KINDNESS
Kindness Grows Here is a 501(c)(3) volunteer-run nonprofit that awards Kid Kindness Grants ($250-$800) to children ages 5-18 and delivers school assemblies, mental health programming, and educational resources to schools, families, and communities across the United States.
- Company typePrivate
- Founded2016
- HeadquartersGambrills, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What KINDNESS does
Kindness Grows Here is a 501(c)(3) nonprofit organization founded in 2017 (originating as the 'Crofton Is Kind' community group in 2016) and headquartered in Gambrills/Crofton, Maryland. Its mission is to foster kindness in children and spread kindness in communities by targeting both youth and the influential adults in their lives. The organization's flagship offering is the Kid Kindness Grants Program, which awards individual children ages 5-18 grants of $250-$800 to fund youth-led kindness projects; this program receives the majority of the budget and has disbursed over $96,000 cumulatively since 2018, reaching 39 states. Complementary programs include school-based kindness assemblies (anti-bullying, diversity celebration), the 'Be Kind to Your Mind' outdoor mental health walk program featuring a wellness wheel, the 'What I Wish They Knew' empathy storytelling initiative, the 'Spotlight on Kindness' recognition program, and downloadable educational resources (Monthly Kindness Calendar, classroom toolkits).
The organization operates as a grassroots, community-led nonprofit with no technology products and no proprietary AI/ML capabilities; its tech stack consists of off-the-shelf tools — Zoho Forms for online grant applications, Constant Contact for newsletter distribution, and PayPal for donation processing. It is 100% volunteer-run, governed by a board required to donate annually, with a wider network of non-voting Kindness Ambassadors and Board Members Emeritus. Revenue is generated entirely through donations and grants from individual supporters, corporate donors (e.g., Starbucks Foundation, Inovalon, Luminasolar), civic organizations (e.g., Kiwanis Club of Crofton, Anne Arundel Women Giving Together), and partner nonprofits (e.g., United Way of Central Maryland, Courtney Cass Catalyst Fund); no revenue figures are publicly disclosed. Distribution occurs through direct school delivery, a global self-serve grant application portal, digital resource downloads, and channel partnerships (notably the Anne Arundel County Public Library Summer Reading Program).
KINDNESS firmographics
Firmographics- Name
- KINDNESS
- Legal name
- Kindness Grows Here, Inc.
- Website
- https://kindnessgrowshere.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kindness Grows Here is a 501(c)(3) volunteer-run nonprofit that awards Kid Kindness Grants ($250-$800) to children ages 5-18 and delivers school assemblies, mental health programming, and educational resources to schools, families, and communities across the United States.
- Ownership category
- akta.pro rank
KINDNESS industry classification
Industry- Product category
- Youth Nonprofit Services
- NAICS
- Child and Youth Services (624110), Child and Youth Services (62411), Other Grantmaking and Giving Services (813219)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
- akta.pro secondary industries
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)
Keywords
Where KINDNESS is headquartered
LocationHeadquarters
- HQ city
- Gambrills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KINDNESS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Primarily funded by individual donations from supporters who believe in the mission of fostering kindness in children and spreading kindness in communities.
- Corporate and Business Donations: Support from local and national businesses that share the mission of creating a kinder world.
- Civic Organization Support: Support from civic organizations including Kiwanis Club of Crofton, Anne Arundel Women Giving Together, and others.
- Other Nonprofit Support: Partnerships and support from other nonprofits that align with the mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Individual Child Grant - up to $250 |
| Other | One time/ perpetual license | Small Group Grant - up to $500 |
| Other | One time/ perpetual license | Large Group Grant - up to $800 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
KINDNESS product offering
Product offeringCore offering
Kindness Grows Here is a volunteer-run 501(c)(3) nonprofit that empowers children ages 5-18 to lead kindness initiatives by providing Kid Kindness Grants of up to $250-$800 to fund youth-led kindness projects. The organization also delivers free in-school anti-bullying assemblies, the "Be Kind to Your Mind" mental health walk program, family kindness resources, and community toolkits to spread kindness across schools and neighborhoods.
Product overview
Kindness Grows Here is a 100% volunteer-run 501(c)(3) nonprofit organization founded in 2017 that operates as a single unified mission-driven platform focused on fostering kindness in children and spreading kindness in communities. The organization offers multiple interconnected programs including the Kid Kindness Grants Program (which receives the majority of the budget and funds youth-led kindness projects), the Be Kind to Your Mind mental health walk program, school-based kindness assemblies, educational resources for classrooms, and community recognition initiatives. The programs work together to achieve the organization's goal of creating a kinder world by empowering children and the influential adults in their lives.
Differentiator
Problem solved
Functional benefit
Products and services
- Kid Kindness Grants Program A flagship grant program that empowers children ages 5-18 to spread kindness in their communities by funding youth-led kindness projects with grants of up to $250 (individuals), up to $500 (small groups of 2-4 kids), and up to $800 (large groups of 5+ kids). Applications are accepted online during an annual September 1 to November 1 window and must be written in the child's own words.
- Be Kind to Your Mind Program
Quantifiable outcome
- Awarded over $96,000 to children for kindness projects impacting 39 states
- +2 more outcomes
Companies that use KINDNESS
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
KINDNESS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KINDNESS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Anne Arundel County Public Library (AACPL)coreOfficial partner for Summer Reading Program with theme 'All Together Now: Kindness, Unity, Friendship.' Collaborated on resources featuring local Kid Kindness Grant winners and celebrating differences through reading.
- Hunti's Hope HunterscorePartnered with Kindness Grows Here during COVID-19 pandemic to create outdoor, socially distanced 'Walk for Mental Health' program designed by clinical social worker and school psychologist.
- Teach For AmericaminorEducational nonprofit partner whose logo appears on the website partners page.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
KINDNESS competitors and assessment
Company assessmentBroad incumbents
- PACER's National Bullying Prevention Center: Established national resource hub providing free, evidence-based bullying prevention toolkits, classroom activities, and Unity Day programming for K-12 schools. A larger incumbent serving a directly overlapping school audience with anti-bullying content.
- WE Charity: Formerly WE Movement, an international youth empowerment nonprofit funding youth-led service projects globally. Overlaps on the concept of empowering young people to drive community change through grant-like support.
- Committee for Children: Larger, established nonprofit developing SEL curricula (Second Step) used in tens of thousands of schools worldwide for bullying prevention and social-emotional learning. Comparable school customer base but operates at materially greater scale.
- Sandy Hook Promise: National nonprofit delivering school-based violence prevention and mental health awareness programs (e.g., Start with Hello, Say Something). Comparable K-12 mental wellness/anti-violence programmatic footprint but with broader mission and funding.
- Do Something: Large youth social impact nonprofit mobilizing millions of young people in community service and social change campaigns. Comparable youth-led community-action model, but at far greater scale.
Emerging players
- KIND Campaign: Youth-focused nonprofit using documentary, school programs, and ambassador initiatives to end girl-against-girl bullying. Overlaps on youth anti-bullying/empowerment programming but with a more narrow gender-based focus.
Others
- The Kids for Wish Kids / Make-A-Wish: While focused on granting wishes to critically ill children, Make-A-Wish shares an adjacency around empowering children (including Kid Kindness Grant recipient initiatives that funnel donations to pediatric hospitals). Thematically related rather than direct competition.
Direct peers
- Kids for Peace: A global nonprofit that empowers children to actively engage in kindness, peace, and community service through chapters and youth-led projects. Closely mirrors the Kid Kindness Grants model of funding youth-initiated kindness initiatives.
- Born This Way Foundation: Co-founded by Lady Gaga, this foundation focuses on youth mental health, kindness, and building a kinder world. Highly comparable mission around kindness and youth empowerment, with similar school- and community-based programming.
- The Random Acts of Kindness Foundation: A 501(c)(3) nonprofit dedicated to inspiring kindness through free educational resources and community programs targeting schools and youth. Directly comparable mission and K-12 kindness/anti-bullying resource model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
KINDNESS social profiles
Digital presenceKINDNESS financial estimates
Financial estimateRevenue estimate
Valuation estimate
KINDNESS leadership team
Management profileNumber of profiles
Profiles10 records
KINDNESS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KINDNESS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KINDNESS
What does KINDNESS do?
Kindness Grows Here is a volunteer-run 501(c)(3) nonprofit that empowers children ages 5-18 to lead kindness initiatives by providing Kid Kindness Grants of up to $250-$800 to fund youth-led kindness projects. The organization also delivers free in-school anti-bullying assemblies, the "Be Kind to Your Mind" mental health walk program, family kindness resources, and community toolkits to spread kindness across schools and neighborhoods.
Is KINDNESS a public or private company?
KINDNESS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was KINDNESS founded?
KINDNESS was founded in 2016. It employs 1 to 10 people.
Where is KINDNESS based?
KINDNESS is headquartered in Gambrills, United States, in the North America region.
How does KINDNESS make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate and Business Donations, civic Organization Support and other Nonprofit Support.
Who are KINDNESS's main competitors?
Broad incumbents on record are PACER's National Bullying Prevention Center, WE Charity, Committee for Children, Sandy Hook Promise and Do Something. KIND Campaign is listed as an emerging player. The Kids for Wish Kids / Make-A-Wish is listed as an others. Direct peers are Kids for Peace, Born This Way Foundation and The Random Acts of Kindness Foundation.
Does KINDNESS have an API?
No public API is recorded for KINDNESS.
What industry is KINDNESS in?
KINDNESS's product category is Youth Nonprofit Services. Its primary akta.pro industry code is BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits, with a secondary code of BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 624110 and its SIC code is 8300.