Terramater

What Terramater does

TerraMater is a Chilean family-owned winery and extra virgin olive oil producer founded in 1996 by three Canepa sisters (Gilda, Edda, and Antonieta), continuing an Italian family tradition in viticulture that traces to the 1930s. Operations are led by Alfredo Schiappacasse, son of co-founder Antonieta. The company operates vineyards in Isla de Maipo within the Maipo Valley, with vines aged 40-70 years, alongside olive groves in Curicó Valley (Peteroa estate) and Sagrada Familia planted between 1948-1953. Production combines traditional Chilean viticulture with French oak aging of 10-32 months depending on tier, yielding a portfolio of wines across Icon (Mater, Grafo), Premium (Altum, Unusual, Primitivo), Gran Reserva, Reserva, and Specialty (Chicha, Rosé) tiers, plus extra virgin olive oils across Premium (Petralia, Novello), Classics (Casta, Canepa), and Innovations (Untella) lines, and Modena-sourced Italian vinegars.

The business generates revenue through five channels: direct on-site retail at Isla de Maipo, the Emporio TerraMater e-commerce platform, HORECA sector distribution (hotels, restaurants, cafes), wholesale and distributor partnerships, and international export managed by a dedicated Export Manager across multiple continents. Tourism revenue comes from four guided experiences priced at CLP $22,000-$30,000 per person (Mediterranean Tours, Winemaker for a Day, Trekking & Copas, Entre Viñedos), complemented by the on-site Zinfandel Restaurant and a tour-booking partnership with Enoticket. The company maintains research collaborations with Universidad de Chile INTA (hydroxytyrosol antioxidant studies) and Pontificia Universidad Católica de Chile (Mediterranean diet research).

The product portfolio has accumulated international recognition, including four Sol d'Oro awards for the Petralia olive oil and a 99/100 Flos Olei 2024 rating, alongside recognition from James Suckling, LA CAV, Descorchados, and Sakura Japan Women's Wine Awards. Distribution is supported by offices in Santiago (HQ), Isla de Maipo, Curicó, and Sagrada Familia, and the workforce includes more than 10 employees with 50+ year tenures, reflecting a stable, multi-generational operating culture rather than a venture-backed scale-up profile.

Name

Terramater

Legal name

TerraMater S.A.

Website

https://terramater.cl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Terramater is a Chilean family-owned winery and extra virgin olive oil producer founded in 1996, operating Maipo Valley vineyards and Curicó olive groves, serving consumers through on-site retail, e-commerce, HORECA, wholesale, and international export.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

Keywords

• Premium wine production
• Extra virgin olive oil
• Winery tourism experiences
• Single vineyard wines
• Mediterranean lifestyle products

Headquarters

HQ city

Providencia

HQ country

Chile

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Sale of wines across multiple tiers: Icon (Mater, Grafo), Premium (Altum, Unusual, Primitivo), Gran Reserva (Limited Reserve, Sangiovese, Magis), Reserva (Vineyard Reserve), and Specialties (Chicha, Rosé).
2. Olive Oil Sales: Sale of extra virgin olive oils including Premium (Petralia, Novello), Classics (Casta, Canepa), and Innovations (Untella), plus acetos and vinegars imported from Modena, Italy.
3. Tourism Experiences: Revenue from Mediterranean Tours, Winemaker for a Day, Trekking & Copas, and Between Vineyards tours, plus restaurant services at Zinfandel Restaurant and sales room operations.
4. E-commerce (Emporio Terramater): Online sales channel for wines, olive oils, and Italian products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TerraMater produces and sells premium Chilean wines from old vines (40 to 70 years) in Maipo Valley and award-winning extra virgin olive oils from century-old olive groves in Curicó Valley. The company complements these physical product lines with paid winery tourism experiences including tastings, winemaker-for-a-day programs, trekking tours, an Italian-influenced on-site restaurant, and retail sales through an on-site store and the Emporio TerraMater e-commerce platform. Distribution extends to HORECA channels, wholesalers, and international export markets across multiple continents.

Product overview

TerraMater is a family-owned Chilean winery and olive oil producer founded in 1996 by the three Canepa sisters. The company operates as a traditional food and beverage producer with a diversified portfolio spanning three main categories: premium wines (ranging from Icon-tier blends like Mater and Grafo, through Premium Single Vineyard wines like Altum, to Gran Reserva and Reserva tiers), extra virgin olive oils (from premium Petralia and Novello to classic Casta and Canepa lines, plus vinegars and the innovative spreadable Untella), and wine tourism experiences (including Mediterranean Tours, winemaking experiences, trekking tours, an on-site restaurant, and retail sales room). The company exports to international markets across multiple continents and operates its own e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mater Icon-tier premium blend representing the continuous work of the founding family over sixty years. Simply the best wine TerraMater can create, awarded 94 points by Descorchados.
• Grafo Icon-tier Cabernet Sauvignon from Maipo Valley, a collaboration between Stefano Gandolini and Alfredo Schiappacasse. Limited to 7,240 bottles with 32 months aging in French oak.
• Altum Premium Single Vineyard line featuring the oldest vines from Maipo Valley (up to 70 years). Available in Cabernet Sauvignon, Carmenere, Merlot, and Chardonnay, with 16 months aging in French oak barrels.
• Unusual Premium line from carefully selected small lots. Features Zinfandel (Primitivo) and Cabernet Zinfandel Shiraz blend with 16 months in French oak barrels.
• Primitivo Premium Zinfandel (Primitivo) variety brought to Chile by TerraMater's founding family in 1984. The country's first and most elegant Primitivo wine.
• Magis Limited Reserve Gran Reserva tier Cabernet Sauvignon from vines up to 50 years old. Aged 12-14 months in French oak barrels. Triple medal winner.
• Limited Reserve Gran Reserva line including Carmenere from Curicó Valley and Chardonnay from Maipo Valley. Aged 8-14 months in French oak barrels.
• Sangiovese Gran Reserva tribute to Italian tradition. Named 'Blood of Jupiter' from Latin term Sanguis Jovis. Aged 12-14 months in French oak barrels.
• Vineyard Reserve Reserva tier with multiple varieties including Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Merlot, Zinfandel, Pinot Noir, Late Harvest, and blends. Aged 6 months in French oak barrels.
• Chicha la Consentida Specialties tier Moscatel-based chicha, clarified for a subtle and elegant result called 'Chicha pituca'. Honors Chilean folklore.
• Rosé Special Edition Specialties tier Rosé from Zinfandel variety brought to Chile by TerraMater's founding family. Honors Italian roots and tradition.
• Petralia Premium extra virgin olive oil from Racimo variety olive trees, unique Chilean origin. Internationally recognized with 4 Sol d'Oro awards, 12 times 98/100 in Flos Olei Guide, and 99/100 in 2024.
• Novello Specialty unfiltered extra virgin olive oil. Exclusive production of only 2,000 bottles per year from Racimo and Liguria varieties.
• Casta Olive Oil Classic extra virgin olive oil with soft and young character. Ideal for cooking, enhances flavor of preparations. Yellow color with notes of fresh olives and nuts.
• Canepa Olive Oil Classic extra virgin olive oil with longest history at TerraMater. Golden yellow color with dried fruit flavors of almonds and walnuts.
• Untella Casta Innovation product - spreadable extra virgin olive oil with cocoa butter. 100% natural, cholesterol-free, high in antioxidants.
• Casta Aceto Balsámico Traditional balsamic vinegar imported from Modena, Italy. Intense color and flavor with vanilla notes from 4-5 years aging in French oak barrels.
• Canepa Aceto Balsámico Organic balsamic vinegar imported from Modena, Italy. Natural and delicate from organic grapes, aged in French oak barrels.
• Casta Vinegars Line of vinegars including red wine vinegar (Curicó Valley), white wine vinegar (Maipo Valley), and apple cider vinegar (southern Chile).
• Tour Mediterráneo Wine and olive oil tasting tour visiting winemaking room, barrel cellar, bottling plant, and olive oil extraction facility. Includes tasting of 3 wines and 2 olive oils. 1 hour 15 min duration, $22,000 CLP per person.
• Tour Arma Tu Blend Be-a-winemaker-for-a-day experience. Visitors create their own wine blend, design a label, and cork their own bottle. 2 hours 15 min duration, $30,000 CLP per person.
• Zinfandel Restaurant On-site restaurant with Italian-influenced cuisine. Open for lunch and dinner with tables under walnut and fig trees.
• Sales Room On-site retail store at Caperana estate offering wines, olive oils, and Italian products with tasting experiences. Open Monday-Saturday 10:00-19:00, Sundays 10:00-18:00.
• Emporio TerraMater E-commerce online store for purchasing TerraMater wines, olive oils, and related products.

Quantifiable outcome

• Petralia olive oil - 4 times Sol d'Oro winner, 12 times 98/100 and 99/100 in 2024 Flos Olei Guide
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Universidad de Chile INTAcoreStrategic or Co-development PartnerCollaboration with Institute of Nutrition and Food Technology of the University of Chile for research on hydroxytyrosol, a component of olive oil considered one of the most powerful natural antioxidants and responsible for cardiovascular benefits.
• Pontificia Universidad Católica de Chile - School of MedicinecoreStrategic or Co-development PartnerResearch partnership with Dr. Attilio Rigotti supporting a nutritional intervention study based on Mediterranean diet for treatment of metabolic syndrome, a condition with high prevalence and risk for diabetes and cardiovascular disease in the Chilean population.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viña Montes: Premium Chilean winery from Apalta, Colchagua Valley. Comparable as a family-driven, premium-positioned Chilean producer with strong international export footprint and award-winning wines at similar price tiers.
• Viña Errázuriz: Premium Chilean producer (Aconcagua Valley) with strong international presence and single-vineyard wines. Comparable premium-tier focus and export-driven model.
• De Martino: Family-owned Chilean winery recognized for innovation and Old World varietals (including Primitivo-like and Italian heritage grapes). Similar in family heritage, single-vineyard focus, and Italian-Chilean varietal positioning.
• Casa Lapostolle: Premium Chilean winery with French heritage and biodynamic viticulture. Comparable in positioning as a family-driven, export-focused premium Chilean producer with multi-tier wine portfolio.
• Viña Matetic: Biodynamic Chilean winery in Casablanca Valley with on-site restaurant, tours, and hospitality focus. Directly comparable in combining premium winemaking with a tourism-driven GTM motion.

Regional players

• Bodega Garzón: Premium Uruguayan boutique winery with restaurant, hospitality, and export focus. Comparable in South American boutique premium positioning with integrated tourism experience.

Broad incumbents

• Concha y Toro: Largest Chilean wine producer with a wide portfolio including premium sub-brands. Comparable end-product category but vastly larger scale; competes for shelf space and HORECA listings.
• Miguel Torres Chile: Spanish-origin international producer with significant Chilean operations (Curicó/Itata Valley). Comparable multi-generational, multi-terroir family wine model with export focus.
• Viña Santa Rita: Major Chilean wine group with tourism (Doña Paula Restaurant) and multi-tier portfolio. Comparable in combining wine production with tourism and broad distribution.
• Marchesi Antinori: Multi-century Italian family wine dynasty with global premium portfolio. Comparable as a multi-generational Italian-heritage producer operating internationally with premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/terramaterwines
• Xx.com/terramaterwines
• LinkedInlinkedin.com/company/terramater

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terramater