Bulgaria Insurance

What Bulgaria Insurance does

Bulgaria Insurance AD (Застрахователна компания България Иншурънс) is a private Bulgarian universal insurer headquartered in Sofia, founded in 2004 as a health fund and subsequently expanded into general insurance. The company operates across nine product categories: health insurance (Bulgaria Zdrave corporate plans, Health Care Plus/Premium/Smart/Protect+ tiers, mandatory medical insurance for foreign citizens, EAPs), property insurance (Bulgaria Home, Peaceful Home online, Comfort Protect, photovoltaic installations), motor insurance (Casco, AUTOCASCO Gold, the Winners Casco co-branded product), travel insurance (online travel abroad, multi-trip, trip cancellation, tourist for Bulgaria), accident insurance, cargo insurance, guarantees, liability insurance, and miscellaneous financial risks. Technology is built around an in-house digital platform stack including the Ehealth enrollment portal, Health Screening appointment booking, Family Members enrollment, and a Digital Health Card accessible at mybgins.bg, alongside a registered trademark for TeleDoc© telemedicine consultations. There is no disclosed public-facing API, SDK, or proprietary AI system.

The company generates revenue through recurring insurance premiums across all product lines, priced in Bulgarian Lev (BGN) with online subscription tiers starting at BGN 20.20/year for the Peaceful Home basic package. Distribution combines direct sales offices, an online self-service channel, insurance brokers/intermediaries, and corporate employer partnerships — notably a strategic co-development arrangement with Winners Group distributing the co-branded Winners Casco product through 90+ broker offices nationwide, with round-the-clock travel assistance provided through a partnership with Coris Bulgaria. The customer base spans individual consumers, corporate/enterprise clients (group health, commercial property, cargo), and foreign citizens/expatriates; in 2025 the company signed memoranda of cooperation with the University of National and World Economy and the University of Insurance and Finance, and was recognized in the 2026 TOP 100 Best Employers in Bulgaria index and the 2025 NEXT DiFi Awards for Team Development.

Name

Bulgaria Insurance

Legal name

Bulgaria Insurance AD

Website

https://bulgariainsurance.bg

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Bulgaria Insurance AD is a private Bulgarian universal insurer offering health, property, motor, travel, accident, cargo, and financial risk products. It serves individual consumers, corporate clients, and foreign citizens across Bulgaria via direct offices, online platforms, brokers, and employer partnerships.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Insurance Carriers (5241), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• General insurance services
• Health insurance plans
• Property insurance products
• Motor casco insurance
• Travel insurance coverage

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Health Insurance Premiums: Health insurance products including Bulgaria Zdrave corporate plans, Health Care Plus/Premium, mandatory medical insurance for foreigners, and EAP programs
2. Property Insurance Premiums: Property insurance products covering residential properties (Bulgaria Dom, Peaceful Home), commercial properties, electronic equipment, construction risks, and photovoltaic installations
3. Motor Insurance Premiums: Casco/Motor insurance including standard casco, Winners Kasko co-branded product, and AUTOCASCO Gold loan product
4. Travel Insurance Premiums: Travel insurance products including assistance abroad, multi-trip, trip cancellation, and tourist travel insurance
5. Accident Insurance Premiums: Accident and sickness insurance covering personal accidents, employment accidents, hotel guests, and students/teachers
6. Cargo Insurance Premiums: Goods in transit/cargo insurance for transported goods during shipping
7. Financial Risk Insurance: Miscellaneous financial losses and bank card insurance products

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bulgaria Insurance is a universal Bulgarian insurer selling general insurance products across nine lines: health insurance (corporate Bulgaria Zdrave plans, individual Health Care tiers, telemedicine), property insurance (homeowners and online Peaceful Home packages), motor casco, travel insurance, accident insurance, cargo/goods-in-transit, financial risks, guarantees, and liability. The company distributes through its own branch offices, online self-service platforms, insurance brokers and intermediaries, and corporate/employer group partnerships, with a co-branded Winners Kasko product distributed through Winners Group's 90+ offices nationwide.

Product overview

Bulgaria Insurance is a universal insurance company headquartered in Bulgaria that evolved from a health fund established in 2004 into a comprehensive property and casualty insurer. The company operates a multi-product portfolio organized into nine main categories: Health Insurance (including Bulgaria Zdrave corporate health plans, TeleDoc telemedicine, Health Care Plus/Premium/Smart/Protect+ tiers), Property Insurance (Bulgaria Home, Peaceful Home online, Comfort Protect, Photovoltaic Installations), Motor Insurance (Casco, AUTOCASCO Gold, Winners Casco co-branded product), Travel Insurance (Travel Abroad online, Multi-Trip, Trip Cancellation, Tourist for Bulgaria), Accident Insurance (standalone, Accident and Sickness, Employment, Hotel Guests, Students/Teachers), Cargo Insurance (Goods in Transit), Financial Risks (Miscellaneous Financial Losses, Bank Card+), Guarantees, and Liability Insurance (General Civil, Transport Company). The company provides digital platforms including Ehealth online enrollment, Health Screening appointment booking, Family Members insurance platform, and Digital Health Card. Core online services include claims filing, customer portal, and policy management accessible 24/7 through the customer service center.

Differentiator

Problem solved

Functional benefit

Brands

• Bulgaria Zdrave: Corporate health insurance product offering tailored group healthcare plans
• Peaceful Home
• Bulgaria Home
• TeleDoc
• Health Care Plus
• Health Care Premium
• AUTOCASCO Gold

Products and services

• Peaceful Home Property Insurance (Online)

Quantifiable outcome

• 100+ Winners Kasko policies sold in 3-month road safety campaign
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• University of National and World Economy (UNSS)coreStrategic or Co-development Partner · 8 October 2025Memorandum of cooperation signed for joint initiatives including student internships, public lectures, conferences, academies, and collaborative projects. Includes student visits for practical training at company offices.
• Winners GroupcoreStrategic or Co-development Partner · 15 September 2025Strategic co-development partnership for co-branded 'Winners Kasko' motor insurance product, exclusively for Winners Group clients. Joint road safety campaign 'Life, Not Speed' donated 5 EUR per policy to charity. Partnership enables distribution through Winners Group's 90+ offices nationwide.
• University of Insurance and Finance (UIF)coreStrategic or Co-development Partner · 16 July 2025Scholarship program 'Insure Your Future' partnership covering first two semesters of tuition fees for Insurance and Social Security major, with mentorship from industry experts and internship opportunities.
• H for H Solutions (H4H Solutions)minorImplementation/ SI/ Consulting PartnerTraining partner for Leadership Academy programs including 'Grow Together' and 'Aspire to be Future Manager', providing coaching sessions, interactive workshops, and real case studies.
• Angels of the Road (NGO)minorStrategic or Co-development PartnerRoad safety NGO partnership for 'Life, Not Speed' campaign determining charitable causes for donations from Winners Kasko policy sales.
• Alexander Rusev FoundationminorOthersCharitable donation recipient of funds raised through 'Life, Not Speed' campaign. Foundation provides free water-rehabilitation activities for children with disabilities since 2016.
• Coris BulgariacoreTechnology or Integration24/7 assistance center partner for travel insurance emergency support. Provides round-the-clock medical assistance coordination for policyholders abroad at +359 2 903 01 31.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• HDI Global SE (Balkans presence): International insurer with specialty and commercial lines; comparable as a broader incumbent operating in adjacent specialty and commercial risk categories that Bulgaria Insurance also targets (cargo, financial risk, liability).
• Groupama Bulgaria: Bulgarian subsidiary of French mutual insurance group Groupama, providing motor, property, and general insurance; comparable product/category overlap as a foreign-owned multi-line player in Bulgaria.
• UNIQA Insurance (Bulgaria): Austrian-headquartered multi-line insurer operating in Bulgaria with motor, property, health, and accident products; comparable product overlap and cross-segment customer base.
• Generali Insurance (Bulgaria): Bulgarian arm of Italian insurer Generali, providing motor, property, health, and travel insurance; comparable as a multi-line competitor with deeper group-level underwriting capability.
• Allianz Bulgaria: Subsidiary of global insurance group Allianz, offering broad P&C, life, and health products in Bulgaria; comparable because it competes in the same multi-line categories from a much larger capital base.

Direct peers

• Lev Ins (ЗК Лев Инс): Bulgarian general insurance carrier offering property, motor, accident, travel, and other non-life lines; directly comparable as a domestic multi-line competitor of similar size and orientation.
• Armeets Insurance: Bulgarian general insurer offering motor, property, and other P&C lines; comparable as a domestically competing carrier operating in similar product categories.
• Bulstrad Vienna Insurance Group: Bulgarian general and life insurer owned by Vienna Insurance Group; directly competes with Bulgaria Insurance across property, motor, accident, and health lines in the same market.
• Euroins Insurance Group (Eurohold): Bulgarian-rooted, EU-wide insurance group (motor and general insurance); comparable as a regionally active multi-line carrier in adjacent market geographies.
• DZI (Застрахователно дружество ДЗИ): One of the largest Bulgarian insurance carriers offering life and general insurance lines; directly comparable to Bulgaria Insurance as a domestically anchored multi-line competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bulgariainsurance
• LinkedInlinkedin.com/company/bulgaria-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulgaria Insurance