Van Bergen Sports International

Name

Van Bergen Sports International

Legal name

Van Bergen Sports International

Website

https://vbsi.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Equipment Distribution & Brand Representation

NAICS

Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAEAEAJ

Cross-Border / Import-Export Cash & Carry (Ethnic & International Trade)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

SECONDARYCRAFACAJ

Sporting Goods, Outdoor & Fitness DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

Keywords

• Outdoor equipment distribution
• Import-export agency
• Brand representation services
• Camping gear wholesale
• Winter sports equipment

Headquarters

HQ city

Mijdrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Agency/Commission Revenue: The company operates as an import-export agency (IMPORT - EXPORT - AGENCIES) representing camping and outdoor equipment brands. Revenue is generated through agency commissions from brand representations and facilitating trade between manufacturers and retailers/distributors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

VBSI operates as an import-export agency that represents a curated portfolio of international outdoor, camping, travel safety, and winter sports equipment brands. The company acts as a commercial intermediary, connecting European retailers and distributors with brands such as Euro Trail, Swix, Kastle, Toko, Lenz, TravelSafe, and others, and earns revenue through agency commissions on these representations.

Product overview

Van Bergen Sports International operates as an import-export agency for camping and outdoor equipment, representing a portfolio of international brands. The company does not manufacture its own products but acts as a commercial intermediary connecting European brands with markets. The portfolio includes camping gear (Euro Trail), outdoor recreation (Active-Leisure), travel safety products (Travelsafe), ski equipment and accessories (Swix, Kastle, Kunzmann, Snoli), heat technology products (Lenz), sports timing systems (GPO), ski care products (Toko), and various other outdoor equipment brands (Staz, 2Secure, Mango, Gipron).

Differentiator

Problem solved

Functional benefit

Products and services

• Euro Trail brand distribution Distribution of Euro Trail outdoor camping products to European retailers through VBSI's import-export agency representation. Euro Trail is an outdoor equipment brand focused on camping products.
• Active-Leisure brand distribution Distribution of Active-Leisure active lifestyle and leisure outdoor products to European retailers through VBSI's agency representation.
• TravelSafe brand distribution Distribution of TravelSafe travel safety and healthcare-related outdoor products to retailers across VBSI's European market area.
• 2Secure brand distribution Distribution of 2Secure security outdoor products to European retailers through VBSI's agency representation.
• Staz brand distribution Distribution of Staz outdoor gear products to retailers, with VBSI's 2018-2019 season product folder available for retailer reference.
• Swix brand distribution Distribution of Swix premium ski equipment, ski wax, poles, and winter sports accessories to European retailers through VBSI's agency representation.
• Kunzmann brand distribution Distribution of Kunzmann ski tuning and maintenance tools to retailers through VBSI's agency representation.
• Snoli brand distribution Distribution of Snoli ski products and accessories (under the Maislinger group) to European retailers through VBSI's agency representation.
• Lenz brand distribution Distribution of Lenz heat technology products, including heated socks and accessories for outdoor activities, to retailers in the Netherlands and broader European market.
• GPO brand distribution Distribution of GPO sports products to European retailers through VBSI's agency representation.
• Mango Sportsystem brand distribution Distribution of Mango Sportsystem Italian skiing gear to European retailers through VBSI's agency representation.
• Gipron brand distribution Distribution of Gipron Italian outdoor equipment to European retailers through VBSI's agency representation.
• Kastle brand distribution Distribution of Kastle premium Austrian alpine skis and winter sports equipment to European retailers through VBSI's agency representation.
• Toko brand distribution Distribution of Toko Swiss ski wax, tools, and care products to European retailers through VBSI's agency representation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• Euro TrailcoreChannel Partner/ Reseller/ DistributorEuro Trail is an outdoor equipment brand represented by VBSI in their portfolio. The brand focuses on outdoor/camping equipment and is showcased on VBSI's collection page.
• Active-LeisurecoreChannel Partner/ Reseller/ DistributorActive-Leisure is an outdoor/sports brand in VBSI's portfolio. The partnership allows VBSI to distribute Active-Leisure products to retailers across their market area.
• TravelSafecoreChannel Partner/ Reseller/ DistributorTravelSafe is an outdoor/safety equipment brand represented by VBSI. The brand focuses on travel safety and healthcare-related outdoor products.
• 2SecurecoreChannel Partner/ Reseller/ Distributor2Secure is a safety/security outdoor equipment brand in VBSI's portfolio, with a product brochure available through VBSI.
• StazcoreChannel Partner/ Reseller/ DistributorStaz is an outdoor equipment brand represented by VBSI, with a product folder available for the 2018-2019 season.
• SwixcoreChannel Partner/ Reseller/ DistributorSwix is a premium sports equipment brand (winter sports) represented by VBSI. Swix is known for ski wax, poles, and accessories.
• KunzmanncoreChannel Partner/ Reseller/ DistributorKunzmann is a ski tools equipment brand represented by VBSI. The brand specializes in ski tuning and maintenance tools.
• SnolicoreChannel Partner/ Reseller/ DistributorSnoli is an outdoor/sports equipment brand (associated with Maislinger) represented by VBSI in their portfolio.
• LenzcoreChannel Partner/ Reseller/ DistributorLenz is a sports equipment brand specializing in heated socks and accessories for outdoor activities. Represented by VBSI in the Netherlands market.
• GPOcoreChannel Partner/ Reseller/ DistributorGPO (GPO Sports) is a sports equipment brand represented by VBSI, operating an e-commerce shop for their products.
• MangocoreChannel Partner/ Reseller/ DistributorMango Sportsystem is an Italian sports equipment brand (skiing gear) represented by VBSI. The brand has an e-commerce platform for product sales.
• GiproncoreChannel Partner/ Reseller/ DistributorGipron is an outdoor/sports equipment brand from Italy represented by VBSI in their portfolio of camping and outdoor brands.
• KastlecoreChannel Partner/ Reseller/ DistributorKastle is a premium Austrian ski brand represented by VBSI. Kastle is known for high-quality alpine skis and winter sports equipment.
• TokocoreChannel Partner/ Reseller/ DistributorToko is a Swiss ski care and maintenance brand represented by VBSI. Toko specializes in ski wax, tools, and care products.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Sport Conrad: German-based outdoor and wintersports distributor representing multiple premium brands to retailers across DACH. Directly comparable as a European B2B distributor/agency of outdoor sports brands.
• Frankfurter Sportwaren: German distributor of sports equipment and apparel brands to retailers. Comparable as a traditional B2B sports goods agency serving the DACH retail market.
• Bever GmbH: German sports distributor serving retailers with brands spanning ski, outdoor and team sports. Comparable as a multi-brand European sports distribution agency with similar GTM to B2B retailers.

Regional players

• Globetrotter Ausrüstung: Major German outdoor retailer carrying many of the same outdoor brand principals as VBSI. Comparable as a DACH-focused outdoor multi-brand operator with overlapping brand portfolio.

Broad incumbents

• Decathlon: Global sporting goods retailer with extensive European presence and own brands. Adjacent comparable as the dominant European sports retail/distribution incumbent that competes for the same retail shelf space and principal relationships.
• Sport 2000 International: European sports retail and distribution network representing numerous sports brands to affiliated retailers. Comparable as a broader incumbent aggregating multiple brand principals under a single retailer-facing structure.
• Intersport International Corporation: Global sports retail buying group and brand distributor headquartered in Europe. Comparable as a broader incumbent in the European sporting-goods distribution chain serving retailers, though at significantly larger scale.

Emerging players

• Snowleader: French multi-brand outdoor and ski retailer/distributor with strong digital presence. Comparable as a European outdoor/ski multi-brand aggregator, but operating more as a digital-first retailer than a traditional agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VBSIGroup
• LinkedInlinkedin.com/company/van-bergen-sports-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Bergen Sports International