Dentistry on the Square

What Dentistry on the Square does

Dentistry on the Square is a privately held, single-location dental practice based at 12 Niddrie Square, Glasgow, Scotland, founded in 2010 and operating with 11–50 employees under Managing Partner Mark Skimming. The practice offers a comprehensive menu of cosmetic, implant, restorative, orthodontic, and general dental services — including single and full-arch dental implants, same-day implant teeth, Invisalign and Cfast orthodontics, OrthoFX aligners, porcelain veneers, tooth whitening, SmileFast accelerated makeovers, same-day crowns and bridges, dentures, hygiene, facial aesthetics, and emergency dentistry — and operates extended hours including evenings and Saturday mornings.

Its core technology differentiator is the Waterlase drill-free system, one of only a handful of Scottish practices to deploy it, combined with a documented five-step pain-free protocol (numbing gel, warmed anesthetic, fine needles, slow injection, computer-based delivery). The practice further distinguishes itself with a comfort menu (DVD glasses, heated blankets, back massagers), a pain-free dentistry money-back guarantee, and status as Scotland's only Joint Platinum Provider of Invisalign and Cfast. It also offers a Smile Rescue remediation service for patients with prior failed treatments elsewhere.

The business model is direct-to-consumer private dentistry with three revenue streams: (1) one-time cosmetic and restorative procedures, (2) subscription-style practice membership plans for routine preventive care, and (3) patient financing options including 0% APR and interest-bearing plans to support higher-ticket treatments. Customer acquisition is sales-led through complimentary Smile Advisor consultations, with marketing concentrated on patient testimonials, smile galleries, before/after content, and organic social channels. The practice has won multiple regional industry awards (Best Patient Care, Best Adult Ortho Case, Best Your Dentist) and maintains a 4.9 Google rating across 1,344 reviews and a 4.8 Facebook rating.

Name

Dentistry on the Square

Legal name

Dentistry on the Square

Website

https://dentistryonthesquare.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Dentistry on the Square is a privately held, single-location cosmetic and implant dental practice in Glasgow, Scotland, serving individual consumers with pain-free dentistry, Invisalign/Cfast orthodontics, dental implants, and smile makeover services.

Ownership category

akta.pro rank

Product category

Cosmetic and Implant Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), General Dentistry Group Practices (HLABAKAB)

Keywords

• Cosmetic dentistry services
• Dental implant treatments
• Teeth straightening solutions
• Pain-free dental care
• General dental hygiene

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Treatment Services: Private dental services including cosmetic procedures (veneers, implants, teeth whitening, orthodontics), restorative treatments, and general dentistry. Mix of one-time procedures and ongoing treatment plans.
2. Routine Dental Care: Ongoing dental care through practice membership plan to help spread cost of routine dental care
3. Financing Plans: Payment plan options including 0% APR and interest-bearing options to help patients manage cost of dental treatment

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dentistry on the Square is a private dental practice providing cosmetic, restorative, and general dental treatments including dental implants, Invisalign and Cfast orthodontics, porcelain veneers, smile makeovers, teeth whitening, same-day crowns and bridges, dentures, and dental hygiene services. The practice differentiates itself through pain-free dentistry techniques, including the Waterlase drill-free system, and offers complimentary consultations alongside practice membership and financing plans.

Product overview

Dentistry on the Square is a private dental practice in Glasgow offering a comprehensive range of cosmetic and general dentistry services. Their portfolio centers around pain-free dentistry and includes dental implants (single, full-arch, and same-day solutions), orthodontic treatments (Invisalign, OrthoFX, and braces), cosmetic procedures (porcelain veneers, composite bonding, teeth whitening, smile makeovers, and SmileFast), restorative services (crowns, bridges, and dentures), general dentistry, dental hygiene, and facial aesthetics. The practice positions itself as Scotland's only Joint Platinum Provider of Invisalign and Cfast, emphasizing their advanced specialization in cosmetic orthodontics.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Glasgow Comprehensive dental implant solutions for replacing missing teeth, including single implants and full-arch restorations for adult patients in Glasgow.
• Full Smile Dental Implants Full-arch dental implant treatments for complete smile restoration in patients with extensive tooth loss.
• Same Day Teeth On Dental Implants Same-day fixed teeth solutions using dental implant technology to deliver immediate functional and cosmetic results.
• Straight Teeth Solutions Teeth straightening treatments including braces and aligners for achieving properly aligned teeth.
• Invisalign Retainers Clear aligner orthodontic treatment using Invisalign technology for discreet teeth straightening.
• OrthoFX Solutions Orthodontic treatment solutions utilizing OrthoFX clear aligner technology.
• Smile Makeovers Comprehensive cosmetic dentistry packages combining multiple treatments to transform smiles.
• Porcelain Veneers Custom-crafted porcelain veneer restorations for aesthetic smile enhancement.
• SmileFast Accelerated smile makeover system using braces and whitening for faster results.
• Tooth Whitening Professional teeth whitening treatments for brightening and enhancing smile appearance.
• Smile Rescue Specialized service for fixing botched dental procedures or completing treatment started elsewhere.
• Nervous Patients Service Specialized dental care with pain-free techniques designed for patients with dental anxiety.
• Comfortable New Dentures Custom-fitted comfortable dentures as tooth replacement options.
• Crowns And Bridges Same-day crown and bridge restorations using advanced technology.
• General Dentistry Routine dental care including check-ups, cleanings, and preventive treatments.
• Dental Hygiene Professional dental hygiene services for maintaining oral health.
• Face And Beauty (Forever Young Club) Facial aesthetics and beauty treatments as part of anti-aging services.
• Emergency Dentist Emergency dental services for urgent dental issues requiring immediate attention.

Quantifiable outcome

• Google Rating 4.9 based on 1344 reviews; Facebook Rating 4.8 based on 100 reviews

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Kindness Homeless Street TeamminorStrategic or Co-development PartnerPartnership with Glasgow-based homeless charity to provide dental services and oral care for homeless individuals. Managing Partner Mark Skimming initiated collaboration with founder Laura McSorley. Practice provides dental care services to support the homeless community's oral and overall well-being.
• B1G1minorOthersSupporting B1G1 initiative - a charitable giving program
• InvisaligncoreStrategic or Co-development PartnerJoint Platinum Provider of Invisalign - Scotland's only practice with this status for tooth straightening treatments
• CfastcoreStrategic or Co-development PartnerJoint Platinum Provider of Cfast - Scotland's only practice with this status for tooth straightening treatments

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Invisalign (Align Technology): Manufacturer of the Invisalign clear aligner system and operator of the provider tiering program. Comparable because Dentistry on the Square's Platinum Provider status is granted by Align Technology, making it both a supplier and an ecosystem participant that defines the practice's competitive positioning.

Broad incumbents

• Genix Healthcare: UK dental group operating a network of NHS and private practices offering general and cosmetic dentistry. Comparable as a multi-site group-practice competitor in the broader UK private dental market.
• Portman Dental Care: UK-wide dental group focused on private dentistry across many specialist and cosmetic practices. Comparable as a multi-site private dentistry consolidator competing for the same cosmetic patient base.
• Bupa Dental Care: One of the UK's largest dental chains with hundreds of practices offering general, cosmetic, and specialist dentistry. Comparable as a competing destination for the same UK cosmetic patient, with far greater brand and marketing scale.

Direct peers

• Same Day Teeth: UK clinic specializing in immediate-load dental implants and full-arch restorations. Comparable because it offers overlapping same-day implant services (Dentistry on the Square's 'Same Day Teeth On Dental Implants') to similar private cosmetic patients.
• Clyde Munro Dental Group: Scotland's largest dental group with multiple practices across the country. Most comparable peer because it operates in the same Scottish geography with similar general and cosmetic dentistry offerings, but at much greater scale and group-practice efficiency.
• Scottish Dental Implants: Scotland-based clinic specializing in dental implants and cosmetic dentistry. Comparable because it competes for the same high-value implant and cosmetic patient in the same Scottish geography.
• ZandDental: UK private dental practice offering cosmetic, implant, and orthodontic treatments with strong digital marketing presence. Comparable as a similarly-positioned independent private practice competing for cosmetic patients in the UK market.
• The Cosmetic Dental Clinic: UK private practice focused on cosmetic and restorative dentistry including veneers, implants, and orthodontics. Comparable because it competes for the same cosmetic patient with similar premium-positioning and treatment portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dotsglasgow

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentistry on the Square