David Knox
David Knox Productions is a Minneapolis-based, founder-owned real estate sales training company founded in 1987 that delivers subscription-based online video training, live seminars, and client education videos to real estate brokerages, teams, and individual agents across the US and 11 countries.
- Company typePrivate
- Founded1987
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What David Knox does
David Knox Productions, Inc. is a privately held, founder-owned real estate sales training company headquartered at 7300 Metro Blvd., Edina/Minneapolis, MN. Founded in 1987 by David Knox after his tenure as National Training Director at Merrill Lynch Realty Associates, the company delivers training content for real estate agents through a multi-channel product ecosystem: a subscription-based online video training platform (team/brokerage tier at $267/month for 25 agents), live in-person seminars, Zoom-based video conferencing sessions ($2,900/hour), individual self-directed courses ($198 one-time with lifetime access), and a subscription client video service ($19.77–$2,977/month) that enables agents to send educational videos to home buyers and sellers. The company also distributes a library of downloadable support materials including scripts, dialogs, forms, and checklists. Underlying technology is a cloud-based video streaming platform with desktop and mobile access, augmented by client-facing video websites (realestateclientvideos.com) and an Infusionsoft storefront for ancillary agent tools such as the Pricing Illustrator.
The business operates a hybrid revenue model combining recurring subscriptions (team training and client videos), one-time course purchases, and professional services revenue from live seminars and video conferencing. Its go-to-market mixes product-led growth (free trials, self-serve subscription sign-up) with enterprise field sales (direct booking of David Knox for company events, conventions, and conferences) and event-driven demand generation (32 consecutive years at NAR conventions plus international engagements in Argentina, Bahamas, Australia, New Zealand, and South Africa). The company serves three primary customer segments: real estate brokerages and teams seeking systematic agent training and accountability tooling, individual real estate agents pursuing self-directed skill development, and a secondary consumer-education segment (home buyers and sellers) reached through agents' branded client videos. Notable enterprise logos include Weichert, Berkshire Hathaway HomeServices, Fathom Realty, JPAR Star Real Estate, Platinum Realty, and Hunt Real Estate ERA, alongside mid-market and SMB customers. David Knox is supported by a small team (1–10 employees) that includes Marketing Director Brenda Fudenberg; the company has never raised institutional capital and operates as a sole proprietorship-style entity under direct founder control.
David Knox firmographics
Firmographics- Name
- David Knox
- Legal name
- David Knox Productions, Inc.
- Website
- https://davidknox.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- David Knox Productions is a Minneapolis-based, founder-owned real estate sales training company founded in 1987 that delivers subscription-based online video training, live seminars, and client education videos to real estate brokerages, teams, and individual agents across the US and 11 countries.
- Ownership category
- akta.pro rank
David Knox industry classification
Industry- Product category
- Real Estate Sales Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Real Estate & Property Services (EDABALAW)
- akta.pro secondary industries
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Sales & Customer Service Training (EDAGANAC)
Keywords
Where David Knox is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
David Knox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Online Training Subscriptions: Monthly subscription model for team/brokerage training providing access to hundreds of training videos, downloadable materials, and action plans. $267/month for 25 agents. Company subscriptions begin at $120/month for 10 agents.
- Individual Course Sales: One-time purchase courses with lifetime access for individual agents. $198 for individual training courses.
- Client Video Subscriptions: Monthly subscriptions for unlimited video sending to clients. Basic at $19.77/month, Showcase at $29.77/month, Sending subscription at $1977/month, Showcase subscription at $2977/month.
- Live Seminar Fees: In-person training sessions and seminars booked for companies, teams, and events. Video conferencing sessions at $2,900/hour or $1,900/half hour.
- Agent Tools: Pricing Illustrator tool and other agent resources available through the platform store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Team/Brokerage Training: $267/month for 25 agents |
| One time/ perpetual license | Pay-as-you-go | Individual Course: $198 one-time purchase |
| Subscription | Monthly | Basic Client Videos: $19.77/month |
| Subscription | Monthly | Showcase Client Videos: $29.77/month |
| Subscription | Monthly | Sending Subscription: $1977/month |
| Subscription | Monthly | Showcase Subscription: $2977/month |
| Subscription | Annual | Annual Client Videos: $197/year or $297/year |
| Unit Pricing | Pay-as-you-go | Video Conferencing: $2,900/hour or $1,900/half hour |
| Subscription | Monthly | Company Subscriptions: Starting at $120/month for 10 agents |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
David Knox product offering
Product offeringCore offering
David Knox Productions provides real estate sales training through an online subscription platform, live in-person seminars, and on-demand video content. The company sells training libraries, monthly updated videos, and event-based instruction tailored to real estate agents, teams, and brokerages seeking to improve sales skills and conversion.
Product overview
David Knox Productions operates a multi-product training ecosystem for real estate professionals consisting of: (1) Online Real Estate Training Platform — a subscription-based video training system with hundreds of modules for teams and individual agents; (2) Live Seminars — in-person training events with customizable topics and continuing education credit; (3) Client Videos — a subscription service allowing agents to send educational videos to their clients covering home buying/selling processes; (4) Video Conferencing — live Zoom sessions with David Knox for team training; and (5) Individual Courses — self-directed learning with one-time purchase and lifetime access. Additional offerings include downloadable support materials (scripts, forms, checklists) and event planning resources. The company also created a series of consumer-facing videos including 'Pricing Your Home to Sell' (originally released 1990, updated through 2014) and '8 Steps to Buying a Home' (updated 2024).
Differentiator
Problem solved
Functional benefit
Products and services
- Online Real Estate Training Platform Subscription-based online training platform providing a library of monthly updated real estate sales training videos accessible by individual agents or brokerage teams.
- Live Sales Training Seminars In-person live seminars led by David Knox covering real estate sales techniques, lead conversion, and client engagement.
- Client Education Videos A library of educational videos for real estate agents to use with their own buyer and seller clients during the sales process.
- Video Conferencing Training Sessions Live, interactive training sessions conducted remotely via video conferencing for distributed real estate teams.
- Individual Agent Training Courses Individual real estate sales training courses available for single-agent purchase outside of a team or brokerage subscription.
- Event Planning Services Event planning support for brokerages and teams that host training events, including logistics coordination.
- Training Support Materials Supplementary printed and digital materials that accompany the online training platform and seminars to reinforce learning.
Quantifiable outcome
- Trains 20,000+ sales professionals annually across multiple countries
- +2 more outcomes
Companies that use David Knox
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
David Knox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
David Knox partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights5 records
David Knox competitors and assessment
Company assessmentEmerging players
- AceableAgent: AceableAgent provides mobile-first online real estate pre-licensing and continuing education courses. Comparable on real estate training category and subscription-style access, but targets a different stage of the agent lifecycle with a more modern digital UX.
Direct peers
- Ninja Selling: Ninja Selling delivers real estate sales training and certification programs via workshops, online platforms, and ongoing coaching for residential agents and teams. Comparable on methodology-driven curriculum, training delivery formats, and team/brokerage audience.
- Craig Proctor Coaching: Craig Proctor Coaching provides real estate coaching, training, and mastermind programs for agents and teams seeking to scale production. Comparable on founder-led brand, coaching + training mix, and team/brokerage customer segments.
- Workman Success Systems: Workman Success Systems provides real estate coaching, training, and accountability programs for individual agents, teams, and brokerages. Directly comparable on subscription-based coaching, agent-skills focus, and small-team training operations.
- Tom Hopkins International: Tom Hopkins International sells sales training books, video courses, and live seminars focused on real estate and sales professionals. Highly comparable on founder-led brand, video-based training library, and agent-skills curriculum.
- Buffini & Company: Buffini & Company is a leading real estate training and coaching organization offering live events, online coaching, and lead-generation systems for agents and teams. Directly comparable to David Knox in product breadth (training + coaching), customer base (residential agents and brokerages), and speaker-driven GTM.
- Mike Ferry Organization: Mike Ferry Organization provides real estate sales training through live seminars, online courses, and coaching programs targeting residential agents and teams. Closely aligned with David Knox on training methodology, agent audience, and live-event-led sales motion.
Broad incumbents
- Colibri Real Estate: Colibri Real Estate (formerly 360training) is a large online education provider offering real estate pre-licensing, continuing education, and professional development across multiple states. Comparable on real estate training delivery but operates at significantly broader scale and with a more digital-first platform.
- Keller Williams Realty (KW University): Keller Williams operates KW University as an internal training and education platform for its agent and franchise base, covering sales skills, leadership, and productivity. Comparable on real estate training content, but as a brokerage-owned incumbent rather than an independent provider.
Others
- RISMedia: RISMedia is a real estate industry news, publishing, and events organization that also runs training-oriented content and awards (including the 'On the Shoulders of Giants' award given to David Knox). Comparable as an adjacent industry player that intersects with training and events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
David Knox social profiles
Digital presenceDavid Knox financial estimates
Financial estimateRevenue estimate
Valuation estimate
David Knox leadership team
Management profileNumber of profiles
Profiles1 record
David Knox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
David Knox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about David Knox
What does David Knox do?
David Knox Productions provides real estate sales training through an online subscription platform, live in-person seminars, and on-demand video content. The company sells training libraries, monthly updated videos, and event-based instruction tailored to real estate agents, teams, and brokerages seeking to improve sales skills and conversion.
Is David Knox a public or private company?
David Knox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was David Knox founded?
David Knox was founded in 1987. It employs 1 to 10 people.
Where is David Knox based?
David Knox is headquartered in Minneapolis, United States, in the North America region.
How does David Knox make money?
Five revenue lines are on record. Online Training Subscriptions are the primary driver. The others are individual Course Sales, client Video Subscriptions, live Seminar Fees and agent Tools.
Who are David Knox's main competitors?
AceableAgent is listed as an emerging player. Direct peers are Ninja Selling, Craig Proctor Coaching, Workman Success Systems, Tom Hopkins International, Buffini & Company and Mike Ferry Organization. Broad incumbents are Colibri Real Estate and Keller Williams Realty (KW University). RISMedia is listed as an others.
Does David Knox have an API?
No public API is recorded for David Knox.
What industry is David Knox in?
David Knox's product category is Real Estate Sales Training. Its primary akta.pro industry code is EDABALAW, Real Estate & Property Services, with a secondary code of BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 611430 and its SIC code is 8200.