, and delivers custom website design, database integration, and digital marketing (EDM/SMS) services. Their offering is built as a modular platform with add-ons such as the Virtual Board Room, member login portals, e-commerce, intranet/extranet, and unique integrations with IGT, Aristocrat and eBet club membership systems. The company also provides strategic marketing consulting tailored to registered clubs, member-based organisations, and government/healthcare libraries across Australia.

Product overview

tic technologies offers a platform-plus-modules architecture built around its proprietary tic CMS (Content Management System), developed on Microsoft .NET and SQL Server platforms. The core CMS serves as the foundational platform, with multiple add-on components that can be integrated as needed, including Member Logins, Virtual Board Room (VBR), Email Marketing (EDM), SMS Marketing, e-Commerce, Form Builder, Image Galleries, Media Library, Calendar of Events, Online Competitions, Advanced Search Tool, Password Protection, Online Vouchers, e-Magazine, and Quote Builder. The company also provides custom website design, database integration, and strategic marketing services as core offerings, with specialised solutions for registered clubs in the hospitality industry. Services are offered as both standalone offerings and integrated solutions that work together as a comprehensive digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• tic CMS (Content Management System) A proprietary, scalable and flexible content management system built on Microsoft .NET and SQL Server, serving as the central platform enabling tic's website, member portal, e-commerce and digital communications offerings for member-based organisations.
• Custom Website Design & Development Bespoke responsive website design and development service combining creative design with the tic CMS, delivered to small, mid-sized and large businesses across Australia.
• Database Integration Services Professional services that integrate existing membership, e-commerce and operational databases with tic-built websites, delivering customised login areas and personalised interactive customer experiences.
• Registered Clubs Solutions Industry-specific bundled digital solution for Australian registered clubs combining customised websites, membership system integration, communication systems and strategic marketing, with exclusive integrations to IGT, Aristocrat and eBet.
• Member Login Portals Secure member login areas integrated with IGT, Aristocrat and eBet membership systems, providing personalised welcome, real-time membership points, contact updates, online renewals, voucher claims and competitions.
• Intranet and Extranet Development Secure intranet and extranet systems integrated with the tic CMS for centralised document management, workflow optimisation and multi-permission access for staff, members and suppliers.
• Social Media Services Managed social media service including profile setup, content preparation, campaign management and ongoing community engagement integrated with tic-built websites.
• Strategic Marketing Consulting Consulting service led by Managing Director Rhonda Bowen covering market demand analysis, brand positioning, competitor analysis, customer profiling and trend analysis for member-based organisations.
• Email Marketing (EDM) Email marketing platform integrated into the tic CMS providing template design, simple database uploads, online subscription capture and comprehensive campaign reporting.
• SMS Marketing SMS marketing platform integrated into the tic CMS enabling time-sensitive promotional and general communications, delivered via an Australian onshore telco provider for compliance and data security.
• Virtual Board Room (VBR) Cloud-based board management system providing secure centralised storage and collaboration for agendas, minutes, reports, actions, tasks, correspondence and event RSVPs across multiple calendars for directors and executive management.

Quantifiable outcome

• Long-term client retention spanning 20+ years with government libraries and healthcare organisations.
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Club Managers Association AustraliacoreChannel Partner/ Reseller/ Distributortic technologies is a Trade Supporter with the Club Managers Association Australia, providing digital solutions and innovation support to member clubs across Australia. This partnership provides access to the association's network of club managers and serves as a referral channel for tic's services.
• IGT Membership SystemscoreTechnology or IntegrationIntegration partnership with IGT (International Game Technology) for membership system integration. tic technologies is the only industry digital provider that can truly integrate with IGT membership systems, enabling seamless member data synchronization and login functionality.
• Aristocrat Membership SystemscoreTechnology or IntegrationIntegration partnership with Aristocrat gaming and membership systems. tic technologies offers exclusive integration capabilities with Aristocrat membership platforms for club and hospitality venues.
• eBet Membership SystemscoreTechnology or IntegrationIntegration partnership with eBet membership systems. tic technologies is the only industry digital provider that can truly integrate with eBet membership systems, enabling club websites to connect with eBet-powered membership databases.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ClubExpress: ClubExpress offers a club and association management platform with website, membership, events, and email — a direct competitor to tic's integrated CMS for clubs and member-based organisations.
• Wild Apricot: Wild Apricot is an all-in-one membership management and website platform for associations and clubs — directly comparable to tic's CMS, member-login, and EDM combination for member-based organisations.
• YourMembership: YourMembership (a Community Brands solution) provides membership management, website, and email tools for associations — a directly comparable platform to tic's integrated CMS and member-engagement offering.
• ClubEssential: ClubEssential delivers cloud-based club management software for membership, communication, and digital marketing — directly competing with tic's website, member login, and EDM modules for the same club buyer.
• Daxko: Daxko offers operations, membership, and digital-engagement software for community centres, YMCAs, and clubs — a direct competitor targeting the same member-based organisation segment as tic's CMS platform.
• iMIS: iMIS is an association/membership management platform combining CRM, member engagement, events, and website CMS — competing head-to-head with tic's broader digital platform for member-based organisations.
• Glue Up: Glue Up is an all-in-one engagement management cloud for associations, including website CMS, membership CRM, email, and events — competing directly with tic's modular platform in the member-based organisation market.
• Jonas Club Software: Jonas Club Software provides comprehensive club management platforms to private and country clubs, including membership, POS, and digital engagement — a direct competitor to tic's club-focused CMS and membership system integrations.
• MemberClicks: MemberClicks provides association management software with built-in website, member database, and online community features — a direct competitor to tic's CMS platform for smaller member-based organisations.

Broad incumbents

• Mindbody: Mindbody operates a broader commerce and engagement platform for fitness, wellness, and hospitality businesses — overlapping with tic's club and hospitality segments but at a much larger scale and broader vertical scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tictechnologies
• LinkedInlinkedin.com/company/tic-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tic technologies