Groupama Bulgaria

Name

Groupama Bulgaria

Legal name

Групама Застраховане ЕАД

Website

https://groupama.bg

Company type

Private

Founded year

2008

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premium Income: Revenue generated from insurance premiums across all product lines including auto (CASCO, civil liability), property, travel, accident, health, and corporate insurance
2. Bancassurance Revenue: Revenue from insurance products distributed through DSK Bank branch network and other banking partners
3. Commission Income: Commissions from insurance products sold through broker and agent network

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Groupama Bulgaria is a multi-line insurer that underwrites and distributes non-life and health insurance products for individual consumers and corporate clients in Bulgaria. Its offering includes motor insurance (CASCO Prestige, Comfort, Comfort Plus, civil liability, roadside assistance), property/home insurance (Sweet Home), travel insurance, personal accident and health coverage, and a full suite of commercial lines (group health, employers liability, professional indemnity, cargo, business interruption, construction, industrial fire, machinery breakdown, all-risks). Policies are sold through owned offices, bank partners, brokers, agents, and online channels.

Product overview

Groupama Bulgaria operates as a multi-line insurance company offering a comprehensive portfolio of property, casualty, health, and life insurance products through multiple distribution channels including branch network, bank assurance partnerships (primarily with DSK Bank), brokers, and digital platforms. The product portfolio centers on auto insurance products (Casco Prestige, Comfort, Comfort Plus, Solo civil liability, Auto Assistance), property/home insurance (Sweet Home, Sweet Home Standard), travel insurance (Travel Assistance, Trip Cancellation, Tourist Insurance), accident and health coverage (GROUPAMA VITA, group accident insurance), and commercial lines (business property, liability, cargo, construction). The company distributes via its own branch network of over 320 points through DSK Bank's branch network, 220+ broker and agent partners, and digital channels including MyGroupama customer portal, online sales platform, and Groupama Video Assistant for remote claims inspection. The digital ecosystem enables online policy purchase, claims registration, installment payments, and real-time video damage assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Groupama Vita: Health insurance brand for corporate clients
• MyGroupama
• Groupama Video Assistant
• Go Green

Products and services

• Каско Престиж (CASCO Prestige)
• Комфорт (Comfort Package)
• Комфорт Плюс (Comfort Plus)
• Соло (Solo Package)
• Авто Асистанс (Auto Assistance)
• Любим дом (Sweet Home)
• Любим дом Стандарт (Sweet Home Standard)
• Помощ при пътуване (Travel Assistance)
• Отмяна на пътуване (Trip Cancellation)
• Медицинска застраховка на чужденци (Medical Insurance for Foreigners)
• Туристическа застраховка (Tourist Insurance)
• Злополука (Accident Insurance)
• Обща гражданска отговорност (General Personal Third Party Liability)
• GROUPAMA VITA Corporate Health Insurance
• Групова злополука и заболяване (Group Accident and Illness)
• Групова рискова застраховка Злополука (Group Risk Accident Insurance)
• Отговорност на работодателя (Employers Liability)
• Застраховки на товари (Cargo Insurance)
• Сигурност за бизнеса (Business Security)
• Сигурност за бизнеса Стандарт (Business Security Standard)
• Застраховка Всички рискове (All Risks Insurance)
• Застраховка Прекъсване на дейността (Business Interruption)
• Застраховка Строително-монтажни рискове (Construction Insurance)
• Застраховка Електронна техника (Electronic Equipment Insurance)
• Застраховка Индустриален пожар (Industrial Fire Insurance)
• Застраховка Авария на машините (Machinery Breakdown)
• Професионална отговорност на участниците в проектирането и строителството (Construction Professionals Liability)
• Професионална отговорност на адвокати (Lawyers Professional Liability)
• Застраховка Отговорност на продукт (Product Liability)
• Спокойствие към дебитна/кредитна карта (Serenity for Bank Cards)
• ProtectInvest
• Застраховка за учащи (Students Insurance)
• MyGroupama
• Groupama Video Assistant
• Онлайн портал за продажби (Online Sales Portal)

Quantifiable outcome

• 99% customer satisfaction with claims processing speed
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• University of Insurance and Finance (УЗФ)minorOthers · 1 December 2025Partnership for National Insurance Competition for students. Groupama provides 6-month paid internship for winning students and supports competition organization.
• Tour de France / ZwiftminorGTM or Marketing Partner · 5 November 2025Official partner of Tour de France and Tour de France Women with Zwift cycling app. Partnership continues through 2028 for international cycling sponsorship.
• Foundation Emprove (Фондация Emprove)minorOthers · 1 November 2025Partnership for Movember men's health awareness campaign. Hosted 'Hear My Voice' exhibition featuring Bulgarian men sharing stories about mental health.
• Foundation Edna ot 8 (Фондация ЕДНА ОТ 8)minorOthers · 1 October 2025Partnership for Pink October breast cancer awareness campaign. Groupama supported foundation activities and provided free breast cancer screenings.
• Bulgarian Red Cross (Български Червен кръст)coreStrategic or Co-development Partner · 10 September 2022Partnership for Life Savers international program - first aid training initiative. Bulgarian Red Cross collaborates on first aid training sessions, demonstrations, and life-saving skill development across Bulgaria.
• Youth Emergency Team - Sofia (Младежки авариен екип)minorOthers · 10 September 2022Collaboration on World First Aid Day events and first aid training demonstrations in Sofia parks and public spaces.
• OTP Leasing (ОТП Лизинг)minorGTM or Marketing Partner · 15 July 2021Joint Go Green campaign supporting electric mobility in Bulgaria. OTP Leasing offers electric vehicle financing while Groupama provides CASCO insurance with 20% first-year discount for electric vehicles.
• DSK Bank (Банка ДСК)coreChannel Partner/ Reseller/ DistributorKey bancassurance partnership with DSK Bank providing over 320 points of sale across Bulgaria. DSK Bank customers have access to Groupama insurance products including card protection, credit-linked insurance, and property insurance through bank branches.
• VIVACOMminorChannel Partner/ Reseller/ DistributorDistribution partnership for civil liability insurance sold through VIVACOM offices across Bulgaria.
• Expressbank (Експресбанк)minorChannel Partner/ Reseller/ DistributorDistribution partnership for home insurance (Lyubim Dom) through Expressbank branch network.
• Foundation First Three Minutes / First Aid School (Училище по първа помощ)coreStrategic or Co-development PartnerMain implementation partner for Life Savers program - provides first aid training curriculum, certified instructors, and training materials. Partnered to train over 1600 students and teachers in 2025.
• Schools across Bulgaria (11 cities)minorOthersLife Savers program partnerships with schools in 11 Bulgarian cities including Sofia, Plovdiv, Varna, Burgas, Stara Zagora, Vratsa, Vidin, Ruse, Sliven, Blagoevgrad, and Pleven for first aid training.
• Trusted Workshops and Medical CentersminorOthersNetwork of trusted workshops for vehicle repairs and medical centers for health insurance services across Bulgaria.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allianz Bulgaria: Subsidiary of Allianz Group offering auto, property, health, and corporate insurance in Bulgaria. Competes directly with Groupama Bulgaria on multi-line P&C, bancassurance distribution, and corporate accounts.
• Generali Bulgaria: Bulgarian subsidiary of Assicurazioni Generali, offering P&C, life, and health insurance products. Comparable in international parent structure, multi-line offerings, and emphasis on corporate/bancassurance channels.
• Bulstrad Vienna Insurance Group: Bulstrad is a major Bulgarian non-life and life insurer operating as part of Vienna Insurance Group. It offers a product portfolio very similar to Groupama Bulgaria (auto, property, corporate lines) and competes head-to-head in the same channels and customer segments.
• Signal Iduna Bulgaria: Bulgarian operations of the German Signal Iduna Group, focused on health, accident, and life insurance with some P&C lines. Comparable in health and group accident insurance offerings, particularly for corporate clients.
• UNIQA Bulgaria: Bulgarian subsidiary of UNIQA Insurance Group (Austria), providing non-life and life insurance products for individuals and corporate clients. Operates with a similar multi-channel model and overlapping product set.
• Lev Ins: Bulgarian insurance company offering non-life and life insurance products for individuals and businesses. Comparable in product breadth and target market within Bulgaria.
• Armeec Insurance: Bulgarian-owned multi-line insurer offering auto, property, liability, and corporate insurance. Direct competitor in the Bulgarian market with overlapping customer segments and similar distribution reliance on brokers and agents.
• DZI (Bulgaria): One of the oldest and largest Bulgarian non-life and life insurance carriers, offering auto, property, liability, and health insurance through a direct and broker network. Directly comparable to Groupama Bulgaria in product mix, target customers, and Bulgarian market footprint.

Others

• DSK Bank: Groupama Bulgaria's most important bancassurance partner with 320+ distribution points. While not a direct competitor, DSK Bank's strategic priorities, product development, and any potential in-house insurance ambitions directly shape Groupama Bulgaria's distribution economics.

Broad incumbents

• Vienna Insurance Group: Austrian insurance conglomerate that owns Bulstrad in Bulgaria. Competes broadly across CEE, providing regional scale, capital, and product capabilities that influence competitive dynamics in Bulgaria even where Groupama Bulgaria directly competes with Bulstrad.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GroupamaBulgaria
• Instagraminstagram.com/groupama_zastrahovane
• LinkedInlinkedin.com/company/groupama-bulgaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupama Bulgaria