RE/MAX University
RE/MAX University is the exclusive real estate education platform serving the RE/MAX brand's 140,000+ affiliates across 110+ countries, delivering video courses, coaching, and a mobile app. The careers site is operated by two affiliated Ontario brokerages with 430+ agents across 8 GTA offices.
- Company typePrivate
- Founded1994
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
What RE/MAX University does
RE/MAX University is a real estate education and learning platform exclusive to the RE/MAX brand network, serving the brand's 140,000+ affiliates across more than 110 countries and territories. The platform originated as the RE/MAX Satellite Network in 1994, was rebranded as RE/MAX University in 2007, and was reinvented in 2022 with an enhanced UI, virtual coach, progress charts, courses organized by skill level, a mobile app, and cross-device continuity. It distributes thousands of educational videos, downloadable resources, webinars, and in-person learning opportunities, supplemented by adjacent programs including the David Knox searchable video library and the Super Succeed live training curriculum. The careers website on which RE/MAX University is described is operated by two affiliated Ontario-based brokerages, RE/MAX Realty Specialists Inc. and RE/MAX Realty Enterprises Inc., which together run 8 physical offices across the Greater Toronto Area and employ 430+ sales associates who collectively generated $5 billion in 2021 sales volume at an average of 16.53 transactions per agent.
Revenue mechanics flow through the parent RE/MAX franchise and brokerage model rather than as a standalone SaaS product: agents generate transaction commissions and pay franchise/brokerage fees in exchange for access to RE/MAX University and the broader technology stack (MAXCentre, LeadStreet, RE/MAX Hustle, DesignCenter), lead generation included without referral fees, and a collaborative culture that yields an average 35-year agent tenure. Quantified platform outcomes include agents who engage with RE/MAX University closing 29%-38% more transactions and 76% of affiliated agents earning RE/MAX awards. Customer concentration is diffuse across individual agents but structurally tied to the upstream RE/MAX brand as the exclusive distribution channel. AI/ML capability is not disclosed in source material; the platform is fundamentally a content-delivery and progress-tracking LMS.
RE/MAX University firmographics
Firmographics- Name
- RE/MAX University
- Legal name
- RE/MAX Realty Specialists Inc. and RE/MAX Realty Enterprises Inc.
- Website
- https://remax.careers
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- RE/MAX University is the exclusive real estate education platform serving the RE/MAX brand's 140,000+ affiliates across 110+ countries, delivering video courses, coaching, and a mobile app. The careers site is operated by two affiliated Ontario brokerages with 430+ agents across 8 GTA offices.
- Ownership category
- akta.pro rank
RE/MAX University industry classification
Industry- Product category
- Real Estate Education
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
- akta.pro secondary industry
- University/College Continuing Education (Extension) Programs (EDAAAEAA)
Keywords
RE/MAX University business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Real Estate Commission Revenue: RE/MAX Realty Specialists and RE/MAX Realty Enterprises operate as real estate brokerages. Agents earn commissions on transactions and pay fees/dues to the brokerage. The brokerages celebrate $5 billion in total sales volume (2021). Agents earn an average of $250,000 per year (5 times national average).
- Franchise/Brokerage Fees: Agents pay franchise fees and brokerage fees for being part of the RE/MAX brand, accessing tools, resources, training, and lead generation.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
RE/MAX University product offering
Product offeringCore offering
RE/MAX University is an online learning platform that provides real estate education exclusively to RE/MAX affiliates. It features thousands of educational videos, downloadable resources, webinars, and in-person learning opportunities, with a virtual coach, progress charts, courses organized by skill level, and mobile app access. The platform is complemented by training programs including David Knox video training, Super Succeed workshops, and one-on-one coaching and mentoring.
Product overview
RE/MAX University is a single unified learning platform for real estate education, providing training and career development for RE/MAX agents and brokers. The platform sits at the center of a broader product ecosystem that includes supplementary training programs (David Knox video training, Super Succeed workshops, Coaching & Mentoring), and is supported by RE/MAX-provided technology tools (MAXCentre, LeadStreet, RE/MAX Hustle & DesignCenter) for agent operations and lead management.
Differentiator
Problem solved
Functional benefit
Brands
- RE/MAX University: The learning platform exclusive to RE/MAX network providing educational videos, downloadable resources, webinars, and in-person learning opportunities for real estate agents and brokers
- Super Succeed
- David Knox
Products and services
- RE/MAX University Learning Platform Online learning platform exclusive to RE/MAX affiliates, providing thousands of educational videos, downloadable resources, webinars, and in-person learning opportunities. Features a virtual coach, progress charts, courses organized by skill level, and mobile app access for real estate agents and brokers.
- David Knox Training Program Video-based real estate training program described as the 'Netflix of Real Estate Training,' available 24 hours per day with videos searchable by keyword covering topics like Open House and Commission Negotiation. Targets real estate agents seeking on-demand training.
- Super Succeed Training Program Award-winning training program available 24 hours per day online or LIVE in-person, teaching real-life systems and habits of high-performing agents through a collaboration of high-performing agents and the Leadership Team. Targets RE/MAX real estate agents seeking productivity training.
- Coaching & Mentoring One-on-one customized career plans including expertise in RECO, marketing, digital, residential resale, new construction, commercial, and lead generation. Includes weekly accountability programs and agent support groups. Targets real estate agents seeking personalized career development.
Quantifiable outcome
- Agents earn an average of $250,000 per year (5x national average)
- +4 more outcomes
Companies that use RE/MAX University
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
RE/MAX University technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RE/MAX University partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and moderate.
- RE/MAXcoreRE/MAX University is the learning platform exclusive to the RE/MAX brand's network of 140,000+ affiliates in more than 110 countries and territories. The platform was founded as RE/MAX Satellite Network in 1994 and transformed into RE/MAX University in 2007. RE/MAX is a longtime leader in agent education.
- David KnoxcoreDavid Knox provides real estate training through video content searchable by keyword. The program, described as the Netflix of Real Estate Training, is available 24 hours per day to agents. David Knox has been training real estate agents since 1976.
- MAXCentre, LeadStreet, RE/MAX Hustle & DesignCentercoreRE/MAX provides access to best-in-class premiere technologies like MAXCentre, LeadStreet, RE/MAX Hustle & DesignCenter for lead generation and marketing support. These tools are included in agent membership without requiring referral fees.
- FacebookminorRE/MAX Realty Enterprises Inc., Brokerage and RE/MAX Realty Specialists Inc., Brokerage maintain Facebook pages for brand presence and customer engagement.
- InstagramminorRE/MAX Realty Enterprises and RE/MAX Realty Specialists maintain Instagram accounts (@rmx.ent, @remaxspec, @remaxrealtyenterprises) for social media marketing.
- Organized Real EstatemoderateCharlene De Silva is an active volunteer with Organized Real Estate, serving with the Ontario Real Estate Association, Mississauga Real Estate Board, and sat on the RE/MAX Broker Council of Canada.
- Ontario Real Estate Association (OREA)moderateRE/MAX brokers and agents participate in OREA through leadership roles and volunteer activities. Charlene De Silva received the 2020 OREA YPN Leadership Award.
- Mississauga Real Estate BoardmoderateCharlotte Forget Langlade served as Director on the Oakville Milton Real Estate Board for 10 years and was President in 2016. Charlene De Silva has also served on the board.
- RE/MAX Broker Council of CanadamoderateCharlene De Silva served on the RE/MAX Broker Council of Canada, contributing to industry leadership and standards.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
RE/MAX University competitors and assessment
Company assessmentBroad incumbents
- Compass: Large U.S. residential real estate brokerage with its own agent training, technology stack, and learning content. Broader incumbent offering that overlaps with RE/MAX University in providing agent development resources but at a portfolio level rather than a dedicated education platform.
- Zillow: Leading online real estate marketplace with adjacent agent education, training resources, and Zillow Premier Agent tools. Operates in the same real estate services ecosystem as RE/MAX University but with a marketplace-driven model rather than a dedicated learning platform.
Direct peers
- Buffini & Company: Real estate training, coaching, and lead-generation system used by agents across multiple brokerages. Comparable to RE/MAX University's David Knox and Super Succeed programs in providing structured skill-development curricula for real estate professionals.
- Tom Ferry International: Premier real estate coaching, training, and education company serving agents and teams globally. Highly comparable to RE/MAX University in offering video training, mastermind coaching, and skill-development content aimed at increasing agent transaction volume.
- eXp University (eXp World Holdings): eXp Realty's cloud-based training and education platform for its agent network. Directly comparable to RE/MAX University as a franchise-affiliated learning ecosystem offering courses, mentorship, and certifications for affiliated real estate professionals.
- Coldwell Banker School of Real Estate: Education and training arm of Coldwell Banker providing onboarding, licensing, and continuing education for affiliated agents. Functions as a franchise-internal learning platform much like RE/MAX University does within the RE/MAX network.
- Keller Williams University (KW University): In-house real estate training and education platform for Keller Williams Realty agents, structurally analogous to RE/MAX University. Both serve as flagship learning hubs for a major franchise's network of agents with courses, certifications, and productivity content.
Others
- LinkedIn Learning: Broad online learning platform offering professional development courses including sales and negotiation content relevant to real estate agents. Functions as an indirect competitor for agents' training time and as a benchmark for content delivery and personalization in edtech.
- National Association of Realtors (NAR): U.S. trade association providing certifications, designations, and continuing-education content for real estate professionals. Adjacent to RE/MAX University as an industry-level education provider but does not compete directly for agent training time within a specific franchise network.
Regional players
- Royal LePage: Major Canadian real estate franchise with its own agent training, coaching, and educational resources. Operates in the same Canadian market as the RE/MAX Realty Specialists and Enterprises brokerages that anchor RE/MAX University's local footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RE/MAX University social profiles
Digital presenceRE/MAX University financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX University leadership team
Management profileNumber of profiles
Profiles2 records
RE/MAX University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX University
What does RE/MAX University do?
RE/MAX University is an online learning platform that provides real estate education exclusively to RE/MAX affiliates. It features thousands of educational videos, downloadable resources, webinars, and in-person learning opportunities, with a virtual coach, progress charts, courses organized by skill level, and mobile app access. The platform is complemented by training programs including David Knox video training, Super Succeed workshops, and one-on-one coaching and mentoring.
When was RE/MAX University founded?
RE/MAX University was founded in 1994.
How does RE/MAX University make money?
Two revenue lines are on record. Real Estate Commission Revenue is the primary driver. The others are franchise/Brokerage Fees.
Who are RE/MAX University's main competitors?
Broad incumbents on record are Compass and Zillow. Direct peers are Buffini & Company, Tom Ferry International, eXp University (eXp World Holdings), Coldwell Banker School of Real Estate and Keller Williams University (KW University). Others are LinkedIn Learning and National Association of Realtors (NAR). Royal LePage is listed as a regional player.
Does RE/MAX University have an API?
No public API is recorded for RE/MAX University.
What industry is RE/MAX University in?
RE/MAX University's product category is Real Estate Education. Its primary akta.pro industry code is EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs, with a secondary code of EDAAAEAA, University/College Continuing Education (Extension) Programs. Its NAICS code is 611710 and its SIC code is 8200.